PROJECT REPORT

On

To Study Customer Satisfaction for KarQuest Safety

Wears Inc

Submitted in Partial Fulfillment of the Requirement of

Bachelor of Business Administration

of

Guru Gobind Singh Indraprastha University

Submitted by Submitted to

S M Shujauddin Ms Anu Bharadwaj

Jagannath International Management School

Vasant Kunj New Delhi ndash 70

1

Acknowledgement

With an overwhelming sense of gratitude I acknowledge the valuable guidance and consistent

encouragement extended to me by our knowledge faculty members with whose guidance I am

able to accomplish this endeavor Their technical acumen and years of experience have provided

me with crucial inputs at a critical stage I am especially thankful and grateful to my project

guide Mrs Anu Bharadwaj who motivated and helped me in completing my project

I would like to further acknowledge Mr Kausar Hashmi (CEO) Mr A Chakarvaty (GM

Export) Mr Mukherjee (GM Plant) and workers in plant and factory As an individualrsquos canrsquot

do project of this scale Their inputs have played a vital role in success of this project and

research

I specially thank Mr Sharique Husain the Director and President of International Operation and

Mrs Afreen Ahmad (Chief Finance Officer based in London) for their valuable inputs

suggestion I further thank Mr Junaid Ahmad Head Of Virnix UK Ltd for his inputs on logistic

management

I take this opportunity to thank all respondent who spared their valuable and precious time to

provide me valuable inputs for project Without their help it would have not have been possible

Subject chosen by me is quite exhaustive and very new for research purpose

I welcome any suggestion and improvement to enhance and enrich the knowledge

S M Shujauddin

2

Certificate

This is to certify that S M Shujauddin of BBA 3rdsem from Jagannath International

Management School affiliated to ldquoGuru Gobind Singh Indraprastha University New Delhirdquo

has worked under my supervision and guidance on ldquoTo Study Customer Satisfaction for

KarQuest Safety Wears Incrdquo He was in constant touch with me and the matter embodied in

this report is original and authentic and same recommended for evaluation I wish him all the

best for his entire future endeavor

Mrs Anu Bharadwaj

Project Guide

3

Abstract

The PPE industry is highly competitive fragmented and complex with multiple products The

products and services that are easily replicated together with informed and demanding consumer

markets add to the complexity of the dynamic and fast changing PPE industry The companies

try to differentiate themselves on the basis of corporate identity The purpose of the current study

was to understand ldquoCustomer Satisfaction for KarQuest Safety Wears Incrdquo and how do and

on what attributes customer choose a particular brand and the frequency of their purchase

With India slowly gaining stature as a manufacturing hub growth opportunities are rife

manufactures of Personal Protective Equipment (PPE) across various industries However better

awareness among end users regarding the importance of good quality PPE and regulatory

support will be a prerequisite for the market to reach its potential

Currently low cost uncertified and sub-standard products that increase the safety levels of

personnel and erode the market shares of certified PPE manufacturers dominate the Indian PPE

market The high price sensitivity among end users also discourages market growth in terms of

revenues Further no incentives are available for those who adopt high quality product offerings

Some end users even tend to re-use the disposable PPE especially protective clothing and

gloves

ldquoThe Indian PPE marketrsquos foremost challenge is to create more awareness among end users

about the correct PPE products- to be used in various industriesrdquo says Frost amp Sullivan Industry

Analyst ldquoLack enforcement of governmentrsquos occupational and safety regulations only

reduce the potential of the total PPE marketrdquo

The governmentrsquos failure to ensure the compliance of safety regulations shifts the responsibility

of creating better awareness about the PPE products on to the manufacturers Therefore the PPE

manufacturers must take the initiative to drive sales growth in high quality PPE by encouraging

industries to invest in certified quality products despite their high price

To begin with PPE manufacturers must introduce a diverse range of products to cater to various

price segments A well-planned distribution network will further ensure that the products reach

the right end users

4

ldquoBy introducing training initiative investing in branding and setting up an organization to

initiate stringent enforcement of safety standards the PPE market in India is already poised for a

steady growthrdquo While world market for Personal Protective Equipment to reach US $ 333

Billion by 2015 according to New Report by Global Industry Analysts Inc

Personal protective equipment has for long remained functionality driven products However

growing consumer desire to combine safety with style and protection with comfort is leading to

effervesce in innovation A staggering array of products and solutions are now being offered

with an option for customization wherever required Longstanding growth drivers in this market

which have and which will continue to push gains include legislations which enforce standards

of worker safety employment rates increasing awareness regarding safety among industrial

workforce level of construction activity rising sense of professionalism that accelerates

acceptance of protective wear as part of workerrsquos paraphernalia and rise in career prospects for

risky professions Personal protective clothing and equipment equipped with hybrid materials

smart technology and nanotechnology will witness rising demand Products with integrated PPE

(personal protective equipment) will provide increased revenues in long term

Key players in the International market place include 3M Company Alpha Pro Tech Ltd

Ansell Healthcare Products LLC Avon-ISI BartelsRieger Atemschutztechnik GmbH amp Co

Bekina NV Bjoumlrnklaumlder AB Draumlgerwerk AG amp Co Eurodress GmbH Interspiro Gateway

Safety Inc Honeywell Life Safety Jallatte Group JSP Ltd Kimberly-Clark Professional

Latchways Plc Kwintet AB Mine Safety Appliances Company Moldex-Metric Inc Pacific

Helmets (NZ) Ltd Respire Ltd Saf-T-Gard International Inc Sioen Industries NV Skylotec

GmbH Scott Health amp Safety Sperian Protection Wells Lamont Industry Group Z ampV Group

among others

In Indian market the major players are Karam LibertyGroup (only in safety shoe)

Acme(Safety shoe) Unicare Emergency Equipment Pvt Ltd Mallcom India Pvt Ltd JIwan

lal Group of company Kolkata Super Safety services Firetex

5

Table of Contents

Chapter No Contents Page no

1 Introduction to Industry 7

2 Introduction to Company 17

3 Research Methodology 27

4 Data Analysis 30

5 Fact amp Findings 40

6 Recommendation 41

7 Conclusion 42

8 Annexure

81 Bibliography

82 Questionnaire

43

44

6

Chapter- I

Introduction to Industry

PPE Industry in India

Indian personal protective equipment (PPE) market The product segments analysed in this study

include Above-the-neck PPE Protective clothing Respiratory protective equipment Protective

gloves Protective footwear

Research Overview

This Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective

Equipment Market provides an in-depth analysis of the personal protective equipment (PPE)

market in India The study provides key market metrics such as market sizing competitive

structure factors influencing the market and critical

success factors for defined PPE segments across various end-user segments In this research

Frost amp Sullivans expert analysts thoroughly examine the following market segments above-

the-neck PPE protective clothing respiratory protective equipment protective gloves and

protective footwear

This comprehensive objective information allows your company to mitigate risk identify new

opportunities and drive effective strategies for growth

Market Overview

Increasing Awareness among End Users across Various Industries Propels Market for PPE in

India

With India rebounding quickly from the economic downturn recovery in the manufacturing

sector has been smooth in 2009-10 This has made India a hotspot for manufacturing as

increasing number of MNCs have setup manufacturing units in the country In response

industries across various sectors are adopting several qualitative steps including protective

measures for employees to encourage the entry of MNCs ldquoIncreasing awareness among end

7

users about improving the safety standards of their employees opens up opportunities for

manufacturers of certified personal protective equipmentrdquo notes the analyst of this research

service

However low-cost uncertified and sub-standard products that decrease the safety levels of

personnel and erode the market shares of certified PPE manufacturers currently dominate the

market The high price sensitivity among end users discourages market growth in terms of

revenues Further no incentives are available for those who adopt high quality product offerings

Some end users even tend to re-use disposable PPE especially protective clothing and gloves

ldquoThe Indian PPE marketsrsquo foremost challenge is to create more awareness among end users

about the correct PPE products ndash especially protective gloves ndash to be used in various industriesrdquo

says the analystldquoLack of enforcement of governmentrsquos occupational and safety regulations only

reduce the potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility

to encourage industries to invest in certified quality products despite the productsrsquo high price

Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the

path to growth To begin with manufacturers must take steps to introduce a diverse range of

products to cater to various price segments A well-planned distribution network will further

ensure that the products reach the right end users ldquoHaving introduced training initiatives

invested in branding and the setting up a consortiumorganization to initiate stringent

enforcement of safety standards the PPE market in India is poised for steady growthrdquo concludes

the analyst

What Is PPE

PPE is defined in the Regulations as lsquoall equipment (including clothing affording protection

against the weather) which is intended to be worn or held by a person at work and which protects

him against one or more risks to his health or safetyrsquo eg safety helmets gloves eye protection

high-visibility clothing safety footwear and safety harnesses

8

Further PPE can be defined as follows

PPE means any device or appliance designed to be worn or held by an individual for protection

against one or more health and safety hazards

PPE also includes

1048713 A unit constituted by several devices or appliances which have been integrally combined by

the manufacturer for the protection of an individual against one or more potentially simultaneous

risks

1048713 A protective device or appliance combined separately or inseparately with personal non-

protective equipment worn or held by an individual for the execution of a specific activity

1048713 Interchangeable components which are essential to its satisfactory functioning and used

exclusively for such equipment

What do the Regulations require

The main requirement of the PPE at Work Regulations 1992 is that personal protective

equipment is to be supplied and used at work wherever there are risks to health and safety that

cannot be adequately controlled in other ways

The Regulations also require that PPE

is properly assessed before use to ensure it is suitable

is maintained and stored properly

is provided with instructions on how to use it safely and is used correctly by employees

The hazards and types of PPE

Eyes

Hazards Chemical or metal splash dust projectiles gas and vapour radiation

Options Safety spectacles goggles faceshields visors

Head

Hazards Impact from falling or flying objects risk of head bumping hair

entanglement

Options A range of helmets and bump caps

9

Breathing

Hazards Dust vapour gas oxygen-deficient atmospheres

Options Disposable filtering facepiece or respirator half- or full-face respirators air-fed

helmets breathing apparatus

Protecting the body

Hazards Temperature extremes adverse weather chemical or metal splash spray from

pressure leaks or spray guns impact or penetration contaminated dust excessive wear or

entanglement of own clothing

Options Conventional or disposable overalls boiler suits specialist protective clothing eg

chain-mail aprons high-visibility clothing

Hands and arms

Hazards Abrasion temperature extremes cuts and punctures impact chemicals electric

shock skin infection disease or contamination

Options Gloves gauntlets mitts wristcuffs armlets

Feet and legs

Hazards Wet electrostatic build-up slipping cuts and punctures falling objects metal and

chemical splash abrasion

Options Safety boots and shoes with protective toe caps and penetration-resistant mid-sole

gaiters leggings spats

10

Indian Market Scenario

The personal protective equipment (PPE) market is highly fragmented serving the needs of different

industries to provide safer working environment to the worker The present regulatory environment is

helping the industry to grow with focus on workersrsquo health and safety issues and making it mandatory

for every industry to provide necessary protective equipments to the workers The United States is

leading the market in terms of importing PPE from other parts of the world on the contrary China is

the largest exporter of PPE with further prospects to grow

The demand for PPE is coming from diverse segments in which medicalhealthcare segment plays a

major role apart from that food industry is also one of the major contributor Also in manufacturing

industry demand is growing due to new safety regulations The women PPE market shows potential

to grow as demand is higher than supply Increasing gloves demand supports the PPE industry and is

a major contributor in industry revenue generation

Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective Equipment

Market provides an in-depth analysis of the personal protective equipment (PPE) market in India

The Indian personal protective equipment (PPE) market during the period 2006 and 2016 The

product segments analysed in this study include Above-the-neck PPE Protective clothing

Respiratory protective equipment Protective Gloves Protective Footwear The base year for the

study is 2009 and the forecast period is from 2010 to 2016 The study provides key market

metrics such as market sizing competitive structure factors influencing the market and critical

success factors for the defined PPE segments across various end-user egments However low-

cost uncertified and sub-standard products that decrease the safety levels of personnel and erode

the market shares of certified PPE manufacturers currently dominate the market The high price

sensitivity among end users discourages market growth in terms of revenues Further no

incentives are available for those who adopt high quality product offerings Some end users even

tend to re-use disposable PPE especially protective clothing and gloves ldquoThe Indian PPE

marketsrsquo foremost challenge is to create more awareness among end users about the correct PPE

products ndash especially protective gloves ndash to be used in various industriesrdquo says the analyst

ldquoLack of enforcement of governmentrsquos occupational and safety regulations only reduce the

11

potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility to

encourage industries to invest in certified quality products despite the productsrsquo high price

Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the

path to growth To begin with manufacturers must take steps to introduce a diverse range of

products to cater to various price segments A well-planned distribution network will further

ensure that the products reach the right end users ldquoHaving introduced training initiatives

invested in branding and the setting up a consortiumorganization to initiate stringent

enforcement of safety standards the PPE market in India is poised for steady growth

The Indian PPE markets foremost challenge is to create more awareness among end users about

the correct PPE products to be used in various industries says the analyst Lack of enforcement

of governments occupational and safety regulations only reduce the potential of the total PPE

market Hence PPE manufacturers face the responsibility to encourage industries to invest in

certified quality products despite the products high price

There is concern in the government mdash it has set up a taskforce to formulate a national policy on

occupational safety and health mdash but industry experts believe that preparedness for safety has to

come from the top and every CEO has to wear the hat of a chief safety officer While awareness

among manufacturing clusters is growing overall safety preparedness is low mdash especially on the

shop floor and it is not in the radar of managements in India Experts say safety is more or less

followed in the same way as corporate governance Its in the books But not in daily practice

says the CEO of a multinational firm

Roger Moore president of DuPont safety resources in the Asia-Pacific region It is a wakeup call for

India Safety regulations are pretty good but it is not put into practice in the workplace As Indian firms

are going global they see direct economic benefits if safety norms are followed

Safety is a big business globally mdash and its now coming to India Chemicals giant DuPont mdash

who has registered substantial success in reducing injuries in their plants to zero levels mdash

recently entered the safety business in India

Big casualties usually happen in sectors such as aviation transportation retail outlets and

railways Research has shown that 96 per cent of the accidents are caused by human error with

remaining caused by accidents

12

International market Report

CBI Market Survey- The Personal Protective Equipment In The EU KET S

This market survey profiles the EU market for personal protective equipment (PPE)

Product groups

The survey discusses the following product groups

Work wear (Traditional work wear and protective clothing excluding uniforms)

Protective gloves (excluding plastic gloves)

Safety footwear (limited to products incorporating a protective metal toe cap)

Safety headgear (helmets)

Protective glasses

Breathing appliances (air purification)

Fall protection

Life jackets

Market size

The market for PPE covering the product groups under review in this survey EU is estimated

to have been euro 103 billion in 2010 The market grew 21 annually in terms of value in the

period 2005-2010 Germany remained the most important market for PPE in the EU despite the

gradually increasing expenditure with its market share of 205 followed by the UK France

Italy Spain and The Netherlands

About 43 of the PPE market in the EU concerned workwear (traditional workwear and

protective clothing) in the period under review The market for traditional workwear decreased

in favour of more specialist protective (CE-marked) clothing Caused by intensive price

competition the market for other major product groups like protective footwear and protective

gloves increased more in volume than in value Expenditure on other PPE products increased in

terms of value

Employers in the ten EU countries which entered the EU in 2004 as well as Romania and

Bulgaria which joined the EU in 2007 are obliged by law to provide PPE where it is needed

13

For that reason an average annual growth rate of 53 was reached by these countries thereby

outpacing the European average Regarding most of the other EU countries it can be said that

the PPE market was tough in 2005-2010 because of continuous staff reductions and general

cost-saving measures by companies and other organizations

Production

Total EU production of PPE in 2010 according to Eurostatrsquos Prodcom amounted to euro 26

billion which was 8 lower than in 2005 Italy is the leading producer of workwear in the EU

followed by Spain Poland and Romania Italy has also been the leading producer of safety

footwear (followed by Germany France Finland and Spain) and safety headgear (followed by

the UK Germany France and Spain) for many years while France was the leading producer of

protective gloves (followed by the UK Spain Poland and Germany)

Increasing levels of price sensitivity among end-users is forcing market participants to re-

evaluate their production options In order to improve their cost competitiveness several EU

manufacturers re-located their production facilities from high-cost economies to low-cost

regions such as the Far East Finding new sales areas and (vertical) integration are major

strategies for PPE companies in the EU

Imports

The EU member states imported 686 thousand tons of PPE at a value of euro 62 billion in 2007

of which 51 came from DCs During the period 2005-2010 total EU imports increased

annually 77 in terms of value and 72 in terms of volume The average import price in

