TO THE HEART OF BUSINESS Better human teams make better companies

Better companies make a better society

www.hueteco.com

1 www.hueteco.com

Huete&co provides advisory services to the top management of companies through a network of

independent professionals with its own brand. We are experts at improving the vital signs of the

companies with which we work.

The purpose that unites us is the ambition to improve companies both from the business perspective

and from the perspective of the integration of the people who work in them.

The professionals that make up the Huete&co team are trusted advisors with brilliant professional

trajectories.

Most of us simultaneously combine teaching in business schools and intensely advising the top

management of companies in many different countries.

The incorporation of each member has been validated by its founder, Professor Luis Huete, according

to the criteria of intelligence, energy and integrity.

For independent professionals, Huete&co is a network of mutual collaboration that allows the

acceleration of the professional careers of its associates.

WHY

1-Business Consulting

4-Executive Coaching

6-Business School and Company Training

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SERVICES (I)

"To the heart of business" is the main attribute of our brand. With these words, we want to express

our intention to go to the heart of things, to the essentials, where the course and rhythm of what

happens in the companies and within the teams with which we work is decided.

We believe that better human teams make better companies; and better companies make a better

society.

We provide business consulting and cultural change services, accompaniment of management

committees to improve their effectiveness, coaching to senior managers, giving an independent sense

of belonging to Boards of Directors, training within the company, and interventions as speakers at

events.

7-Cultural and

Digital

Transformation

3-Managing

Committees

5-Board of

Directors

2-Conferences

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SERVICES (II)

We provide resources and methodology to design and

execute new strategies in the areas in which we are

experts. Our model is based on the experience of

general management of our associates, their

specialization, participation and integration with the

teams of the client company.

7-Cultural and Digital Transformation

3-Accompaniment to Managing Committess 4-Executive Coaching

5-Board of Directors 6-Business School and company training

2-Conferences

We offer vibrant, participative, practical conferences.

We want to provoke reflection and motivate action in

the participants. We cover all the topics mentioned in

the Specialties section.

Our conferences or sessions vary in duration, may or may not include workshops.

The proper functioning of the management

committees is necessary to make better business

decisions and for good execution. Our task is to help

improve their functionality and the trust and mutual

respect of their members.

Managers need a personalized accompaniment process

to face especially complex challenges they will

confront. Executive coaching is an opportunity for

personal growth promoted through personal

interviews

The board of directors is ultimately responsible for the

organizational health and long-term sustainability of

the companies. Our involvement as independent

consultants provides strategic vision, knowledge of

the dynamics among its members.

Most of the associates have been performing

executive training tasks in business schools for some

time. The seminars can be in face-to-face formats (1 to

4 days) and non-face-to-face (1-hour webinars or e-

learning of different modules over several weeks).

Company culture is the most important lever for the implementation of strategies. The common method for the betterment of

the people who work in companies is through the creation of cultures that promote trust, effort, self-discipline and

collaboration.

1-Business Consulting

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SPECIALTIES (I)

Business

Strategies

Future and Big

Data

Innovation,

Technology, Future

and Operations

- Future Scenarios

- Big Fata & Artificial Intelligence

- Business Storytelling

- Retail

- Marketing Stretegies

- Sellings

- Branding and Global Brand

- Corporate Social Responsibility (CSR), Sustainability

- Corporate Strategy and Expansion

- Disruptive management: ways to be the first transform a mature market

- Clienting

- Entrepreneurship/Intra-entrepreneruship

- Agile methodologies

- Process analysis and continuous improvement

We specialize in five main areas: business strategy, future and big data; innovation, technology, future

and operations; leadership and personal development; digital and cultural transformation and family

businesses.

That is on paper, because at the end of the day, what we like to do is to mix disciplines and knowledge

to obtain a "final product" that is original, fresh and that meets the needs of the clients with whom we

work.

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SPECIALTIES (II)

Digital and Cultural

Transformation

- Digitization

- Company culture focused on common good

- Information technology

- Transformation and organizational change

- Organic growth: RGM (Revenue Growth Management), RTM (Route to

Market) and DTC (Direct to Consumer)

Family Businesses

- Family business

- Family protocol

- Generational change

- Corporate governance

- Team management

- Interpersonal relationships

- Comunication and conversarions

- Talent

- Personal, institutional and femenine leadership

- Team, executive and personal coaching

- Failure management

- Positive psychology

- Cross-cultural management

Leadership and

Pesonal

Development

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TEAM (I)

LUIS HUETE (founder)

He has worked as speaker,

consultant and facilitator

for senior management

teams in:

+800 companies

+70 countries

+500.000 executives.

Profesor at IESE Business School since 1982.

He has taught in the Achieving Breakthrough Service y

Advanced Management de Harvard Business School

(EE.UU.)

Author of 12 management books translated into

three languages

Is one of the leading brainstormers of international

management

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TEAM (II)

Growth strategy consultant.

Business school professor.

Facilitator of managing committees.

Member of directories (boards).

Associate Professor at Notre Dame

Business School. Speaker of

international programs at IESE

Business School. Entrepreneur.

