to view the 2016 district addy winning work
TRANSCRIPT
1The Magic of Advertising
2016 FOURTH DISTRICT
AMERICAN ADVERTISING AWARDSTHE MAGIC OF ADVERTISING
1The Magic of Advertising
Welcome to the 2016 American Advertising Awards, The Magic of Advertising, presented by the AAF Fourth District. Our theme for this year’s event reflects the mysterious and magical force our industry channels as we influence and shape trends through powerful creative, evocative copy and innovative media.
The American Advertising Awards is the industry’s largest and most representative competition, attracting tens of thousands of entries each year in local AAF Club
competitions. The AAF Fourth District American Advertising Awards is the second level of a three-tiered awards program, and winning an ADDY Award® at the district level is a testament to your creativity. I’m sure we’ll be seeing many of your entries at the national awards show in Anaheim this summer.
Putting together an event of this magnitude requires a tremendous, coordinated effort by many volunteers, members and students. I’d like to thank the incredible group that helped make this year’s event possible:
Co-Chairs: Michael Andersen, Roberts Printing Aliera Peterson, Go Bright MarketingTerri Brown, MLB CreativeDeborah Carr, Abitar Contract FurnishingsTaryn Cashmere and ABC Action NewsHeather Christman, Validus Senior LivingSherrie Davis Kinkead, Graphic Odds & EndsCassie Deogracia, Brunet-García AdvertisingMichael Hancock, CROP Creative Media
Sarah Jeffcoat, AAF Fourth DistrictSteven Leacock, Leacock Design Co.Aerien Mull, Brunet-García AdvertisingErin Pace, Lily & Sushi Design Co.Niki Paksoy and TECO EnergyWendy Payton, Pyper YoungChristian PeytonMike Weber, CMR StudiosStudents from The Art Institute of Tampa
I’d also like to give special recognition to our judges, JC Pagan of mcgarrybowen and Stanley Yorker of GlobalHue, for donating their time and talents to judge the daunting but impressive body of work submitted by chapters throughout Florida and the Caribbean. Given the volume of amazing creative that was submitted, their work was certainly cut out for them as they selected this year’s ADDY® winners.
It has been my pleasure and privilege to serve as the 2015 - 2016 AAF Fourth District Governor, and I’m extremely proud of what our Board has accomplished this past year. I hope this year’s gala has helped reawaken your sense of wonder for our industry and provided inspiration for future work.
On behalf of the entire Executive Committee of the AAF Fourth District, thank you to the local clubs for your efforts and congratulations to all the winners!
Sincerely,
Yeosh BendayanGovernor, AAF Fourth DistrictOwner, Push Button Productions
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JIM CLARK CLARK & COMPANY
Identified as a dreamer, a romantic, and a creative genius by many, Jim holds a passion for technology and for helping others any way he can. He’s also been called “crazy,” “weird,” and even “strange”
by those who haven’t had the pleasure of meeting him.
For over 23 years Jim Clark has been a creative director dedicated to seeing his clients succeed. As the agency owner of Clark & Company (juststay.com), Jim provides creative services, marketing planning, and comprehensive and integrated creative solutions. He works with his clients on everything from developing a strategy to concept and execution of traditional and digital media - including business and marketing strategy solutions.
Jim has been honored with many awards including the 1995 AAF Silver Medal Award for Outstanding Advertising Achievement and over 100 ADDYs. He currently serves for the American Advertising Federation - 4th District as Historian and was the founding President of the Emerald Coast Advertising Federation in 1992. He has served as an AAF ADDY Judge all over the United States and is the founder of Ad3 (ad3.org) - a community, philosophy, work ethic, and lifestyle.
He currently lives on the beautiful Emerald Coast with his soon-to-be wife, Mara Rodriguez, and her two children. Jim believes that if you’re not having fun at work, it’s just work.
JC PAGÁN MCGARRYBOWEN
Born in Puerto Rico and with over 20 years of experience, JC Pagán has created and produced work for such brands like the NBA, Payless Shoe Source, Burger King, Procter and Gamble,
Western Union and Showtime among many other brands. His work has achieved numerous awards from respected industry organizations, including FIAP in Buenos Aires, Argentina, an AAF National Addy and a Mosaic Award, Regional ADDYs, Advertising Age, Latin Spots and Adweek. Aside from his work in advertising, in 2012 he received global recognition for his Barack Obama’s Jazz social media project and in 2013 designed several album covers for Grammy award winning Jazz/Hip Hop pianist Robert Glasper and the iconic Blue Note Records.
For the last 7 years, JC has also hosted a Jazz radio show called The Blue Note Hour, showcasing the modern and classic sounds of Jazz record label Blue Note Records.
STANLEY YORKER GLOBALHUE
Stanley Yorker is a creative director with GlobalHue where he is the creative team lead in developing African-American targeted advertising for Walmart. Stanley is a copywriter by training but
during his diverse career he has worn several agency hats including account director. In the process, he has developed a uniquely comprehensive appreciation for creative work that strategically delivers on clients’ objectives. Stanley, a pioneer in infusing Hip-Hop culture in advertising, has brand experience that includes Coca-Cola, Sprite, BMWUSA, Nationwide Insurance, US Bank, McDonald’s, Publix Super Markets and numerous other product and service brands. Stanley is a native of Daytona Beach, Florida and is a 1985 graduate of the University of Florida’s Journalism and Communications School with a bachelors degreein advertising.
JACK PHILIPPS AWARD
MEET OUR JUDGES
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PROFESSIONAL AWARDS: GOLD
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SALES & MARKETINGPRODUCT OR SERVICE SALES PROMOTION > 01B - SALES KIT OR
PRODUCT INFORMATION SHEETS
1 Sunset Corporate Brochure: Gold ENTRANT: Brand Tango, Deerfield Beach, FL CLIENT: Sunset World CREDITS: James Kluetz, Chief Creative Officer/ Lead Designer/Copywriter Adan Carballo, Production Artist Fernanda Gomes, Project Manager Mike Hoesten, Project Manager
PRODUCT OR SERVICE SALES PROMOTION >
01D - SALES PROMOTION CAMPAIGN
2 Climax Moonshine: Gold Charlie Award: Sales Promotion ENTRANT: AHT Creative, Fort Pierce, FL CLIENT: Climax Moonshine CREDITS: Ahmad H. Toom, Graphic Design Manager
PACKAGING > 02A - SINGLE UNIT
3 String Theory CD Box Gift: Gold ENTRANT: AACE, Jacksonville, FL CLIENT: AACE Impact Graphics CREDITS: Donald C. Jones, CEO Travis Cheatham, Director of Graphics Jesse Taylor, Graphic Designer
4 Old St. Pete Rum Packaging: Gold ENTRANT: Dunn&Co, Tampa, FL CLIENT: St. Petersburg Distillery CREDITS: Troy Dunn, Chief Creative Officer Jim Darlington, Creative Director/Copywriter Grant Gunderson, Senior Art Director Jalyn Rivera, Print Producer
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PACKAGING > 02B - PACKAGING CAMPAIGN
1 Old St Pete Spirits Packaging: Gold ENTRANT: Dunn&Co, Tampa, FL CLIENT: St. Petersburg Distillery CREDITS: Troy Dunn, Chief Creative Officer Jim Darlington, Creative Director/Copywriter Grant Gunderson, Senior Art Director Jalyn Rivera, Print Producer
2 Corkcicle Packaging: Gold ENTRANT: Push., Orlando, FL CLIENT: Corkcicle CREDITS: Mark Unger, Chief Creative Officer David Whaite, Art Director Kevin Harrell, Copywriter Ann Larose, Designer Katie Raponi, Account Coordinator Livia Galloway, Account Coordinator Joe Ciaramella, Studio Artist
BROCHURE > 07A - SINGLE UNIT
3 Sonny’s BBQ Brand Book: Gold ENTRANT: Push., Orlando, FL CLIENT: Sonny’s BBQ CREDITS: Mark Unger, Art Director Kevin Harrell, Copywriter Chris Ladwig, Design Ann LaRose, Designer Jessica Leyva, Account Supervisor Chase Wilson, Account Coordinator Laura Dagner, Production Manager Joe Ciaramella, Production Artist Jordan Damato, Production Artist John Ludwig, Assistant Copywriter David Whaite, Sizing Consultant
PUBLICATION DESIGN > 08C - COVER/EDITORIAL SPREAD
OR FEATURE - SERIES
4 Whalebone Magazine Cover Series: Gold ENTRANT: Adjective & Co, Jacksonville Beach, FL CLIENT: Whalebone Media CREDITS: Taylor Harkey, Art Director/Creative Director Mallory Turner, Art Director Autumn Berrang, President Brittany Norris, Illustrator
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1 Whalebone Magazine - Editorial Spreads: Gold ENTRANT: Adjective & Co, Jacksonville Beach, FL CLIENT: Whalebone Media CREDITS: Taylor Harkey, Art Director/Creative Director Mallory Turner, Art Director Austin Ellis, Art Director Brittany Norris, Illustrator Bill Davis, Copywriter
PUBLICATION DESIGN > 08D - MAGAZINE DESIGN
2 Whalebone Magazine - Water Issue: Gold ENTRANT: Adjective & Co, Jacksonville Beach, FL CLIENT: Whalebone Media CREDITS: Taylor Harkey, Art Director/Creative Director Mallory Turner, Art Director Austin Ellis, Art Director Brittany Norris, Illustrator Bill Davis, Copywriter
3 Whalebone Magazine - The City Issue: Gold ENTRANT: Adjective & Co, Jacksonville Beach, FL CLIENT: Whalebone Magazine CREDITS: Taylor Harkey, Art Director/Creative Director Mallory Turner, Art Director Austin Ellis, Art Director
4 VENICE: Fort Lauderdale’s Magazine: Gold ENTRANT: Jacaty + Associates, Ft Lauderdale, FL CLIENT: Whitehaus Media Group CREDITS: Carlos Suarez, Publisher/Creative Director Sarah Harrelson, Publisher/Editorial Director Nila Do Simon, Editor-in-Chief Pete Jacaty, Consultant, Prepress, Printing & Finishing Gail Feldman, Gail Feldman Associate Publisher Tali Jaffe, Executive Editor Lori Wagner Suarez, Contributing Editor Adriana Sandoval, Associate Art Director Matt Stevens, Digital Imaging Specialist
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1 Eighty Seven: Gold Charlie Award: Collateral Material ENTRANT: Jacaty + Associates, Ft Laud, FL CLIENT: Whitehaus Media Group CREDITS: Sarah Harrelson, Publisher/Editor-in-Chief Carlos Suarez, Publisher/Creative Director Pete Jacaty, Consultant, Prepress, Printing & Finishing Adriana Sandoval, Associate Art Director Matt Stevens, Digital Imaging Specialist
2 Botaniko: Gold ENTRANT: Jacaty + Associates, FTL, FL CLIENT: Whitehaus Media Group CREDITS: Carlos Suarez, Publisher/Creative Director Sarah Harrelson, Publisher/Editor-in-Chief Pete Jacaty, Consultant, Prepress, Printing & Finishing Nila Do Simon, Executive Editor Adriana Sandoval, Associate Art Director
SPECIAL EVENT MATERIAL > 09A - CARD, INVITATION,
ANNOUNCEMENT - SINGLE UNIT
3 Magic Under Mangroves Main Invite: Gold ENTRANT: Conservancy of Southwest Florida, Naples, FL CLIENT: Conservancy of Southwest Florida CREDITS: Kate Kintz, Graphic Designer
4 Operation Bootstrap Invitation: Gold ENTRANT: Embry-Riddle Aeronautical University, Daytona Beach, FL CLIENT: Embry-Riddle Aeronautical University CREDITS: Jonathon Metz, Senior Graphic Designer
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DIRECT MAIL > 10B - DIRECT MAIL - FLAT CAMPAIGN
1 VENICE Magazine: Gold ENTRANT: Jacaty + Associates, Fort Lauderdale, FL CLIENT: Whitehaus Media Group CREDITS: Carlos Suarez, Publisher/Creative Director Sarah Harrelson, Publisher/Editorial Director Pete Jacaty, Consultant, Prepress, Printing & Finishing Nila Do Simon, Editor-in-Chief Gail Feldman, Associate Publisher Tali Jaffe, Executive Editor Lori Wagner Suarez, Contributing Editor Adriana Sandoval, Associate Art Director Matt Stevens, Digital Imaging Specialist
ADVERTISING INDUSTRY SELF-PROMOTION >
14 - BRAND ELEMENTS
2 Sweet Hair Professional Concept Book: Gold Charlie Award: Advertising Industry Self-Promotion ENTRANT: Brand Tango, Deerfield Beach, FL CLIENT: Sweet Hair Professional CREDITS: James Kluetz, Chief Creative Officer/Copywriter Paul Cooper, Associate Creative Director Adan Carballo, Production Artist Fernanda Gomes, Project Manager/Copywriter
3 Luxury by RG Cosmetics Concept Book: Gold ENTRANT: Brand Tango, Deerfield Beach, FL CLIENT: RG Cosmetics CREDITS: James Kluetz, Chief Creative Officer Paul Cooper, Associate Art Director Andy Trantham, Designer Adan Carballo, Production Artist Fernanda Gomes, Project Manager/Copywriter
ADVERTISING INDUSTRY SELF-PROMOTION > 15 - DIRECT
MARKETING & SPECIALTY ADVERTISING
4 Crimes Against Content: Gold ENTRANT: Reputation Ink, Jacksonville, FL CLIENT: Reputation Ink CREDITS: Heather Kingry, VP, Content Sharon Obeso, Design Director Michelle King, Principal Allison Banko, Senior Account Executive Maria West, Account Coordinator Matt Simons, Account Coordinator Heather Perry, Manager
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PRINT ADVERTISINGMAGAZINE ADVERTISING > 17A - FULL PAGE
OR LESS – SINGLE UNIT
1 Panda: Gold ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: The Clorox Company CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer David Alvarez Rizo, Creative Director Juan Camilo Valdivieso, Creative Director Roberto Martinez, Art Director Mimi Cossio, Senior Print Production Manager Maria Carolina Reimpell, Account Director