2007 was only 17 higher in 2007 than in 2003 Germany remained the leading importer in 2

Italy (10) Belgium (7) and Spain (7) The Netherlands (6) ranked seventh followed

by Sweden Denmark and Austria

The role of DCs increased strongly in the period 2005-2010 the import share of DCs having

accounted for 45 in 2005 49 in 2007 and 51 in 2010 Imports from DCs rose by 47 in

the period 2005-2010 intra-EU trade by 18 while imports from countries outside the EU

(excluding DCs) decreased from 76 to 67 during the same period The import share of DCs

14

varied strongly per product group from 2 for breathing appliances to 67 for protective

gloves Total imports of all product groups increased in absolute terms of which safety

headgear footwear and life jackets grew more strongly than average

China remained by far the leading supplier of PPE to the EU before Malaysia Tunisia Thailand

and India Total imports from China increased strongly 30 in the whole period 2007-2010

(against 41 during 2005-2007) In 2007 19 of total EU imports came from China in 2010

21 The growth of imports from China increased almost 21 annually during the period 2005-

2010

Exports

The EU exported 205 thousand tons of PPE with a value of euro 40 billion in 2010 representing

an annual growth of 45 in the period 2005-2010

Italy remained the leading EU exporter mainly caused by its exports of protective footwear

and safety headgear Export activities by the EU countries vary strongly per product group

Trade channels for market entry

Indirect buying from distributors or wholesalers and direct buying from manufacturers are the

most important distribution channels for PPE in the EU followed by rental or lease It is

believed that catalogue business including e-commerce (by manufacturer as well as by

wholesaler) will become the major growth areas throughout most of the European PPE

markets The market share of distributorswholesalers and tender are predicted to increase

meanwhile direct sales from manufacturers rentalleasing retail and other channels are

expected to stay flat

Opportunities and threats

Germany is still the greatest market for PPE followed by the UK and France Per capita

expenditure is high in the UK Germany France and the Scandinavian countries The

highest growth rates were reached in East European countries which joined the EU in

2004

15

In 2007 45 of PPE imports into the EU came from DCs against 51 in 2010 This

percentage was significantly higher for workwear and protective gloves and lower for the

other product groups

Imports from DCs will grow faster than total imports in the coming years mainly to the

detriment of other (EU and non-EU) countries

Exporters of PPE are confronted with many aspects like quality standards (CE marking)

product liability sizing packaging and environmental requirements These result in a lot of

technical requirements together with aspects of design fashion comfort ergonomics

market developments etc

For that reason co-operation in a variety of forms between importer and exporter can be

necessary of which the more far-reaching forms of potential co-operation are joint ventures

and co-makership agreements

Some exporters in DCs might be able to benefit from the current economic crisis EU

manufacturers will increasingly look for ways to work together in order to reduce costs

Moreover with product innovations slowing down and longer product cycles DCs might

have an opportunity to catch up on todayrsquos state-of-the-art technology and compete with

sophisticated products for competitive prices

- Strong competition on the PPE market in the EU makes it difficult for small producers in DCs

to gain entry to the market by offering lsquomore of the samersquo which implies very strong price

competition

16

Chapter 2

Introduction to company

KarQuest Safety Wears Inc

History

Karquest has got a humble beginning it started by Kausar Hashmi having experience with many

multinationalrsquos and first generation entrepreneur

Karquest was founded in 2002

Started with gloves and industrial Safety Footwear

1 In 2004 Karquest Safety wear Incorporated at Kanpur

2 Started manufacturing safety shoes and gloves

3 In 2007 increase the product range to safety wears and workwears

4 In 2010 diversified into the field of fire protection clothing and fire proximity and fire

entry suits

5 In the same year entered in the Middle East Marketrsquos

6 In 2011 tied with Malaysia based Harvik to market their brand in India

7 In 2011 tied with Nice Gloves of South Korea to distribute high quality certified gloves

under brand name Matrix worldwide

8 All the products of Karquest is marketed under brand name Matrix

PROFILE

KarQuest Safetywears Iinc an ISO 14001 manufacturer and exporter of Footwear working

under Quality Management System they have specialized in the production of leather and

leather Safety Footwear the growth of our company has been steadily progressive keeping in

pace with trends and demands of the market and thus KarQuest Safetywears have been able to

create niche for ourselves in the world market with impressive products and service

They manufacture all kind of leather and uppers especially security industrial and military type

and follow strict quality control measures right from the purchase of raw materials through to

17

every production proceeds to the final finished product They have their own Tannery Safety

boots are made through direct injection process on DESMA machine availiable in single and

double density PU They are specialized in Industrial safety Footwears Occupational amp

protectivefootwearFirefighting boots Military Army Boots innovative technology and quality

control programmes have proven to be the perfect ingredient for customer satisfaction hence

enabling KarQuest to be associated and embraced with opportunities of serving esteemed

business corporations and brand names in Europe Middle East and Latin America

Fabric amp Clothing Factory

They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp

WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18

million Pieces of work wear in different qualities All products are made by industry specific

fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement

Product range includes following

1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest

Bib trousers Uniforms Lab coat Aprons etc

2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments

Water Resistance Garments Hi- Visibility Garments

3Casual Wear- All kinds of fashion Garments

4Hotel Clothing

5Hospital Clothing

Presently they are exporting their products in European Countries Middle East South Africa

Russia USA amp Canada markets We also serve domestic markets

Certificates-

(1) ISO 90012000 certified

(2) OEKO-TEX Standard 100 certified

(3) Licensee of SANFOR

(4) SATRA test report UK

KarQuest Products

18

PPE is an important and necessary consideration in the development of a safety programme

Once the safety professional decides that PPE is to be used by workmen it becomes essential to

select the right type of PPE and the management should ensure that the workman not only uses it

but maintains it correctly

Quality of PPE

PPE must meet the following criteria with regard to its quality

(i) Provide absolute and full protection against possible hazard

(ii) It be so designed and manufactured out of such material that it can with stand the

hazard against which it is intended to be used

PPE guidelines have been prepared by the relevant services of the Directorate General -

Enterprise and Industry of the European Commission in collaboration with MemberStates

European industry European standardisation and Notified Bodies and further India BIS

( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to

provide workers ISI and DGMS (Director General of Mine Safety) approved and certified

products to their workers

These guidelines are not only for the use of Member Statesrsquo competent authorities but also by

the main economic operators concerned such as manufacturers their trade associations bodies

in charge of the preparation of standards as well as those entrusted with the conformity

assessment procedures

KarQuest deals in only the four segment of PPE that is

1Safety Foot Wears

2Safety Clothing

3Fire Protection

4Gloves

Safety Shoes can be categorized in the following segments

19

Safety Clothing

20

Leather Range

PUTPU Series

PUPU Series

ESD Series

PUPUR Series

Vulcanized Nitrile Sole

Fire Boot Services

Goodyear Welted Series

Military amp security Boots

Rubber Range

Chainsaw Boots

Fire Fighter Boots

Fire Chainsaw Boots

Minning Boots

Winter Boots

Food Processing

Boots

Special Purpose Boots

Military Boots

Fire Protection-

21

Safety Clothing

Coverall (100 cotton and Cotton

and polyster)

FR Coverall Shirts and Trousers

High Visibility Jackets

Electric ARC Protection

Chemical Hazard Resistant

Anti-Static

Oil and Water Resistance

Winter Protection

Rain Protection

Anti- Flame (100 Aramid or combination of Aramid amp Viscose

amp Antistatic)

Miscellaneous

Gloves Range-

22

Fire Protection

Fire Proximity Suit

Fire Entry Suit

Heat Protective Wear

Structural Firefighting Suit

Welding and Fire Blanket

Fire Helmet

23

Gloves Range

Leather Range Knitted Range Rubber Range Kelvar Range

24

Mission and Vision of KarQuest

Mission

Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using

cutting-edge technologies and following the latest trends The group emerged with an enthusiasm

to offer world-class products to its countrymen and it will carry forward the same attitude along

with the determination to be the global leader

Vision

The Group is committed to achieve the highest performance standards in each area of its

business It envisages itself as the most trusted name all over the world

DESMA MACHINE

25

SWOT Analysis

Strength

Track record of growth in turnover and profits

Superior quality

Vast experience in domestic and export market

Weaknesses

High prices

High lead time

Less Variety in sports shoes

Opportunity

Quicker response to customers need

To increase share in non leather products

Threats

Heavy competition

More aggressive marketing by foreign competitors in sports shoe markets

Entry of giants of PPE in Indian market with varieties of products

26

Chapter 3

Research and Methodology

Title-

To Study Customer Satisfaction for KarQuest Safety Wears Inc

Title justification-

I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo

because in todayrsquos scenario the first thing which a company look is for the safety of their

customer

Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and

objectives the study is like a ship without radar So aims and objectives of this study are

a To understand PPE Industry and marketing strategy of Karquest Safety Wears

b To know whether the product is environmental friendly

c To understand the awareness level of KarQuests Product and brand name

d To ascertain the superiority of KarQuest lsquos product with others

e To know how satisfied customers and consultants are with the product they purchase

f To know what the end users and consultants want from the KaQuest

g To know the perception of customers regarding the quality and other factors

h To know the most influential factors that influence

i To know the demand of these products in the government departments

j To know the lead time taken by KarQuest

k To know the strengths weaknesses opportunities and threats KarQuest

27

Research plan has the following Steps

Data Sources Two types of data were taken into consideration ie Primary data and Secondary

data My major emphasis was on gathering the primary data The secondary data has been used

to make things more clear

i Primary Data Direct collection of data from the source of information including personal

interviewing survey etc

ii Secondary Data Indirect collection of data from sources containing past or recent

information like Annual Publications Books Newspaper and Magazines etc

iii Research Approach

Surveys are best suited for Descriptive Research Surveys are undertaken to learn about

peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these

magnitudes in the general public Therefore I have done this Survey for the Descriptive Research

Process

RESEARCH INSTRUMENT

A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set

of questions was presented to respondents for their answers

SAMPLING PLAN

The sampling plan calls for three decisions

i Sampling unit Who is to be surveyed

The target population must be defined that has to be sampled It is essential to develop a

sampling frame so that everyone in the target population has an equal chance of being sampled

The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and

consultants in DELHI

28

ii Sample Size 25 Safety Managers

25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15

consultants (contractors) were the target population

iii Contact Methods Personal Interviews and Phone Calls

Once the sampling plan has been determined the question is how the subject should be contacted

ie by telephone mail or personal interview Here in this survey I have contacted the

respondents through personal interviews and phone calls as well

Collecting the information

i Collection of Primary Data Primary Data is the data collected from the original source In my

survey and study there was optimum availability of primary data because every aspect was

witnesses carefully at each point Questionnaire and personal interviews were the main

instruments which were used for collecting primary data

ii Collection of Secondary Data Secondary Data is the one which has already been collected by

someone else and some other person is using that information The source of secondary data was

some related books and websites related to the company The competent staff of the company

helped me a lot in providing information about the company

Limitation of study

1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe

2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation

errorrdquo from the actual

3 Most of the targeted audiences were not aware about various brands names

4 Some targeted audiences were not friendly and some dint had adequate

knowledge about the products so offered

29

Chapter 4

Data Analysis

Q1) Have you heard of KarQUEST products

a Yes

b No

Yes 10

No 15

Have you heard of KarQuest

YesNo

Interpratation-

Out of 25 people only 10 know about KarQuest

Q2) While buying PPE products what do you look for

30

a Style

b Quality

c Reliability

d Price

Reliability 07

Quality 08

Style 05

Price 05

Buying

ReliabilityQualityStylePrice

Interpretation-

While buying a PPE product people look for quality and reliability and not much is focus on

price and style

Q3)How did you find the quality of the product of KarQuest

31

a Very good

b Good

c Average

d Bad

Very Good 08

Good 10

Average 05

Bad 02

Quality

Very GoodGoodAverageBad

Interpretation-

From the above graph it shows that the quality of the KarQuest is good

Q4)Are you satisfied with the KarQuest product and its life

32

a Yes

b No

Yes 13

No 12

Are you Satisfied with the Company

YesNo

Interpretation-

The graph shows that the customer are really satisfied with the company

Q5)Is the product environment friendly

33

a Yes

b No

Yes 20

No 05

Is Product Environment friendly

YesNo

Interpretation-

This shows that the product is environment friendly

34

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

Acknowledgement

With an overwhelming sense of gratitude I acknowledge the valuable guidance and consistent

encouragement extended to me by our knowledge faculty members with whose guidance I am

able to accomplish this endeavor Their technical acumen and years of experience have provided

me with crucial inputs at a critical stage I am especially thankful and grateful to my project

guide Mrs Anu Bharadwaj who motivated and helped me in completing my project

I would like to further acknowledge Mr Kausar Hashmi (CEO) Mr A Chakarvaty (GM

Export) Mr Mukherjee (GM Plant) and workers in plant and factory As an individualrsquos canrsquot

do project of this scale Their inputs have played a vital role in success of this project and

research

I specially thank Mr Sharique Husain the Director and President of International Operation and

Mrs Afreen Ahmad (Chief Finance Officer based in London) for their valuable inputs

suggestion I further thank Mr Junaid Ahmad Head Of Virnix UK Ltd for his inputs on logistic

management

I take this opportunity to thank all respondent who spared their valuable and precious time to

provide me valuable inputs for project Without their help it would have not have been possible

Subject chosen by me is quite exhaustive and very new for research purpose

I welcome any suggestion and improvement to enhance and enrich the knowledge

S M Shujauddin

2

Certificate

This is to certify that S M Shujauddin of BBA 3rdsem from Jagannath International

Management School affiliated to ldquoGuru Gobind Singh Indraprastha University New Delhirdquo

has worked under my supervision and guidance on ldquoTo Study Customer Satisfaction for

KarQuest Safety Wears Incrdquo He was in constant touch with me and the matter embodied in

this report is original and authentic and same recommended for evaluation I wish him all the

best for his entire future endeavor

Mrs Anu Bharadwaj

Project Guide

3

Abstract

The PPE industry is highly competitive fragmented and complex with multiple products The

products and services that are easily replicated together with informed and demanding consumer

markets add to the complexity of the dynamic and fast changing PPE industry The companies

try to differentiate themselves on the basis of corporate identity The purpose of the current study

was to understand ldquoCustomer Satisfaction for KarQuest Safety Wears Incrdquo and how do and

on what attributes customer choose a particular brand and the frequency of their purchase

With India slowly gaining stature as a manufacturing hub growth opportunities are rife

manufactures of Personal Protective Equipment (PPE) across various industries However better

awareness among end users regarding the importance of good quality PPE and regulatory

support will be a prerequisite for the market to reach its potential

Currently low cost uncertified and sub-standard products that increase the safety levels of

personnel and erode the market shares of certified PPE manufacturers dominate the Indian PPE

market The high price sensitivity among end users also discourages market growth in terms of

revenues Further no incentives are available for those who adopt high quality product offerings

Some end users even tend to re-use the disposable PPE especially protective clothing and

gloves

ldquoThe Indian PPE marketrsquos foremost challenge is to create more awareness among end users

about the correct PPE products- to be used in various industriesrdquo says Frost amp Sullivan Industry

Analyst ldquoLack enforcement of governmentrsquos occupational and safety regulations only

reduce the potential of the total PPE marketrdquo

The governmentrsquos failure to ensure the compliance of safety regulations shifts the responsibility

of creating better awareness about the PPE products on to the manufacturers Therefore the PPE

manufacturers must take the initiative to drive sales growth in high quality PPE by encouraging

industries to invest in certified quality products despite their high price

To begin with PPE manufacturers must introduce a diverse range of products to cater to various

price segments A well-planned distribution network will further ensure that the products reach

the right end users

4

ldquoBy introducing training initiative investing in branding and setting up an organization to

initiate stringent enforcement of safety standards the PPE market in India is already poised for a

steady growthrdquo While world market for Personal Protective Equipment to reach US $ 333

Billion by 2015 according to New Report by Global Industry Analysts Inc

Personal protective equipment has for long remained functionality driven products However

growing consumer desire to combine safety with style and protection with comfort is leading to

effervesce in innovation A staggering array of products and solutions are now being offered

with an option for customization wherever required Longstanding growth drivers in this market

which have and which will continue to push gains include legislations which enforce standards

of worker safety employment rates increasing awareness regarding safety among industrial

workforce level of construction activity rising sense of professionalism that accelerates

acceptance of protective wear as part of workerrsquos paraphernalia and rise in career prospects for

risky professions Personal protective clothing and equipment equipped with hybrid materials

smart technology and nanotechnology will witness rising demand Products with integrated PPE

