To try and fail is notTo try and fail is notlaziness. laziness. bostonian bostonian 9:49:16, Fri Aug 3, 20129:49:16, Fri Aug 3, 2012

Microsoft isn't evil,Microsoft isn't evil,they just make reallythey just make reallycrappy operatingcrappy operatingsystems.systems.

——Linus TorvaldsLinus Torvalds

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Even the fall of a dancer is a somersault.Even the fall of a dancer is a somersault.

Technology is making gestures precise and brutal, andTechnology is making gestures precise and brutal, andwith them men.with them men.Offer special deals and real value to your followers butOffer special deals and real value to your followers butdon't pitch.don't pitch.Operators don't understand how the media world worksOperators don't understand how the media world worksand what it takes to make media content popular onand what it takes to make media content popular onhandsets.handsets.Gurus and the like, all of whom have shaped this book.Gurus and the like, all of whom have shaped this book.

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That which is escaped now, is pain to comeThat which is escaped now, is pain to come

Empower vertical weblogsEmpower vertical weblogs

One who chases after two hares won't catch evenOne who chases after two hares won't catch evenone.one.

Pull, don't push: Get people's attention by providingPull, don't push: Get people's attention by providingvalue and earn their love by engaging with them.value and earn their love by engaging with them.I want my content when I want it [time-shifting]I want my content when I want it [time-shifting]Sure sounds a lot like Facebook will be more like aSure sounds a lot like Facebook will be more like a'Public Utility' .'Public Utility' .METAPHORS WE LIVE BY George Lakoff and MarkMETAPHORS WE LIVE BY George Lakoff and MarkJohnson describe the phenomenon of Metaphors WeJohnson describe the phenomenon of Metaphors WeLive By in their Live By in their book of the same title.book of the same title.

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Humanity is acquiringHumanity is acquiringall the right technologyall the right technologyfor all the wrongfor all the wrongreasons.reasons.

——R. Buckminster FullerR. Buckminster Fuller

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It would be easier to roll up the entire sky into aIt would be easier to roll up the entire sky into asmall cloth than it would be to obtain truesmall cloth than it would be to obtain truehappiness without knowing the selfhappiness without knowing the self

In other words one man's spam is another man's art.In other words one man's spam is another man's art.In this model, as a legitimate user, I would also getIn this model, as a legitimate user, I would also getvaluable context when I pay.valuable context when I pay.Yes, we can sue Napster, Kazaa or The PirateBay andYes, we can sue Napster, Kazaa or The PirateBay andwe can whack ever more moles as we go along.we can whack ever more moles as we go along.The relative importance of a node does not stem from itsThe relative importance of a node does not stem from itsspecific features but from its ability to contribute to thespecific features but from its ability to contribute to thenetwork�s goals.network�s goals.

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In conclusionIn conclusionIncentivize blogging platformsIncentivize blogging platformsDeploy killer weblogsDeploy killer weblogsMatrix vertical e-businessMatrix vertical e-businessand remember: He who laughs at himself can never runand remember: He who laughs at himself can never runout of things to laugh atout of things to laugh at

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TextsTexts

Fiction is Friction - Gerd LeonhardFiction is Friction - Gerd Leonhard

The End of Control - Gerd LeonhardThe End of Control - Gerd Leonhard

Music 2.0 - Gerd LeonhardMusic 2.0 - Gerd Leonhard

New Aesthetic, New Anxieties - David M. Berry,New Aesthetic, New Anxieties - David M. Berry,

Michel van Dartel, Michael Dieter, MichelleMichel van Dartel, Michael Dieter, Michelle

Kasprzak, Nat Muller, Rachel O'Reilly and JoseKasprzak, Nat Muller, Rachel O'Reilly and Jose

Luis de Vicente.Luis de Vicente.

Images (via Flickr BY-SA-NC search)Images (via Flickr BY-SA-NC search)

Cubmundo, craiglea123, lespounder, the justifiedCubmundo, craiglea123, lespounder, the justified

sinner, wayneandwax, zensinner, wayneandwax, zen

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This presentation includes media also licensed using Creative Commons BY-SA-NCThis presentation includes media also licensed using Creative Commons BY-SA-NC

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