2 Cheetah: Gold Best of Show • Charlie Award: Magazine Advertising ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: The Clorox Company CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer Christian Liu, Creative Director Mimi Cossio, Senior Print Production Company Garrigosa Studios, Production Company
MAGAZINE ADVERTISING > 17C - MAGAZINE
ADVERTISING CAMPAIGN
3 Fast Lighting Charcoal: Gold ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: The Clorox Company CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer Christian Liu, Creative Director Mimi Cossio, Senior Print Production Manager Garrigosa Studios, Production Company
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NEWSPAPER ADVERTISING > 19A - FRACTIONAL PAGE –
SINGLE UNIT
1 Panda: Gold ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: The Clorox Company CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer David Alvarez Rizo, Creative Director Juan Camilo Valdivieso, Creative Director Roberto Martinez, Art Director Mimi Cossio, Senior Print Production Manager Maria Carolina Reimpell, Group Account Director
2 Cheetah: Gold ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: The Clorox Company CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer Christian Liu, Creative Director Mimi Cossio, Senior Print Production Company Garrigosa Studios, Production Company
NEWSPAPER ADVERTISING > 19E - NEWSPAPER ADVERTISING
3 Fast Lighting Charcoal: Gold Charlie Award: Newspaper ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: The Clorox Company CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer Christian Liu, Creative Director Mimi Cossio, Senior Print Production Manager Garrigosa Studios, Production Company
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1 Lonely Germs: Gold ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: The Clorox Company CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer Julian Milanesi, Creative Director Guido Fusetti, Creative Director Maria Carolina Reimpell, Group Account Director
PUBLIC SERVICE (PRINT) > 22 - PUBLIC SERVICE
PRINT ADVERTISING
2 A Real Friend - Soccer Player: Gold ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: Miami Dade Animal Services CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer David Alvarez Rizo, Creative Director Juan Camilo Valdivieso, Creative Director Mimi Cossio, Senior Print Production Manager Carola Chaurero, New Business Director Carlos Nova, Illustrator
3 A Real Friend - Singer: Gold Co-Judges Award for Concept ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: Miami Dade Animal Services CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer David Alvarez Rizo, Creative Director Juan Camilo Valdivieso, Creative Director Mimi Cossio, Senior Print Production Manager Carola Chaurero, New Business Director Carlos Nova, Illustrator
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OUT-OF-HOME & AMBIENT MEDIA
GUERRILLA MARKETING > 24B - GUERRILLA
MARKETING CAMPAIGN
1 Greater Fort Lauderdale Boston/Chicago Bus Shelter Activation: Gold ENTRANT: Starmark, Fort Lauderdale, FL CLIENT: Greater Fort Lauderdale Convention & Visitors Bureau CREDITS: Dale Baron, Executive Creative Director Marlo Russom, Associate Creative Director Noah Scheiner, Senior Art Director LP Media Inc, Video Production/ Duplication
INSTALLATIONS > 25A - SINGLE INSTALLATION
2 Fresh vs. Rotten: Gold Charlie Award: Non-Traditional ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: The Clorox Company CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer Christian Liu, Creative Director Jaume Rodriguez, Creative Director Luis Aguilera, Senior Art Director Mimi Cossio, Senior Print Production Manager/ Broadcast Producer Rick Morales, Associate Producer/Editor Karla Kruger, Senior Group Account Director Letca, Production Company Jorge Colon, Letca- Director Monosonico, Music Studio Daniel Reschinga, Monosonico
INSTALLATIONS > 25B - INSTALLATIONS-MULTIPLE
3 Greater Fort Lauderdale Convention & Visitors Bureau - Bus Shelter Campaign: Gold ENTRANT: LP Media, Inc., Fort Lauderdale, FL CLIENT: Greater Fort Lauderdale Convention & Visitors Bureau CREDITS: Frank Linero, Director Scott Pringle, Producer Jenna Calabrese, Co-Producer Vista Worldlink, Technology Partner Greenlight & Cameras - Cesare Salerno, Photography and Grip & Lighting
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POSTER > 27A - POSTER - SINGLE UNIT
1 Panda: Gold ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: The Clorox Company CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer David Alvarez Rizo, Creative Director Juan Camilo Valdivieso, Creative Director Roberto Martinez, Art Director Mimi Cossio, Senior Print Production Manager Maria Carolina Reimpell, Group Account Director
2 Cheetah: Gold Charlie Award: Out of Home ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: The Clorox Company CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer Christian Liu, Creative Director Mimi Cossio, Senior Print Production Company Garrigosa Studios, Production Company
POSTER > 27B - POSTER-CAMPAIGN
3 Fast Lighting Charcoal: Gold ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: The Clorox Company CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer Christian Liu, Creative Director Mimi Cossio, Senior Print Production Manager Garrigosa Studios, Production Company
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1 Arsenault Dermatology Posters: Gold ENTRANT: CRE8EGY, Sarasota, FL CLIENT: Arsenault Dermatology CREDITS: Brent David, President
SITE > 30A - INTERIOR – SINGLE
2 Jacksonville Symphony - Vader Poster: Gold ENTRANT: On Ideas, Jacksonville, FL CLIENT: Jacksonville Symphony Orchestra CREDITS: David Bonner, Executive Creative Director Chris Nott, Associate Creative Director Tiffany Biziewski, Copywriter/Art Director Jeff Glotzl, Digital Artist
3 Jacksonville Symphony - E.T. Poster: Gold ENTRANT: On Ideas, Jacksonville, FL CLIENT: Jacksonville Symphony Orchestra CREDITS: David Bonner, Executive Creative Director Chris Nott, Associate Creative Director Tiffany Biziewski, Copywriter/Art Director Jeff Glotzl, Digital Artist
4 Jacksonville Symphony - Beatles Poster: Gold ENTRANT: On Ideas, Jacksonville, FL CLIENT: Jacksonville Symphony Orchestra CREDITS: David Bonner, Executive Creative Director Chris Nott, Associate Creative Director Tiffany Biziewski, Art Director Jeff Glotzl, Digital Artist
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1 Extended: Gold ENTRANT: Anson-Stoner, Winter Park, FL CLIENT: Orlando MINI CREDITS: Tom Macaluso, Creative Director Robert Merrick, Art Director/Copywriter Tom Macaluso, Copywriter
OUT-OF-HOME > 31 - OUT-OF-HOME CAMPAIGN
2 Jacksonville Symphony Campaign: Gold Judges Choice for Excellence for the Arts ENTRANT: On Ideas, Jacksonville, FL CLIENT: Jacksonville Symphony Orchestra CREDITS: David Bonner, Executive Creative Director Chris Nott, Associate Creative Director Tiffany Biziewski, Art Director/Digital Artist Jeff Glotzl, Digital Artist
PUBLIC SERVICE OUT-OF-HOME > 33A - POSTER
3 Sex Trafficking Poster: Gold ENTRANT: PeakBiety branding + advertising, Tampa, FL CLIENT: The Children’s Campaign CREDITS: Amy Phillips, Creative Director Karen Bonsignori, Copywriter Ron Roman, Art Director Rayne Lancaster, Copywriter
PUBLIC SERVICE OUT-OF-HOME > 33B - OUT-OF-HOME
4 Eco Friendly Trash Trucks: Gold ENTRANT: Pearl brands, Fort Myers, FL CLIENT: City of Fort Myers CREDITS: Scott Qurollo, Matt Galbraith, Kara Siefert, Pearl Brands Team Kaye Molnar, Owner, Cella Molnar
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ONLINE/INTERACTIVE
WEBSITES > 37A - CONSUMER
1 Milestone Advisory Partners Website: Gold ENTRANT: Raymond James, St. Petersburg, FL CLIENT: Milestone Advisory Partners CREDITS: Amanda Aufiero, Account Manager Michael Matson, Writer Debra Souza, Web Designer Kris Gamble, Creative Director Pam Stoddard, Graphic Designer Jose Azua, Web Designer
2 Sonny’s BBQ Smokin’ Showdown Website: Gold ENTRANT: Push., Orlando, FL CLIENT: Sonny’s BBQ CREDITS: Mark Unger, Art Director Samuel Jimenez, Designer Ferdi Rodriguez, Copywriter Eric Van Holtz, Senior Digital Developer Michael Giouard, Lead Developer Shaina Thomas, Digital Project Manger Jessica Leyva, Account Supervisor Chase Wilson, Account Coordinator Sid Watters, Photography Editor
3 Las Fantásticas Aventuras del Focus 2015: Gold ENTRANT: Zubi Advertising, Coral Gables, FL CLIENT: Ford CREDITS: Ivan Calle, Executive Creative Director Rosamaria Mussfeldt, Group Creative Director Yanisa Vélez, Senior Digital Copywriter Janna Mamar, Senior Digital Art Director José Morales, José Bao, Gabriela Aguilar, Digital Design Natalia Rojas, Creative Technologist Tim Hawkes, Ronnie González, Momo Parra, Production Maylinn De La Maza, Group Director Lindsay Fifelski, Marcella Murillo, Emily Ray, Account Team Resn, Digital Production Company Landia, Video Production Company Indiehouse, Sound Editing Company
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WEBSITES > 37B - B-TO-B
1 Food Partners Website: Gold ENTRANT: Clark/Nikdel/Powell, Winter Haven, FL CLIENT: Food Partners CREDITS: Jarrett Smith, Project Manager Josh Nederveld, Web Developer Jeremy Lazanowski, Lead Designer Shannon Viox, Designer Victoria Gauthier, Copywriter
WEBSITES > 37C - MICROSITES
2 Hexa Watches - Dive For The Osprey Site: Gold ENTRANT: Dunn&Co, Tampa, FL CLIENT: Hexa Watches CREDITS: Troy Dunn, Chief Creative Officer Glen Hosking, Executive Creative Director/Copywriter Vic Donati, Art Director David Paprocki, Designer Michael Kovalchick, Mechanical Artist Ernan De Leon & Jessica Rice, Motions Artists Carlos Perez, Web Developer Alex Baker, Project Manager Katharine Pooley, Digital Strategist
SOCIAL MEDIA > 38A - SINGLE PLATFORM
3 Visit St. Petersburg/Clearwater Manaphin: Gold Charlie Award: Online/Interactive ENTRANT: Paradise Advertising & Marketing, Inc., St. Petersburg, FL CLIENT: Paradise Advertising & Marketing, Inc. CREDITS: Brian Arndt, Creative Director/Producer Glenn Bowman, Creative Director/Art Director Susan Mulvey, Producer Charlie Diaz, Director of Photography/Editor Eric Hunter, Editor/Audio Engineer Kristen Murphy, Account Manager Rudy Webb, VP Account Services
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1 Mother’s Day: Gold ENTRANT: 22squared, Inc., Tampa, FL CLIENT: Publix CREDITS: Mindy Adams, VP, Content Director Lynda Marsh, Account Supervisor Alvaro Naddeo, Senior Art Director Emily Cabral, Integrated Producer Eduarda Castro, Content Art Director Nick Pastor, Copywriter
APPS > 39C - GAMES
2 Nickelodeon: Gold ENTRANT: Brave People, Tampa, FL CLIENT: Nickelodeon CREDITS: Brave People, Creative Agency
BRANDED CONTENT & ENTERTAINMENT > 45 - BRANDED
CONTENT & ENTERTAINMENT FOR ONLINE/INTERACTIVE
3 Las Fantásticas Aventuras del Focus 2015: Gold ENTRANT: Zubi Advertising, Coral Gables, FL CLIENT: Ford CREDITS: Ivan Calle, Executive Creative Director Rosamaria Mussfeldt, Group Creative Director Yanisa Vélez, Senior Digital Copywriter Janna Mamar, Senior Digital Art Director José Morales, José Bao, Gabriela Aguilar, Digital Design Natalia Rojas, Creative Technologist Tim Hawkes, Ronnie González, Momo Parra, Production Maylinn De La Maza, Group Director Lindsay Fifelski, Marcella Murillo, Emily Ray, Account Team Resn, Digital Production Company Landia, Video Production Company Indiehouse, Sound Editing Company
PUBLIC SERVICE (ONLINE/INTERACTIVE) > 46 - PUBLIC
SERVICE ONLINE/INTERACTIVE
4 No Kid Hungry ‘Hunger in Our Schools’ Report: Gold ENTRANT: Salter>Mitchell, Tallahassee, FL CLIENT: Share Our Strength CREDITS: Karen Ong, Creative Director Zack Boileau, Senior Research Manager Ben Purse, Video Production Manager Alyssa Darmanin, Senior UX Designer Meisha Thigpen, Project Manager & Copywriter Rebecca Elmo, Web Developer Mikhail Bezruchko, Web Developer
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RADIO ADVERTISING / LOCAL > 48A - SINGLE SPOT
:30 SECONDS OR LESS
Tampa Bay Rowdies Radio - “Thanks, Mum”: Gold ENTRANT: Dunn&Co, Tampa, FLCLIENT: Tampa Bay RowdiesCREDITS: Troy Dunn, Chief Creative OfficerGlen Hosking, Executive Creative Director/CopywriterSound Asylum, Sound
RADIO ADVERTISING / LOCAL > 48C - RADIO
LOCAL CAMPAIGN
Dunkin’ Donuts: Gold Charlie Award: RadioENTRANT: Cat Country 98.7/NewsRadio1620, Pensacola, FLCLIENT: Dunkin’ DonutsCREDITS: Paul Stadden, Voice/Production/Writing
RADIO ADVERTISING – REGIONAL/NATIONAL >
49C - RADIO NATIONAL CAMPAIGN
Clog Free Pipes: Gold ENTRANT: Alma DDB, Coconut Grove, IllinoisCLIENT: The Clorox CompanyCREDITS: Luis Miguel Messianu, Creative Chairman & CEOAlvar Sunol, Chief Creative OfficerMarco Arguello, ProducerMaria Carolina Reimpell, Group Account DirectorDavid Alvarez Rizo, Creative DirectorJuan Camilo Valdivieso, Creative DirectorPersonal Music, Music StudioLuis Gomez, Personal Music- Audio EngineerVanessa Lozano, Personal Music- Studio Producer
