toc box & disney: cars2 at film festival
TRANSCRIPT
Cannes Film-FestivalFacebook Street Marketing
The concept
Turn Cars 2 photocall into a Facebook animation
The mecanism Mothers get an invitation to be photo shooted with
Cars and get the photo on her Facebook account The mother registers to associate her invitation tag
to her Facebook account 3 publications are posted on her wall
When she becomes fans of cars 2 When she passes her tag over the Toc Box, the trailer
appears on her wall After the photo shoot, the photos are added to her
personnal album with a cars 2 frame
The invitation with RFID Tag
RFID Tag
Registration Booth
Wall Posts
Framed Photo added to the Album
Contacts Joël Bloch
• [email protected]• Tél: 01 44 54 53 82• Mob: 06 03 02 57 52
Jean-Yves Boublil• [email protected]• Tél: 01 44 54 53 83• Mob: 06 11 08 20 69