today today - media... · 2013. 11. 4. · doublepagespread £7700 £7325 £6925 €11550 €10975...
TRANSCRIPT
The independent journalof the global craneindustry, since 1973
Your path to crane andlifting equipment
buyers and users in 2014
TODAY
More than any other industry I've
reported on, the crane industry works
on the basis of personal interaction
and trust. Crane buyers need to be sure that
their equipment is reliable and well supported.
Customers need to know that crane suppliers
will perform lifts safely and on time. Crane
owners need to trust their operators to work
safely, and operators need to know their bosses
will offer proper training and support them if they
refuse to perform an unsafe lift.
There are many ways to confidently choose
the equipment, suppliers, and staff you will
work with. Increasingly, monitoring equipment
combined with software and management
practices that allow you to track the
performance of a crane or operator can offer
empirical evidence of reliability. But still,
personal experience, based on years of working
relationships, remains a vital tool. Direct
connections allow you to assess if an operator
is reliable, or if a sales manager's assurances
can be trusted.
Here at Cranes Today we pride ourselves on
being the original independent magazine of the
lifting industry. We aim to demonstrate that
empirically, and in our relationships with our
readers, advertisers and contacts. Our numbers
speak for themselves: as you can see on the facing
page, we reach more readers overall than our
closest rival. More of our readers individually
requested to receive their copy of the magazine.
Our practices as journalists aim to combine
hard evidence with trust relationships based on in-
person meetings with our contacts and readers.
We don’t do that based purely on telephone and
email interviews. Over the three-year trade show
cycle, we travel out to every major crane market in
the world. Last year, we met with contacts in
France, Brazil, Russia, China, India, Australia, and
the USA. This year, we've gone back to many of
those countries, and added New Zealand, Germany
and South Africa to the list. Next year we'll be
back in the USA for ConExpo, and visiting Japan for
the first time in many years, as well as returning to
Russia, China, Italy, India, and Australia.
From all of these trips,
our aim is to get a direct
account of the state of the
market in the region, and
the issues and challenges
crane owners face, based on extensive in person
interviews with as wide a range of contacts as
possible.
At the same time, we’ve established new ways
to build relationships with our readers and contacts
online. We’re working to develop our social media
network on Facebook, Twitter, LinkedIn and Flickr.
I hope your experience of reading and
advertising in the magazine, combined with your
meetings, conversations, and online interactions
with us, and the empirical evidence of our sector-
leading circulation, allows you to trust us in the
same way you do your staff, suppliers, and
customers, and to rely on Cranes Today as an
essential way to convey your message to the
industry.
Will North Editor
cranes Today 2014 features list
Editorial deadline: Six weeks before the first day of the month of publication.Cranes Today is a news-led publication. To ensure that we retain the flexibility to respond to emerging trends, this editorial list is for guidance only.
JanuarYCONEXPO SHOW DISTRIBUTION
China Bices review/region
report
ConExpo Preview
All terrains Segment reportWeighing systems Equipmentreview
2014 forecast
FebruarYCONEXPO SHOW DISTRIBUTION
ConExpo Preview
Latin America Region report
Service and support Sector
report
Service trucks Segment report
Diagnostics and remote
monitoring Equipment
review
MarchWestern Europe Region report
Controls Equipment review
Rough terrains Segment
report
aprilSAMOTER SHOW DISTRIBUTION
ConExpo Show highlights
Samoter Show preview
Crawler cranes Segment
report
Middle East Region report
Fall protection Equipment
review
cranes reviewTHE CONEXPO ISSUE
Show news
Deals
Leadership interviews
Stand reviews
MaYCTT SHOW DISTRIBUTION
CTT Show preview
North America Region report
Tower cranes Segment report
Rigging Equipment review
JuneFLEET FILE
Secondhand sales Market
report
Fleet management
Equipment review
Fleet finance Market report
JulYSouthern Europe Region
report, Samoter review
Truck mounted cranes
Segment report
Wind energy Sector report
Anemometers Equipment
review
augusTRussia and Eastern Europe
Region report, CTT review
All terrains Segment report
Safety, training and
certification Sector report
Training aids Equipment
review
sepTeMberJapan and Asia Pacific Region
report
Controls Equipment review
Tower cranes Segment report
OcTOberBAUMA CHINA SHOW DISTRIBUTION
Bauma China Show preview
Crawlers Segment report
North America Region
report/SC&RA event report
Rigging Equipment review
nOveMberBC INDIA SHOW DISTRIBUTION
bC India Show preview
Australia Region report, CICA
show review
Tower cranes segment report
Ground preparation and
stability Equipment review
DeceMberWestern Europe Region report
Ropes Technology report
Ropes Equipment review
An essential link in your chain of trust
sent to more readers,chosen by more readers
Cranes Today is the world’s leading resource for thecrane industry. Cranes Today not only has the largestcirculation in the sector but importantly the quality ofour data is second to none. Don’t just take our word forit, our latest ABC audit certifies this statement.