Conference Room/Skype: Gold ENTRANT: Bravo/Y&R Miami, Miami, FLCLIENT: PopclikCREDITS: Claudio Lima, Chief Creative OfficerFederico Hauri, Creative DirectorRicardo Lopera, Associate Creative DirectorJason Deja, CopywriterAndres Martinez-Curiel, CopywriterEmilio Recio, Account DirectorVivian Zaldivar, Creative Services ManagerDarren Solomon, ComposerMatt Hauser, Sound DesignerChris Jordao, Producer
PUBLIC SERVICE (FILM, VIDEO, & SOUND) >
66 - PUBLIC SERVICE RADIO
Auctioneer: Gold ENTRANT: Alma DDB, Coconut Grove, FLCLIENT: Tobacco Free FloridaCREDITS: Luis Miguel Messianu, Creative Chairman & CEOAlvar Sunol, Chief Creative OfficerMonica Marulanda, Senior Creative DirectorRick Morales, Associate ProducerJorge Murillo, Senior Creative DirectorElizabeth McCarthy, Account DirectorIndieHouse, Audio House
FILM, VIDEO, & SOUND
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TELEVISION ADVERTISING – LOCAL (ONE DMA) >
51B - SINGLE SPOT :30 SECONDS
1 Tampa Bay Rowdies TV - “Bucket Challenge”: Gold Charlie Award: Television ENTRANT: Dunn&Co, Tampa, FL CLIENT: Tampa Bay Rowdies CREDITS: Troy Dunn, Chief Creative Officer Glen Hosking, Executive Creative Director Stephanie Morrison, Art Director Christa Savio, Editor
TELEVISION ADVERTISING – REGIONAL/NATIONAL >
52A - SINGLE SPOT – UP TO 2:00
2 Dear Summer: Gold ENTRANT: the community, Coconut Grove, FL CLIENT: Constellation Brands - Corona Extra CREDITS: Jose Molla, Chief Creative Officer Joaquin Molla, Chief Creative Officer Rodrigo Butori, Creative Director Aaron Zimroth, Copywriter Aaron Willard, Art Director Laurie Malaga, VP of Integrated Production Julio Rangel, Senior Producer
TELEVISION SELF-PROMOTION – REGIONAL OR NATIONAL >
54B - TELEVISION SELF-PROMOTION - CAMPAIGN
3 Sometimes: Gold ENTRANT: Bright House Networks, St. Petersburg, FL CLIENT: Bright House Networks CREDITS: Justin Glorieux, Director of Creative Production Jacqueline Sukeena, Creative Director/Copywriter Chad Ferguson, Agency Producer Jerry Brown, Director
INTERNET COMMERCIAL > 55A - SINGLE SPOT – ANY LENGTH
4 Dasah’s Day - Florida Hospital For Children: Gold ENTRANT: Studio Say So, Orlando, FL CLIENT: Florida Hospital For Children CREDITS: Danny Miller, Director Marshall Head, Director Of Photography Andre Bohrer, Editor Garrett Callahan, Editor
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BRANDED CONTENT & ENTERTAINMENT FOR ONLINE FILM,
VIDEO & SOUND > 58B - SINGLE ENTRY – MORE THAN
:60 SECONDS
1 Show Your Disney Side Character Surprise: Gold Charlie Award: Branded Content & Entertainment ENTRANT: Disney Yellow Shoes, Celebration, FL CLIENT: Disney CREDITS: John Rogers, Copywriter Grand Visual, Production Sura Omidifar, Innovation Catalyst Director Alex Ruiz, Digital Marketing Dir Tom Aronson, Dir-Media Planning Duncan Wardle, VP-Yellow Shoes Scott Cassidy, SVP-Glbl Alliance Mktg/Public & Yellow Shoes
BRANDED CONTENT & ENTERTAINMENT > 60 - BRANDED
CONTENT & ENTERTAINMENT – NON-BROADCAST
2 Unstoppable: Gold ENTRANT: Frame, Tallahassee, FL CLIENT: FSU Women’s Basketball CREDITS: Frame, A Production Company
SALES PROMOTION > 63 - AUDIO/VISUAL
SALES PRESENTATION
3 The Handelskade’s Envisaged Future: Gold ENTRANT: Caribe Media Productions, Willemstad Curacao, Curacao CLIENT: Down Town Management Organization (DMO) CREDITS: Adeep Oberoi, Producer Kevin Jonckheer, Executive Producer Mahesh Mukhi, Executive Producer
PUBLIC SERVICE (FILM, VIDEO, & SOUND) > 67 - PUBLIC
SERVICE ONLINE FILM, VIDEO & SOUND
4 Rethreaded: Sewing A New Story: Gold ENTRANT: St. John & Partners, Jacksonville, FL CLIENT: Rethreaded CREDITS: Mark Claywell, Executive Producer/ Director/Editor Eva Nagorski, Creative Director/Producer Dean Freeland, 2nd Unit Camera
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CROSS PLATFORMINTEGRATED ADVERTISING CAMPAIGNS > 70C - CONSUMER
CAMPAIGN-LOCAL
1 Bay Skate Campaign: Gold ENTRANT: Macias Advertising, Miami, FL CLIENT: Bay Skate Miami CREDITS: Marcos Macias, Creative Chief Officer Arnaud Pagès, Art Director Norman Lendzion, Art Director Carmen Alayeto, Project Manager
INTEGRATED ADVERTISING CAMPAIGNS > 70D - CONSUMER
CAMPAIGN-NATIONAL
2 Zaxby’s Brain Freeze Institute: Gold ENTRANT: St. John & Partners, Jacksonville, FL CLIENT: Zaxby’s CREDITS: Peter Herbst, VP/Executive Creative Director Brent Davis, Senior Copywriter Bill Fannin, Senior Broadcast Producer Jenifer Harmon, VP/Account Group Director Kendall Barsin, Account Manager Gary Lockwood, I.T. Director
3 Naples, Marco Island & The Everglades - Winter Campaign 2015-16: Gold ENTRANT: Paradise Advertising & Marketing, Inc., St. Petersburg, FL CLIENT: Naples, Marco Island, Everglades Convention & Visitors Bureau CREDITS: Glenn Bowman, Creative Director/Art Director Brian Arndt, Creative Director/Copywriter Brittany Weissler, Copywriter Eric Hunter, Director of Photography Daniel Reyes, Camera Operator Nicole Delaney, Account Director Julianna Dewberry, Account Executive
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1 Halloween Horror Nights 25 Campaign: Gold ENTRANT: Universal Orlando, Orlando, FL CLIENT: Universal Orlando CREDITS: Troy Scillian, Executive Creative Director Alicia Bunnell, VP of IMC Jannet Busto, Director IMC Brian Beauregard, Creative Director Luis Orazi, Senior Designer Amber Smith, IMC Representative Jeremy Crawford, Art Director Glen Deiter, Graphic Designer Howard Mermel, Copywriting Manager Luise Cooper, Copywriter Christy Schrack, Digital Designer Chaz Woods, Digital Designer
2 Grey Goose Fly Beyond Campaign: Gold ENTRANT: SapientNitro, Miami, FL CLIENT: Grey Goose CREDITS: Matthew Atkatz, Executive Creative Director Rob Kleman, Executive Creative Director James Allen, Creative Director Andrew Goldstein, Creative Director David Iglesias, Senior Designer John Gonzalez, Senior Designer Anthony Font, Senior Copywriter Cristina Gonzalez, Junior Art Director Faye Ibars, Copywriter Molly McMullen, Associate Producer Christine Cafiero, Senior Associate Producer Christopher Loughlin, Client Services Director
INTEGRATED CAMPAIGNS > 71 - INTEGRATED BRAND
IDENTITY CAMPAIGN
3 Watts Juicery Branding: Gold ENTRANT: Adjective & Co, Jacksonville Beach, FL CLIENT: Watts Juicery CREDITS: Taylor Harkey, Art Director/Creative Director Austin Ellis, Art Director Autumn Berrang, President Danielle Bergh, Account Director
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1 Old St Pete Spirits Identity Campaign: Gold ENTRANT: Dunn&Co, Tampa, FL CLIENT: St. Petersburg Distillery CREDITS: Troy Dunn, Chief Creative Officer Jim Darlington, Creative Director/Copywriter Grant Gunderson, Senior Art Director Jalyn Rivera, Print Producer
2 Oak & Palm Rums Identity Campaign: Gold ENTRANT: Dunn&Co, Tampa, FL CLIENT: St. Petersburg Distillery CREDITS: Troy Dunn, Chief Creative Officer Jim Darlington, Creative Director/Copywriter Grant Gunderson, Senior Art Director Jalyn Rivera, Print Producer
3 Come Seek Employee Launch: Gold ENTRANT: Royal Caribbean International, Miami, FL CLIENT: Royal Caribbean International CREDITS: Marilyn Jimenez, Brand Director Rachel Domark, Account Executive Samantha Riepe, Senior Creative Manager Ely Tomines, Senior Creative Manager Luis Serrano, Art Director Edward Domeq, Art Director Christopher Lopez, Copywriter Brandon Lopera, Art Director Carlos Plaza, Art Director Justin Hines, Senior Traffic Specialist Karen Denisse Soto, Senior Art Director
4 The Backpacks Company Integrated Campaign: Gold Judges Choice for Art Direction ENTRANT: helium creative, Fort Lauderdale, FL CLIENT: Backpacks.com
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INTEGRATED CAMPAIGNS > 72 - INTEGRATED BRANDED
CONTENT CAMPAIGN
1 Holiday: Gold Charlie Award: Cross Platform ENTRANT: 22squared, Inc., Tampa, FL CLIENT: Publix CREDITS: Ryan Stafford, VP, Creative Director Mindy Adams, VP, Content Director Lori Lawery, VP, Executive Producer Jason Roberts, Associate Creative Director Rachel Damond, Art Director Natalie Meeks, Senior Copywriter Lynda Marsh, Account Supervisor Emily Cabral, Integrated Producer Dustin Levine, Senior Producer Ryan Srofe, Senior Creative Technologist Samantha Johnson, Digital Designer Dana Householder, Studio Designer
ONLINE/INTERACTIVE CAMPAIGN > 73 - ONLINE/
INTERACTIVE CAMPAIGN
2 Bad Ass Hair Day: Gold ENTRANT: 22squared, Inc., Tampa, FL CLIENT: OGX Beauty CREDITS: Scott Sheinberg, General Manager, Tampa John Stapleton, Chief Creative Director Jennifer Tuel, Creative Director Mindy Adams, Content Director Natalie Meeks, Senior Copywriter Rachel Damond, Art Director Saya Heathco, Group Strategy Director Meg Roberts, Senior Content Strategist Melissa Ebanks, Group Account Director Kelly Taylor, Account Supervisor Eduarda Castro, Jr. Art Director Courtney Arnold, Copywriter
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PUBLIC SERVICE CAMPAIGNS > 74A - SINGLE MEDIUM PUBLIC
SERVICE CAMPAIGN
1 The Facts Now: Gold Charlie Award: Public Service ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: Tobacco Free Florida CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer Monica Marulanda, Senior Creative Director Rick Morales, Associate Producer Jorge Murillo, Senior Creative Director Elizabeth McCarthy, Account Director IndieHouse, Audio House
ADVERTISING INDUSTRY SELF-PROMOTION (CROSS
PLATFORM) > 75 - AD CLUB OR MARKETING CLUB
2 AAF Tampa Bay ADDY Promo: Gold ENTRANT: AAF Tampa Bay, Tampa, FL CLIENT: AAF Tampa Bay CREDITS: Mike Compton, President Barry Wallace, American Advertising Awards Chair/ Art Director Chance Tham Chanthalansy, Creative Director Kevin Byrd, Copywriter Pete Guzzo, Video Producer Malcolm Bowen, Digital Lexi West, Gala Production Sarah Jeffcoat, Executive Director
3 Born Creative: Gold ENTRANT: SapientNitro, Miami, FL CLIENT: ADC CREDITS: Will Vazquez, Director Akim Lopez, Producer Ariel Bellumio, Post Supervisor Diana Aleman, Post Producer Louis Palacios, Editor Luis Giron, Sound Designer Alex Belmar, Second Camera Matthew Atkatz, ECD Robert Kleman, ECD Jason Levine, CD Jordan Lipton, CD Liz Marks, CW
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27The Magic of Advertising
ELEMENTS OF ADVERTISING
ILLUSTRATION > 79B - ILLUSTRATION - SERIES
1 Up In Smoke Illustrations: Gold ENTRANT: Brunet-García, Jacksonville, FL CLIENT: FEMA CREDITS: Jorge Brunet-García, Executive Creative Director Aerien Mull, Senior Art Director Kedgar Volta, Art Director/Illustrator
FILM & VIDEO > 82 - CINEMATOGRAPHY
2 STOKE: Gold ENTRANT: Small Fox Media, Jacksonville, FL CLIENT: Drug Free Duval CREDITS: Joe Karably, Director of Photography & Editor Kayla Beckmann, Producer Tanner Deprin, Assistant Camera & Drone Operator Brain Jerin, Sound Designer Stewart Plemmons, Camera Assistant Logan Bowles, Water Videography Savannah Volzone, Production Assistant Guy Barnhart, Production Assistant
3 “Get On Board” - Pensacola Promotional Video: Gold ENTRANT: Ideaworks, Pensacola, FL CLIENT: Visit Pensacola CREDITS: Caron Sjoberg, Client Manager Brittany Miller, Producer/Director Searcy Sledge, Production Assistant
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FILM & VIDEO > 83 - ANIMATION OR SPECIAL EFFECTS
1 The Handelskade’s Envisaged Future: Gold ENTRANT: Caribe Media Productions, Willemstad, curacao CLIENT: Down Town Management Organization (DMO) CREDITS: Adeep Oberoi, Director Kevin Jonckheer, Executive Producer Mahesh Muhki, Executive Producer
2 Trompos: Gold ENTRANT: Zubi Advertising, Coral Gables, FL CLIENT: Ford CREDITS: Ivan Calle, Executive Creative Director Jorge Jacome, Associate Creative Director Francisco Losada, Associate Creative Director Marcos Lawson, Sr. Copywriter Cristian Duran, Sr. Art Director Lindsay Fifelski & Maylinn De La Maza, Account Executives Pablo Rosas, Planning Ronnie Gonzalez, Tim Hawkes, Momo Parra, Producers Method Studio, Production Company Nylon, Music Company
FILM & VIDEO > 84 - VIDEO EDITING
3 One Sandy Lane: Gold ENTRANT: C3 Creative Group, Inc., Coral Gables, FL CLIENT: One Sandy Lane CREDITS: Gillian Davidson, Creative Director John Ashby, Editor Gina Constantino, Creative/Art Director Mark Sherman, Videographer
MUSIC > 85A - MUSIC ONLY
4 Street Music Library: Gold ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: Personal Music CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer Iu La Lueta, Creative Director Beatriz Torres-Marin, Associate Creative Director Cristina Serarols, Senior Art Director Diana De La Parra, Integrated Producer Aldo De La Paz, Website Designer Marmol Miami, Production Company Personal Music, Music Studio
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DIGITAL TECHNOLOGY > 88 - INTERFACE & NAVIGATION
1 Milestone Advisory Partners Website: Gold ENTRANT: Raymond James, St. Petersburg, FL CLIENT: Milestone Advisory Partners CREDITS: Amanda Aufiero, Account Manager Michael Matson, Writer Debra Souza, Web Designer Kris Gamble, Creative Director Pam Stoddard, Graphic Designer Jose Azua, Web Designer
