5 PLACES WHERE INCLUDING A VIDEO WILL BOOST RESULTS5 PLACES WHERE INCLUDING A VIDEO WILL BOOST RESULTS

#1 EMAIL#1 EMAIL

In a GetResponse study of nearly a billion emails, those containing video had a 96% higher click-through rate

when compared to non-video emails.

#2 WITHIN A BLOG POST#2 WITHIN A BLOG POST

Google recognizes pages where a click leads to longer time spent on a page, so a video capturing viewers’ attention

on your blog for even two minutes longer can make your content more sticky and more likely to show up in Google

search results for a particular topic.

#3 YOUR WEBSITE & LANDING PAGES#3 YOUR WEBSITE & LANDING PAGES

Including video on your website and product landing pages sparks immediate interest and increases conversion rates.

In fact, a study by Eyeview Digital found that

adding a video to a landing page can increase conversion by 80%.

#4 SOCIAL MEDIA CHANNELS#4 SOCIAL MEDIA CHANNELS

With many social media outlets available, it’s really about choosing the most appropriate channels as each has a different purpose and audience.

#5 AFFILIATE BLOGGERS#5 AFFILIATE BLOGGERS

Moving beyond your own blog, it’s a good idea to reach out and see how far your video can go when shared as featured content on affiliate blogs in your industry.

If your video contains information of interest to bloggers with a wide reach, determine if their site coincides with your goals and connect to see if industry influencers would be interested in sharing your video in original or guest posts.

ADDITIONAL VIDEO MARKETING RESOURCES

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Questions? Contact Content Marketing Manager, Jennifer Pepper.