(personal protective equipment) will provide increased revenues in long term

Key players in the International market place include 3M Company Alpha Pro Tech Ltd

Ansell Healthcare Products LLC Avon-ISI BartelsRieger Atemschutztechnik GmbH amp Co

Bekina NV Bjoumlrnklaumlder AB Draumlgerwerk AG amp Co Eurodress GmbH Interspiro Gateway

Safety Inc Honeywell Life Safety Jallatte Group JSP Ltd Kimberly-Clark Professional

Latchways Plc Kwintet AB Mine Safety Appliances Company Moldex-Metric Inc Pacific

Helmets (NZ) Ltd Respire Ltd Saf-T-Gard International Inc Sioen Industries NV Skylotec

GmbH Scott Health amp Safety Sperian Protection Wells Lamont Industry Group Z ampV Group

among others

In Indian market the major players are Karam LibertyGroup (only in safety shoe)

Acme(Safety shoe) Unicare Emergency Equipment Pvt Ltd Mallcom India Pvt Ltd JIwan

lal Group of company Kolkata Super Safety services Firetex

5

Table of Contents

Chapter No Contents Page no

1 Introduction to Industry 7

2 Introduction to Company 17

3 Research Methodology 27

4 Data Analysis 30

5 Fact amp Findings 40

6 Recommendation 41

7 Conclusion 42

8 Annexure

81 Bibliography

82 Questionnaire

43

44

6

Chapter- I

Introduction to Industry

PPE Industry in India

Indian personal protective equipment (PPE) market The product segments analysed in this study

include Above-the-neck PPE Protective clothing Respiratory protective equipment Protective

gloves Protective footwear

Research Overview

This Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective

Equipment Market provides an in-depth analysis of the personal protective equipment (PPE)

market in India The study provides key market metrics such as market sizing competitive

structure factors influencing the market and critical

success factors for defined PPE segments across various end-user segments In this research

Frost amp Sullivans expert analysts thoroughly examine the following market segments above-

the-neck PPE protective clothing respiratory protective equipment protective gloves and

protective footwear

This comprehensive objective information allows your company to mitigate risk identify new

opportunities and drive effective strategies for growth

Market Overview

Increasing Awareness among End Users across Various Industries Propels Market for PPE in

India

With India rebounding quickly from the economic downturn recovery in the manufacturing

sector has been smooth in 2009-10 This has made India a hotspot for manufacturing as

increasing number of MNCs have setup manufacturing units in the country In response

industries across various sectors are adopting several qualitative steps including protective

measures for employees to encourage the entry of MNCs ldquoIncreasing awareness among end

7

users about improving the safety standards of their employees opens up opportunities for

manufacturers of certified personal protective equipmentrdquo notes the analyst of this research

service

However low-cost uncertified and sub-standard products that decrease the safety levels of

personnel and erode the market shares of certified PPE manufacturers currently dominate the

market The high price sensitivity among end users discourages market growth in terms of

revenues Further no incentives are available for those who adopt high quality product offerings

Some end users even tend to re-use disposable PPE especially protective clothing and gloves

ldquoThe Indian PPE marketsrsquo foremost challenge is to create more awareness among end users

about the correct PPE products ndash especially protective gloves ndash to be used in various industriesrdquo

says the analystldquoLack of enforcement of governmentrsquos occupational and safety regulations only

reduce the potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility

to encourage industries to invest in certified quality products despite the productsrsquo high price

Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the

path to growth To begin with manufacturers must take steps to introduce a diverse range of

products to cater to various price segments A well-planned distribution network will further

ensure that the products reach the right end users ldquoHaving introduced training initiatives

invested in branding and the setting up a consortiumorganization to initiate stringent

enforcement of safety standards the PPE market in India is poised for steady growthrdquo concludes

the analyst

What Is PPE

PPE is defined in the Regulations as lsquoall equipment (including clothing affording protection

against the weather) which is intended to be worn or held by a person at work and which protects

him against one or more risks to his health or safetyrsquo eg safety helmets gloves eye protection

high-visibility clothing safety footwear and safety harnesses

8

Further PPE can be defined as follows

PPE means any device or appliance designed to be worn or held by an individual for protection

against one or more health and safety hazards

PPE also includes

1048713 A unit constituted by several devices or appliances which have been integrally combined by

the manufacturer for the protection of an individual against one or more potentially simultaneous

risks

1048713 A protective device or appliance combined separately or inseparately with personal non-

protective equipment worn or held by an individual for the execution of a specific activity

1048713 Interchangeable components which are essential to its satisfactory functioning and used

exclusively for such equipment

What do the Regulations require

The main requirement of the PPE at Work Regulations 1992 is that personal protective

equipment is to be supplied and used at work wherever there are risks to health and safety that

cannot be adequately controlled in other ways

The Regulations also require that PPE

is properly assessed before use to ensure it is suitable

is maintained and stored properly

is provided with instructions on how to use it safely and is used correctly by employees

The hazards and types of PPE

Eyes

Hazards Chemical or metal splash dust projectiles gas and vapour radiation

Options Safety spectacles goggles faceshields visors

Head

Hazards Impact from falling or flying objects risk of head bumping hair

entanglement

Options A range of helmets and bump caps

9

Breathing

Hazards Dust vapour gas oxygen-deficient atmospheres

Options Disposable filtering facepiece or respirator half- or full-face respirators air-fed

helmets breathing apparatus

Protecting the body

Hazards Temperature extremes adverse weather chemical or metal splash spray from

pressure leaks or spray guns impact or penetration contaminated dust excessive wear or

entanglement of own clothing

Options Conventional or disposable overalls boiler suits specialist protective clothing eg

chain-mail aprons high-visibility clothing

Hands and arms

Hazards Abrasion temperature extremes cuts and punctures impact chemicals electric

shock skin infection disease or contamination

Options Gloves gauntlets mitts wristcuffs armlets

Feet and legs

Hazards Wet electrostatic build-up slipping cuts and punctures falling objects metal and

chemical splash abrasion

Options Safety boots and shoes with protective toe caps and penetration-resistant mid-sole

gaiters leggings spats

10

Indian Market Scenario

The personal protective equipment (PPE) market is highly fragmented serving the needs of different

industries to provide safer working environment to the worker The present regulatory environment is

helping the industry to grow with focus on workersrsquo health and safety issues and making it mandatory

for every industry to provide necessary protective equipments to the workers The United States is

leading the market in terms of importing PPE from other parts of the world on the contrary China is

the largest exporter of PPE with further prospects to grow

The demand for PPE is coming from diverse segments in which medicalhealthcare segment plays a

major role apart from that food industry is also one of the major contributor Also in manufacturing

industry demand is growing due to new safety regulations The women PPE market shows potential

to grow as demand is higher than supply Increasing gloves demand supports the PPE industry and is

a major contributor in industry revenue generation

Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective Equipment

Market provides an in-depth analysis of the personal protective equipment (PPE) market in India

The Indian personal protective equipment (PPE) market during the period 2006 and 2016 The

product segments analysed in this study include Above-the-neck PPE Protective clothing

Respiratory protective equipment Protective Gloves Protective Footwear The base year for the

study is 2009 and the forecast period is from 2010 to 2016 The study provides key market

metrics such as market sizing competitive structure factors influencing the market and critical

success factors for the defined PPE segments across various end-user egments However low-

cost uncertified and sub-standard products that decrease the safety levels of personnel and erode

the market shares of certified PPE manufacturers currently dominate the market The high price

sensitivity among end users discourages market growth in terms of revenues Further no

incentives are available for those who adopt high quality product offerings Some end users even

tend to re-use disposable PPE especially protective clothing and gloves ldquoThe Indian PPE

marketsrsquo foremost challenge is to create more awareness among end users about the correct PPE

products ndash especially protective gloves ndash to be used in various industriesrdquo says the analyst

ldquoLack of enforcement of governmentrsquos occupational and safety regulations only reduce the

11

potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility to

encourage industries to invest in certified quality products despite the productsrsquo high price

Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the

path to growth To begin with manufacturers must take steps to introduce a diverse range of

products to cater to various price segments A well-planned distribution network will further

ensure that the products reach the right end users ldquoHaving introduced training initiatives

invested in branding and the setting up a consortiumorganization to initiate stringent

enforcement of safety standards the PPE market in India is poised for steady growth

The Indian PPE markets foremost challenge is to create more awareness among end users about

the correct PPE products to be used in various industries says the analyst Lack of enforcement

of governments occupational and safety regulations only reduce the potential of the total PPE

market Hence PPE manufacturers face the responsibility to encourage industries to invest in

certified quality products despite the products high price

There is concern in the government mdash it has set up a taskforce to formulate a national policy on

occupational safety and health mdash but industry experts believe that preparedness for safety has to

come from the top and every CEO has to wear the hat of a chief safety officer While awareness

among manufacturing clusters is growing overall safety preparedness is low mdash especially on the

shop floor and it is not in the radar of managements in India Experts say safety is more or less

followed in the same way as corporate governance Its in the books But not in daily practice

says the CEO of a multinational firm

Roger Moore president of DuPont safety resources in the Asia-Pacific region It is a wakeup call for

India Safety regulations are pretty good but it is not put into practice in the workplace As Indian firms

are going global they see direct economic benefits if safety norms are followed

Safety is a big business globally mdash and its now coming to India Chemicals giant DuPont mdash

who has registered substantial success in reducing injuries in their plants to zero levels mdash

recently entered the safety business in India

Big casualties usually happen in sectors such as aviation transportation retail outlets and

railways Research has shown that 96 per cent of the accidents are caused by human error with

remaining caused by accidents

12

International market Report

CBI Market Survey- The Personal Protective Equipment In The EU KET S

This market survey profiles the EU market for personal protective equipment (PPE)

Product groups

The survey discusses the following product groups

Work wear (Traditional work wear and protective clothing excluding uniforms)

Protective gloves (excluding plastic gloves)

Safety footwear (limited to products incorporating a protective metal toe cap)

Safety headgear (helmets)

Protective glasses

Breathing appliances (air purification)

Fall protection

Life jackets

Market size

The market for PPE covering the product groups under review in this survey EU is estimated

to have been euro 103 billion in 2010 The market grew 21 annually in terms of value in the

period 2005-2010 Germany remained the most important market for PPE in the EU despite the

gradually increasing expenditure with its market share of 205 followed by the UK France

Italy Spain and The Netherlands

About 43 of the PPE market in the EU concerned workwear (traditional workwear and

protective clothing) in the period under review The market for traditional workwear decreased

in favour of more specialist protective (CE-marked) clothing Caused by intensive price

competition the market for other major product groups like protective footwear and protective

gloves increased more in volume than in value Expenditure on other PPE products increased in

terms of value

Employers in the ten EU countries which entered the EU in 2004 as well as Romania and

Bulgaria which joined the EU in 2007 are obliged by law to provide PPE where it is needed

13

For that reason an average annual growth rate of 53 was reached by these countries thereby

outpacing the European average Regarding most of the other EU countries it can be said that

the PPE market was tough in 2005-2010 because of continuous staff reductions and general

cost-saving measures by companies and other organizations

Production

Total EU production of PPE in 2010 according to Eurostatrsquos Prodcom amounted to euro 26

billion which was 8 lower than in 2005 Italy is the leading producer of workwear in the EU

followed by Spain Poland and Romania Italy has also been the leading producer of safety

footwear (followed by Germany France Finland and Spain) and safety headgear (followed by

the UK Germany France and Spain) for many years while France was the leading producer of

protective gloves (followed by the UK Spain Poland and Germany)

Increasing levels of price sensitivity among end-users is forcing market participants to re-

evaluate their production options In order to improve their cost competitiveness several EU

manufacturers re-located their production facilities from high-cost economies to low-cost

regions such as the Far East Finding new sales areas and (vertical) integration are major

strategies for PPE companies in the EU

Imports

The EU member states imported 686 thousand tons of PPE at a value of euro 62 billion in 2007

of which 51 came from DCs During the period 2005-2010 total EU imports increased

annually 77 in terms of value and 72 in terms of volume The average import price in

2007 was only 17 higher in 2007 than in 2003 Germany remained the leading importer in 2

Italy (10) Belgium (7) and Spain (7) The Netherlands (6) ranked seventh followed

by Sweden Denmark and Austria

The role of DCs increased strongly in the period 2005-2010 the import share of DCs having

accounted for 45 in 2005 49 in 2007 and 51 in 2010 Imports from DCs rose by 47 in

the period 2005-2010 intra-EU trade by 18 while imports from countries outside the EU

(excluding DCs) decreased from 76 to 67 during the same period The import share of DCs

14

varied strongly per product group from 2 for breathing appliances to 67 for protective

gloves Total imports of all product groups increased in absolute terms of which safety

headgear footwear and life jackets grew more strongly than average

China remained by far the leading supplier of PPE to the EU before Malaysia Tunisia Thailand

and India Total imports from China increased strongly 30 in the whole period 2007-2010

(against 41 during 2005-2007) In 2007 19 of total EU imports came from China in 2010

21 The growth of imports from China increased almost 21 annually during the period 2005-

2010

Exports

The EU exported 205 thousand tons of PPE with a value of euro 40 billion in 2010 representing

an annual growth of 45 in the period 2005-2010

Italy remained the leading EU exporter mainly caused by its exports of protective footwear

and safety headgear Export activities by the EU countries vary strongly per product group

Trade channels for market entry

Indirect buying from distributors or wholesalers and direct buying from manufacturers are the

most important distribution channels for PPE in the EU followed by rental or lease It is

believed that catalogue business including e-commerce (by manufacturer as well as by

wholesaler) will become the major growth areas throughout most of the European PPE

markets The market share of distributorswholesalers and tender are predicted to increase

meanwhile direct sales from manufacturers rentalleasing retail and other channels are

expected to stay flat

Opportunities and threats

Germany is still the greatest market for PPE followed by the UK and France Per capita

expenditure is high in the UK Germany France and the Scandinavian countries The

highest growth rates were reached in East European countries which joined the EU in

2004

15

In 2007 45 of PPE imports into the EU came from DCs against 51 in 2010 This

percentage was significantly higher for workwear and protective gloves and lower for the

other product groups

Imports from DCs will grow faster than total imports in the coming years mainly to the

detriment of other (EU and non-EU) countries

Exporters of PPE are confronted with many aspects like quality standards (CE marking)

product liability sizing packaging and environmental requirements These result in a lot of

technical requirements together with aspects of design fashion comfort ergonomics

market developments etc

For that reason co-operation in a variety of forms between importer and exporter can be

necessary of which the more far-reaching forms of potential co-operation are joint ventures

and co-makership agreements

Some exporters in DCs might be able to benefit from the current economic crisis EU

manufacturers will increasingly look for ways to work together in order to reduce costs

Moreover with product innovations slowing down and longer product cycles DCs might

have an opportunity to catch up on todayrsquos state-of-the-art technology and compete with

sophisticated products for competitive prices

- Strong competition on the PPE market in the EU makes it difficult for small producers in DCs

to gain entry to the market by offering lsquomore of the samersquo which implies very strong price

competition

16

Chapter 2

Introduction to company

KarQuest Safety Wears Inc

History

Karquest has got a humble beginning it started by Kausar Hashmi having experience with many

multinationalrsquos and first generation entrepreneur

Karquest was founded in 2002

Started with gloves and industrial Safety Footwear

1 In 2004 Karquest Safety wear Incorporated at Kanpur

2 Started manufacturing safety shoes and gloves

3 In 2007 increase the product range to safety wears and workwears

4 In 2010 diversified into the field of fire protection clothing and fire proximity and fire

entry suits

5 In the same year entered in the Middle East Marketrsquos

6 In 2011 tied with Malaysia based Harvik to market their brand in India

7 In 2011 tied with Nice Gloves of South Korea to distribute high quality certified gloves

under brand name Matrix worldwide

8 All the products of Karquest is marketed under brand name Matrix

PROFILE

KarQuest Safetywears Iinc an ISO 14001 manufacturer and exporter of Footwear working

under Quality Management System they have specialized in the production of leather and

leather Safety Footwear the growth of our company has been steadily progressive keeping in

pace with trends and demands of the market and thus KarQuest Safetywears have been able to

create niche for ourselves in the world market with impressive products and service

They manufacture all kind of leather and uppers especially security industrial and military type

and follow strict quality control measures right from the purchase of raw materials through to