2 Las Fantásticas Aventuras del Focus 2015: Gold Charlie Award: Elements of Advertising ENTRANT: Zubi Advertising, Coral Gables, FL CLIENT: Ford CREDITS: Ivan Calle, Executive Creative Director Rosamaria Mussfeldt, Group Creative Director Yanisa Vélez, Senior Digital Copywriter Janna Mamar, Senior Digital Art Director José Morales, José Bao, Gabriela Aguilar, Digital Design Natalia Rojas, Creative Technologist Tim Hawkes, Ronnie González, Momo Parra, Production Maylinn De La Maza, Group Director Lindsay Fifelski, Marcella Murillo, Emily Ray, Account Team Resn, Digital Production Company Landia, Video Production Company Indiehouse, Sound Editing Company
DIGITAL TECHNOLOGY > 93 - USER EXPERIENCE
3 Las Fantásticas Aventuras del Focus 2015: Gold ENTRANT: Zubi Advertising, Coral Gables, FL CLIENT: Ford CREDITS: Ivan Calle, Executive Creative Director Rosamaria Mussfeldt, Group Creative Director Yanisa Vélez, Senior Digital Copywriter Janna Mamar, Senior Digital Art Director José Morales, José Bao, Gabriela Aguilar, Digital Design Natalia Rojas, Creative Technologist Tim Hawkes, Ronnie González, Momo Parra, Production Maylinn De La Maza, Group Director Lindsay Fifelski, Marcella Murillo, Emily Ray, Account Team Resn, Digital Production Company Landia, Video Production Company Indiehouse, Sound Editing Company
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DIGITAL TECHNOLOGY > 95 - INNOVATIVE USE OF
INTERACTIVE / TECHNOLOGY
1 Street Music Library: Gold ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: Personal Music CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer Iu La Lueta, Creative Director Beatriz Torres-Marin, Associate Creative Director Cristina Serarols, Senior Art Director Diana De La Parra, Integrated Producer Aldo De La Paz, Website Designer Marmol Miami, Production Company Personal Music, Music Studio
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31The Magic of Advertising
PROFESSIONAL AWARDS: SILVER
32 2016 American Advertising Awards
SALES & MARKETING
PRODUCT OR SERVICE SALES PROMOTION > 01B - SALES KIT
OR PRODUCT INFORMATION SHEETS
Wings & Waves Air Show – Sponsorship Package: Silver ENTRANT: Embry-Riddle Aeronautical University, Daytona Beach, FLCLIENT: Embry-Riddle Aeronautical UniversityCREDITS: Jonathon Metz, Senior Graphic Designer
Bada Bing Investor Kit: Silver ENTRANT: Shok Idea Group, New Smyrna Beach, FLCLIENT: Bada Bing Pizza PubCREDITS: The Shok Team, Group Effort
PRODUCT OR SERVICE SALES PROMOTION > 01C - MENU
Tobacco Road Menu: Silver ENTRANT: Norwegian Cruise Line, Miami, FLCLIENT: Norwegian Cruise LineCREDITS: Peter Baedita, Creative DirectorBecky Winters, ACD CreativeAri Barrios, Assistant Manager
Teppanyaki Menu: Silver ENTRANT: Norwegian Cruise Line, Miami, FLCLIENT: Norwegian Cruise LineCREDITS: Peter Baedita, Creative DirectorDan Gonzalez, Sr. DesignerAri Barrios, Assistant Manager
Stonewood Tavern Menu: Silver ENTRANT: Benedict Advertising & Marketing, Daytona Beach, FLCLIENT: StonewoodCREDITS: Joey Ramos, Senior Art DirectorKate Thompson, Graphic ArtistHollee Palot, Account Coordinator
PRODUCT OR SERVICE SALES PROMOTION > 01D - SALES
PROMOTION CAMPAIGN
2015 Mardi Gras Campaign: Silver ENTRANT: Publix Super Markets, Inc., Lakeland, FLCLIENT: Publix Super Markets, Inc.CREDITS: Brian Chambers, Creative DirectorJaime Mejia, Art DirectorNora Minor, WriterStefanie Schimborski, DesignerYuko Shimizu, Illustrator
PACKAGING > 02A - SINGLE UNIT
Oak & Palm Spiced Rum Packaging: Silver ENTRANT: Dunn&Co, Tampa, FLCLIENT: St. Petersburg DistilleryCREDITS: Troy Dunn, Chief Creative OfficerJim Darlington, Creative DirectorGrant Gunderson, Senior Art DirectorJalyn Rivera, Print Producer
Banyan Reserve Vodka Packaging: Silver ENTRANT: Dunn&Co, Tampa, FLCLIENT: St. Petersburg DistilleryCREDITS: Troy Dunn, Chief Creative OfficerJim Darlington, Creative Director/CopywriterGrant Gunderson, Senior Art DirectorJalyn Rivera, Print ProducerSteven Noble, Illustrator
OCSC Season Ticket Kit: Silver ENTRANT: SAY IT LOUD, Orlando, FLCLIENT: Orlando City Soccer ClubCREDITS: Julio Lima, Creative ActivistAndre Greppi, ACDCortney Smith, AEChris McEniry, PhotographerTeresa Tatlonghari, VP MarketingJohn Flynn, Post ProductionTroy Branson, Account DirectorMelissa Scaletta, Production ManagerChris McEniry, PhotographerDante X Lima, CopywriterMark Ronquillo, Copywriter
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Tippler’s Orange Liqueur Packaging: Silver ENTRANT: Dunn&Co, Tampa, FLCLIENT: St. Petersburg DistilleryCREDITS: Troy Dunn, Chief Creative OfficerJim Darlington, Creative Director/CopywriterGrant Gunderson, Senior Art DirectorJalyn Rivera, Print Producer
VIP Experience Gift Box: Silver ENTRANT: Hard Rock International, Orlando, FLCLIENT: Hard Rock InternationalCREDITS: Rick Patrick, VP of CreativeHeidi Brown, Senior Graphic DesignerProgressive Communications, Printer
PACKAGING > 02B - PACKAGING CAMPAIGN
Watts Juicery Packaging: Silver ENTRANT: Adjective & Co, Jacksonville Beach, FLCLIENT: Watts JuiceryCREDITS: Taylor Harkey, Art Director/Creative DirectorAustin Ellis, Art DirectorBill Davis, Copywriter
Oak & Palm Rums Packaging: Silver ENTRANT: Dunn&Co, Tampa, FLCLIENT: St. Petersburg DistilleryCREDITS: Troy Dunn, Chief Creative OfficerJim Darlington, Creative Director/CopywriterGrant Gunderson, Senior Art DirectorJalyn Rivera, Print Producer
BROCHURE > 07A - SINGLE UNIT
Frontline Performance Group Brand Book: Silver ENTRANT: Push., Orlando, FLCLIENT: Frontline Performance GroupCREDITS: Mark Unger, Chief Creative OfficerDavid Whaite, Art DirectorBree Adamson, CopywriterMelanie Crownover, Account SupervisorKatie Raponi, Account Coordinator
Wings & Waves Air Show – Legacy Book: Silver ENTRANT: Embry-Riddle Aeronautical University, Daytona Beach, FLCLIENT: Embry-Riddle Aeronautical UniversityCREDITS: Jonathon Metz, Senior Graphic Designer
The Ocean Resort Residences Brochure: Silver ENTRANT: helium creative, Fort Lauderdale, FLCLIENT: The Ocean Resort Residences
PUBLICATION DESIGN > 08A - COVER
Pegasus Magazine Summer 2015: Silver ENTRANT: UCF Marketing, Orlando, FLCLIENT: UCF MarketingCREDITS: Lauren Haar, Art DirectorJonathan Burton, Illustrator
PUBLICATION DESIGN > 08C - COVER/EDITORIAL SPREAD
OR FEATURE - SERIES
Our Town - November/December 2015: Silver ENTRANT: Tower Publications, Gainesville, FLCLIENT: Tower PublicationsCREDITS: Neil McKinney, IllustrationHank McAfee, Creative Direction
PUBLICATION DESIGN > 08D - MAGAZINE DESIGN
Pegasus Magazine, Spring 2015: Silver ENTRANT: UCF Marketing, Orlando, FLCLIENT: UCF MarketingCREDITS: Patrick Burt, Assistant Vice President, UCF MarketingMichelle Fuentes, Managing EditorLauren Haar, Art DirectorSteve Webb, Art DirectorEric Michael, Editorial DirectorSandy Pouliot, Production Manager
Contxt Magazine: Silver ENTRANT: Ringling College Design Center, Sarasota, FLCLIENT: Ringling College Office of the PresidentCREDITS: Jennifer Mumford Brady, Creative DirectorLaura Bucholtz, Designer/Art DirectorSu Byron, EditorAnne Passchier, Illustrator
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PUBLICATION DESIGN > 08E - BOOK DESIGN
Admissions Viewbook: Silver ENTRANT: Ringling College Design Center, Sarasota, FLCLIENT: Ringling College Office of AdmissionsCREDITS: Jennifer Mumford Brady, Creative DirectorHolly Antoszewski, Creative DirectorAnna Babayeva, Designer/Art DirectorCarlos E. Oliveras Colom, Designer/Art DirectorRussell Mank, Designer/Art DirectorLaura Bucholtz, Hand LettererForrest Macdonald, PhotographerMatt Holler, PhotographerJackson Petty, PhotographerCooper Levey-Baker, WriterAmy Fischer, WriterRobson Tan, Writer
SPECIAL EVENT MATERIAL > 09A - CARD, INVITATION,
ANNOUNCEMENT - SINGLE UNIT
DOI (Direction of the Industry) Collateral: Silver ENTRANT: Tech Data Agency, Clearwater, FLCLIENT: Tech Data CorporationCREDITS: Stephanie Widrig, Associate Creative DirectorLeandro Castro, Graphic DesignerChristine Hale, CopywriterPattie Grass, Production SpecialistJanie Gibson, Project Specialist
SPECIAL EVENT MATERIAL > 09B - CARD, INVITATION,
ANNOUNCEMENT CAMPAIGN
Christina Hope Opening Campaign: Silver ENTRANT: Shepherd, Jacksonville, FLCLIENT: J. Johnson GalleryCREDITS: Shepherd, Agency
PINC Conference: Silver ENTRANT: Ringling College Design Center, Sarasota, FLCLIENT: AtLargeCREDITS: Holly Antoszewski, Creative DirectorJonah Duvall, DesignerSiovean Lehner, Motion Designer
Anthem of the Seas Inaugural: Silver ENTRANT: Royal Caribbean International, Miami, FLCLIENT: Royal Caribbean InternationalCREDITS: Samantha Riepe, Senior Creative ManagerEdward Domeq, Art DirectorFern Bishop, Traffic SpecialistMara Rueda, Account Executive
SET Quebec Campaign: Silver ENTRANT: JM Family Enterprises, Deerfield Beach, FLCLIENT: JM Family EnterprisesCREDITS: Patricia Thornton, Senior Graphic DesignerIrene Watts, Communications Supervisor
DIRECT MAIL > 10A - FLAT - SINGLE
“Get to a Better Place” Gideon Putnam NYC: Silver ENTRANT: MMGY, Orlando, FLCLIENT: Gideon PutnamCREDITS: Art Hardie, Creative DirectorCaspar Blattman, Art DirectorChristy Vaught, Production Artist
DIRECT MAIL > 10C - 3D / MIXED – SINGLE
Earmarked Award: New Kids on the Blocks: Silver ENTRANT: Disney Yellow Shoes, Celebration, FLCLIENT: DisneyCREDITS: Steve Carsella, Art DirectorDiana Brost, CopywriterTy Amato, IllustratorTom Shumilak, Creative DirectorKathy Sedberry, Sourcing SpecialistJamie-Lynn Harris, Account ManagerCheryl Dzambo, Account DirectorJoe Schneider, VP CreativeMarty Muller, SVP Global Creative
Earmarked Award: the Trophy that Dazzles: Silver ENTRANT: Disney Yellow Shoes, Celebration, FLCLIENT: DisneyCREDITS: Todd Batik, Art DirectorKevin Zengel, CopywriterScott Stone, Creative DirectorMarybeth Trombo, Sourcing SpecialistJamie-Lynn Harris, Account ManagerCheryl Dzambo, Account DirectorJoe Schneider, VP CreativeMarty Muller, SVP Global Creative
35The Magic of Advertising
Hubbly Bubbly Balloon: Silver ENTRANT: Push., Orlando, FLCLIENT: Hubbly BubblyCREDITS: Mark Unger, Art DirectorBree Adamson, Copywriter
Acceptance Package: Silver ENTRANT: Ringling College Design Center, Sarasota, FLCLIENT: Ringling College Admissions OfficeCREDITS: Jonathan Nguyen, Graphic DesignerHolly Antoszewski, Creative Director
SPECIALTY ADVERTISING > 11A - APPAREL
Banks Beer “6-Pack” T-Shirt: Silver ENTRANT: Red Advertising & Marketing Ltd., Rockley, Christ ChurchCLIENT: Banks Breweries Ltd.CREDITS: Melissa Young, Agency SupervisorMatthew Clarke, Deputy Creative Director/Illustrator
SPECIALTY ADVERTISING > 11C - SPECIALTY
ADVERTISING CAMPAIGN
90th Anniversary WACO Legacy Tour: Silver ENTRANT: Embry-Riddle Aeronautical University, Daytona Beach, FLCLIENT: Embry-Riddle Aeronautical UniversityCREDITS: Jonathon Metz, Senior Graphic DesignerDavid Massey, Photographer
PUBLIC SERVICE (SALES & MARKETING) > 12 - PUBLIC
SERVICE COLLATERAL > 12C - BROCHURE/SALES KIT
Kindergarten Curriculum Kit: Silver ENTRANT: Sachs Media Group, Tallahassee, FLCLIENT: Lauren’s KidsCREDITS: Lauren Book, Content DirectionClaire VanSusteren, Content DirectionErin Pace, Chidozie Acey, Stephen Leacock, Morgan Sorne, Blake Kandzer, Creative/DesignJessica Clark, Courtney Davidson, Project ManagementElla Kane, Production & Strategist
World Record Day Posters: Silver ENTRANT: Shepherd, Jacksonville, FLCLIENT: Deep Search RecordsCREDITS: Shepherd, agency
ADVERTISING INDUSTRY SELF-PROMOTION (SALES &
MARKETING) > 16 - SPECIAL EVENT MATERIALS
Top of the Rock Guitars: Silver ENTRANT: Hard Rock International, Orlando, FLCLIENT: Hard Rock InternationalCREDITS: Rick Patrick, VP of CreativeHeidi Brown, Senior Graphic DesignerKeira Sixtus, Multimedia Artist
Media Guitars: Silver ENTRANT: Hard Rock International, Orlando, FLCLIENT: Hard Rock InternationalCREDITS: Rick Patrick, VP of CreativeHeidi Brown, Senior Graphic DesignerKeira Sixtus, Multimedia Artist
PRINT ADVERTISINGMAGAZINE ADVERTISING > 17A - FULL PAGE OR LESS –
SINGLE UNIT
Yoga: Silver ENTRANT: McCann San Juan, San Juan, PRCLIENT: L’Oréal Paris CaribeCREDITS: Aníbal E. Quiñones, VP Creative DirectorJosé Llompart, Senior Art DirectorJosé Esteves, Senior Art DirectorMarga López, Account DirectorGiován Cordero Colón, Photographer
Beacon of Voice: Silver ENTRANT: Republica, Miami, FLCLIENT: TelemundoCREDITS: Jorge Plasencia, CEOLuis Casamayor, President & CCOMilton Lebron, Vice President CreativeMichael De Jesus, Associate Creative DirectorDerrick Muñiz, Associate Creative DirectorChris Salazar, Head of DesignAntonio Escobar, Art DirectorAndrea Lebron, Account DirectorNatalie Rodriguez, Account ManagerCesar Conde, Chairman of NBCUniversal International Group & NBCUniversal Telemundo Enterprises
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Beacon of Health: Silver ENTRANT: Republica, Miami, FLCLIENT: TelemundoCREDITS: Jorge Plasencia, CEOLuis Casamayor, President & CCOMilton Lebron, Vice President CreativeMichael De Jesus, Associate Creative DirectorDerrick Muñiz, Associate Creative DirectorChris Salazar, Head of DesignAntonio Escobar, Art DirectorAndrea Lebron, Account DirectorNatalie Rodriguez, Account ManagerCesar Conde, Chairman of NBCUniversal International Group & NBCUniversal Telemundo Enterprises
MAGAZINE ADVERTISING > 17C - MAGAZINE