More readers of Cranes Today have directly requestedtheir own personal copy and 99% of each issue is sentto a named reader; therefore you can rest assured thatby advertising with Cranes Today you are spendingyour marketing budget wisely. No other industrypublication can boast such a high quality and up-to-datecirculation list.
The easiest way to reach thousands of industryprofessionals responsible for making, authorising orrecommending purchasing decisions is by working withCranes Today, no other industry publication has awider reach or higher quality circulation.
Reachnamedreaders99%
100% ofrequested
copies go tonamed
individuals
World’sleadingindustry
title
inDusTrY secTOrs serveD(*Source: publisher’s own data)
Construction and civil engineeringcontractors
Crane hire/rental/leasing
Dealers & distributors of cranes &equipment
Installers of overhead cranes & hoists,
Crane builders and installers
Manufacture of cranes and ancillaryequipment
Docks, harbours and ship builders
Industrial and factory users
Others
0
3,000
6,000
9,000
12,000
15,000
Other:8236
Individuallyrequested:
6364
International Cranes &Specialised Transport
Cranes Today
Individuallyrequested:
4686
Other:8143
14,507
12,922Industry’s
highestaudited
circulation14,507
QualiTY puTs us FirsT!QuALITy EDITORIAL
QuALITy CIRCuLATION
QuALITy MARkET kNOWLEDGE
QuALITy COvERAGE
With a proven track record for editorial excellencestretching back four decades, combined with ourhigh-quality audited circulation, Cranes Today isable to guarantee its readers and advertisers thebest service available in the industry.
Cranes Today is the only international magazinetotally dedicated to cranes. It covers every aspectof the lifting industry with news, features,product information, exhibition previews andregional focuses.
We publish a quarterly magazine translated intoChinese, a supplement to popular Chineseconstruction industry title CMTM. Our Buyer'sGuide, improved this year, is the best startingplace for buyers looking to buy a component or tofind a crane.
Online, our web site offers breaking news andfeatures from the magazine. We also publishpublic-sector business opportunities for cranesuppliers in Europe and North America. We offerevery reader the chance to receive a digital issue,a complete online version of the printedmagazine, which can easily be browsed on-screen from places where mail deliveries are slowor unreliable.
Buyers can log on to our used cranes trading sitewww.cranesmarketplace.com to search for a usedcrane among many different suppliers.
Cranes Today has consistently maintained ahigh international circulation of crane rentalcompanies, construction contractors, end-usersand others.
so ask yourself:
• How can I reach the key purchasers for majorlifting equipment contractors andend users?
• How can I influence important specifiersI have never met?
Cranes Today has the answers. Our wide rangeof products offer you a direct link to the peoplewho matter most in the buying chain - budgetholders and allocators.
Cranes Today is your key to unlock the immensepurchasing power of these important specifiersand buyers.
www.cranestodaymagazine.com
Website
some of our other products
Hoist OCHCranes TodayChinaCranes Today
RiggingYearbook
› aDverTising wiTh cranes TODaY raTes anD Mechanical DaTa 2014secTiOn MagaZine raTes £ sterling € euros $ us Dollars
DisplaYpages
Format 1X 6X 12X 1X 6X 12X 1X 6X 12X
Double page spread £7700 £7325 £6925 €11550 €10975 €10400 $15400 $14625 $13850
Full page £4325 £3900 £3475 €6500 €5850 €5200 $8675 $7800 $6925
Half page £2700 £2550 £2425 €4050 €3825 €3650 $5400 $5125 $4850
Quarter page £1600 £1525 £1425 €2400 €2275 €2150 $3200 $3025 $2875
specialpOsiTiOn
Special positions 5% extra
Covers: (extra) £700 €1050 $1400
eDiTOrialpages(seebelOw)
Half page island 1 £4325 £3900 £3475 €6500 €5850 €8675 $8675 $7800 $6925
Half page 2 £3244 £2925 £2606 €4875 €4388 €3900 $6506 $5850 $5194
Third strip 3 £2855 £2574 £2294 €4290 €3861 €3432 $5726 $5148 $4571
Quarter island 4 £2595 £2340 £2085 €3900 €3510 €3120 $5205 $4680 $4155
Quarter strip 5 £2163 £1950 £1738 €3250 €2925 €2600 $4338 $3900 $3463
inserTs Prices on application
classiFieD Eighth page b/w £525 £475 £425 €800 €700 €625 $1075 $925 $825
Online
Home banner £1825 £3625 £6600 €2725 €5450 €9900 $3625 $7250 $13200
Spot £1600 £3200 £6150 €2400 €4775 €9250 $3200 $6375 $12335
Sky £1825 £3625 £6600 €2725 €5450 €9900 $3625 $7250 $13200
eDiTOr
WILL NORTH
T. +44 (0) 20 7406 6629
prODucTiOn
LORAINE LEE
T. +44 (0) 208 269 7799
cranes TODaY MagaZine
Progressive House, 2 Maidstone Road,
Foots Cray, Sidcup, kent DA14 5HZ uk
aDverTisingGroup Sales Manager
MARTIN MCCARTHY
T. +44 (0) 208 269 7848
Classified Manager
KATE HEARN
T. +44 (0) 208 269 7743
Web Sales Manager
Shaun Orris
T. +44 (0)208 269 7720
publicaTiOnAll World Market Intelligence magazines are produced digitally. Weaccept high resolution composite PDFs – all screen and printer fontsmust be embedded. Graphics should be CMyk 300dpi. Please note wedo not accept PDFs created in Pagemaker, Corel Draw, Publisher orFreehand. Cancellation – six weeks prior to publication. If you are inany doubt about our requirements please check with our productiondepartment before supplying any material and they will be happy tosend you more information.