17

every production proceeds to the final finished product They have their own Tannery Safety

boots are made through direct injection process on DESMA machine availiable in single and

double density PU They are specialized in Industrial safety Footwears Occupational amp

protectivefootwearFirefighting boots Military Army Boots innovative technology and quality

control programmes have proven to be the perfect ingredient for customer satisfaction hence

enabling KarQuest to be associated and embraced with opportunities of serving esteemed

business corporations and brand names in Europe Middle East and Latin America

Fabric amp Clothing Factory

They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp

WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18

million Pieces of work wear in different qualities All products are made by industry specific

fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement

Product range includes following

1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest

Bib trousers Uniforms Lab coat Aprons etc

2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments

Water Resistance Garments Hi- Visibility Garments

3Casual Wear- All kinds of fashion Garments

4Hotel Clothing

5Hospital Clothing

Presently they are exporting their products in European Countries Middle East South Africa

Russia USA amp Canada markets We also serve domestic markets

Certificates-

(1) ISO 90012000 certified

(2) OEKO-TEX Standard 100 certified

(3) Licensee of SANFOR

(4) SATRA test report UK

KarQuest Products

18

PPE is an important and necessary consideration in the development of a safety programme

Once the safety professional decides that PPE is to be used by workmen it becomes essential to

select the right type of PPE and the management should ensure that the workman not only uses it

but maintains it correctly

Quality of PPE

PPE must meet the following criteria with regard to its quality

(i) Provide absolute and full protection against possible hazard

(ii) It be so designed and manufactured out of such material that it can with stand the

hazard against which it is intended to be used

PPE guidelines have been prepared by the relevant services of the Directorate General -

Enterprise and Industry of the European Commission in collaboration with MemberStates

European industry European standardisation and Notified Bodies and further India BIS

( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to

provide workers ISI and DGMS (Director General of Mine Safety) approved and certified

products to their workers

These guidelines are not only for the use of Member Statesrsquo competent authorities but also by

the main economic operators concerned such as manufacturers their trade associations bodies

in charge of the preparation of standards as well as those entrusted with the conformity

assessment procedures

KarQuest deals in only the four segment of PPE that is

1Safety Foot Wears

2Safety Clothing

3Fire Protection

4Gloves

Safety Shoes can be categorized in the following segments

19

Safety Clothing

20

Leather Range

PUTPU Series

PUPU Series

ESD Series

PUPUR Series

Vulcanized Nitrile Sole

Fire Boot Services

Goodyear Welted Series

Military amp security Boots

Rubber Range

Chainsaw Boots

Fire Fighter Boots

Fire Chainsaw Boots

Minning Boots

Winter Boots

Food Processing

Boots

Special Purpose Boots

Military Boots

Fire Protection-

21

Safety Clothing

Coverall (100 cotton and Cotton

and polyster)

FR Coverall Shirts and Trousers

High Visibility Jackets

Electric ARC Protection

Chemical Hazard Resistant

Anti-Static

Oil and Water Resistance

Winter Protection

Rain Protection

Anti- Flame (100 Aramid or combination of Aramid amp Viscose

amp Antistatic)

Miscellaneous

Gloves Range-

22

Fire Protection

Fire Proximity Suit

Fire Entry Suit

Heat Protective Wear

Structural Firefighting Suit

Welding and Fire Blanket

Fire Helmet

23

Gloves Range

Leather Range Knitted Range Rubber Range Kelvar Range

24

Mission and Vision of KarQuest

Mission

Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using

cutting-edge technologies and following the latest trends The group emerged with an enthusiasm

to offer world-class products to its countrymen and it will carry forward the same attitude along

with the determination to be the global leader

Vision

The Group is committed to achieve the highest performance standards in each area of its

business It envisages itself as the most trusted name all over the world

DESMA MACHINE

25

SWOT Analysis

Strength

Track record of growth in turnover and profits

Superior quality

Vast experience in domestic and export market

Weaknesses

High prices

High lead time

Less Variety in sports shoes

Opportunity

Quicker response to customers need

To increase share in non leather products

Threats

Heavy competition

More aggressive marketing by foreign competitors in sports shoe markets

Entry of giants of PPE in Indian market with varieties of products

26

Chapter 3

Research and Methodology

Title-

To Study Customer Satisfaction for KarQuest Safety Wears Inc

Title justification-

I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo

because in todayrsquos scenario the first thing which a company look is for the safety of their

customer

Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and

objectives the study is like a ship without radar So aims and objectives of this study are

a To understand PPE Industry and marketing strategy of Karquest Safety Wears

b To know whether the product is environmental friendly

c To understand the awareness level of KarQuests Product and brand name

d To ascertain the superiority of KarQuest lsquos product with others

e To know how satisfied customers and consultants are with the product they purchase

f To know what the end users and consultants want from the KaQuest

g To know the perception of customers regarding the quality and other factors

h To know the most influential factors that influence

i To know the demand of these products in the government departments

j To know the lead time taken by KarQuest

k To know the strengths weaknesses opportunities and threats KarQuest

27

Research plan has the following Steps

Data Sources Two types of data were taken into consideration ie Primary data and Secondary

data My major emphasis was on gathering the primary data The secondary data has been used

to make things more clear

i Primary Data Direct collection of data from the source of information including personal

interviewing survey etc

ii Secondary Data Indirect collection of data from sources containing past or recent

information like Annual Publications Books Newspaper and Magazines etc

iii Research Approach

Surveys are best suited for Descriptive Research Surveys are undertaken to learn about

peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these

magnitudes in the general public Therefore I have done this Survey for the Descriptive Research

Process

RESEARCH INSTRUMENT

A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set

of questions was presented to respondents for their answers

SAMPLING PLAN

The sampling plan calls for three decisions

i Sampling unit Who is to be surveyed

The target population must be defined that has to be sampled It is essential to develop a

sampling frame so that everyone in the target population has an equal chance of being sampled

The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and

consultants in DELHI

28

ii Sample Size 25 Safety Managers

25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15

consultants (contractors) were the target population

iii Contact Methods Personal Interviews and Phone Calls

Once the sampling plan has been determined the question is how the subject should be contacted

ie by telephone mail or personal interview Here in this survey I have contacted the

respondents through personal interviews and phone calls as well

Collecting the information

i Collection of Primary Data Primary Data is the data collected from the original source In my

survey and study there was optimum availability of primary data because every aspect was

witnesses carefully at each point Questionnaire and personal interviews were the main

instruments which were used for collecting primary data

ii Collection of Secondary Data Secondary Data is the one which has already been collected by

someone else and some other person is using that information The source of secondary data was

some related books and websites related to the company The competent staff of the company

helped me a lot in providing information about the company

Limitation of study

1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe

2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation

errorrdquo from the actual

3 Most of the targeted audiences were not aware about various brands names

4 Some targeted audiences were not friendly and some dint had adequate

knowledge about the products so offered

29

Chapter 4

Data Analysis

Q1) Have you heard of KarQUEST products

a Yes

b No

Yes 10

No 15

Have you heard of KarQuest

YesNo

Interpratation-

Out of 25 people only 10 know about KarQuest

Q2) While buying PPE products what do you look for

30

a Style

b Quality

c Reliability

d Price

Reliability 07

Quality 08

Style 05

Price 05

Buying

ReliabilityQualityStylePrice

Interpretation-

While buying a PPE product people look for quality and reliability and not much is focus on

price and style

Q3)How did you find the quality of the product of KarQuest

31

a Very good

b Good

c Average

d Bad

Very Good 08

Good 10

Average 05

Bad 02

Quality

Very GoodGoodAverageBad

Interpretation-

From the above graph it shows that the quality of the KarQuest is good

Q4)Are you satisfied with the KarQuest product and its life

32

a Yes

b No

Yes 13

No 12

Are you Satisfied with the Company

YesNo

Interpretation-

The graph shows that the customer are really satisfied with the company

Q5)Is the product environment friendly

33

a Yes

b No

Yes 20

No 05

Is Product Environment friendly

YesNo

Interpretation-

This shows that the product is environment friendly

34

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

Certificate

This is to certify that S M Shujauddin of BBA 3rdsem from Jagannath International

Management School affiliated to ldquoGuru Gobind Singh Indraprastha University New Delhirdquo

has worked under my supervision and guidance on ldquoTo Study Customer Satisfaction for

KarQuest Safety Wears Incrdquo He was in constant touch with me and the matter embodied in

this report is original and authentic and same recommended for evaluation I wish him all the

best for his entire future endeavor

Mrs Anu Bharadwaj

Project Guide

3

Abstract

The PPE industry is highly competitive fragmented and complex with multiple products The

products and services that are easily replicated together with informed and demanding consumer

markets add to the complexity of the dynamic and fast changing PPE industry The companies

try to differentiate themselves on the basis of corporate identity The purpose of the current study

was to understand ldquoCustomer Satisfaction for KarQuest Safety Wears Incrdquo and how do and

on what attributes customer choose a particular brand and the frequency of their purchase

With India slowly gaining stature as a manufacturing hub growth opportunities are rife

manufactures of Personal Protective Equipment (PPE) across various industries However better

awareness among end users regarding the importance of good quality PPE and regulatory

support will be a prerequisite for the market to reach its potential

Currently low cost uncertified and sub-standard products that increase the safety levels of

personnel and erode the market shares of certified PPE manufacturers dominate the Indian PPE

market The high price sensitivity among end users also discourages market growth in terms of

revenues Further no incentives are available for those who adopt high quality product offerings

Some end users even tend to re-use the disposable PPE especially protective clothing and

gloves

ldquoThe Indian PPE marketrsquos foremost challenge is to create more awareness among end users

about the correct PPE products- to be used in various industriesrdquo says Frost amp Sullivan Industry

Analyst ldquoLack enforcement of governmentrsquos occupational and safety regulations only

reduce the potential of the total PPE marketrdquo

The governmentrsquos failure to ensure the compliance of safety regulations shifts the responsibility

of creating better awareness about the PPE products on to the manufacturers Therefore the PPE

manufacturers must take the initiative to drive sales growth in high quality PPE by encouraging

industries to invest in certified quality products despite their high price

To begin with PPE manufacturers must introduce a diverse range of products to cater to various

price segments A well-planned distribution network will further ensure that the products reach

the right end users

4

ldquoBy introducing training initiative investing in branding and setting up an organization to

initiate stringent enforcement of safety standards the PPE market in India is already poised for a

steady growthrdquo While world market for Personal Protective Equipment to reach US $ 333

Billion by 2015 according to New Report by Global Industry Analysts Inc

Personal protective equipment has for long remained functionality driven products However

growing consumer desire to combine safety with style and protection with comfort is leading to

effervesce in innovation A staggering array of products and solutions are now being offered

with an option for customization wherever required Longstanding growth drivers in this market

which have and which will continue to push gains include legislations which enforce standards

of worker safety employment rates increasing awareness regarding safety among industrial

workforce level of construction activity rising sense of professionalism that accelerates

acceptance of protective wear as part of workerrsquos paraphernalia and rise in career prospects for

risky professions Personal protective clothing and equipment equipped with hybrid materials

smart technology and nanotechnology will witness rising demand Products with integrated PPE

(personal protective equipment) will provide increased revenues in long term

Key players in the International market place include 3M Company Alpha Pro Tech Ltd

Ansell Healthcare Products LLC Avon-ISI BartelsRieger Atemschutztechnik GmbH amp Co

Bekina NV Bjoumlrnklaumlder AB Draumlgerwerk AG amp Co Eurodress GmbH Interspiro Gateway

Safety Inc Honeywell Life Safety Jallatte Group JSP Ltd Kimberly-Clark Professional

Latchways Plc Kwintet AB Mine Safety Appliances Company Moldex-Metric Inc Pacific

Helmets (NZ) Ltd Respire Ltd Saf-T-Gard International Inc Sioen Industries NV Skylotec

GmbH Scott Health amp Safety Sperian Protection Wells Lamont Industry Group Z ampV Group

among others

In Indian market the major players are Karam LibertyGroup (only in safety shoe)

Acme(Safety shoe) Unicare Emergency Equipment Pvt Ltd Mallcom India Pvt Ltd JIwan

lal Group of company Kolkata Super Safety services Firetex

5

Table of Contents

Chapter No Contents Page no

1 Introduction to Industry 7

2 Introduction to Company 17

3 Research Methodology 27

4 Data Analysis 30

5 Fact amp Findings 40

6 Recommendation 41

7 Conclusion 42

8 Annexure

81 Bibliography

82 Questionnaire

43

44

6

Chapter- I

Introduction to Industry

PPE Industry in India

Indian personal protective equipment (PPE) market The product segments analysed in this study

include Above-the-neck PPE Protective clothing Respiratory protective equipment Protective

gloves Protective footwear

Research Overview

This Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective

Equipment Market provides an in-depth analysis of the personal protective equipment (PPE)

market in India The study provides key market metrics such as market sizing competitive

structure factors influencing the market and critical

success factors for defined PPE segments across various end-user segments In this research

Frost amp Sullivans expert analysts thoroughly examine the following market segments above-

the-neck PPE protective clothing respiratory protective equipment protective gloves and

protective footwear

This comprehensive objective information allows your company to mitigate risk identify new

opportunities and drive effective strategies for growth

Market Overview

Increasing Awareness among End Users across Various Industries Propels Market for PPE in

India

With India rebounding quickly from the economic downturn recovery in the manufacturing

sector has been smooth in 2009-10 This has made India a hotspot for manufacturing as

increasing number of MNCs have setup manufacturing units in the country In response

industries across various sectors are adopting several qualitative steps including protective

measures for employees to encourage the entry of MNCs ldquoIncreasing awareness among end

7

users about improving the safety standards of their employees opens up opportunities for

manufacturers of certified personal protective equipmentrdquo notes the analyst of this research

service

However low-cost uncertified and sub-standard products that decrease the safety levels of

personnel and erode the market shares of certified PPE manufacturers currently dominate the

market The high price sensitivity among end users discourages market growth in terms of

revenues Further no incentives are available for those who adopt high quality product offerings

Some end users even tend to re-use disposable PPE especially protective clothing and gloves

ldquoThe Indian PPE marketsrsquo foremost challenge is to create more awareness among end users

about the correct PPE products ndash especially protective gloves ndash to be used in various industriesrdquo

says the analystldquoLack of enforcement of governmentrsquos occupational and safety regulations only

reduce the potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility

to encourage industries to invest in certified quality products despite the productsrsquo high price

Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the

path to growth To begin with manufacturers must take steps to introduce a diverse range of

products to cater to various price segments A well-planned distribution network will further

ensure that the products reach the right end users ldquoHaving introduced training initiatives

invested in branding and the setting up a consortiumorganization to initiate stringent

enforcement of safety standards the PPE market in India is poised for steady growthrdquo concludes

the analyst

What Is PPE

PPE is defined in the Regulations as lsquoall equipment (including clothing affording protection

against the weather) which is intended to be worn or held by a person at work and which protects

him against one or more risks to his health or safetyrsquo eg safety helmets gloves eye protection

high-visibility clothing safety footwear and safety harnesses

8

Further PPE can be defined as follows

PPE means any device or appliance designed to be worn or held by an individual for protection

against one or more health and safety hazards

PPE also includes

1048713 A unit constituted by several devices or appliances which have been integrally combined by

the manufacturer for the protection of an individual against one or more potentially simultaneous

risks

1048713 A protective device or appliance combined separately or inseparately with personal non-

protective equipment worn or held by an individual for the execution of a specific activity

1048713 Interchangeable components which are essential to its satisfactory functioning and used

exclusively for such equipment

What do the Regulations require

The main requirement of the PPE at Work Regulations 1992 is that personal protective

equipment is to be supplied and used at work wherever there are risks to health and safety that

cannot be adequately controlled in other ways

The Regulations also require that PPE

is properly assessed before use to ensure it is suitable

is maintained and stored properly

is provided with instructions on how to use it safely and is used correctly by employees

The hazards and types of PPE

Eyes

Hazards Chemical or metal splash dust projectiles gas and vapour radiation

Options Safety spectacles goggles faceshields visors

Head

Hazards Impact from falling or flying objects risk of head bumping hair

entanglement

Options A range of helmets and bump caps

9

Breathing

Hazards Dust vapour gas oxygen-deficient atmospheres

Options Disposable filtering facepiece or respirator half- or full-face respirators air-fed

helmets breathing apparatus

Protecting the body

Hazards Temperature extremes adverse weather chemical or metal splash spray from

pressure leaks or spray guns impact or penetration contaminated dust excessive wear or

entanglement of own clothing

Options Conventional or disposable overalls boiler suits specialist protective clothing eg

chain-mail aprons high-visibility clothing

Hands and arms

Hazards Abrasion temperature extremes cuts and punctures impact chemicals electric

shock skin infection disease or contamination

Options Gloves gauntlets mitts wristcuffs armlets

Feet and legs

Hazards Wet electrostatic build-up slipping cuts and punctures falling objects metal and

chemical splash abrasion

Options Safety boots and shoes with protective toe caps and penetration-resistant mid-sole

gaiters leggings spats

10

Indian Market Scenario

The personal protective equipment (PPE) market is highly fragmented serving the needs of different

industries to provide safer working environment to the worker The present regulatory environment is

helping the industry to grow with focus on workersrsquo health and safety issues and making it mandatory

for every industry to provide necessary protective equipments to the workers The United States is

leading the market in terms of importing PPE from other parts of the world on the contrary China is

the largest exporter of PPE with further prospects to grow

The demand for PPE is coming from diverse segments in which medicalhealthcare segment plays a

major role apart from that food industry is also one of the major contributor Also in manufacturing

industry demand is growing due to new safety regulations The women PPE market shows potential

to grow as demand is higher than supply Increasing gloves demand supports the PPE industry and is

a major contributor in industry revenue generation

Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective Equipment

Market provides an in-depth analysis of the personal protective equipment (PPE) market in India