ADVERTISING CAMPAIGN
The Sound of Your Stay: Real Music: Silver ENTRANT: Hard Rock International, Orlando, FLCLIENT: Hard Rock Hotels & CasinosCREDITS: Rick Patrick, VP of CreativeLinda Nelson, Creative Director, Hard Rock Hotels & CasinosMatt Watts, Director of Music & Marketing, Hard Rock Hotels & CasinosTina Craig, Creative Manager, Hard Rock Hotels & CasinosStephanie Rizzo, Production ManagerJohn Deeb, Photographer, Deeb StudiosFelix Huettel, Copy Writer, Future Brand
Beacons of Progress: Silver ENTRANT: Republica, Miami, FLCLIENT: TelemundoCREDITS: Jorge Plasencia, CEOLuis Casamayor, President & CCOMilton Lebron, Vice President CreativeMichael De Jesus, Associate Creative DirectorDerrick Muñiz, Associate Creative DirectorChris Salazar, Head of DesignAntonio Escobar, Art DirectorAndrea Lebron, Account DirectorNatalie Rodriguez, Account ManagerCesar Conde, Chairman of NBCUniversal International Group & NBCUniversal Telemundo Enterprises
NEWSPAPER ADVERTISING > 19E - NEWSPAPER ADVERTISING
Jewish Holiday Ads: Silver ENTRANT: Publix Super Markets, Inc., Lakeland, FLCLIENT: PublixCREDITS: Alianna Deters, Art DirectorRobert Paz, Graphic DesignerMatt Ruecker, Sr. CopywriterKate Forrester, Illustrator
No Surprises: Silver ENTRANT: Alma DDB, Coconut Grove, FLCLIENT: The Fruit CompanyCREDITS: Luis Miguel Messianu, Creative Chairman & CEOAlvar Sunol, Chief Creative OfficerJorge Murillo, Senior Creative DirectorMonserrat Valera, Creative DirectorCarmen Cothern, 2150 Editorial- Illustrator
NEWSPAPER SELF-PROMOTION > 20A - SINGLE UNIT -
ANY SIZE
Newsday “Making Waves” Launch Ad: Silver ENTRANT: Saltwater Studios Limited, Port of Spain, Trinidad and TobagoCLIENT: Trinidad and Tobago NewsdayCREDITS: Rhonda Landreth-Smith, Creative DirectorChris Badal, Associate Creative DirectorGregory Permell, Graphic DesignerTarel Laughlin, Managing Director
Newsday “Spreading Its Wings” Launch Ad: Silver ENTRANT: Saltwater Studios Limited, Port of Spain, Trinidad and TobagoCLIENT: Trinidad and Tobago NewsdayCREDITS: Rhonda Landreth-Smith, Creative DirectorChris Badal, Associate Creative DirectorTarel Laughlin, Managing Director
NEWSPAPER SELF-PROMOTION > 20B - NEWSPAPER
SELF-PROMOTION
“There’s Something for Everyone” Campaign: Silver ENTRANT: Observer Media Group, Sarasota, FLCLIENT: Observer Media GroupCREDITS: Caleb Stanton, Interactive Art Director
37The Magic of Advertising
BRANDED CONTENT & ENTERTAINMENT > 21 - BRANDED
CONTENT & ENTERTAINMENT – ANY PRINT MEDIUM
Station House Campaign: Silver ENTRANT: ClearpH Design, St. Petersburg, FLCLIENT: Station HouseCREDITS: Richard Hughes, Founder/Creative DirectorNick Hinckley, Lead DeveloperKaeli Ellis, Creative Director
OUT-OF-HOME & AMBIENT MEDIA
INSTALLATIONS > 25A - SINGLE INSTALLATION
Sonny’s BBQ Restaurant Design: Silver ENTRANT: Push., Orlando, FLCLIENT: Sonny’s BBQCREDITS: Mark Unger, Chief Creative OfficerChris Ladwig, Art DirectorKevin Harrell, CopywriterJessica Leyva, Account SupervisorChase Wilson, Account CoordinatorMichael Wenrich, ArchitectLaura Dagner, Production Manager
INSTALLATIONS > 25B - INSTALLATIONS-MULTIPLE
Station House Environmental Design: Silver ENTRANT: ClearpH Design, St. Petersburg, FLCLIENT: Station HouseCREDITS: Richard Hughes, Interior Designer / Creative DirectorSteve Gianfilippo, DesignAdam Welch, Builder
EVENTS > 26A - SINGLE EVENT
Sunshine St. Pete: Silver ENTRANT: Clear Labs, St Pete, FLCLIENT: City of St. PetersburgCREDITS: Jenn Greacen-Crawford, Executive DirectorLawson Mitchell, Creative DirectorMonica Varner, Event CoordinatorGreg Utley, Production ManagerJarrett Crawford, Interactive DirectorRashad Shakespears Dunn, AnimatorFerdian Jap, Technical CoordinatorCarrie Gordan, Production Assistant
POSTER > 27A - POSTER - SINGLE UNIT
Bootleggers’ Ball Commemorative Poster: Silver ENTRANT: Brunet-García, Jacksonville, FLCLIENT: Riverside Avondale PreservationCREDITS: Kedgar Volta, Art DirectorAerien Mull, Senior Art DirectorJorge Brunet-García, Executive Creative Director
Rowdies Den Poster - Live Life: Silver ENTRANT: Dunn&Co, Tampa, FLCLIENT: Tampa Bay RowdiesCREDITS: Troy Dunn, Chief Creative OfficerGlen Hosking, Executive Creative Director/CopywriterStephanie Morrison, Art Director
POSTER > 27B - POSTER-CAMPAIGN
The Super Powers of Famous Heads: Silver ENTRANT: G & A Communications Inc., St. Michael, WICLIENT: Fame - The Grooming ClubCREDITS: Allison Cadogan, Vice President - Creative ServicesRachael Kennedy, Senior Graphic Designer
Atlantic Beach Experimental Theatre PosterCampaign: Silver ENTRANT: Shepherd, Jacksonville, FLCLIENT: Atlantic Beach Experimental TheatreCREDITS: Shepherd, agency
World Record Day Poster Campaign: Silver ENTRANT: Shepherd, Jacksonville, FLCLIENT: Deep Search RecordsCREDITS: Shepherd, agency
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Ralph’s Mob Posters - Skulls: Silver ENTRANT: Dunn&Co, Tampa, FLCLIENT: Ralph’s MobCREDITS: Troy Dunn, Chief Creative OfficerGlen Hosking, Creative DirectorJoel Santana, Senior Art Director/IllustratorMichael Miller, Art Director/Illustrator
Joffrey’s Coffee - Possibility Posters: Silver ENTRANT: Dunn&Co, Tampa, FLCLIENT: Joffrey’s CoffeeCREDITS: Troy Dunn, Chief Creative OfficerGlen Hosking, Executive Creative Director/CopywriterStephanie Morrison, Art DirectorMichael Kovalchick, Art DirectorGwen Keraval, Charlie Davis, Menze Kwint, Illustrators
Joffrey’s Coffee - Passion Posters: Silver ENTRANT: Dunn&Co, Tampa, FLCLIENT: Joffrey’s CoffeeCREDITS: Troy Dunn, Chief Creative OfficerGlen Hosking, Executive Creative Director/CopywriterStephanie Morrison, Art DirectorMichael Kovalchick, Art DirectorGwen Keraval, Steve Simpson, Menze Kwint, Illustrators
Rowdies Den Posters: Silver ENTRANT: Dunn&Co, Tampa, FLCLIENT: Tampa Bay RowdiesCREDITS: Troy Dunn, Chief Creative OfficerGlen Hosking, Executive Creative Director/CopywriterStephanie Morrison, Art Director
Millers Field House Poster Campaign: Silver ENTRANT: Benedict Advertising & Marketing,Daytona Beach, FLCLIENT: Millers Field HouseCREDITS: Bill Nosan, Creative DirectorJoey Ramos, Senior Art DirectorHollee Palot, Account Coordinator
MASS TRANSIT/AIRLINES > 29B - EXTERIOR – SINGLE
OCSC Bus: Silver ENTRANT: SAY IT LOUD, Orlando, FLCLIENT: Orlando City Soccer ClubCREDITS: Julio Lima, Creative ActivistAndre Greppi, ACDCortney Smith, AEChris McEniry, PhotographerTeresa Tatlonghari, VP MarketingJohn Flynn, Post ProductionTroy Branson, Account DirectorMark Ronquillo, CopywriterDante X Lima, Copywriter
SITE > 30B - LARGE VENUE – SINGLE
Standard Pacific Queen’s Club Monument Sign: Silver ENTRANT: MLB Creative, St. Thomas, Virgin IslandsCLIENT: Standard PacificCREDITS: Beth Mock LeBlanc, CCOThuan Nguyen, Art Direction & Graphic DesignJohn Kaiser/Designage, Inc., Fabricator
OUT-OF-HOME > 31 - OUT-OF-HOME CAMPAIGN
VW Holiday Posters: Silver ENTRANT: Anson-Stoner, Winter Park, FLCLIENT: Fields VW of DaytonaCREDITS: Tom Macaluso, Creative DirectorRobert Merrick, Art DirectorTom Macaluso, CopywriterRobert Merrick, Copywriter
Bucs Team Taunts Outdoor: Silver ENTRANT: ChappellRoberts, Tampa, FLCLIENT: Florida Hospital West Florida RegionCREDITS: Sarah Tildsley, Creative DirectorGlenn Horn, Associate Creative DirectorPatrick Owings, Principal, Account ServicesKat Romanowski, Account ExecutiveCharlie Militello, Senior Digital Art DirectorRebecca Flora, Copywriter
39The Magic of Advertising
ONLINE/INTERACTIVE
WEBSITES > 37A - CONSUMER
Masters of the Hunt Team Building Website: Silver ENTRANT: MLB Creative, St. Thomas, Virgin IslandsCLIENT: Masters of the HuntCREDITS: Beth Mock LeBlanc, CCO & CopywritingThuan Nguyen, Art Direction & Graphic DesignJenny Plucinsky, Graphic DesignCharles Rosenberger, Developer & CopywritingGreg Zanmiller, Developer
Course Collection Website: Silver ENTRANT: ClearpH Design, St. Petersburg, FLCLIENT: Aspen VGCREDITS: Richard Hughes, Founder/Creative DirectorNick Hinckley, Lead DeveloperKaeli Ellis, Creative Director
Brand Website: Silver ENTRANT: Pyper Young, St. Petersburg, FLCLIENT: Ceviche Tapas Bar and RestaurantCREDITS: Jon Greye, Creative DirectorWendy Payton, Strategy/CopywriterBrian Hall, Developer
Cloak & Dapper Website: Silver ENTRANT: Laughing Samurai, Orlando, FLCLIENT: Cloak & DapperCREDITS: Laughing Samurai, A Digital Marketing Agency
One Sandy Lane, Interactive Website: Silver ENTRANT: C3 Creative Group, Inc, Coral Gables, FLCLIENT: One Sandy LaneCREDITS: Gillian Davidson, Creative DirectorGina Constantino, Creative/Art DirectorDanny Sibai, Digital Developer
WEBSITES > 37B - B-TO-B
Schifino Lee Website: Silver ENTRANT: Schifino Lee, Tampa, FLCLIENT: Schifino LeeCREDITS: Kevin Byrd, Associate Creative DirectorPat Floyd, Sr. Digital Art DirectorMichael Looper, Copywriter
WEBSITES > 37C - MICROSITES
Born Dodge Microsite Redesign: Silver ENTRANT: SapientNitro, Miami, FLCLIENT: Fiat Chrysler AutomobilesCREDITS: Boris Stojanovic, Studio DirectorAlejandro Mendoza, Associate Creative DirectorPaul Amelchenko, Associate Creative DirectorAri Bazinsky, CopywriterMario Gomez, Art DirectorDaniel Fernandez, DesignerAlex Wexler, DesignerMickey Wilson, Account DirectorKristen Andrzejewski, Account DirectorDavid Oh, Technical DirectorMichelle Shahar, UX
SOCIAL MEDIA > 38A - SINGLE PLATFORM
Chic Chat: Silver ENTRANT: McCann Worldgroup Puerto Rico, San Juan, PRCLIENT: L’Oréal Paris CaribeCREDITS: Aníbal E. Quiñones, VP Creative DirectorJorge Machado, Digital DirectorYoanna Sánchez, Social Media ManagerAna Isabel Mieses, Digital Media AnchorMaría Margarita López, Account DirectorMaría Isabel Diez, Account Executive
Villaintine’s Day: Silver ENTRANT: Disney Yellow Shoes, Celebration, FLCLIENT: DisneyCREDITS: Laura Adams, Art DirectorWill Gay, Creative DirectorJoe Schneider, VP CreativeMarty Muller, SVP Global Creative
40 2016 American Advertising Awards
Fire Drill: Silver ENTRANT: Social Forces, Tampa, FLCLIENT: American Red Cross and Circle K StoresCREDITS: Anushka Van Huyssteen, DesignerCarly Earnest, Account ManagerMax Dempster, Senior Content StrategistRachel Adams, Art DirectorCarl Vervisch, Creative Director
APPS > 39A - MOBILE APP
Latino Emoji: Silver ENTRANT: Zubi Advertising, Coral Gables, FLCLIENT: Zubi AdvertisingCREDITS: Michelle Berrios, Gabriella Aguilar, Demian Najera, Art DirectorsIvan Calle, Executive Creative DirectorNatalia Rojas, Creative TechnologistMomo Parra, ProducerTim Hawkes, Head of Integrated ProductionVML, PR CompanyJose Morales, AnimatorJorge Jacome, CopywriterEvie de la Vega, Veronica Socarras, Account SupervisorsTroy Valls, Veronica Socarras, Digital Strategists
ADVERTISING & PROMOTION > 42 - EMAIL
Holiday Paper: Silver ENTRANT: Disney Yellow Shoes, Celebration, FLCLIENT: DisneyCREDITS: Lee Clark, Art DirectorHunter Fugate, CopywriterTy Amato, IllustratorLaTanya Beauregard, Creative DirectorJoe Schneider, VP CreativeMarty Muller, SVP Global Creative
SYNDICATED CONTENT > 44 - DIGITAL PUBLICATIONS
The Legend of the Pumpkin King: Silver ENTRANT: Disney Yellow Shoes, Celebration, FLCLIENT: DisneyCREDITS: Tony Grable, Art DirectorJulia deJoseph, Art DirectorHeather Keechel, CopywriterTom Shumilak, Creative DirectorMiki Meahan, Interactive Media ProducerDaryl Jezierski, Digital Creative DeveloperGreg Trombo, Manager-Interactive StudioJonathan Ginburg, Account ManagerMatt Werner, Account DirectorJoe Schneider, VP CreativeMarty Muller, SVP Global Creative
BRANDED CONTENT & ENTERTAINMENT > 45 - BRANDED
CONTENT & ENTERTAINMENT FOR ONLINE/INTERACTIVE
Walmart - “Gluten Free Cheerios”: Silver ENTRANT: Triad Retail Media, St. Petersburg, FLCLIENT: CHEERIOSCREDITS: Gary Kost, Sr. Art DirectorMonica Gross, Lead DesignerKatie Sanders, Jr. Web DesignerBill Eddington, DeveloperPeter Pupello, CopywriterBryan Miller, CopywriterConnor Storch, Copywriter
PUBLIC SERVICE (ONLINE/INTERACTIVE) > 46 - PUBLIC
SERVICE ONLINE/INTERACTIVE
Eye Heart World: Silver ENTRANT: Brave People, Tampa, FLCLIENT: Eye Heart WorldCREDITS: Brave People, Creative Agency
41The Magic of Advertising
ADVERTISING INDUSTRY SELF-PROMOTION (ONLINE/
INTERACTIVE) > 47 - ADVERTISING INDUSTRY SELF-
PROMOTION ONLINE/INTERACTIVE
MLB Creative Holiday e-blast: Silver ENTRANT: MLB Creative, St. Thomas, Virgin IslandsCLIENT: MLB CreativeCREDITS: Beth Mock LeBlanc, CCOJenny Plucinsky, Graphic Design & Copywriting
idgroup Website: Silver ENTRANT: idgroup, Pensacola, FLCLIENT: idgroupCREDITS: Mona Amodeo, StrategyGail Spruill-Shaw, Sr. Art DirectorLindsey Braxton Shook, ContentSomi Choi, DesignerAndrya Crossland, Project ManagerJared Granger, Design DirectorHail Studio, Programmer
FILM, VIDEO, & SOUND
RADIO ADVERTISING / LOCAL > 48B - SINGLE SPOT MORE
THAN :30 SECONDS
Reel in the Cash: Silver ENTRANT: McCann Erickson Trinidad, Port of Spain, Trinidad and TobagoCLIENT: TSTTCREDITS: Miguel Sun Kow Marcano, CopywriterMelanie Siu Chong, Senior Account ExecutiveMarvin Imamshah, Creative DirectorMalcolm Maingot, Production AssistantSolange Haynes, Media Planner/ Buyer
RADIO ADVERTISING – REGIONAL/NATIONAL > 49A - SINGLE
SPOT :30 SECONDS OR LESS