Branding and Marketing Strategy

Consultant. Business school

professor. In-company trainer.

Speaker.

ASSOCIATES (From Europe and Latin America)

Juan Miguel Poyatos Carlos Escario Emilio Llopis

Ana Isabel Merino

Executive and team coach. Senior

management consultant. Trainer.

Speaker.

Leader of a diverse and unique

educational group. Experienced

investment manager. Passionate

leadership coach.

Selva Pankaj

Management and investment

advisor. Facilitator for family

councils and management

committees.

Sebastián Torralba

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TEAM (III)

Marta Grañó

ESADE Business School teacher.

Consultant in finance and

entrepreneurial initiative. Speaker.

Talent development researcher.

Writer.

Partner and director of Cointegra.

Expert in sustainability and its

integration in organizations.

Author of several publications.

Speaker.

Encarnita del Amor

Rafael de Córdova

General Director at Grupo Decorse.

Member of directories (boards).

Senior management consultant.

Expert in strategic marketing.

Business consultant. Professor in

executive education and Master’s

programs. In-house trainer. Facilitator for

managing committees. Speaker.

Gonzalo Indacochea

Executive and team coach. Consultancy

specialist in the cultural transformation

of organizations and managers.

Leadership. Communication. People.

Ana Luz Huete

Marta Casasola

Founding partner of Cointegra.

Sustainability expert. Speaker and

author of several publications.

9 www.hueteco.com

TEAM (IV)

Luis Manuel Halcón

Senior management consultant.

Advisor of business units and newly

created businesses. New business

development coach.

Director of the Senior Management

Program, (PAD: Programa de Alta Dirección)

at University of Piura. Senior management

consultant. Speaker.

Rafael Zavala

Expert advisor in processes of

company digitalization. Director of

the digital transformation program

at the School of Industrial

Organization

Vicente de los Ríos Pilar Fortuny

Change and innovation consultant.

Speaker. Teacher. Coach.

Gonzalo Giráldez

Brand strategy. Go-to market, sales.

Corporative strategy. Digitization.

Interpersonal relationships, communication,

conversations.

Professor at the University of Navarra.

Board member of the Instituto

Internacional San Telmo. Adviser to

senior management.

Marisa Martínez

10 www.hueteco.com

TEAM (V)

Luis Parra

Interim manager. Strategic direction.

Business development. Senior

management consultant. Family

business. Professor in business

schools.

Project Director at Huete&co. Entrepreneur.

Oratory expert. International senior

management consultant. Speaker.

Álvaro Marín

Development consultant for

organizations. Facilitator of boards and

managing committees. Member of

boards. Professor at ISEM Fashion

Business School.

Javier de Rivera Jacobo Parages

Lecturer. Motivator. Trainer in companies.

Professor at universities and business

schools. Businessman.

Pharma sector consultant. Professor of

business schools. Pharmacy and optics holder.

Speaker and writer.

Curro Jordano Richard Jaimes

Specialist in topics and methodologies

related to the future. Consultant,

trainer and speaker. Manager and

Executive Director in multinational

companies.

11 www.hueteco.com

TEAM (VI)

Big Data/AI for leadership and

business. Business school professor.

In-company trainer. Speaker.

Giulio Toscani

Ignacio Cañaveral

Advisor to business families.

Succession and generational relief.

Family protocol. Corporate governance

and strategy. Strategic HR

management. Trainer & speaker.

Myriam Maestroni

Specialist in Fossil Energies and Mevas

Energies. Founder of several startups

and foundations. Writer, lecturer,

teacher Administrator of several

companies

During the last 19 years he has

developed projects for strategy and

operations, in more than 50 companies,

as a partner of Deloitte.

Alejandro RequenaEsteban Lo Valvo

International Consultant in

Business Strategy. GlobalPraxis

Associate Partner

He has a trajectory as CEO and

General Manager, expert in cultural

change, resizing, business

development and

internationalization.

José Manuel Diez Quintanilla

12 www.hueteco.com

TEAM (VII)

Federico Sarmiento

Independent senior management

consultant specialized in retail and

services companies. Trainer and Speaker

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TEAM (VII)

Founder

Luis María Huete

Coordinators

Ana Isabel Merino y Ana Luz Huete

Project Manager

Álvaro Marín Malumbres

Associates

Juan Miguel Poyatos

Carlos Escario

Emilio Llopis

Selva Pankaj

Sebastián Torralba

Rafael de Córdova

Gonzalo Indacochea

Marta Casasola

Encarnita del Amor

Marta Grañó

Rafael Zavala

Vicente de los Ríos

Pilar Fortuny

Gonzalo Giráldez

Luis Manuel Halcón

Marisa Martínez

Javier de Rivera

Jacobo Parages

Luis Parra

Curro Jordano

Richard Jaimes

Esteban Lo Valvo

Giulio Toscani

Alejandro Requena

Myriam Maestroni

Ignacio Cañaveral

Federico Sarmiento

Huete&co

Santa Engracia, 4, 2ºD

28010 Madrid

T. +34 91 702 14 58

www.hueteco.com

Huete&co

@Huete&co

Huete&co

asociados@hueteco.com