The Indian personal protective equipment (PPE) market during the period 2006 and 2016 The

product segments analysed in this study include Above-the-neck PPE Protective clothing

Respiratory protective equipment Protective Gloves Protective Footwear The base year for the

study is 2009 and the forecast period is from 2010 to 2016 The study provides key market

metrics such as market sizing competitive structure factors influencing the market and critical

success factors for the defined PPE segments across various end-user egments However low-

cost uncertified and sub-standard products that decrease the safety levels of personnel and erode

the market shares of certified PPE manufacturers currently dominate the market The high price

sensitivity among end users discourages market growth in terms of revenues Further no

incentives are available for those who adopt high quality product offerings Some end users even

tend to re-use disposable PPE especially protective clothing and gloves ldquoThe Indian PPE

marketsrsquo foremost challenge is to create more awareness among end users about the correct PPE

products ndash especially protective gloves ndash to be used in various industriesrdquo says the analyst

ldquoLack of enforcement of governmentrsquos occupational and safety regulations only reduce the

11

potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility to

encourage industries to invest in certified quality products despite the productsrsquo high price

Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the

path to growth To begin with manufacturers must take steps to introduce a diverse range of

products to cater to various price segments A well-planned distribution network will further

ensure that the products reach the right end users ldquoHaving introduced training initiatives

invested in branding and the setting up a consortiumorganization to initiate stringent

enforcement of safety standards the PPE market in India is poised for steady growth

The Indian PPE markets foremost challenge is to create more awareness among end users about

the correct PPE products to be used in various industries says the analyst Lack of enforcement

of governments occupational and safety regulations only reduce the potential of the total PPE

market Hence PPE manufacturers face the responsibility to encourage industries to invest in

certified quality products despite the products high price

There is concern in the government mdash it has set up a taskforce to formulate a national policy on

occupational safety and health mdash but industry experts believe that preparedness for safety has to

come from the top and every CEO has to wear the hat of a chief safety officer While awareness

among manufacturing clusters is growing overall safety preparedness is low mdash especially on the

shop floor and it is not in the radar of managements in India Experts say safety is more or less

followed in the same way as corporate governance Its in the books But not in daily practice

says the CEO of a multinational firm

Roger Moore president of DuPont safety resources in the Asia-Pacific region It is a wakeup call for

India Safety regulations are pretty good but it is not put into practice in the workplace As Indian firms

are going global they see direct economic benefits if safety norms are followed

Safety is a big business globally mdash and its now coming to India Chemicals giant DuPont mdash

who has registered substantial success in reducing injuries in their plants to zero levels mdash

recently entered the safety business in India

Big casualties usually happen in sectors such as aviation transportation retail outlets and

railways Research has shown that 96 per cent of the accidents are caused by human error with

remaining caused by accidents

12

International market Report

CBI Market Survey- The Personal Protective Equipment In The EU KET S

This market survey profiles the EU market for personal protective equipment (PPE)

Product groups

The survey discusses the following product groups

Work wear (Traditional work wear and protective clothing excluding uniforms)

Protective gloves (excluding plastic gloves)

Safety footwear (limited to products incorporating a protective metal toe cap)

Safety headgear (helmets)

Protective glasses

Breathing appliances (air purification)

Fall protection

Life jackets

Market size

The market for PPE covering the product groups under review in this survey EU is estimated

to have been euro 103 billion in 2010 The market grew 21 annually in terms of value in the

period 2005-2010 Germany remained the most important market for PPE in the EU despite the

gradually increasing expenditure with its market share of 205 followed by the UK France

Italy Spain and The Netherlands

About 43 of the PPE market in the EU concerned workwear (traditional workwear and

protective clothing) in the period under review The market for traditional workwear decreased

in favour of more specialist protective (CE-marked) clothing Caused by intensive price

competition the market for other major product groups like protective footwear and protective

gloves increased more in volume than in value Expenditure on other PPE products increased in

terms of value

Employers in the ten EU countries which entered the EU in 2004 as well as Romania and

Bulgaria which joined the EU in 2007 are obliged by law to provide PPE where it is needed

13

For that reason an average annual growth rate of 53 was reached by these countries thereby

outpacing the European average Regarding most of the other EU countries it can be said that

the PPE market was tough in 2005-2010 because of continuous staff reductions and general

cost-saving measures by companies and other organizations

Production

Total EU production of PPE in 2010 according to Eurostatrsquos Prodcom amounted to euro 26

billion which was 8 lower than in 2005 Italy is the leading producer of workwear in the EU

followed by Spain Poland and Romania Italy has also been the leading producer of safety

footwear (followed by Germany France Finland and Spain) and safety headgear (followed by

the UK Germany France and Spain) for many years while France was the leading producer of

protective gloves (followed by the UK Spain Poland and Germany)

Increasing levels of price sensitivity among end-users is forcing market participants to re-

evaluate their production options In order to improve their cost competitiveness several EU

manufacturers re-located their production facilities from high-cost economies to low-cost

regions such as the Far East Finding new sales areas and (vertical) integration are major

strategies for PPE companies in the EU

Imports

The EU member states imported 686 thousand tons of PPE at a value of euro 62 billion in 2007

of which 51 came from DCs During the period 2005-2010 total EU imports increased

annually 77 in terms of value and 72 in terms of volume The average import price in

2007 was only 17 higher in 2007 than in 2003 Germany remained the leading importer in 2

Italy (10) Belgium (7) and Spain (7) The Netherlands (6) ranked seventh followed

by Sweden Denmark and Austria

The role of DCs increased strongly in the period 2005-2010 the import share of DCs having

accounted for 45 in 2005 49 in 2007 and 51 in 2010 Imports from DCs rose by 47 in

the period 2005-2010 intra-EU trade by 18 while imports from countries outside the EU

(excluding DCs) decreased from 76 to 67 during the same period The import share of DCs

14

varied strongly per product group from 2 for breathing appliances to 67 for protective

gloves Total imports of all product groups increased in absolute terms of which safety

headgear footwear and life jackets grew more strongly than average

China remained by far the leading supplier of PPE to the EU before Malaysia Tunisia Thailand

and India Total imports from China increased strongly 30 in the whole period 2007-2010

(against 41 during 2005-2007) In 2007 19 of total EU imports came from China in 2010

21 The growth of imports from China increased almost 21 annually during the period 2005-

2010

Exports

The EU exported 205 thousand tons of PPE with a value of euro 40 billion in 2010 representing

an annual growth of 45 in the period 2005-2010

Italy remained the leading EU exporter mainly caused by its exports of protective footwear

and safety headgear Export activities by the EU countries vary strongly per product group

Trade channels for market entry

Indirect buying from distributors or wholesalers and direct buying from manufacturers are the

most important distribution channels for PPE in the EU followed by rental or lease It is

believed that catalogue business including e-commerce (by manufacturer as well as by

wholesaler) will become the major growth areas throughout most of the European PPE

markets The market share of distributorswholesalers and tender are predicted to increase

meanwhile direct sales from manufacturers rentalleasing retail and other channels are

expected to stay flat

Opportunities and threats

Germany is still the greatest market for PPE followed by the UK and France Per capita

expenditure is high in the UK Germany France and the Scandinavian countries The

highest growth rates were reached in East European countries which joined the EU in

2004

15

In 2007 45 of PPE imports into the EU came from DCs against 51 in 2010 This

percentage was significantly higher for workwear and protective gloves and lower for the

other product groups

Imports from DCs will grow faster than total imports in the coming years mainly to the

detriment of other (EU and non-EU) countries

Exporters of PPE are confronted with many aspects like quality standards (CE marking)

product liability sizing packaging and environmental requirements These result in a lot of

technical requirements together with aspects of design fashion comfort ergonomics

market developments etc

For that reason co-operation in a variety of forms between importer and exporter can be

necessary of which the more far-reaching forms of potential co-operation are joint ventures

and co-makership agreements

Some exporters in DCs might be able to benefit from the current economic crisis EU

manufacturers will increasingly look for ways to work together in order to reduce costs

Moreover with product innovations slowing down and longer product cycles DCs might

have an opportunity to catch up on todayrsquos state-of-the-art technology and compete with

sophisticated products for competitive prices

- Strong competition on the PPE market in the EU makes it difficult for small producers in DCs

to gain entry to the market by offering lsquomore of the samersquo which implies very strong price

competition

16

Chapter 2

Introduction to company

KarQuest Safety Wears Inc

History

Karquest has got a humble beginning it started by Kausar Hashmi having experience with many

multinationalrsquos and first generation entrepreneur

Karquest was founded in 2002

Started with gloves and industrial Safety Footwear

1 In 2004 Karquest Safety wear Incorporated at Kanpur

2 Started manufacturing safety shoes and gloves

3 In 2007 increase the product range to safety wears and workwears

4 In 2010 diversified into the field of fire protection clothing and fire proximity and fire

entry suits

5 In the same year entered in the Middle East Marketrsquos

6 In 2011 tied with Malaysia based Harvik to market their brand in India

7 In 2011 tied with Nice Gloves of South Korea to distribute high quality certified gloves

under brand name Matrix worldwide

8 All the products of Karquest is marketed under brand name Matrix

PROFILE

KarQuest Safetywears Iinc an ISO 14001 manufacturer and exporter of Footwear working

under Quality Management System they have specialized in the production of leather and

leather Safety Footwear the growth of our company has been steadily progressive keeping in

pace with trends and demands of the market and thus KarQuest Safetywears have been able to

create niche for ourselves in the world market with impressive products and service

They manufacture all kind of leather and uppers especially security industrial and military type

and follow strict quality control measures right from the purchase of raw materials through to

17

every production proceeds to the final finished product They have their own Tannery Safety

boots are made through direct injection process on DESMA machine availiable in single and

double density PU They are specialized in Industrial safety Footwears Occupational amp

protectivefootwearFirefighting boots Military Army Boots innovative technology and quality

control programmes have proven to be the perfect ingredient for customer satisfaction hence

enabling KarQuest to be associated and embraced with opportunities of serving esteemed

business corporations and brand names in Europe Middle East and Latin America

Fabric amp Clothing Factory

They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp

WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18

million Pieces of work wear in different qualities All products are made by industry specific

fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement

Product range includes following

1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest

Bib trousers Uniforms Lab coat Aprons etc

2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments

Water Resistance Garments Hi- Visibility Garments

3Casual Wear- All kinds of fashion Garments

4Hotel Clothing

5Hospital Clothing

Presently they are exporting their products in European Countries Middle East South Africa

Russia USA amp Canada markets We also serve domestic markets

Certificates-

(1) ISO 90012000 certified

(2) OEKO-TEX Standard 100 certified

(3) Licensee of SANFOR

(4) SATRA test report UK

KarQuest Products

18

PPE is an important and necessary consideration in the development of a safety programme

Once the safety professional decides that PPE is to be used by workmen it becomes essential to

select the right type of PPE and the management should ensure that the workman not only uses it

but maintains it correctly

Quality of PPE

PPE must meet the following criteria with regard to its quality

(i) Provide absolute and full protection against possible hazard

(ii) It be so designed and manufactured out of such material that it can with stand the

hazard against which it is intended to be used

PPE guidelines have been prepared by the relevant services of the Directorate General -

Enterprise and Industry of the European Commission in collaboration with MemberStates

European industry European standardisation and Notified Bodies and further India BIS

( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to

provide workers ISI and DGMS (Director General of Mine Safety) approved and certified

products to their workers

These guidelines are not only for the use of Member Statesrsquo competent authorities but also by

the main economic operators concerned such as manufacturers their trade associations bodies

in charge of the preparation of standards as well as those entrusted with the conformity

assessment procedures

KarQuest deals in only the four segment of PPE that is

1Safety Foot Wears

2Safety Clothing

3Fire Protection

4Gloves

Safety Shoes can be categorized in the following segments

19

Safety Clothing

20

Leather Range

PUTPU Series

PUPU Series

ESD Series

PUPUR Series

Vulcanized Nitrile Sole

Fire Boot Services

Goodyear Welted Series

Military amp security Boots

Rubber Range

Chainsaw Boots

Fire Fighter Boots

Fire Chainsaw Boots

Minning Boots

Winter Boots

Food Processing

Boots

Special Purpose Boots

Military Boots

Fire Protection-

21

Safety Clothing

Coverall (100 cotton and Cotton

and polyster)

FR Coverall Shirts and Trousers

High Visibility Jackets

Electric ARC Protection

Chemical Hazard Resistant

Anti-Static

Oil and Water Resistance

Winter Protection

Rain Protection

Anti- Flame (100 Aramid or combination of Aramid amp Viscose

amp Antistatic)

Miscellaneous

Gloves Range-

22

Fire Protection

Fire Proximity Suit

Fire Entry Suit

Heat Protective Wear

Structural Firefighting Suit

Welding and Fire Blanket

Fire Helmet

23

Gloves Range

Leather Range Knitted Range Rubber Range Kelvar Range

24

Mission and Vision of KarQuest

Mission

Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using

cutting-edge technologies and following the latest trends The group emerged with an enthusiasm

to offer world-class products to its countrymen and it will carry forward the same attitude along

with the determination to be the global leader

Vision

The Group is committed to achieve the highest performance standards in each area of its

business It envisages itself as the most trusted name all over the world

DESMA MACHINE

25

SWOT Analysis

Strength

Track record of growth in turnover and profits

Superior quality

Vast experience in domestic and export market

Weaknesses

High prices

High lead time

Less Variety in sports shoes

Opportunity

Quicker response to customers need

To increase share in non leather products

Threats

Heavy competition

More aggressive marketing by foreign competitors in sports shoe markets

Entry of giants of PPE in Indian market with varieties of products

26

Chapter 3

Research and Methodology

Title-

To Study Customer Satisfaction for KarQuest Safety Wears Inc

Title justification-

I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo

because in todayrsquos scenario the first thing which a company look is for the safety of their

customer

Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and

objectives the study is like a ship without radar So aims and objectives of this study are

a To understand PPE Industry and marketing strategy of Karquest Safety Wears

b To know whether the product is environmental friendly

c To understand the awareness level of KarQuests Product and brand name

d To ascertain the superiority of KarQuest lsquos product with others

e To know how satisfied customers and consultants are with the product they purchase

f To know what the end users and consultants want from the KaQuest

g To know the perception of customers regarding the quality and other factors

h To know the most influential factors that influence

i To know the demand of these products in the government departments

j To know the lead time taken by KarQuest

k To know the strengths weaknesses opportunities and threats KarQuest

27

Research plan has the following Steps

Data Sources Two types of data were taken into consideration ie Primary data and Secondary

data My major emphasis was on gathering the primary data The secondary data has been used

to make things more clear

i Primary Data Direct collection of data from the source of information including personal

interviewing survey etc

ii Secondary Data Indirect collection of data from sources containing past or recent

information like Annual Publications Books Newspaper and Magazines etc

iii Research Approach

Surveys are best suited for Descriptive Research Surveys are undertaken to learn about

peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these

magnitudes in the general public Therefore I have done this Survey for the Descriptive Research

Process

RESEARCH INSTRUMENT

A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set

of questions was presented to respondents for their answers

SAMPLING PLAN

The sampling plan calls for three decisions

i Sampling unit Who is to be surveyed

The target population must be defined that has to be sampled It is essential to develop a

sampling frame so that everyone in the target population has an equal chance of being sampled