Hello: Silver ENTRANT: Alma DDB, Coconut Grove, IllinoisCLIENT: The Clorox CompanyCREDITS: Luis Miguel Messianu, Creative Chairman & CEOAlvar Sunol, Chief Creative OfficerMarco Arguello, ProducerMaria Carolina Reimpell, Group Account DirectorDavid Alvarez Rizo, Creative DirectorJuan Camilo Valdivieso, Creative DirectorPersonal Music, Music StudioLuis Gomez, Personal Music- Audio EngineerVanessa Lozano, Personal Music- Studio Producer
RADIO ADVERTISING – REGIONAL/NATIONAL > 49B - SINGLE
SPOT MORE THAN :30 SECONDS
Let’s Do this Radio national: Silver ENTRANT: Vivid Realisation, Woodbrook, FLCLIENT: People’s National MovementCREDITS: Andrew Gabriel, Executive Creative DirectorLisa Ann Williams, Associate Creative DirectorBrendan Young (Isasha), Singer/ArtisteAngelo Pantin, Music ProducerGeorge Elias, Media Manager
TELEVISION ADVERTISING – LOCAL (ONE DMA) > 51B -
SINGLE SPOT :30 SECONDS
Tampa Bay Rowdies TV - “Rise”: Silver ENTRANT: Dunn&Co, Tampa, FLCLIENT: Tampa Bay RowdiesCREDITS: Troy Dunn, Chief Creative OfficerGlen Hosking, Executive Creative Director/CopywriterDavid Paprocki, Associate Creative DirectorHeidi Marks, Senior ProducerDavid Marks, Director of PhotographyJoshua Adams, EditorVictoria Pezzella, ProducerChrista Savio, EditorSound Asylum, Sound
42 2016 American Advertising Awards
TELEVISION ADVERTISING – LOCAL (ONE DMA) > 51C -
SINGLE SPOT :60 SECONDS OR MORE
Inspired Health Anthem TV: Silver ENTRANT: ChappellRoberts, Tampa, FLCLIENT: Florida Hospital West Florida RegionCREDITS: Sarah Tildsley, Creative DirectorGlenn Horn, Associate Creative DirectorPatrick Owings, Principal, Account ServicesKat Romanowski, Account ExecutiveSusan Mulvey, Producer
Giraffe: Silver Mosaic AwardENTRANT: McCann Erickson Trinidad, Port of Spain, Trinidad and TobagoCLIENT: TSTT - Blink BmobileCREDITS: Marvin Imamshah, Creative DirectorGabriel Francis, Associate Creative DirectorKate Bradford, Head ProducerRichard Ryan, Senior Account ExecutiveRyan Khan, DirectorOliver Milne, Director of PhotographyCatherine Emmanuel, External ProducerRyan Khan, EditorAndrew McIntosh, Music & Lyrics
TELEVISION ADVERTISING – REGIONAL/NATIONAL > 52A -
SINGLE SPOT – UP TO 2:00
Milestones: Silver ENTRANT: 22squared, Inc., Tampa, FLCLIENT: PublixCREDITS: Ryan Stafford, Copywriter/Creative DirectorJason Roberts, Art Director/Associate Creative DirectorDennis Wolfe, Creative DirectorLori Lawery, VP, Executive ProducerScott Stuart, Executive Group DirectorMeg Jokinen, Account DirectorGillian Permuy, Account SupervisorLynda Marsh, Account SupervisorTim Cox, Director of Creative Services, PublixMark Nielsen, Creative Director, Publix
Florida Lottery “Florida Cash” TV: Silver ENTRANT: St. John & Partners, Jacksonville, FLCLIENT: Florida LotteryCREDITS: Peter Herbst, VP/Executive Creative DirectorRyan Huffman, Senior Art DirectorKevin Rhodes, Senior CopywriterBill Fannin, Senior Broadcast ProducerCaroline Eddings, Account DirectorWhitney Shiveler, Account Manager
Passion is Everything TV Spot: Silver ENTRANT: Pyper Young, St. Petersburg, FLCLIENT: Ceviche Tapas Bar and RestaurantCREDITS: Jon Greye, Creative DirectorWendy Payton, Strategy/ProducerStephen Mckendree, Videographer
Is it 7 yet?: Silver ENTRANT: Alma DDB, Coconut Grove, FLCLIENT: McDonald’sCREDITS: Luis Miguel Messianu, Creative Chairman & CEOAlvar Sunol, Chief Creative OfficerJorge Murillo, Senior Creative DirectorMonserrat Valera, Creative DirectorRodrigo Vargas, Director of ProductionAngela Rodriguez, VP Strategic InsightsRadical Media, Production HouseAndrew Becker, Radical Media- Director2150 Editorial, Post HouseHiFi Project, Music Studio
Library: Silver ENTRANT: Alma DDB, Coconut Grove, FLCLIENT: McDonald’sCREDITS: Luis Miguel Messianu, Creative Chairman & CEOAlvar Sunol, Chief Creative OfficerChristian Liu, Creative DirectorJaume Rodriguez, Creative DirectorKaren Udler, Account DirectorCristina Lage, Account SupervisorAdrian Castagna, Director of ProductionDa Vant Garde, Production CompanyPrimo Barcelona, Production CompanyPapa Music, Music StudioVapor Post, Editorial House
43The Magic of Advertising
TELEVISION SELF-PROMOTION – REGIONAL OR NATIONAL >
54A - SINGLE SPOT – ANY LENGTH
Sometimes - Sleeping Baby: Silver ENTRANT: Bright House Networks, St. Petersburg, FLCLIENT: Bright House NetworksCREDITS: Justin Glorieux, Director of Creative Production/ CopywriterJacqueline Sukeena, Creative Director/CopywriterChad Ferguson, Agency ProducerJerry Brown, Director
INTERNET COMMERCIAL > 55B - ONLINE FILM, VIDEO &
SOUND CAMPAIGN
Bring Your ‘Buds - Small Bites: Silver ENTRANT: Disney Yellow Shoes, Celebration, FLCLIENT: DisneyCREDITS: Laura Adams, Art DirectorJohn McCall, CopywriterWill Gay, Creative DirectorUrooj Ansari, Account ManagerMatt Ryan, Account DirectorKevin Clark, ProducerMichael Antonucci, Creative Content Production DirectorDennis Chalifour, Group Creative DirectorJoe Schneider, VP CreativeSally Conner, VP Content & ProductionMarty Muller, SVP Global CreativeNoble Animation AKA Duck Studios, Animation
BRANDED CONTENT & ENTERTAINMENT FOR ONLINE FILM,
VIDEO & SOUND > 58B - SINGLE ENTRY – MORE THAN
:60 SECONDS
World’s Best Grandparent: Silver ENTRANT: Strong Films, Orlando, FLCLIENT: Walt Disney Parks & ResortsCREDITS: Jon Strong, DirectorAndre Bohrer & Jon Strong, EditorEric Steinberg, ProducerJames Spradlin, Executive ProducerJon Strong, CinematographerAndre Bohrer, 2nd CameraScott Armstrong, Assistant CameraKen Lemons & Jerry Rose, SoundJason Kupfer, Sound Mixing & Design
Thank You Orlando City: Silver ENTRANT: Strong Films, Orlando, FLCLIENT: Orlando HealthCREDITS: Jon Strong, DirectorMike Quinn, Jr. & Jon Strong, EditorEric Steinberg, ProducerJames Spradlin, Executive ProducerMichael Alfano & Jon Strong, CinematographerAndre Bohrer & Chris Towle, 2nd CameraBrandon Dew & John Griffin, SoundJason Kupfer, Sound Mixing
Giving is Universal: Silver ENTRANT: Strong Films, Orlando, FLCLIENT: Universal Orlando ResortCREDITS: Jon Strong, DirectorMike Quinn, Jr., EditorTighe Arnold, ProducerJames Spradlin, Executive ProducerJon Strong, CinematographerAndre Bohrer & Chris Towle, 2nd CameraZachary Scheffer & Scott Armstrong, Assistant CameraMichael Smallwood, GafferJerry Rose & Brandon Dew, SoundJason Kupfer, Sound Mixing
Dynamically Personalized Acceptance Videos: Silver ENTRANT: Roundhouse Creative Studio, St. Petersburg, FLCLIENT: Eckerd CollegeCREDITS: Andrew Lee, Creative DirectorJoseph Nuñez, Editor/AnimatorJohn Lombard, Script Writer
Why Stay at a Disney Resort Hotel: The Musical!: Silver ENTRANT: Disney Yellow Shoes, Celebration, FLCLIENT: DisneyCREDITS: Gregg Menello, Art DirectorJohn Rogers, CopywriterDennis Chalifour, Group Creative DirectorPaul Calizaire, Account ManagerBrian Mountain, Account DirectorDavid Guertin, ProducerMichael Antonucci, Production DirectorCory Stone, Director Content & ProductionJoe Schneider, VP CreativeSally Conner, VP Content & ProductionMarty Muller, SVP Global Creative
44 2016 American Advertising Awards
BRANDED CONTENT & ENTERTAINMENT > 60 - BRANDED
CONTENT & ENTERTAINMENT – NON-BROADCAST
Think BIG: 2015 Economic Symposium Kick-Off: Silver ENTRANT: Gulf Power Company, Pensacola, FLCLIENT: Gulf PowerCREDITS: Becca Boles, Director, Corporate CommunicationsDan Cassidy, Internal and Creative Communications ManagerJ Dane MacKendrick, Writer/Producer/AnimatorNick Seabrook, Co-writer
SALES PROMOTION > 63 - AUDIO/VISUAL SALES
PRESENTATION
The League of Second Guessers: Silver ENTRANT: Dunn&Co, Tampa, FLCLIENT: CSCUCREDITS: Troy Dunn, Chief Creative OfficerGlen Hosking, Executive Creative Director/CopywriterIlana Marshall, Art DirectorChrista Savio, Motion/VFXSound Asylum, Sound
“The Vanderbilt Legacy Starts with an ‘A’, not a ‘V’” Buckingham/Aertson Sales Video: Silver ENTRANT: MMGY, Orlando, FLCLIENT: Buckingham CompaniesCREDITS: Art Hardie, Creative Director, CopywriterTyler Mlyenek, Video Editor
PUBLIC SERVICE (FILM, VIDEO, & SOUND) > 67 - PUBLIC
SERVICE ONLINE FILM, VIDEO & SOUND
STOKE: Silver ENTRANT: Small Fox Media, Jacksonville, FLCLIENT: Drug Free DuvalCREDITS: Kayla Beckmann, ProducerJoe Karably, Director of Photographer & EditorTanner Deprin, Assistant Camera & Drone OperatorBrain Jerin, Sound DesignerStewart Plemmons, Camera AssistantLogan Bowles, Water VideographySavannah Volzone, Production AssistantGuy Barnhart, Production Assistant
CROSS PLATFORMINTEGRATED ADVERTISING CAMPAIGNS > 70C - CONSUMER
CAMPAIGN-LOCAL
Jacksonville Symphony Campaign: Silver ENTRANT: On Ideas, Jacksonville, FLCLIENT: Jacksonville Symphony OrchestraCREDITS: David Bonner, Executive Creative DirectorChris Nott, Associate Creative DirectorTiffany Biziewski, Art DirectorTiffany Biziewski, Digital ArtistJeff Glotzl, Digital ArtistMike Woeppel, ProducerJordan Smith, Editor
Tampa Bay Rowdies “We Stand For Soccer” Campaign: Silver ENTRANT: Dunn&Co, Tampa, FLCLIENT: Tampa Bay RowdiesCREDITS: Troy Dunn, Chief Creative OfficerGlen Hosking, Executive Creative Director/CopywriterDavid Paprocki, Associate Creative DirectorStephanie Morrison, Art DirectorMitchell Goodrich, Art DirectorHeidi Marks, Victoria Pezzella, David Marks, Christa Savio, Joshua Adams, ProductionMatt May, PhotographySound Asylum, Sound
OCSC #GetWild Season Campaign: Silver ENTRANT: SAY IT LOUD, Orlando, FLCLIENT: Orlando City Soccer ClubCREDITS: Julio Lima, Creative Activist/Soccer NutAndre Greppi, ACD/Designer/illustratorCortney Smith, AETroy Branson, Accounts Director/CWTeresa Tatlonghari, VP MarketingJames Pellington, Brand ManagerChris McEniry, PhotographyJohn Flynn, Post Production/AnimationDante X Lima, CopywriterMark Ronquillo, Copywriter
45The Magic of Advertising
INTEGRATED ADVERTISING CAMPAIGNS > 70D - CONSUMER
CAMPAIGN-NATIONAL
Imagination Brought to Life: Silver ENTRANT: Disney Yellow Shoes, Celebration, FLCLIENT: DisneyCREDITS: LaTanya Beauregard, Art Director/ Creative DirectorJohn McCall, CopywriterTy Amato, IllustratorLenny Labato, Production DesignerKathy Sedberry, Sourcing SpecialistUrooj Ansari, Account ManagerMatt Ryan, Account DirectorEddie Singleton, ProducerBill Fortney, Production DirectorNth Degree, VFXJoe Schneider, VP CreativeMarty Muller, SVP Global Creative
Bring Your ‘Buds: Silver ENTRANT: Disney Yellow Shoes, Celebration, FLCLIENT: DisneyCREDITS: Laura Adams, Art DirectorJohn McCall, CopywriterWade Walker, Digital Creative DeveloperGreg Trombo, Manager, Interactive StudioWill Gay, Creative DirectorUrooj Ansari, Account ManagerMatt Ryan, Account DirectorKevin Clark, ProducerMichael Antonucci, Production DirectorNoble Animation AKA Duck Studios, AnimationJoe Schneider, VP CreativeMarty Muller, SVP Global Creative
INTEGRATED CAMPAIGNS > 71 - INTEGRATED BRAND
IDENTITY CAMPAIGN
2015 FSFF Integrated Campaign: Silver ENTRANT: Anson-Stoner, Winter Park, FLCLIENT: Florida Surf Film FestivalCREDITS: Tom Macaluso, Creative DirectorTom Macaluso, Art DirectorMorgan Maassen, Photography
Lucky Goat Coffee Branding Campaign: Silver ENTRANT: Compass Marketing & Consulting, Tallahassee, FLCLIENT: Lucky Goat CoffeeCREDITS: Daryl Green, Creative DirectorDre Grant, Graphic DesignerSeth Brock, Graphic DesignerBobby Riley, Digital DeveloperKerri Bryan, Project ManagerDre Grant, Digital DesignerDaryl Green, PhotographerDavid Donaldson, PhotographerMichele Kiker, Account Planner
Hemming Park Beer Garden Brand: Silver ENTRANT: Brunet-García, Jacksonville, FLCLIENT: Hemming ParkCREDITS: Jorge Brunet-García, Executive Creative DirectorAerien Mull, Senior Art DirectorKedgar Volta, Art DirectorBianca Borghi, Junior Art DirectorChad Villarroel, Account Executive
Royal Mead Identity Campaign: Silver ENTRANT: Dunn&Co, Tampa, FLCLIENT: St. Petersburg DistilleryCREDITS: Troy Dunn, Chief Creative OfficerJim Darlington, Creative Director/CopywriterGrant Gunderson, Senior Art DirectorJalyn Rivera, Print Producer
Frenchtown Brewing: Silver ENTRANT: MLB Creative, St. Thomas, VICLIENT: Frenchtown Brewing CompanyCREDITS: Beth Mock LeBlanc, Creative DirectionThuan Nguyen, Art Direction & Graphic DesignJenny Plucinsky, Graphic DesignerCharles Rosenberger, Developer/CopywritingGreg Zanmiller, DeveloperTerri Brown, Copywriting, Account Director
46 2016 American Advertising Awards
INTEGRATED CAMPAIGNS > 72 - INTEGRATED BRANDED
CONTENT CAMPAIGN
Tallahassee Ballet “Everything Dances” Campaign: Silver ENTRANT: Moore Communications Group, Tallahassee, FLCLIENT: Tallahassee BalletCREDITS: Justin Smith, Art DirectorAllen Goodrum, Graphic DesignerBlack and Hue Photography, PhotographyMCG Account Servicing Team, Creative
DIRT Integrated Campaign: Silver ENTRANT: helium creative, Fort Lauderdale, FLCLIENT: DIRT
PUBLIC SERVICE CAMPAIGNS > 74A - SINGLE MEDIUM
PUBLIC SERVICE CAMPAIGN
Sex Trafficking Public Service Campaign: Silver ENTRANT: PeakBiety branding + advertising, Tampa, FLCLIENT: The Children’s CampaignCREDITS: Amy Phillips, Creative DirectorKaren Bonsignori, CopywriterRon Roman, Art DirectorRayne Lancaster, Copywriter
PUBLIC SERVICE CAMPAIGNS > 74B - INTEGRATED MEDIA
PUBLIC SERVICE CAMPAIGN
