To Tweet

To Tweet OR NOT

Twitter Defined“Twitter is a powerful tool for businesses on the Internet. In 140 characters, It drives sales extending your company reach, creating chatter about your brand, and listens to what customers and your industry are saying.”

Tweeting / Interactive Marketing

Live Tweeting during events

Pop Culture

107 million registered users

in the U.S. alone

184 million monthly active users use mobile

(Worldwide)

Why Tweet?

Meet new people / customers

Network

Learn

Get instant access to experts

Grow your business

TTwitter is a 2-wayconversation

Why Tweet for Business?!

42% of Twitter users learn about products and

services on Twitter

67% more likely to buy from the brands they follow

90% of Twitter users say they follow a business to get

discounts and special offers

Fastest growing users of social media are 55 and over

Customers Hold the Key

Twitter TermsTimeline & Profile

Tweet: 140 Character Update

Notification: Connect, Replies

RT: Retweet - Sharing Another Tweet

DM: Direct Message - must follow each other

#Hashtag: Makes a word easily searchable builds hype

(#PoolSpaPatio)

Twitter Lists (Pool & Spa Builders/Tradeshows)

Twitter Search

Hashtags #

Professional vs. Personal

Twitter for Business

Keep your Twitter presence with the same look

and feel as your other online tools

Choose an account name and images consistent

with your other online presences and your brand

Helps customers identify your business and

builds trust

Best Practices

Complete Your Twitter Company Profile

Follow Leaders And Bloggers In The Pool/Spa

Industry

Make Your Company Twitter Handle Easy To Find

Provide Value To Your Followers / Customers

Don’t Buy Followers

Support Others

Don’t Over Self Promote

Don’t sell / do listen

Offer Solutions / Answers

Don’t Ignore Your Twitter Account

Listen and Engage

Questions or Comments?

Mike McBride @mcbride

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Industrial Test Systems (booth 2020) @sensafe