The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and

consultants in DELHI

28

ii Sample Size 25 Safety Managers

25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15

consultants (contractors) were the target population

iii Contact Methods Personal Interviews and Phone Calls

Once the sampling plan has been determined the question is how the subject should be contacted

ie by telephone mail or personal interview Here in this survey I have contacted the

respondents through personal interviews and phone calls as well

Collecting the information

i Collection of Primary Data Primary Data is the data collected from the original source In my

survey and study there was optimum availability of primary data because every aspect was

witnesses carefully at each point Questionnaire and personal interviews were the main

instruments which were used for collecting primary data

ii Collection of Secondary Data Secondary Data is the one which has already been collected by

someone else and some other person is using that information The source of secondary data was

some related books and websites related to the company The competent staff of the company

helped me a lot in providing information about the company

Limitation of study

1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe

2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation

errorrdquo from the actual

3 Most of the targeted audiences were not aware about various brands names

4 Some targeted audiences were not friendly and some dint had adequate

knowledge about the products so offered

29

Chapter 4

Data Analysis

Q1) Have you heard of KarQUEST products

a Yes

b No

Yes 10

No 15

Have you heard of KarQuest

YesNo

Interpratation-

Out of 25 people only 10 know about KarQuest

Q2) While buying PPE products what do you look for

30

a Style

b Quality

c Reliability

d Price

Reliability 07

Quality 08

Style 05

Price 05

Buying

ReliabilityQualityStylePrice

Interpretation-

While buying a PPE product people look for quality and reliability and not much is focus on

price and style

Q3)How did you find the quality of the product of KarQuest

31

a Very good

b Good

c Average

d Bad

Very Good 08

Good 10

Average 05

Bad 02

Quality

Very GoodGoodAverageBad

Interpretation-

From the above graph it shows that the quality of the KarQuest is good

Q4)Are you satisfied with the KarQuest product and its life

32

a Yes

b No

Yes 13

No 12

Are you Satisfied with the Company

YesNo

Interpretation-

The graph shows that the customer are really satisfied with the company

Q5)Is the product environment friendly

33

a Yes

b No

Yes 20

No 05

Is Product Environment friendly

YesNo

Interpretation-

This shows that the product is environment friendly

34

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

Abstract

The PPE industry is highly competitive fragmented and complex with multiple products The

products and services that are easily replicated together with informed and demanding consumer

markets add to the complexity of the dynamic and fast changing PPE industry The companies

try to differentiate themselves on the basis of corporate identity The purpose of the current study

was to understand ldquoCustomer Satisfaction for KarQuest Safety Wears Incrdquo and how do and

on what attributes customer choose a particular brand and the frequency of their purchase

With India slowly gaining stature as a manufacturing hub growth opportunities are rife

manufactures of Personal Protective Equipment (PPE) across various industries However better

awareness among end users regarding the importance of good quality PPE and regulatory

support will be a prerequisite for the market to reach its potential

Currently low cost uncertified and sub-standard products that increase the safety levels of

personnel and erode the market shares of certified PPE manufacturers dominate the Indian PPE

market The high price sensitivity among end users also discourages market growth in terms of

revenues Further no incentives are available for those who adopt high quality product offerings

Some end users even tend to re-use the disposable PPE especially protective clothing and

gloves

ldquoThe Indian PPE marketrsquos foremost challenge is to create more awareness among end users

about the correct PPE products- to be used in various industriesrdquo says Frost amp Sullivan Industry

Analyst ldquoLack enforcement of governmentrsquos occupational and safety regulations only

reduce the potential of the total PPE marketrdquo

The governmentrsquos failure to ensure the compliance of safety regulations shifts the responsibility

of creating better awareness about the PPE products on to the manufacturers Therefore the PPE

manufacturers must take the initiative to drive sales growth in high quality PPE by encouraging

industries to invest in certified quality products despite their high price

To begin with PPE manufacturers must introduce a diverse range of products to cater to various

price segments A well-planned distribution network will further ensure that the products reach

the right end users

4

ldquoBy introducing training initiative investing in branding and setting up an organization to

initiate stringent enforcement of safety standards the PPE market in India is already poised for a

steady growthrdquo While world market for Personal Protective Equipment to reach US $ 333

Billion by 2015 according to New Report by Global Industry Analysts Inc

Personal protective equipment has for long remained functionality driven products However

growing consumer desire to combine safety with style and protection with comfort is leading to

effervesce in innovation A staggering array of products and solutions are now being offered

with an option for customization wherever required Longstanding growth drivers in this market

which have and which will continue to push gains include legislations which enforce standards

of worker safety employment rates increasing awareness regarding safety among industrial

workforce level of construction activity rising sense of professionalism that accelerates

acceptance of protective wear as part of workerrsquos paraphernalia and rise in career prospects for

risky professions Personal protective clothing and equipment equipped with hybrid materials

smart technology and nanotechnology will witness rising demand Products with integrated PPE

(personal protective equipment) will provide increased revenues in long term

Key players in the International market place include 3M Company Alpha Pro Tech Ltd

Ansell Healthcare Products LLC Avon-ISI BartelsRieger Atemschutztechnik GmbH amp Co

Bekina NV Bjoumlrnklaumlder AB Draumlgerwerk AG amp Co Eurodress GmbH Interspiro Gateway

Safety Inc Honeywell Life Safety Jallatte Group JSP Ltd Kimberly-Clark Professional

Latchways Plc Kwintet AB Mine Safety Appliances Company Moldex-Metric Inc Pacific

Helmets (NZ) Ltd Respire Ltd Saf-T-Gard International Inc Sioen Industries NV Skylotec

GmbH Scott Health amp Safety Sperian Protection Wells Lamont Industry Group Z ampV Group

among others

In Indian market the major players are Karam LibertyGroup (only in safety shoe)

Acme(Safety shoe) Unicare Emergency Equipment Pvt Ltd Mallcom India Pvt Ltd JIwan

lal Group of company Kolkata Super Safety services Firetex

5

Table of Contents

Chapter No Contents Page no

1 Introduction to Industry 7

2 Introduction to Company 17

3 Research Methodology 27

4 Data Analysis 30

5 Fact amp Findings 40

6 Recommendation 41

7 Conclusion 42

8 Annexure

81 Bibliography

82 Questionnaire

43

44

6

Chapter- I

Introduction to Industry

PPE Industry in India

Indian personal protective equipment (PPE) market The product segments analysed in this study

include Above-the-neck PPE Protective clothing Respiratory protective equipment Protective

gloves Protective footwear

Research Overview

This Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective

Equipment Market provides an in-depth analysis of the personal protective equipment (PPE)

market in India The study provides key market metrics such as market sizing competitive

structure factors influencing the market and critical

success factors for defined PPE segments across various end-user segments In this research

Frost amp Sullivans expert analysts thoroughly examine the following market segments above-

the-neck PPE protective clothing respiratory protective equipment protective gloves and

protective footwear

This comprehensive objective information allows your company to mitigate risk identify new

opportunities and drive effective strategies for growth

Market Overview

Increasing Awareness among End Users across Various Industries Propels Market for PPE in

India

With India rebounding quickly from the economic downturn recovery in the manufacturing

sector has been smooth in 2009-10 This has made India a hotspot for manufacturing as

increasing number of MNCs have setup manufacturing units in the country In response

industries across various sectors are adopting several qualitative steps including protective

measures for employees to encourage the entry of MNCs ldquoIncreasing awareness among end

7

users about improving the safety standards of their employees opens up opportunities for

manufacturers of certified personal protective equipmentrdquo notes the analyst of this research

service

However low-cost uncertified and sub-standard products that decrease the safety levels of

personnel and erode the market shares of certified PPE manufacturers currently dominate the

market The high price sensitivity among end users discourages market growth in terms of

revenues Further no incentives are available for those who adopt high quality product offerings

Some end users even tend to re-use disposable PPE especially protective clothing and gloves

ldquoThe Indian PPE marketsrsquo foremost challenge is to create more awareness among end users

about the correct PPE products ndash especially protective gloves ndash to be used in various industriesrdquo

says the analystldquoLack of enforcement of governmentrsquos occupational and safety regulations only

reduce the potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility

to encourage industries to invest in certified quality products despite the productsrsquo high price

Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the

path to growth To begin with manufacturers must take steps to introduce a diverse range of

products to cater to various price segments A well-planned distribution network will further

ensure that the products reach the right end users ldquoHaving introduced training initiatives

invested in branding and the setting up a consortiumorganization to initiate stringent

enforcement of safety standards the PPE market in India is poised for steady growthrdquo concludes

the analyst

What Is PPE

PPE is defined in the Regulations as lsquoall equipment (including clothing affording protection

against the weather) which is intended to be worn or held by a person at work and which protects

him against one or more risks to his health or safetyrsquo eg safety helmets gloves eye protection

high-visibility clothing safety footwear and safety harnesses

8

Further PPE can be defined as follows

PPE means any device or appliance designed to be worn or held by an individual for protection

against one or more health and safety hazards

PPE also includes

1048713 A unit constituted by several devices or appliances which have been integrally combined by

the manufacturer for the protection of an individual against one or more potentially simultaneous

risks

1048713 A protective device or appliance combined separately or inseparately with personal non-

protective equipment worn or held by an individual for the execution of a specific activity

1048713 Interchangeable components which are essential to its satisfactory functioning and used

exclusively for such equipment

What do the Regulations require

The main requirement of the PPE at Work Regulations 1992 is that personal protective

equipment is to be supplied and used at work wherever there are risks to health and safety that

cannot be adequately controlled in other ways

The Regulations also require that PPE

is properly assessed before use to ensure it is suitable

is maintained and stored properly

is provided with instructions on how to use it safely and is used correctly by employees

The hazards and types of PPE

Eyes

Hazards Chemical or metal splash dust projectiles gas and vapour radiation

Options Safety spectacles goggles faceshields visors

Head

Hazards Impact from falling or flying objects risk of head bumping hair

entanglement

Options A range of helmets and bump caps

9

Breathing

Hazards Dust vapour gas oxygen-deficient atmospheres

Options Disposable filtering facepiece or respirator half- or full-face respirators air-fed

helmets breathing apparatus

Protecting the body

Hazards Temperature extremes adverse weather chemical or metal splash spray from

pressure leaks or spray guns impact or penetration contaminated dust excessive wear or

entanglement of own clothing

Options Conventional or disposable overalls boiler suits specialist protective clothing eg

chain-mail aprons high-visibility clothing

Hands and arms

Hazards Abrasion temperature extremes cuts and punctures impact chemicals electric

shock skin infection disease or contamination

Options Gloves gauntlets mitts wristcuffs armlets

Feet and legs

Hazards Wet electrostatic build-up slipping cuts and punctures falling objects metal and

chemical splash abrasion

Options Safety boots and shoes with protective toe caps and penetration-resistant mid-sole

gaiters leggings spats

10

Indian Market Scenario

The personal protective equipment (PPE) market is highly fragmented serving the needs of different

industries to provide safer working environment to the worker The present regulatory environment is

helping the industry to grow with focus on workersrsquo health and safety issues and making it mandatory

for every industry to provide necessary protective equipments to the workers The United States is

leading the market in terms of importing PPE from other parts of the world on the contrary China is

the largest exporter of PPE with further prospects to grow

The demand for PPE is coming from diverse segments in which medicalhealthcare segment plays a

major role apart from that food industry is also one of the major contributor Also in manufacturing

industry demand is growing due to new safety regulations The women PPE market shows potential

to grow as demand is higher than supply Increasing gloves demand supports the PPE industry and is

a major contributor in industry revenue generation

Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective Equipment

Market provides an in-depth analysis of the personal protective equipment (PPE) market in India

The Indian personal protective equipment (PPE) market during the period 2006 and 2016 The

product segments analysed in this study include Above-the-neck PPE Protective clothing

Respiratory protective equipment Protective Gloves Protective Footwear The base year for the

study is 2009 and the forecast period is from 2010 to 2016 The study provides key market

metrics such as market sizing competitive structure factors influencing the market and critical

success factors for the defined PPE segments across various end-user egments However low-

cost uncertified and sub-standard products that decrease the safety levels of personnel and erode

the market shares of certified PPE manufacturers currently dominate the market The high price

sensitivity among end users discourages market growth in terms of revenues Further no

incentives are available for those who adopt high quality product offerings Some end users even

tend to re-use disposable PPE especially protective clothing and gloves ldquoThe Indian PPE

marketsrsquo foremost challenge is to create more awareness among end users about the correct PPE

products ndash especially protective gloves ndash to be used in various industriesrdquo says the analyst

ldquoLack of enforcement of governmentrsquos occupational and safety regulations only reduce the

11

potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility to

encourage industries to invest in certified quality products despite the productsrsquo high price

Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the

path to growth To begin with manufacturers must take steps to introduce a diverse range of

products to cater to various price segments A well-planned distribution network will further

ensure that the products reach the right end users ldquoHaving introduced training initiatives

invested in branding and the setting up a consortiumorganization to initiate stringent

enforcement of safety standards the PPE market in India is poised for steady growth

The Indian PPE markets foremost challenge is to create more awareness among end users about

the correct PPE products to be used in various industries says the analyst Lack of enforcement

of governments occupational and safety regulations only reduce the potential of the total PPE

market Hence PPE manufacturers face the responsibility to encourage industries to invest in

certified quality products despite the products high price

There is concern in the government mdash it has set up a taskforce to formulate a national policy on

occupational safety and health mdash but industry experts believe that preparedness for safety has to

come from the top and every CEO has to wear the hat of a chief safety officer While awareness

among manufacturing clusters is growing overall safety preparedness is low mdash especially on the

shop floor and it is not in the radar of managements in India Experts say safety is more or less

followed in the same way as corporate governance Its in the books But not in daily practice

says the CEO of a multinational firm

Roger Moore president of DuPont safety resources in the Asia-Pacific region It is a wakeup call for

India Safety regulations are pretty good but it is not put into practice in the workplace As Indian firms

are going global they see direct economic benefits if safety norms are followed

Safety is a big business globally mdash and its now coming to India Chemicals giant DuPont mdash

who has registered substantial success in reducing injuries in their plants to zero levels mdash

recently entered the safety business in India

Big casualties usually happen in sectors such as aviation transportation retail outlets and

railways Research has shown that 96 per cent of the accidents are caused by human error with

remaining caused by accidents

12

International market Report

CBI Market Survey- The Personal Protective Equipment In The EU KET S

This market survey profiles the EU market for personal protective equipment (PPE)

Product groups

The survey discusses the following product groups

Work wear (Traditional work wear and protective clothing excluding uniforms)

Protective gloves (excluding plastic gloves)

Safety footwear (limited to products incorporating a protective metal toe cap)

Safety headgear (helmets)

Protective glasses

Breathing appliances (air purification)

Fall protection

Life jackets

Market size

The market for PPE covering the product groups under review in this survey EU is estimated

to have been euro 103 billion in 2010 The market grew 21 annually in terms of value in the

period 2005-2010 Germany remained the most important market for PPE in the EU despite the

gradually increasing expenditure with its market share of 205 followed by the UK France

Italy Spain and The Netherlands

About 43 of the PPE market in the EU concerned workwear (traditional workwear and

protective clothing) in the period under review The market for traditional workwear decreased

in favour of more specialist protective (CE-marked) clothing Caused by intensive price

competition the market for other major product groups like protective footwear and protective

gloves increased more in volume than in value Expenditure on other PPE products increased in

terms of value

Employers in the ten EU countries which entered the EU in 2004 as well as Romania and

Bulgaria which joined the EU in 2007 are obliged by law to provide PPE where it is needed

13

For that reason an average annual growth rate of 53 was reached by these countries thereby

outpacing the European average Regarding most of the other EU countries it can be said that

the PPE market was tough in 2005-2010 because of continuous staff reductions and general

cost-saving measures by companies and other organizations

Production

Total EU production of PPE in 2010 according to Eurostatrsquos Prodcom amounted to euro 26

billion which was 8 lower than in 2005 Italy is the leading producer of workwear in the EU

followed by Spain Poland and Romania Italy has also been the leading producer of safety

footwear (followed by Germany France Finland and Spain) and safety headgear (followed by

the UK Germany France and Spain) for many years while France was the leading producer of

protective gloves (followed by the UK Spain Poland and Germany)

Increasing levels of price sensitivity among end-users is forcing market participants to re-

evaluate their production options In order to improve their cost competitiveness several EU

manufacturers re-located their production facilities from high-cost economies to low-cost

regions such as the Far East Finding new sales areas and (vertical) integration are major

strategies for PPE companies in the EU

Imports

The EU member states imported 686 thousand tons of PPE at a value of euro 62 billion in 2007

of which 51 came from DCs During the period 2005-2010 total EU imports increased

annually 77 in terms of value and 72 in terms of volume The average import price in

2007 was only 17 higher in 2007 than in 2003 Germany remained the leading importer in 2