Sex Trafficking and Juvenile Records Campaign: Silver ENTRANT: PeakBiety branding + advertising, Tampa, FLCLIENT: The Children’s CampaignCREDITS: Amy Phillips, Creative DirectorKaren Bonsignori, CopywriterRon Roman, Art DirectorRayne Lancaster, CopywriterLuis Fuentes, Designer
ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGNS
> 76B - ADVERTISING INDUSTRY SELF PROMOTION
INTEGRATED CAMPAIGN
&Barr Rebrand: Silver ENTRANT: &Barr, Orlando, FLCLIENT: &BarrCREDITS: Rob McCormick, ECD/ADBrandy Gill, CD/CWChris Ladwig & Giles Partington, AD’sKevin Harrell, Senior CWCatherine Hayes, Sr. Director of Integrated ProductionPete Barr Jr., CEO & Client
ELEMENTS OF ADVERTISING
COPYWRITING > 77 - COPYWRITING
Military Museum Posters: Silver ENTRANT: AntonWest Advertising, Jacksonville, FLCLIENT: AntonWest AdvertisingCREDITS: Andy Gosendi, Senior Art DirectorColin Barnes, Art DirectorJefferson Rall, Executive Creative Director
Hexa Watches “Dive For The Osprey” Site: Silver ENTRANT: Dunn&Co, Tampa, FLCLIENT: Hexa WatchesCREDITS: Glen Hosking, Executive Creative Director/ Copywriter
VISUAL > 78 - LOGO DESIGN
Red Rhino Pro Diamond Tools: Silver ENTRANT: Eidetic Limited, Lange Park, ChaguanasCLIENT: Red Rhino Pro Diamond ToolsCREDITS: Stuart Fraser, Creative Director
Trinidad and Tobago Open Golf: Silver ENTRANT: Saltwater Studios Limited, Port of Spain, Trinidad and TobagoCLIENT: Trinidad and Tobago Golf Association (TTGA)CREDITS: Rhonda Landreth-Smith, Creative DirectorTarel Laughlin, Managing Director
47The Magic of Advertising
Jacksonville Symphony Orchestra : Silver ENTRANT: On Ideas, Jacksonville, FLCLIENT: Jacksonville Symphony OrchestraCREDITS: David Bonner, Executive Creative DirectorChris Nott, Associate Creative DirectorTiffany Biziewski, Art Director
ILLUSTRATION > 79A - ILLUSTRATION - SINGLE
Banyan Reserve Vodka - Illustration: Silver ENTRANT: Dunn&Co, Tampa, FLCLIENT: St. Petersburg DistilleryCREDITS: Troy Dunn, Chief Creative OfficerJim Darlington, Creative DirectorGrant Gunderson, Senior Art DirectorSteven Noble, Illustrator
Metal The Band 40’x25’ Stage Backdrop: Silver ENTRANT: FCEdge, Port Saint Lucie, FLCLIENT: Pheenix International EventsCREDITS: Michael Visconte, Managing Partner Creative Director/Designer
STILL PHOTOGRAPHY > 80B - COLOR, SINGLE
Showtime: Silver ENTRANT: UCF Marketing, Orlando, FLCLIENT: UCF MarketingCREDITS: Steven Diaz, PhotographerSteve Webb, Art DirectorLauren Haar, Art Director
STILL PHOTOGRAPHY > 80D - CAMPAIGN
AAF Regal Victory Photos: Silver ENTRANT: Anson-Stoner, Winter Park, FLCLIENT: AAF OrlandoCREDITS: Tom Macaluso, Creative DirectorRobert Merrick, Art DirectorDeeb Studios, Photography
Tampa Bay Lightning “Be The Thunder” Photography: Silver ENTRANT: Dunn&Co, Tampa, FLCLIENT: Tampa Bay LightningCREDITS: Troy Dunn, Chief Creative OfficerJim Darlington, Creative DirectorSilvana Aguilar, Art DirectorMichael Miller, Art DirectorHeidi Little, Senior ProducerJeffery Salter, Photographer
Always Be Celebrating Photography: Silver ENTRANT: &Barr, Orlando, FLCLIENT: ABC Fine Wine & SpiritsCREDITS: Rob McCormick, ECDBrandy Gill, CDMark Robertson, ACDMark Sunderland, ACDHeather Castillo, Integrated ProducerChristine Roemer, Account SupervisorGian Carlo, Photographer
Nemours Clinical Photography: Silver ENTRANT: &Barr, Orlando, FLCLIENT: NemoursCREDITS: Rob McCormick, Executive Creative Director/ Art DirectorBrandy Gill, Creative DirectorCatherine Hayes, Senior Director of Integrated ProductionMark Robertson, Associate Creative Director/ Art DirectorSandra Gerlt, Associate Creative DirectorBen Van Hook, Photographer
VISUAL > 81 - ART DIRECTION
The Super Powers of Famous Heads: Silver ENTRANT: G & A Communications Inc., St. Michael, WICLIENT: FameCREDITS: Rachael Kennedy, Senior Graphic DesignerAllison Cadogan, Vice President - Creative Services
Passion is Everything TV Spot: Silver ENTRANT: Pyper Young, St. Petersburg, FLCLIENT: Ceviche Tapas Bar and RestaurantCREDITS: Jon Greye, Art Director
48 2016 American Advertising Awards
Metal The Band Concert Poster: Silver ENTRANT: FCEdge, Port Saint Lucie, FLCLIENT: Pheenix International EventsCREDITS: Michael Visconte, Managing Partner - Creative Director/Designer
FILM & VIDEO > 82 - CINEMATOGRAPHY
Is it 7 yet?: Silver ENTRANT: Alma DDB, Coconut Grove, FLCLIENT: McDonald’sCREDITS: Luis Miguel Messianu, Creative Chairman & CEOAlvar Sunol, Chief Creative OfficerJorge Murillo, Senior Creative DirectorMonserrat Valera, Creative DirectorRodrigo Vargas, Director of ProductionAngela Rodriguez, VP Strategic InsightsRadical Media, Production HouseAndrew Becker, Radical Media- Director2150 Editorial, Post HouseHiFi Project, Music Studio
Giraffe: Silver ENTRANT: McCann Erickson Trinidad, Port of Spain, Trinidad and TobagoCLIENT: TSTT - Blink BmobileCREDITS: Kate Bradford, Agency ProducerMarvin Imamshah, Creative DirectorGabriel Francis, Associate Creative DirectorRyan Khan, DirectorRichard Ryan, Senior Account ExecutiveOliver Milne, Director of PhotographyCatherine Emmanuel, External ProducerAndrew McIntosh, Music & Lyrics
Airbnb MX: Silver ENTRANT: Artex Productions, Coral Gables, FLCLIENT: AirbnbCREDITS: Ricardo Manavello, Creative Chief OfficerTim Warren, Creative DirectorChris Dreseris, Executive ProducerVictoria Marichal, Production ManagerJames Segars, Post Supervisor/Sr EditorJay Shropshire, GafferJoe Sanchez, Camera/Ronin Operator
Visit Central Florida, Polk County, FL Travel and Tourism Video: Silver ENTRANT: Indie Atlantic Films, Lakeland, FLCLIENT: Visit Central FloridaCREDITS: Produced, Filmed and Edited by Indie Atlantic Films
FILM & VIDEO > 83 - ANIMATION OR SPECIAL EFFECTS
Wildly Different Dioramas: Silver ENTRANT: MLB Creative, St. Thomas, Virgin IslandsCLIENT: Wildly DifferentCREDITS: Beth Mock LeBlanc, CCOThuan Nguyen, Art Direction & Graphic DesignJenny Plucinsky, Graphic Design & Diorama Designs
FILM & VIDEO > 84 - VIDEO EDITING
Giraffe: Silver ENTRANT: McCann Erickson Trinidad, Port of Spain, Trinidad and TobagoCLIENT: TSTT - Blink BmobileCREDITS: Marvin Imamshah, Creative DirectorGabriel Francis, Associate Creative DirectorKate Bradford, Head ProducerRichard Ryan, Senior Account ExecutiveRyan Khan, DirectorOliver Milne, Director of PhotographyCatherine Emmanuel, External ProducerRyan Khan, EditorAndrew McIntosh, Music & Lyrics
MUSIC > 85A - MUSIC ONLY
“More Power To You, Tampa Bay” Musical Score: Silver ENTRANT: PeakBiety branding + advertising, Tampa, FLCLIENT: TECOCREDITS: Amy Phillips, Creative DirectorTim Fowler, Sound Asylum, Sound Design/MusicTampa Electric, Creative Services Team
SOUND > 86 - VOICEOVER TALENT
Pastermack Real Estate - Lifestyle: Rivers and Waterways: Silver ENTRANT: Intelligent Aerials Media, Rockledge, FLCLIENT: Pastermack Real EstateCREDITS: Justin Snyder, DirectorGarrett Hinton, Producer
49The Magic of Advertising
Movietowne Holloween Film Fright Fest: Silver ENTRANT: Ross Advertising Ltd, Port of Spain, Trinidad and TobagoCLIENT: MovietowneCREDITS: Anderson Amos, Production Manager (Audio & Visual)Marvin Imamshah, CEO/Executive Creative Director
DIGITAL CREATIVE TECHNOLOGY > 89 - RESPONSIVE DESIGN
Brandtango.com: Silver ENTRANT: Brand Tango, Deerfield Beach, FLCLIENT: Brand TangoCREDITS: James Kluetz, Chief Creative OfficerPaul Cooper, Associate Creative Director/Lead DesignerAdan Carballo, Production ArtistCynthia Srednicki, CopywriterMike Hoesten, Project ManagerFernanda Gomes, Project ManagerChris Richter, Web Developer
DIGITAL CREATIVE TECHNOLOGY > 90 - GPS &
LOCATION TECHNOLOGY
Probekit: Silver ENTRANT: Branger_Briz, Miami, FLCLIENT: Emerge AmericasCREDITS: Nick Briz, Artist/Creative DirectorBrannon Dorsey, Artist/Creative TechnologistRamon Branger, PartnerPaul Briz, Partner
DIGITAL CREATIVE TECHNOLOGY > 95 - INNOVATIVE USE
OF INTERACTIVE / TECHNOLOGY
Sunshine St. Pete: Silver ENTRANT: Clear Labs, St Pete, FLCLIENT: City of St. PetersburgCREDITS: Jenn Greacen-Crawford, Executive DirectorLawson Mitchell, Creative DirectorMonica Varner, Event CoordinatorGreg Utley, Production ManagerJarrett Crawford, Interactive DirectorRashad Shakespears Dunn, AnimatorFerdian Jap, Technical CoordinatorCarrie Gordan, Production Assistant
Dynamically Personalize Acceptance Videos: Silver ENTRANT: Roundhouse Creative Studio, St. Petersburg, FLCLIENT: Eckerd CollegeCREDITS: Andrew Lee, Creative DirectorJoseph Nuñez, Editor/Dynamic Content EngineerJohn Lombard, Script Writer
Probekit: Silver ENTRANT: Branger Briz, Miami, FLCLIENT: Emerge AmericasCREDITS: Nick Briz, Artist/Creative DirectorBrannon Dorsey, Artist/Creative TechnologistRamon Branger, PartnerPaul Briz, Partner
50 2016 American Advertising Awards
STUDENT AWARDS: GOLD
51The Magic of Advertising
SALES & MARKETING
SALES PROMOTION > S01 - PRODUCT OR SERVICE SALES
PROMOTION > S01A - PACKAGING
1 Sakura Kisses Lip Balm: Gold ENTRANT: Hanna Ramirez, Charlotte, NC EDUCATIONAL INSTITUTION: Flagler College
COLLATERAL MATERIAL > S04 - SPECIAL EVENT
MATERIALS (INVITATIONS, CARDS, ETC.)
2 Endangered Post-its: Gold ENTRANT: Christopher Serrano, Davie, FL EDUCATIONAL INSTITUTION: Miami Ad School - Wynwood CREDITS: Christopher Serrano, Art Director Daniel Jaramillo, Art Director Dan Flora, Copywriter
COLLATERAL MATERIAL > S05 - PUBLICATION DESIGN >
S05C - SERIES
3 A180 Journal: Gold ENTRANT: Claudia G Rodriguez, Punta Gorda, FL EDUCATIONAL INSTITUTION: Ringing College of Art and Design CREDITS: Claudia G Rodriguez, Graphic Designer
COLLATERAL MATERIAL > S05 - PUBLICATION DESIGN >
S05E - BOOK DESIGN
4 Learning Spanish: Gold ENTRANT: Stacey D’Andelet, Miami Springs, FL EDUCATIONAL INSTITUTION: Ringling College of Art and Design CREDITS: Stacey D’Andelet, Graphic Designer
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52 2016 American Advertising Awards
1 Time Life: The Earth and its Heights: Gold ENTRANT: Flavio Vincenti, Foggia, Foggia EDUCATIONAL INSTITUTION: Ringling College of Art and Design CREDITS: Flavio Vincenti, Visual Designer
PRINT ADVERTISINGMAGAZINE ADVERTISING > S07 - MAGAZINE ADVERTISING >
S07B - CAMPAIGN
2 Deep Creek Camping: Gold ENTRANT: Nik Reed & Paige Butterfield, Tampa, FL EDUCATIONAL INSTITUTION: University of South Florida CREDITS: Nik Reed, Art Director Paige Butterfield, Copywriter
3 The Strongest Protection: Gold ENTRANT: Zina Dornbusch, Aventura, FL EDUCATIONAL INSTITUTION: University of Miami CREDITS: Zina Dornbusch, Art Director
4 Ziplock Space Bag: Gold ENTRANT: Daniel Jaramillo, Key Biscayne, FL EDUCATIONAL INSTITUTION: Miami Ad School CREDITS: Daniel Jaramillo, Art Director/Copywriter
5 Cheat Day: Gold ENTRANT: Daniel Jaramillo, Key Biscayne, FL EDUCATIONAL INSTITUTION: Miami Ad School CREDITS: Daniel Jaramillo, Art Director Julio Sanchez, Digital Designer
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53The Magic of Advertising
NEWSPAPER ADVERTISING > S08 - NEWSPAPER
ADVERTISING > S08B - CAMPAIGN
1 Cheat Day: Gold ENTRANT: Daniel Jaramillo, Key Biscayne, FL EDUCATIONAL INSTITUTION: Miami Ad School CREDITS: Daniel Jaramillo, Art Director Julio Sanchez, Digital Designer
OUT OF HOME & AMBIENT MEDIA
OUT-OF-HOME > S10 - OUTDOOR & TRANSIT
ADVERTISING > S10A - OUTDOOR BOARD (FLAT OR 3D)
2 Orkin Spectacular: Gold ENTRANT: Alfredo Salkeld, Weston, FL EDUCATIONAL INSTITUTION: University of Central Florida CREDITS: Alfredo Salkeld, Art Director
AMBIENT MEDIA > S11 - GUERILLA MARKETING,
INSTALLATIONS AND EVENTS > S11A - SINGLE
OCCURRENCE OR INSTALLATION
3 Endangered Post-its: Gold ENTRANT: Dan Flora, Schenectady, NY EDUCATIONAL INSTITUTION: Miami Ad School CREDITS: Chris Serrano, Art Director Daniel Jaramillo, Art Director Dan Flora, Copywriter
ONLINE/ INTERACTIVE
WEBSITES > S12 - WEBSITE (DESKTOP OR MOBILE)
4 Tytrum.com: Gold ENTRANT: Davis Nunez, Davie, FL EDUCATIONAL INSTITUTION: Digital Media Arts College CREDITS: Davis Nunez, Graphic Designer
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54 2016 American Advertising Awards
APPS > S14 - APP (MOBILE OR WEB-BASED)
1 Dapper Barbershop: Gold ENTRANT: Josef Ortiz, Winter Park, FL EDUCATIONAL INSTITUTION: Valencia College CREDITS: Josef Ortiz, Designer
2 Gazebo Cafe Mobile App Prototype: Gold ENTRANT: Ruth Agada, Boca Raton, FL EDUCATIONAL INSTITUTION: Digital Media Arts College
3 Buda Fest: Gold ENTRANT: Laszlo Bogdan, Gorgeteg, Somogy Megye, Hungary EDUCATIONAL INSTITUTION: Ringling College of Art and Design CREDITS: Laszlo Bogdan, Designer
FILM, VIDEO & SOUND
TELEVISION ADVERTISING > S17 - TELEVISION ADVERTISING >
S17A - SINGLE
4 Lego Minecraft Commercial: Gold ENTRANT: Dustin Cinnamon, Delray Beach, FL EDUCATIONAL INSTITUTION: Digital Media Arts College
CROSS PLATFORMINTEGRATED CAMPAIGNS > INTEGRATED ADVERTISING
CAMPAIGN > S19 - CONSUMER CAMPAIGN
5 Big Pink Volleyball: Gold ENTRANT: Janet Tauszik, Altamonte Springs, FL EDUCATIONAL INSTITUTION: University of Florida CREDITS: Andy Howard, Assistant Director of UF RecSports for Marketing & Communication Kelsey Mulligan, Assistant, UF RecSports Marketing & Communication
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ELEMENTS OF ADVERTISING
VISUAL > S22 - LOGO DESIGN
1 Corner Space: Gold ENTRANT: Andrew Wiseman, Athens, TN EDUCATIONAL INSTITUTION: Pensacola Christian College CREDITS: Andrew Wiseman, Graphic Designer