websiTeFile formats: Jpeg, gif, animated gif and FlashFile Size: Should not exceed 30kbBanner advert: 728 x 90 pixelsSpot advert: 300 x 250 pixels
MagaZine arTwOrK DiMensiOnsFORMAT TYPE TRIM BLEED
DPS 264mm x 393mm 287mm x 420mm 293mm x 428mm
Full page 264mm x 184mm 287mm x 210mm 293mm x 214mm
Half page (vertical) 264mm x 90mm call for sizes call for sizes
Half page (horizontal) 130mm x 184mm call for sizes call for sizes
Quarter page 130mm x 90mm N/A N/A
› contacts› Technical specifications
NB: Please note that classified rates are inclusive of production charges
Get seen on editorial pagesEach issue of Cranes Today offers a limited number of
ad spaces on editorial pages. These premium spots
offer you the chance to place your ad on the pages
where they will have the most impact. A selection of
available spaces is shown on the right, with prices
above. Our sales team can offer more options.
1 2 543
“We would like to congratulate Cranes
Today sincerely on their 40th anniversary.
We have been advertising in Cranes Today
continuously from the first issue in
November 1972 and we will continue to do
so since they are leading in the industry.“
hovago
“Cranes Today has helped to keep us
informed of developments in the crane
industry for 40 years. The magazine has
survived through feast and famine, several
of them, in fact. Here in Bavaria, we raise a
glass of cold beer to toast your continuing
health. Viel Glück zum Geburtstag - Prost!”(In English: Happy Birthday, Cheers!).
lebus
“Thank you Cranes Today for globalising the
crane industry.”
Köhler
“Liebherr cordially congratulates you on
the 40th anniversary of your valued
publication. As a globally active
corporation offering a highly varied
programme of crane designs, Liebherr is
and will remain grateful to relate to a
communication partner that during the
past four decades has established an
outstanding position of similarly global
scope within our industry.”
liebherr
“What can be said to a team that put Cranes
Today Magazine on the top? Let’s start with
lots of ‘Thank yous’, continue with some
‘Congratulations’, and finish with just one
‘Keep up with the great work.’ You don’t need
to hear it after 40 successful years. Keeping
up is part of you.”
linden comansa“Congratulations Cranes Today on your
40th anniversary!
We are thankful for your hard work and
“your commitment to the crane industry,
providing us with inspirational editorials
and interesting topics.
“We wish you many more years filled with
success!”
Jaso Tower cranes
“On the behalf of Tele Radio, we wish you
another 40 years of great business and
interesting articles”
Tele radio
"Congratulations to Cranes Today on reaching
an important milestone. Morrow wishes you
continued success in the years to come."
Morrow equipment
“Avezaat Cranes congratulates CranesToday
on 40 years of publishing this popular
magazine for the crane industry!We wish you
all the best for the next 40 years or longer!”
avezaat cranes
“Koebelco Cranes congratulates Cranes
Today on its 40th anniversary serving the
lifting industry and wishes everyone
connected with Cranes Today every success
with future issues!”
Kobelco cranes europe
“We wish Cranes Today a growing
readership all over the world and luck as it
writes interesting articles.”
carl stahl gmbh
“Congratulations fromÅkerströms Björbo to
Cranes Today Magazine for 40 successful
years!We wish you all the luck in the future!”
akerströms bjorbo
“40 years of great research, well-written
articles and great content.
Congratulations on reaching this successful
milestone. All here at Terex Cranes hope you
remain like this for the next 40!”
Terex cranes
"HBC-radiomatic cordially congratulates
Cranes Today on 40 years of continuous in-
depth and quality coverage of all important
topics relevant to the crane industry."
hbc-radiomatic
“Congratulations for 40 years of interesting
stories and information.
A truly remarkable milestone that enriches
our industry.”
goldhofer
“Lampson International would like to
congratulate Cranes Today on celebrating 40
years in the industry and wish them all the
best for another successful 40!”
lampson international
“We would like to congratulate Cranes Today on
40 years of providing news and features to the
industry. Our own company’s history reaches
back over 100 years, so we know the importance
of longevity in this business. Understanding
how the lifting industry functions on a global
basis has helped our company progress and
magazines like Cranes Today have played a key
role in that. Our congratulations to editorWill
North and all the team on the magazine. Here’s
to the next 40 years and beyond.”
Manitowoc
congratulations from ourfriends after 40 years on top
“Congratulations on your 40th anniversary to
Cranes Today, every success in the future!”
Zoomlion europe