toc box & disney cars2 à cannes
TRANSCRIPT
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Cannes Film-FestivalFacebook Street Marketing
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The concept
Turn Cars 2 photocall into a Facebook animation
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The mecanism Mothers get an invitation to be photo shooted with
Cars and get the photo on her Facebook account The mother registers to associate her invitation tag
to her Facebook account 3 publications are posted on her wall
When she becomes fans of cars 2 When she passes her tag over the Toc Box, the trailer
appears on her wall After the photo shoot, the photos are added to her
personnal album with a cars 2 frame
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The invitation with RFID Tag
RFID Tag
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Registration Booth
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Wall Posts
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Framed Photo added to the Album
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Contacts Joël Bloch
• [email protected]• Tél: 01 44 54 53 82• Mob: 06 03 02 57 52
Jean-Yves Boublil• [email protected]• Tél: 01 44 54 53 83• Mob: 06 11 08 20 69