toastmasters keynote slideshare
TRANSCRIPT
What is Story?
It makes us feel thingsIt has a beginning middle and endIt is surprisingIt brings us togetherIt is entertaining
What communitiesdo you build?
Community Stakeholders
Volunteers
ContributorsBoard of Directors
Colleagues / Other Leaders
Customers/ Prospects
We are Wired for Story
Our brains have evolved to respond to well-told stories.
Neural Coupling Chemical Release
What Makes it Work?
Specificity• Details make the scene
come alive.• Humanity lives in the
specifics• Too much detail can
overwhelm the story
Three Categories of Story
Which of these is right for you (and your audience)?
Origin
Growth Transformation
Site title
Six Stories You Should Know
Stories Can Let People Know. . .
• Who you are • What you’re doing there • Your vision • How you embody your values • Lessons you have to share • That you ‘know what they’re thinking’
*Adapted from ‘Story Factor’ by Annette Simmons
Keep In Touchwww.storyimpactgroup.com