Today, the preservation of our environment is a more and more important “concept”. Everyone is concerned by this matter!

We all, manufacturers and distributors, have to be involved in this approach.

Recycled products are already present in stationary business (in most office supplier catalogue and stores in the paper section) and become more and more strategic.

PILOT has always been a precursor in writing instruments, and wants to be the first one to have a full recycled range of products in the North American market.

Why introducing a Green Range?

Consumers are more and more sensitive to manufacturer behavior concerning environment

75.1% don’t want to buy products from a “non-citizen” company

66.7% consider that environment respect is compatible with profits development for companies

58.3% buy products which respect environment and preserve the earth

Consumer interest

Source: SIMM - SECODIP

PILOT has understood this importance for consumers

Introduction of environmental products in your catalogue

Citizen behavior: Purchase of electricity from renewable energies (Figaro 01/06/05)

Message with current office supply retailers: “ PILOT wants to go this way in the writing instrument market “.

The Begreen Line & the environment

“Green” spirit is, for a long time, a PILOT way of thinking:

– Pilot has always created refillable products

– All our factories in Japan are ISO 14001, our French factory will be ISO 14001 by beginning of 2006.Eg: to supply Japanese administrations, only

green products are accepted

Why a Green Range for PILOT?

How to set up this Green Range at PILOT?

OBJECTIVES:

To fulfill your Key Accounts requests.

To generate additional sales by taking market shares.

To motivate and educate consumers to the interest of Recycle products and Environmental matters.

To encourage all your customers to buy recycled products.

To communicate that PILOT in partnership with all office suppliers is the pioneer in introducing the 1st complete range of green pens

Choice of the name

This name has for us, a real advantage for consumers:

- Original pronunciation and visual identity

- But instant identification of environmental products by consumers

Choice of the name

Choice of the name

This name summarizes exactly our approach of the environmental matters:

- Implication on a long term view

- Improvement day after day of our impact on the environment

Choice of the name

“Be Green is the attitude to adopt in our everyday business”

Logo construction

First objective is the instant understanding of the name and its concern

This logo represents our environmental concernwith PILOT dynamism

Stamp construction

Input of the earth Pictogram as the emblem

of our range

Choice of a stamp format with green

background to attract the consumer view

Name included at the top to a direct identification of

our range

PILOT logo is present for a good association

by the consumer

Different usages

General communications

Brochures Leaflets Catalogues Sampling cards

Used on every packaging Box Carton Blister Set

BarcodeProduct

designationBegreen

identification

Pen Sticker

Range logotypes “Stamp model”

Begreen Box

Box of 10Alternative for a good differentiation

Design based on the regular box Better brand recognition

Green stripe around the boxSpecial part to differentiate

Begreen Stamp on each faceWhatever the face you see, it is easy to recognize the Begreen box

What is Green?We guarantee to the customers a real green range:

All the pens contain 100% recycled plastic

70% minimum of total weight is composed of recycled material

What is recycle % for ISO 14021?Percentage of recycled material is based on the total weight of the pen.

Weight of recycle

Total weight of the pen= X% recycled

How to build our Green Range?

Modern and design products (REXGRIP – FEED GP4 – G-KNOCK)

We built a green range with our main categories:

New and innovative products(TWIN SPOTLITER – PERMABALL)

“Having a range matching with the consumers needs so each consumer can find his pen in our recycled range”

Our leaders and best sellers (V-BALL – BPS GP)

PILOT GREEN RANGEPILOT GREEN RANGE

BPP GEL Liquid Multi

BPE-GP F/M Supergel V-Ball Bg Permaball

Rexgrip F/M G-Tec C4 Grip

FeedGP4 G-Knock

Mech. Pencil Highlighter Marker Eraser

Rexgrip 0.5 mm Twin Spotlighter Twin Marker Jumbo ER-C10

Leads 0.5HB MN-12 EF

WBMAR

CD Marker

BEGREEN PILOT Range

Name BPE-GP Rexgrip Feed-GP4

Colours

Size F & M F & M M

BALL POINT PEN

76.3% 77.7% 78.2%

INK GEL

Name Supergel G-Tec C4 Grip

G-Knock

Colours

Size 0.7 0.7 0.7

81.5%74.2%93.3%

Name V-BALL Bg

Colours

Size 0.5

ROLLER BALL

81.6%

Name Permaball

Colours

Size 1.0

MULTIPURPOSE PEN

77.4%

Name Rexgrip

Colours Lead

Size 0.5 HB

MECHANICAL PENCIL

70%

HIGHLIGHTER

Name Twin Spotliter

Colours

Size Bullet tip 0.5 Chisel tip 3.8

89.7%

MARKER

Name Twin Jumbo MN-12EF CD Marker Whiteboard

Colours

Size Bullet tip 1.0/12.5 Bullet tip 0.9 Bullet tip 0.9 Bullet tip 1.8

84% 85.2%88.8%82.6%

Name HRF5E-20E

Colours -

Size 0,5 mm

LEADS

100%

Name ER-C10

Colours -

Size -

ERASER

BPP GEL Liquid Multi

BPE-GP M NBR G-Knock M 0,7 NBR V-Ball Bg 0,5 NBR Permaball M NB

Rexgrip M NBR

Feed GP4 body Black

Mech. Pencil Highlighter Marker Eraser

Rexgrip 0.5 Blue Barrel Twin VW Spotliter Y/P Twin Marker Jumbo B ER-C10

Leads 0.5HB

BEGREEN Range Office Supplier Line 2006

How to win?

Recycled or not

A PILOT will always be a PILOT

FOR 2008 !FOR 2008 !

BEGREEN WITH PILOTBEGREEN WITH PILOT