to tweet or not to tweet
DESCRIPTION
Presented at Las Vegas 2011 Multi-Specialty Foundation Symposium - overview of benefits & best practices for using Twitter, Foursquare, QR Codes to attract and retain patients.TRANSCRIPT
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To Tweet or Not to Tweet
Use Twitter Hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
How to use Twitter, Foursquare, and QR Codes
to get maximum practice exposure
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About Monique
Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
Native San Diegan
In the Aesthetic Surgery industry since 1991 (yikes!)
FounderCosmetic Social MediaPatient Engagement Marketing™
Certified Social Media Strategist 2009
♥music, ♥USC, ♥sports, ♥spa days, ♥shoes & ♥creative endeavors!
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About Monique
Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
Native San Diegan
In the Aesthetic Surgery industry since 1991 (yikes!)
FounderCosmetic Social MediaPatient Engagement Marketing™
Certified Social Media Strategist 2009
♥music, ♥USC, ♥sports, ♥spa days, ♥shoes & ♥creative endeavors!
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Goal
Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
To build EVANGELISM and OWNERSHIP among your customers to drive more revenue. How? By Engagement!
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In a Word
Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
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Relationships are Fueled by Conversations
Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
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Radical Strategic Visibility
Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
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Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
• open network• “micro-blogging
tool…140 characters or less
• Identify industry trends – be on cusp of search, news, & trends
• Follow topics with #(hash tags )
• #Beauty• #Skin• #PlasticSurgery
Text messaging ++ global / real time
feed
Tweets and social updates as
CONTENT = better convert existing
search traffic
What the Heck is Twitter?
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Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
They Share
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Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
80% of Twitter usage is outside of twitter… people update anywhere, anytime… imagine what that means for bad customer experiences!?
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Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
Provide Value 1st• Share publications• Educational info• Be selfless• Not # times of day but
VALUE of the post• Info on topics YOUR
client is interested in– Mommy blogs– Beauty– Health– Fitness, etc…
Momemntum Mktg.• Look for opportunities
to take advantage of something bigger than yourself– Daylight Savings Time– Royal Wedding
• BE NIMBLE• Be SMART – 3 second
rule
What to Share
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You Can Measure
Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
Monique’s Fave Resources:
Social Media ExaminerTop 5 Twitter Tools for Social Mgrs.http://budurl.com/CSMTOP
Mashable
BudURL (link shortener) with analytics
CoTweet – platform to manage tweets
TweetdeskHootsuiteetc…
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Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
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QR Codes
Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
Stands for Quick Response
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Ryan Miller
Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
Ethical considerations, do’s, don’ts, and best practices
for doctor conduct on Facebook
Do Doctors Make Good Facebook Friends?