2 Southbrook Church Identity: Gold ENTRANT: Casey Herman, Blacksburg, VA EDUCATIONAL INSTITUTION: University of West Florida CREDITS: Casey Herman, Graphic Designer
3 Forced into Marriage: Gold ENTRANT: Zuheir Kotob, Miami, FL EDUCATIONAL INSTITUTION: Miami Ad School CREDITS: Zuheir Kotob, Art Director/Designer
ILLUSTRATION > S23 - ILLUSTRATION > S23B -
ILLUSTRATION – CAMPAIGN
4 Travel Paper Art: Gold ENTRANT: Haley Cobb, Pottstown, PA EDUCATIONAL INSTITUTION: Pensacola Christian College CREDITS: Haley Cobb, Graphic Designer
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56 2016 American Advertising Awards
FILM, VIDEO & SOUND > S27 - ANIMATION OR SPECIAL EFFECTS
1 The Invisible Truth: Gold ENTRANT: Jacob Ferguson + Adrian Pumarejo, Sarasota, FL EDUCATIONAL INSTITUTION: Ringling College of Art and Design CREDITS: Jacob Ferguson, Animator/Designer Adrian Pumarejo, Animator/Designer
2 Jacob Ferguson 2016 Demo Reel: Gold Best of Show: Student ENTRANT: Jacob Ferguson, Sarasota, FL EDUCATIONAL INSTITUTION: Ringling College of Art and Design CREDITS: Jacob Ferguson, Motion Designer
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STUDENT AWARDS: SILVER
58 2016 American Advertising Awards
SALES & MARKETING
SALES PROMOTION > S01 - PRODUCT OR SERVICE SALES
PROMOTION > S01A - PACKAGING
Mellow Tea: Silver ENTRANT: Mia Culbertson, St. Petersburg, FLEDUCATIONAL INSTITUTION: University of South Florida St. PetersburgCREDITS: Erika Greenberg-Schneider, Faculty AdvisorElizabeth Herrmann, Faculty AdvisorJohn Stanko, Faculty Advisor
COLLATERAL MATERIAL > S02 - STATIONARY PACKAGE
PorchLight Brewery: Silver ENTRANT: Caroline Staniski, DeBary, FLEDUCATIONAL INSTITUTION: The University of North FloridaCREDITS: Caroline Staniski, Graphic Designer
COLLATERAL MATERIAL > S03 - ANNUAL REPORT
OR BROCHURE
ÖKO Cards: Silver ENTRANT: Maggie Michella, Pensacola, FLEDUCATIONAL INSTITUTION: Pensacola Christian CollegeCREDITS: Maggie Michella, Advertising Designer
Fall 2015 Department Brochure: Silver ENTRANT: Janet Tauszik, Altamonte Springs, FLEDUCATIONAL INSTITUTION: University of FloridaCREDITS: Andy Howard, Assistant Director of UF RecSports for Marketing & CommunicationKelsey Mulligan, Assistant, UF RecSports Marketing & Communication
COLLATERAL MATERIAL > S05 - PUBLICATION DESIGN >
S05C - SERIES
Odd Thomas Book Cover Series: Silver ENTRANT: Amber Beth-Star Sidner, Pensacola, FLEDUCATIONAL INSTITUTION: Pensacola State CollegeCREDITS: Amber Sidner, IllustratorAmber Sidner, Graphic Designer
COLLATERAL MATERIAL > S05 - PUBLICATION DESIGN >
S05D - MAGAZINE DESIGN
Noma: Silver ENTRANT: Annie Mayer, Fort Pierce, FLEDUCATIONAL INSTITUTION: Indian River State CollegeCREDITS: Annie Mayer, Designer
COLLATERAL MATERIAL > S05 - PUBLICATION DESIGN >
S05E - BOOK DESIGN
LoveU Brand Standards Guide: Silver ENTRANT: Allen Goodrum, Tallahassee, FLEDUCATIONAL INSTITUTION: Florida A&M UniversityCREDITS: Allen Goodrum, Designer
The Humanity Game: Silver ENTRANT: Kara Kronen, St. Petersburg, FLEDUCATIONAL INSTITUTION: University of South Florida St. PetersburgCREDITS: Erika Greenberg-Schneider, Faculty AdvisorElizabeth Herrmann, Faculty AdvisorJohn Stanko, Faculty Advisor
Harn Museum of Art 25th Anniversary Book: Silver ENTRANT: Janet Tauszik, Dunedin, FLEDUCATIONAL INSTITUTION: University of FloridaCREDITS: Janet Tauszik, Graphic Designer
A Guide to a Life of Adventure: Silver ENTRANT: David Allin Reese, Sarasota, FLEDUCATIONAL INSTITUTION: Ringling College of Art & DesignCREDITS: David Allin Reese, Designer
PRINT ADVERTISINGMAGAZINE ADVERTISING > S07 - MAGAZINE ADVERTISING >
S07B - CAMPAIGN
Budget Cut: Silver ENTRANT: Jay Pollino, Orlando, FLEDUCATIONAL INSTITUTION: Valencia CollegeCREDITS: Jason Ellison, Instructor
59The Magic of Advertising
Effy Magazine: Silver ENTRANT: Libby Castellani, Pensacola, FLEDUCATIONAL INSTITUTION: Pensacola State CollegeCREDITS: Libby Castellani, Graphic Designer/Photographer
NA Your Addiction: Silver ENTRANT: Anastasia Belomyltseva, Bradenton, FLEDUCATIONAL INSTITUTION: Ringling College of Art & DesignCREDITS: Anastasia Belomyltseva, Art Director/Copywriter
Bring Back Our Girls: Silver ENTRANT: Waner Almeida, Sarah Andrews, Adenike Akinbisehin, Miami Beach, FLEDUCATIONAL INSTITUTION: Miami Ad SchoolCREDITS: Waner Almeida, Art DirectorSarah Andrews, Art DirectorAdenike Akinbisehin, Photographer
Cut Carbs: Silver ENTRANT: Daniel Jaramillo, Key Biscayne, FLEDUCATIONAL INSTITUTION: Miami Ad SchoolCREDITS: Daniel Jaramillo, Art Director/CopywriterFrank Hammar, Art Director
Flags: Silver ENTRANT: Felipe Molina & Carlos Garcia, Miami, FLEDUCATIONAL INSTITUTION: Miami Ad SchoolCREDITS: Felipe Molina, CopywriterCarlos Garcia, Art Director
NEWSPAPER ADVERTISING > S08 - NEWSPAPER
ADVERTISING > S08B - CAMPAIGN
Ignored Refugees: Silver ENTRANT: Daniel Jaramillo, Key Biscayne, FLEDUCATIONAL INSTITUTION: Miami Ad SchoolCREDITS: Daniel Jaramilo, Art DirectorDan Flora, Copywriter
OUT OF HOME & AMBIENT MEDIA
OUT-OF-HOME > S09 - POSTER > S09B - CAMPAIGN
PhilADthropy 2016: Every Emotion Under the Sun: Silver ENTRANT: PhilADthropy Campaign Team 2016, Wayzata, MNEDUCATIONAL INSTITUTION: University of MiamiCREDITS: Mia Rafowitz, CopywriterAlexandrea Van Deusen, Designer & IllustratorAllie Pakrosnis, DesignerMegan Stephens, Copywriter
Bring Back Our Girls: Silver ENTRANT: Waner Almeida, Sarah Andrews, Adenike Akinbisehin, Miami Beach, FLEDUCATIONAL INSTITUTION: Miami Ad SchoolCREDITS: Waner Almeida, Art DirectorSarah Andrews, Art DirectorAdenike Akinbisehin, Photographer
OUT-OF-HOME > S10 - OUTDOOR & TRANSIT ADVERTISING >
S10A - OUTDOOR BOARD (FLAT OR 3D)
Intel Future City: Silver ENTRANT: Rajath Ramamurthy, New York, NYEDUCATIONAL INSTITUTION: Miami Ad SchoolCREDITS: Sudarshan Waghmare, Art DirectorJoy Chakravorty, CopywriterRajath Ramamurthy, Art Director
Last Seen: Silver ENTRANT: Alexander Fox, Wayne, NJEDUCATIONAL INSTITUTION: Miami Ad SchoolCREDITS: Alexander Fox, CopywriterDhanush Paramesh, CopywriterChris Serrano, Art Director
OUT-OF-HOME > S10 - OUTDOOR & TRANSIT ADVERTISING >
S10C - CAMPAIGN
War Child Campaign Poster: Silver ENTRANT: Rene van Rensburg, Gainesville, FLEDUCATIONAL INSTITUTION: Santa Fe CollegeCREDITS: Rene van Rensburg, Graphic Designer
60 2016 American Advertising Awards
AMBIENT MEDIA > S11 - GUERILLA MARKETING,
INSTALLATIONS AND EVENTS > S11A - SINGLE OCCURRENCE
OR INSTALLATION
Intel Future City: Silver ENTRANT: Rajath Ramamurthy, New York, NYEDUCATIONAL INSTITUTION: Miami Ad SchoolCREDITS: Sudarshan Waghmare, Art DirectorJoy Chakravorty, CopywriterRajath Ramamurthy, Art Director
ONLINE/ INTERACTIVE
APPS > S14 - APP (MOBILE OR WEB-BASED)
Armadillo: Silver ENTRANT: Cassie Deogracia, Jacksonville, FLEDUCATIONAL INSTITUTION: Flagler College
Little Weirdos: Silver ENTRANT: Tianrui Geng, Hebei Langfang, ChinaEDUCATIONAL INSTITUTION: University of Florida
ADVERTISING & PROMOTION > S15 - ADVERTISING &
PROMOTION > S15C - CAMPAIGN
Spirit Airlines: The Cheapest Flight Ever: Silver ENTRANT: Robson Tan, Sarasota, FLEDUCATIONAL INSTITUTION: Ringling College of Art & DesignCREDITS: Robson Tan, Art Director & Copywriter
FILM, VIDEO & SOUND
RADIO ADVERTISING > S16 - RADIO ADVERTISING >
S16B - CAMPAIGN
A Billion Answers: Silver ENTRANT: Alexander Fox, Wayne, NJEDUCATIONAL INSTITUTION: Miami Ad SchoolCREDITS: Alexander Fox, Copywriter
You’ll Eventually Notice: Silver ENTRANT: Humberto Belli, Miami, FLEDUCATIONAL INSTITUTION: Miami Ad SchoolCREDITS: Humberto Belli, Copywriter
TELEVISION ADVERTISING > S17 - TELEVISION ADVERTISING >
S17A - SINGLE
Screwed: Silver ENTRANT: Erica Pead, Bradenton, FLEDUCATIONAL INSTITUTION: Ringling College of Art & DesignCREDITS: Erica Pead, Motion Designer
Food Is...: Silver ENTRANT: Thomas Lowe, Philip Gleichauf, Ellicott City, MDEDUCATIONAL INSTITUTION: Ringling College of Art & DesignCREDITS: Thomas Lowe, Designer, AnimatorPhilip Gleichauf, Designer, Animator
TELEVISION ADVERTISING > S17 - TELEVISION ADVERTISING >
S17A - SINGLE
Stronger Than You: Silver ENTRANT: Marina Antonowicz, Boca Raton, FLEDUCATIONAL INSTITUTION: Digital Media Arts CollegeCREDITS: Marina Antonowicz, Student
TELEVISION ADVERTISING > S17 - TELEVISION ADVERTISING >
S17B - CAMPAIGN
All Faiths Food Bank PSA: Holiday: Silver ENTRANT: Sarahina Borgia & Christian Huthmacher, Fort Myers, FLEDUCATIONAL INSTITUTION: Ringling College of Art & DesignCREDITS: Sarahina Borgia, Concept, Design, Gingerbread Family Models, & Asset CreationChristian Huthmacher, Concept, Animation, 3D Modeling, Texturing, Compositing, & Sound Design
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CROSS PLATFORMINTEGRATED CAMPAIGNS > INTEGRATED BRAND
IDENTITY CAMPAIGN > S20 - INTEGRATED BRAND
IDENTITY CAMPAIGN
Extract Coffee: Silver ENTRANT: Elio Marini, St. Petersburg, FLEDUCATIONAL INSTITUTION: University of South Florida St. PetersburgCREDITS: Erika Greenberg-Schneider, Faculty AdvisorElizabeth Herrmann, Faculty AdvisorJohn Stanko, Faculty AdvisorJenny Yucas, Faculty Advisor
ELEMENTS OF ADVERTISING
COPYWRITING > S21 - COPYWRITING
Carhartt: The Anti Hipster: Silver ENTRANT: Robson Tan, Sarasota, FLEDUCATIONAL INSTITUTION: Ringling College of Art & DesignCREDITS: Robson Tan, Art Director & Copywriter
VISUAL > S22 - LOGO DESIGN
Skyward: Silver ENTRANT: Cassie Deogracia, Jacksonville, FLEDUCATIONAL INSTITUTION: Flagler College
The Prime Chophouse: Silver ENTRANT: Andrew Wiseman, Athens, TennesseeEDUCATIONAL INSTITUTION: Pensacola Christian CollegeCREDITS: Andrew Wiseman, Graphic Designer
ILLUSTRATION > S23 - ILLUSTRATION >
S23A - ILLUSTRATION – SINGLE
DigitalFace: Silver ENTRANT: Eric Vogt, Fort Pierce, FLEDUCATIONAL INSTITUTION: Indian River State CollegeCREDITS: Eric Vogt, Designer
STILL PHOTOGRAPHY > S24B - COLOR, SINGLE
Ruby Waits: Silver ENTRANT: Clair Flaherty, Tampa, FLEDUCATIONAL INSTITUTION: The Art Institute of TampaCREDITS: Clair Flaherty, Photographer
STILL PHOTOGRAPHY > S24D - CAMPAIGN
Story Time: Silver ENTRANT: Aryella Furukawa, St. Petersburg, FLEDUCATIONAL INSTITUTION: The Art Institute of Tampa
Long Exposure Color Portraits: Silver ENTRANT: Chris Crouch, Tallahassee, FLEDUCATIONAL INSTITUTION: Florida A&M UniversityCREDITS: Chris Crouch, Graphic Designer/Photographer
As Tough As It Gets: Silver ENTRANT: Zuheir Kotob & Ashley Hernandez, Miami, FLEDUCATIONAL INSTITUTION: Miami Ad SchoolCREDITS: Zuheir Kotob, Art DirectorAshley Hernandez, Photographer
FILM, VIDEO & SOUND > S26 - CINEMATOGRAPHY
Caesar Orjaliza Promo Video: Silver ENTRANT: Caesar Orjaliza, Fort Pierce, FLEDUCATIONAL INSTITUTION: Indian River State CollegeCREDITS: Caesar Orjaliza, Videographer
FILM, VIDEO & SOUND > S27 - ANIMATION
OR SPECIAL EFFECTS
FOOD IS: Silver ENTRANT: Boram Kim/Ting Tzu Huang, Sarasota, FLEDUCATIONAL INSTITUTION: Ringling College of Art & DesignCREDITS: Dante Rinaldi, Animation AdvisorNora Gaffney, Design AdvisorJared Greenleaf, Concept AdvisorEd Cheetham, Head of Advisor
In Which Victor Makes a Friend: Silver ENTRANT: Olivia Junghans, St. Augustine, FLEDUCATIONAL INSTITUTION: Flagler CollegeCREDITS: William Windle, NarratorOlivia Junghans, Animator
62 2016 American Advertising Awards
SPECIAL AWARDS
63The Magic of Advertising
MOSAIC AWARD
1 Giraffe ENTRANT: McCann Erickson Trinidad, Port of Spain, Trinidad and Tobago CLIENT: TSTT - Blink Bmobile CREDITS: Marvin Imamshah, Creative Director Gabriel Francis, Associate Creative Director Kate Bradford, Head Producer Richard Ryan, Senior Account Executive Ryan Khan, Director Oliver Milne, Director of Photography Catherine Emmanuel, External Producer Ryan Khan, Editor Andrew McIntosh, Music & Lyrics
JUDGES CHOICE FOR EXCELLENCE FOR THE ARTS
2 Jacksonville Symphony Campaign ENTRANT: On Ideas, Jacksonville, FL CLIENT: Jacksonville Symphony Orchestra CREDITS: David Bonner, Executive Creative Director Chris Nott, Associate Creative Director Tiffany Biziewski, Art Director/Digital Artist Jeff Glotzl, Digital Artist
JUDGES CHOICE FOR ART DIRECTION
3 The Backpacks Company Integrated Campaign ENTRANT: helium creative, Fort Lauderdale, FL CLIENT: Backpacks.com
CO-JUDGES AWARD FOR CONCEPT
4 A Real Friend ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: Miami Dade Animal Services CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer David Alvarez Rizo, Creative Director Juan Camilo Valdivieso, Creative Director Mimi Cossio, Senior Print Production Manager Carola Chaurero, New Business Director Carlos Nova, Illustrator
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64 2016 American Advertising Awards
Cheetah
ENTRANT:
Alma DDB, Coconut Grove, FL
CLIENT:
The Clorox Company
CREDITS:
Luis Miguel Messianu, Creative Chairman & CEOAlvar Sunol, Chief Creative OfficerChristian Liu, Creative DirectorMimi Cossio, Senior Print Production CompanyGarrigosa Studios, Production Company
BEST OF SHOW
BEST OF SHOW: STUDENTJacob Ferguson 2016 Demo Reel
ENTRANT:
Jacob Ferguson, Sarasota, FL
EDUCATIONAL INSTITUTION:
Ringling College of Art and Design
CREDITS:
Jacob Ferguson, Motion Designer
Book Design By: Lily & Sushi Design and Leacock Design Co.