Italy (10) Belgium (7) and Spain (7) The Netherlands (6) ranked seventh followed

by Sweden Denmark and Austria

The role of DCs increased strongly in the period 2005-2010 the import share of DCs having

accounted for 45 in 2005 49 in 2007 and 51 in 2010 Imports from DCs rose by 47 in

the period 2005-2010 intra-EU trade by 18 while imports from countries outside the EU

(excluding DCs) decreased from 76 to 67 during the same period The import share of DCs

14

varied strongly per product group from 2 for breathing appliances to 67 for protective

gloves Total imports of all product groups increased in absolute terms of which safety

headgear footwear and life jackets grew more strongly than average

China remained by far the leading supplier of PPE to the EU before Malaysia Tunisia Thailand

and India Total imports from China increased strongly 30 in the whole period 2007-2010

(against 41 during 2005-2007) In 2007 19 of total EU imports came from China in 2010

21 The growth of imports from China increased almost 21 annually during the period 2005-

2010

Exports

The EU exported 205 thousand tons of PPE with a value of euro 40 billion in 2010 representing

an annual growth of 45 in the period 2005-2010

Italy remained the leading EU exporter mainly caused by its exports of protective footwear

and safety headgear Export activities by the EU countries vary strongly per product group

Trade channels for market entry

Indirect buying from distributors or wholesalers and direct buying from manufacturers are the

most important distribution channels for PPE in the EU followed by rental or lease It is

believed that catalogue business including e-commerce (by manufacturer as well as by

wholesaler) will become the major growth areas throughout most of the European PPE

markets The market share of distributorswholesalers and tender are predicted to increase

meanwhile direct sales from manufacturers rentalleasing retail and other channels are

expected to stay flat

Opportunities and threats

Germany is still the greatest market for PPE followed by the UK and France Per capita

expenditure is high in the UK Germany France and the Scandinavian countries The

highest growth rates were reached in East European countries which joined the EU in

2004

15

In 2007 45 of PPE imports into the EU came from DCs against 51 in 2010 This

percentage was significantly higher for workwear and protective gloves and lower for the

other product groups

Imports from DCs will grow faster than total imports in the coming years mainly to the

detriment of other (EU and non-EU) countries

Exporters of PPE are confronted with many aspects like quality standards (CE marking)

product liability sizing packaging and environmental requirements These result in a lot of

technical requirements together with aspects of design fashion comfort ergonomics

market developments etc

For that reason co-operation in a variety of forms between importer and exporter can be

necessary of which the more far-reaching forms of potential co-operation are joint ventures

and co-makership agreements

Some exporters in DCs might be able to benefit from the current economic crisis EU

manufacturers will increasingly look for ways to work together in order to reduce costs

Moreover with product innovations slowing down and longer product cycles DCs might

have an opportunity to catch up on todayrsquos state-of-the-art technology and compete with

sophisticated products for competitive prices

- Strong competition on the PPE market in the EU makes it difficult for small producers in DCs

to gain entry to the market by offering lsquomore of the samersquo which implies very strong price

competition

16

Chapter 2

Introduction to company

KarQuest Safety Wears Inc

History

Karquest has got a humble beginning it started by Kausar Hashmi having experience with many

multinationalrsquos and first generation entrepreneur

Karquest was founded in 2002

Started with gloves and industrial Safety Footwear

1 In 2004 Karquest Safety wear Incorporated at Kanpur

2 Started manufacturing safety shoes and gloves

3 In 2007 increase the product range to safety wears and workwears

4 In 2010 diversified into the field of fire protection clothing and fire proximity and fire

entry suits

5 In the same year entered in the Middle East Marketrsquos

6 In 2011 tied with Malaysia based Harvik to market their brand in India

7 In 2011 tied with Nice Gloves of South Korea to distribute high quality certified gloves

under brand name Matrix worldwide

8 All the products of Karquest is marketed under brand name Matrix

PROFILE

KarQuest Safetywears Iinc an ISO 14001 manufacturer and exporter of Footwear working

under Quality Management System they have specialized in the production of leather and

leather Safety Footwear the growth of our company has been steadily progressive keeping in

pace with trends and demands of the market and thus KarQuest Safetywears have been able to

create niche for ourselves in the world market with impressive products and service

They manufacture all kind of leather and uppers especially security industrial and military type

and follow strict quality control measures right from the purchase of raw materials through to

17

every production proceeds to the final finished product They have their own Tannery Safety

boots are made through direct injection process on DESMA machine availiable in single and

double density PU They are specialized in Industrial safety Footwears Occupational amp

protectivefootwearFirefighting boots Military Army Boots innovative technology and quality

control programmes have proven to be the perfect ingredient for customer satisfaction hence

enabling KarQuest to be associated and embraced with opportunities of serving esteemed

business corporations and brand names in Europe Middle East and Latin America

Fabric amp Clothing Factory

They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp

WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18

million Pieces of work wear in different qualities All products are made by industry specific

fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement

Product range includes following

1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest

Bib trousers Uniforms Lab coat Aprons etc

2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments

Water Resistance Garments Hi- Visibility Garments

3Casual Wear- All kinds of fashion Garments

4Hotel Clothing

5Hospital Clothing

Presently they are exporting their products in European Countries Middle East South Africa

Russia USA amp Canada markets We also serve domestic markets

Certificates-

(1) ISO 90012000 certified

(2) OEKO-TEX Standard 100 certified

(3) Licensee of SANFOR

(4) SATRA test report UK

KarQuest Products

18

PPE is an important and necessary consideration in the development of a safety programme

Once the safety professional decides that PPE is to be used by workmen it becomes essential to

select the right type of PPE and the management should ensure that the workman not only uses it

but maintains it correctly

Quality of PPE

PPE must meet the following criteria with regard to its quality

(i) Provide absolute and full protection against possible hazard

(ii) It be so designed and manufactured out of such material that it can with stand the

hazard against which it is intended to be used

PPE guidelines have been prepared by the relevant services of the Directorate General -

Enterprise and Industry of the European Commission in collaboration with MemberStates

European industry European standardisation and Notified Bodies and further India BIS

( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to

provide workers ISI and DGMS (Director General of Mine Safety) approved and certified

products to their workers

These guidelines are not only for the use of Member Statesrsquo competent authorities but also by

the main economic operators concerned such as manufacturers their trade associations bodies

in charge of the preparation of standards as well as those entrusted with the conformity

assessment procedures

KarQuest deals in only the four segment of PPE that is

1Safety Foot Wears

2Safety Clothing

3Fire Protection

4Gloves

Safety Shoes can be categorized in the following segments

19

Safety Clothing

20

Leather Range

PUTPU Series

PUPU Series

ESD Series

PUPUR Series

Vulcanized Nitrile Sole

Fire Boot Services

Goodyear Welted Series

Military amp security Boots

Rubber Range

Chainsaw Boots

Fire Fighter Boots

Fire Chainsaw Boots

Minning Boots

Winter Boots

Food Processing

Boots

Special Purpose Boots

Military Boots

Fire Protection-

21

Safety Clothing

Coverall (100 cotton and Cotton

and polyster)

FR Coverall Shirts and Trousers

High Visibility Jackets

Electric ARC Protection

Chemical Hazard Resistant

Anti-Static

Oil and Water Resistance

Winter Protection

Rain Protection

Anti- Flame (100 Aramid or combination of Aramid amp Viscose

amp Antistatic)

Miscellaneous

Gloves Range-

22

Fire Protection

Fire Proximity Suit

Fire Entry Suit

Heat Protective Wear

Structural Firefighting Suit

Welding and Fire Blanket

Fire Helmet

23

Gloves Range

Leather Range Knitted Range Rubber Range Kelvar Range

24

Mission and Vision of KarQuest

Mission

Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using

cutting-edge technologies and following the latest trends The group emerged with an enthusiasm

to offer world-class products to its countrymen and it will carry forward the same attitude along

with the determination to be the global leader

Vision

The Group is committed to achieve the highest performance standards in each area of its

business It envisages itself as the most trusted name all over the world

DESMA MACHINE

25

SWOT Analysis

Strength

Track record of growth in turnover and profits

Superior quality

Vast experience in domestic and export market

Weaknesses

High prices

High lead time

Less Variety in sports shoes

Opportunity

Quicker response to customers need

To increase share in non leather products

Threats

Heavy competition

More aggressive marketing by foreign competitors in sports shoe markets

Entry of giants of PPE in Indian market with varieties of products

26

Chapter 3

Research and Methodology

Title-

To Study Customer Satisfaction for KarQuest Safety Wears Inc

Title justification-

I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo

because in todayrsquos scenario the first thing which a company look is for the safety of their

customer

Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and

objectives the study is like a ship without radar So aims and objectives of this study are

a To understand PPE Industry and marketing strategy of Karquest Safety Wears

b To know whether the product is environmental friendly

c To understand the awareness level of KarQuests Product and brand name

d To ascertain the superiority of KarQuest lsquos product with others

e To know how satisfied customers and consultants are with the product they purchase

f To know what the end users and consultants want from the KaQuest

g To know the perception of customers regarding the quality and other factors

h To know the most influential factors that influence

i To know the demand of these products in the government departments

j To know the lead time taken by KarQuest

k To know the strengths weaknesses opportunities and threats KarQuest

27

Research plan has the following Steps

Data Sources Two types of data were taken into consideration ie Primary data and Secondary

data My major emphasis was on gathering the primary data The secondary data has been used

to make things more clear

i Primary Data Direct collection of data from the source of information including personal

interviewing survey etc

ii Secondary Data Indirect collection of data from sources containing past or recent

information like Annual Publications Books Newspaper and Magazines etc

iii Research Approach

Surveys are best suited for Descriptive Research Surveys are undertaken to learn about

peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these

magnitudes in the general public Therefore I have done this Survey for the Descriptive Research

Process

RESEARCH INSTRUMENT

A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set

of questions was presented to respondents for their answers

SAMPLING PLAN

The sampling plan calls for three decisions

i Sampling unit Who is to be surveyed

The target population must be defined that has to be sampled It is essential to develop a

sampling frame so that everyone in the target population has an equal chance of being sampled

The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and

consultants in DELHI

28

ii Sample Size 25 Safety Managers

25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15

consultants (contractors) were the target population

iii Contact Methods Personal Interviews and Phone Calls

Once the sampling plan has been determined the question is how the subject should be contacted

ie by telephone mail or personal interview Here in this survey I have contacted the

respondents through personal interviews and phone calls as well

Collecting the information

i Collection of Primary Data Primary Data is the data collected from the original source In my

survey and study there was optimum availability of primary data because every aspect was

witnesses carefully at each point Questionnaire and personal interviews were the main

instruments which were used for collecting primary data

ii Collection of Secondary Data Secondary Data is the one which has already been collected by

someone else and some other person is using that information The source of secondary data was

some related books and websites related to the company The competent staff of the company

helped me a lot in providing information about the company

Limitation of study

1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe

2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation

errorrdquo from the actual

3 Most of the targeted audiences were not aware about various brands names

4 Some targeted audiences were not friendly and some dint had adequate

knowledge about the products so offered

29

Chapter 4

Data Analysis

Q1) Have you heard of KarQUEST products

a Yes

b No

Yes 10

No 15

Have you heard of KarQuest

YesNo

Interpratation-

Out of 25 people only 10 know about KarQuest

Q2) While buying PPE products what do you look for

30

a Style

b Quality

c Reliability

d Price

Reliability 07

Quality 08

Style 05

Price 05

Buying

ReliabilityQualityStylePrice

Interpretation-

While buying a PPE product people look for quality and reliability and not much is focus on

price and style

Q3)How did you find the quality of the product of KarQuest

31

a Very good

b Good

c Average

d Bad

Very Good 08

Good 10

Average 05

Bad 02

Quality

Very GoodGoodAverageBad

Interpretation-

From the above graph it shows that the quality of the KarQuest is good

Q4)Are you satisfied with the KarQuest product and its life

32

a Yes

b No

Yes 13

No 12

Are you Satisfied with the Company

YesNo

Interpretation-

The graph shows that the customer are really satisfied with the company

Q5)Is the product environment friendly

33

a Yes

b No

Yes 20

No 05

Is Product Environment friendly

YesNo

Interpretation-

This shows that the product is environment friendly

34

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

ldquoBy introducing training initiative investing in branding and setting up an organization to

initiate stringent enforcement of safety standards the PPE market in India is already poised for a

steady growthrdquo While world market for Personal Protective Equipment to reach US $ 333

Billion by 2015 according to New Report by Global Industry Analysts Inc

Personal protective equipment has for long remained functionality driven products However

growing consumer desire to combine safety with style and protection with comfort is leading to

effervesce in innovation A staggering array of products and solutions are now being offered

with an option for customization wherever required Longstanding growth drivers in this market

which have and which will continue to push gains include legislations which enforce standards

of worker safety employment rates increasing awareness regarding safety among industrial

workforce level of construction activity rising sense of professionalism that accelerates

acceptance of protective wear as part of workerrsquos paraphernalia and rise in career prospects for

risky professions Personal protective clothing and equipment equipped with hybrid materials

smart technology and nanotechnology will witness rising demand Products with integrated PPE

(personal protective equipment) will provide increased revenues in long term

Key players in the International market place include 3M Company Alpha Pro Tech Ltd

Ansell Healthcare Products LLC Avon-ISI BartelsRieger Atemschutztechnik GmbH amp Co

Bekina NV Bjoumlrnklaumlder AB Draumlgerwerk AG amp Co Eurodress GmbH Interspiro Gateway

Safety Inc Honeywell Life Safety Jallatte Group JSP Ltd Kimberly-Clark Professional

Latchways Plc Kwintet AB Mine Safety Appliances Company Moldex-Metric Inc Pacific

Helmets (NZ) Ltd Respire Ltd Saf-T-Gard International Inc Sioen Industries NV Skylotec

GmbH Scott Health amp Safety Sperian Protection Wells Lamont Industry Group Z ampV Group

among others

In Indian market the major players are Karam LibertyGroup (only in safety shoe)

Acme(Safety shoe) Unicare Emergency Equipment Pvt Ltd Mallcom India Pvt Ltd JIwan

lal Group of company Kolkata Super Safety services Firetex

5

Table of Contents

Chapter No Contents Page no

1 Introduction to Industry 7

2 Introduction to Company 17

3 Research Methodology 27

4 Data Analysis 30

5 Fact amp Findings 40

6 Recommendation 41

7 Conclusion 42

8 Annexure

81 Bibliography

82 Questionnaire

43

44

6

Chapter- I

Introduction to Industry

PPE Industry in India

Indian personal protective equipment (PPE) market The product segments analysed in this study

include Above-the-neck PPE Protective clothing Respiratory protective equipment Protective

gloves Protective footwear

Research Overview

This Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective

Equipment Market provides an in-depth analysis of the personal protective equipment (PPE)

market in India The study provides key market metrics such as market sizing competitive

structure factors influencing the market and critical

success factors for defined PPE segments across various end-user segments In this research

Frost amp Sullivans expert analysts thoroughly examine the following market segments above-

the-neck PPE protective clothing respiratory protective equipment protective gloves and

protective footwear

This comprehensive objective information allows your company to mitigate risk identify new

opportunities and drive effective strategies for growth

Market Overview

Increasing Awareness among End Users across Various Industries Propels Market for PPE in

India

With India rebounding quickly from the economic downturn recovery in the manufacturing

sector has been smooth in 2009-10 This has made India a hotspot for manufacturing as

increasing number of MNCs have setup manufacturing units in the country In response

industries across various sectors are adopting several qualitative steps including protective

measures for employees to encourage the entry of MNCs ldquoIncreasing awareness among end

7

users about improving the safety standards of their employees opens up opportunities for

manufacturers of certified personal protective equipmentrdquo notes the analyst of this research

service

However low-cost uncertified and sub-standard products that decrease the safety levels of

personnel and erode the market shares of certified PPE manufacturers currently dominate the

market The high price sensitivity among end users discourages market growth in terms of

revenues Further no incentives are available for those who adopt high quality product offerings

Some end users even tend to re-use disposable PPE especially protective clothing and gloves

ldquoThe Indian PPE marketsrsquo foremost challenge is to create more awareness among end users

about the correct PPE products ndash especially protective gloves ndash to be used in various industriesrdquo

says the analystldquoLack of enforcement of governmentrsquos occupational and safety regulations only

reduce the potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility

to encourage industries to invest in certified quality products despite the productsrsquo high price

Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the

path to growth To begin with manufacturers must take steps to introduce a diverse range of

products to cater to various price segments A well-planned distribution network will further

ensure that the products reach the right end users ldquoHaving introduced training initiatives

invested in branding and the setting up a consortiumorganization to initiate stringent

enforcement of safety standards the PPE market in India is poised for steady growthrdquo concludes

the analyst

What Is PPE

PPE is defined in the Regulations as lsquoall equipment (including clothing affording protection

against the weather) which is intended to be worn or held by a person at work and which protects

him against one or more risks to his health or safetyrsquo eg safety helmets gloves eye protection

high-visibility clothing safety footwear and safety harnesses

8

Further PPE can be defined as follows

PPE means any device or appliance designed to be worn or held by an individual for protection

against one or more health and safety hazards

PPE also includes

1048713 A unit constituted by several devices or appliances which have been integrally combined by

the manufacturer for the protection of an individual against one or more potentially simultaneous

risks

1048713 A protective device or appliance combined separately or inseparately with personal non-

protective equipment worn or held by an individual for the execution of a specific activity

1048713 Interchangeable components which are essential to its satisfactory functioning and used

exclusively for such equipment

What do the Regulations require

The main requirement of the PPE at Work Regulations 1992 is that personal protective

equipment is to be supplied and used at work wherever there are risks to health and safety that

cannot be adequately controlled in other ways

The Regulations also require that PPE

is properly assessed before use to ensure it is suitable

is maintained and stored properly

is provided with instructions on how to use it safely and is used correctly by employees

The hazards and types of PPE

Eyes

Hazards Chemical or metal splash dust projectiles gas and vapour radiation

Options Safety spectacles goggles faceshields visors

Head

Hazards Impact from falling or flying objects risk of head bumping hair

entanglement

Options A range of helmets and bump caps

9

Breathing

Hazards Dust vapour gas oxygen-deficient atmospheres

Options Disposable filtering facepiece or respirator half- or full-face respirators air-fed

helmets breathing apparatus

Protecting the body

Hazards Temperature extremes adverse weather chemical or metal splash spray from

pressure leaks or spray guns impact or penetration contaminated dust excessive wear or

entanglement of own clothing

Options Conventional or disposable overalls boiler suits specialist protective clothing eg

chain-mail aprons high-visibility clothing

Hands and arms

Hazards Abrasion temperature extremes cuts and punctures impact chemicals electric

shock skin infection disease or contamination

Options Gloves gauntlets mitts wristcuffs armlets

Feet and legs

Hazards Wet electrostatic build-up slipping cuts and punctures falling objects metal and

chemical splash abrasion

Options Safety boots and shoes with protective toe caps and penetration-resistant mid-sole

gaiters leggings spats

10

Indian Market Scenario

The personal protective equipment (PPE) market is highly fragmented serving the needs of different

industries to provide safer working environment to the worker The present regulatory environment is

helping the industry to grow with focus on workersrsquo health and safety issues and making it mandatory

for every industry to provide necessary protective equipments to the workers The United States is

leading the market in terms of importing PPE from other parts of the world on the contrary China is

the largest exporter of PPE with further prospects to grow

The demand for PPE is coming from diverse segments in which medicalhealthcare segment plays a

major role apart from that food industry is also one of the major contributor Also in manufacturing

industry demand is growing due to new safety regulations The women PPE market shows potential

to grow as demand is higher than supply Increasing gloves demand supports the PPE industry and is

a major contributor in industry revenue generation

Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective Equipment

Market provides an in-depth analysis of the personal protective equipment (PPE) market in India

The Indian personal protective equipment (PPE) market during the period 2006 and 2016 The

product segments analysed in this study include Above-the-neck PPE Protective clothing

Respiratory protective equipment Protective Gloves Protective Footwear The base year for the

study is 2009 and the forecast period is from 2010 to 2016 The study provides key market

metrics such as market sizing competitive structure factors influencing the market and critical

success factors for the defined PPE segments across various end-user egments However low-

cost uncertified and sub-standard products that decrease the safety levels of personnel and erode

the market shares of certified PPE manufacturers currently dominate the market The high price

sensitivity among end users discourages market growth in terms of revenues Further no

incentives are available for those who adopt high quality product offerings Some end users even

tend to re-use disposable PPE especially protective clothing and gloves ldquoThe Indian PPE

marketsrsquo foremost challenge is to create more awareness among end users about the correct PPE

products ndash especially protective gloves ndash to be used in various industriesrdquo says the analyst

ldquoLack of enforcement of governmentrsquos occupational and safety regulations only reduce the

11

potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility to

encourage industries to invest in certified quality products despite the productsrsquo high price

Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the

path to growth To begin with manufacturers must take steps to introduce a diverse range of

products to cater to various price segments A well-planned distribution network will further

ensure that the products reach the right end users ldquoHaving introduced training initiatives

invested in branding and the setting up a consortiumorganization to initiate stringent

enforcement of safety standards the PPE market in India is poised for steady growth

The Indian PPE markets foremost challenge is to create more awareness among end users about

the correct PPE products to be used in various industries says the analyst Lack of enforcement

of governments occupational and safety regulations only reduce the potential of the total PPE

market Hence PPE manufacturers face the responsibility to encourage industries to invest in

certified quality products despite the products high price

There is concern in the government mdash it has set up a taskforce to formulate a national policy on

occupational safety and health mdash but industry experts believe that preparedness for safety has to

come from the top and every CEO has to wear the hat of a chief safety officer While awareness

among manufacturing clusters is growing overall safety preparedness is low mdash especially on the

shop floor and it is not in the radar of managements in India Experts say safety is more or less

followed in the same way as corporate governance Its in the books But not in daily practice

says the CEO of a multinational firm

Roger Moore president of DuPont safety resources in the Asia-Pacific region It is a wakeup call for

India Safety regulations are pretty good but it is not put into practice in the workplace As Indian firms

are going global they see direct economic benefits if safety norms are followed

Safety is a big business globally mdash and its now coming to India Chemicals giant DuPont mdash

who has registered substantial success in reducing injuries in their plants to zero levels mdash

recently entered the safety business in India

Big casualties usually happen in sectors such as aviation transportation retail outlets and

railways Research has shown that 96 per cent of the accidents are caused by human error with

remaining caused by accidents

12

International market Report

CBI Market Survey- The Personal Protective Equipment In The EU KET S

This market survey profiles the EU market for personal protective equipment (PPE)

Product groups

The survey discusses the following product groups

Work wear (Traditional work wear and protective clothing excluding uniforms)

Protective gloves (excluding plastic gloves)

Safety footwear (limited to products incorporating a protective metal toe cap)

Safety headgear (helmets)

Protective glasses

Breathing appliances (air purification)

Fall protection

Life jackets

Market size

The market for PPE covering the product groups under review in this survey EU is estimated

to have been euro 103 billion in 2010 The market grew 21 annually in terms of value in the

period 2005-2010 Germany remained the most important market for PPE in the EU despite the

gradually increasing expenditure with its market share of 205 followed by the UK France

Italy Spain and The Netherlands

About 43 of the PPE market in the EU concerned workwear (traditional workwear and

protective clothing) in the period under review The market for traditional workwear decreased

in favour of more specialist protective (CE-marked) clothing Caused by intensive price

competition the market for other major product groups like protective footwear and protective

gloves increased more in volume than in value Expenditure on other PPE products increased in

terms of value

Employers in the ten EU countries which entered the EU in 2004 as well as Romania and

Bulgaria which joined the EU in 2007 are obliged by law to provide PPE where it is needed

13

For that reason an average annual growth rate of 53 was reached by these countries thereby

outpacing the European average Regarding most of the other EU countries it can be said that

the PPE market was tough in 2005-2010 because of continuous staff reductions and general

cost-saving measures by companies and other organizations

Production

Total EU production of PPE in 2010 according to Eurostatrsquos Prodcom amounted to euro 26

billion which was 8 lower than in 2005 Italy is the leading producer of workwear in the EU

followed by Spain Poland and Romania Italy has also been the leading producer of safety

footwear (followed by Germany France Finland and Spain) and safety headgear (followed by

the UK Germany France and Spain) for many years while France was the leading producer of

protective gloves (followed by the UK Spain Poland and Germany)

Increasing levels of price sensitivity among end-users is forcing market participants to re-

evaluate their production options In order to improve their cost competitiveness several EU

manufacturers re-located their production facilities from high-cost economies to low-cost

regions such as the Far East Finding new sales areas and (vertical) integration are major

strategies for PPE companies in the EU

Imports

The EU member states imported 686 thousand tons of PPE at a value of euro 62 billion in 2007

of which 51 came from DCs During the period 2005-2010 total EU imports increased

annually 77 in terms of value and 72 in terms of volume The average import price in

2007 was only 17 higher in 2007 than in 2003 Germany remained the leading importer in 2

Italy (10) Belgium (7) and Spain (7) The Netherlands (6) ranked seventh followed

by Sweden Denmark and Austria

The role of DCs increased strongly in the period 2005-2010 the import share of DCs having

accounted for 45 in 2005 49 in 2007 and 51 in 2010 Imports from DCs rose by 47 in

the period 2005-2010 intra-EU trade by 18 while imports from countries outside the EU

(excluding DCs) decreased from 76 to 67 during the same period The import share of DCs

14

varied strongly per product group from 2 for breathing appliances to 67 for protective

gloves Total imports of all product groups increased in absolute terms of which safety

headgear footwear and life jackets grew more strongly than average

China remained by far the leading supplier of PPE to the EU before Malaysia Tunisia Thailand

and India Total imports from China increased strongly 30 in the whole period 2007-2010

(against 41 during 2005-2007) In 2007 19 of total EU imports came from China in 2010

21 The growth of imports from China increased almost 21 annually during the period 2005-

2010

Exports

The EU exported 205 thousand tons of PPE with a value of euro 40 billion in 2010 representing

an annual growth of 45 in the period 2005-2010

Italy remained the leading EU exporter mainly caused by its exports of protective footwear

and safety headgear Export activities by the EU countries vary strongly per product group

Trade channels for market entry

Indirect buying from distributors or wholesalers and direct buying from manufacturers are the

most important distribution channels for PPE in the EU followed by rental or lease It is

believed that catalogue business including e-commerce (by manufacturer as well as by

wholesaler) will become the major growth areas throughout most of the European PPE

markets The market share of distributorswholesalers and tender are predicted to increase

meanwhile direct sales from manufacturers rentalleasing retail and other channels are

expected to stay flat

Opportunities and threats

Germany is still the greatest market for PPE followed by the UK and France Per capita

expenditure is high in the UK Germany France and the Scandinavian countries The

highest growth rates were reached in East European countries which joined the EU in

2004

15

In 2007 45 of PPE imports into the EU came from DCs against 51 in 2010 This

percentage was significantly higher for workwear and protective gloves and lower for the

other product groups

Imports from DCs will grow faster than total imports in the coming years mainly to the

detriment of other (EU and non-EU) countries

Exporters of PPE are confronted with many aspects like quality standards (CE marking)

product liability sizing packaging and environmental requirements These result in a lot of

technical requirements together with aspects of design fashion comfort ergonomics

market developments etc

For that reason co-operation in a variety of forms between importer and exporter can be

necessary of which the more far-reaching forms of potential co-operation are joint ventures

and co-makership agreements

Some exporters in DCs might be able to benefit from the current economic crisis EU

manufacturers will increasingly look for ways to work together in order to reduce costs

Moreover with product innovations slowing down and longer product cycles DCs might

have an opportunity to catch up on todayrsquos state-of-the-art technology and compete with

sophisticated products for competitive prices

- Strong competition on the PPE market in the EU makes it difficult for small producers in DCs

to gain entry to the market by offering lsquomore of the samersquo which implies very strong price

competition

16

Chapter 2

Introduction to company

KarQuest Safety Wears Inc

History

Karquest has got a humble beginning it started by Kausar Hashmi having experience with many

multinationalrsquos and first generation entrepreneur

Karquest was founded in 2002

Started with gloves and industrial Safety Footwear

1 In 2004 Karquest Safety wear Incorporated at Kanpur

2 Started manufacturing safety shoes and gloves

3 In 2007 increase the product range to safety wears and workwears

4 In 2010 diversified into the field of fire protection clothing and fire proximity and fire

entry suits

5 In the same year entered in the Middle East Marketrsquos

6 In 2011 tied with Malaysia based Harvik to market their brand in India

7 In 2011 tied with Nice Gloves of South Korea to distribute high quality certified gloves

under brand name Matrix worldwide

8 All the products of Karquest is marketed under brand name Matrix

PROFILE

KarQuest Safetywears Iinc an ISO 14001 manufacturer and exporter of Footwear working

under Quality Management System they have specialized in the production of leather and

leather Safety Footwear the growth of our company has been steadily progressive keeping in

pace with trends and demands of the market and thus KarQuest Safetywears have been able to

create niche for ourselves in the world market with impressive products and service

They manufacture all kind of leather and uppers especially security industrial and military type

and follow strict quality control measures right from the purchase of raw materials through to

17

every production proceeds to the final finished product They have their own Tannery Safety

boots are made through direct injection process on DESMA machine availiable in single and

double density PU They are specialized in Industrial safety Footwears Occupational amp

protectivefootwearFirefighting boots Military Army Boots innovative technology and quality

control programmes have proven to be the perfect ingredient for customer satisfaction hence

enabling KarQuest to be associated and embraced with opportunities of serving esteemed

business corporations and brand names in Europe Middle East and Latin America

Fabric amp Clothing Factory

They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp

WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18

million Pieces of work wear in different qualities All products are made by industry specific

fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement

Product range includes following

1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest

Bib trousers Uniforms Lab coat Aprons etc

2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments

Water Resistance Garments Hi- Visibility Garments

3Casual Wear- All kinds of fashion Garments

4Hotel Clothing

5Hospital Clothing

Presently they are exporting their products in European Countries Middle East South Africa

Russia USA amp Canada markets We also serve domestic markets

Certificates-

(1) ISO 90012000 certified

(2) OEKO-TEX Standard 100 certified

(3) Licensee of SANFOR

(4) SATRA test report UK

KarQuest Products

18

PPE is an important and necessary consideration in the development of a safety programme

Once the safety professional decides that PPE is to be used by workmen it becomes essential to

select the right type of PPE and the management should ensure that the workman not only uses it

but maintains it correctly

Quality of PPE

PPE must meet the following criteria with regard to its quality

(i) Provide absolute and full protection against possible hazard

(ii) It be so designed and manufactured out of such material that it can with stand the

hazard against which it is intended to be used

PPE guidelines have been prepared by the relevant services of the Directorate General -

Enterprise and Industry of the European Commission in collaboration with MemberStates

European industry European standardisation and Notified Bodies and further India BIS

( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to

provide workers ISI and DGMS (Director General of Mine Safety) approved and certified

products to their workers

These guidelines are not only for the use of Member Statesrsquo competent authorities but also by

the main economic operators concerned such as manufacturers their trade associations bodies

in charge of the preparation of standards as well as those entrusted with the conformity

assessment procedures

KarQuest deals in only the four segment of PPE that is

1Safety Foot Wears

2Safety Clothing

3Fire Protection

4Gloves

Safety Shoes can be categorized in the following segments

19

Safety Clothing

20

Leather Range

PUTPU Series

PUPU Series

ESD Series

PUPUR Series

Vulcanized Nitrile Sole

Fire Boot Services

Goodyear Welted Series

Military amp security Boots

Rubber Range

Chainsaw Boots

Fire Fighter Boots

Fire Chainsaw Boots

Minning Boots

Winter Boots

Food Processing

Boots

Special Purpose Boots

Military Boots

Fire Protection-

21

Safety Clothing

Coverall (100 cotton and Cotton

and polyster)

FR Coverall Shirts and Trousers

High Visibility Jackets

Electric ARC Protection

Chemical Hazard Resistant

Anti-Static

Oil and Water Resistance

Winter Protection

Rain Protection

Anti- Flame (100 Aramid or combination of Aramid amp Viscose

amp Antistatic)

Miscellaneous

Gloves Range-

22

Fire Protection

Fire Proximity Suit

Fire Entry Suit

Heat Protective Wear

Structural Firefighting Suit

Welding and Fire Blanket

Fire Helmet

23

Gloves Range

Leather Range Knitted Range Rubber Range Kelvar Range

24

Mission and Vision of KarQuest

Mission

Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using

cutting-edge technologies and following the latest trends The group emerged with an enthusiasm

to offer world-class products to its countrymen and it will carry forward the same attitude along

with the determination to be the global leader

Vision

The Group is committed to achieve the highest performance standards in each area of its

business It envisages itself as the most trusted name all over the world

DESMA MACHINE

25

SWOT Analysis

Strength

Track record of growth in turnover and profits

Superior quality

Vast experience in domestic and export market

Weaknesses

High prices

High lead time

Less Variety in sports shoes

Opportunity

Quicker response to customers need

To increase share in non leather products

Threats

Heavy competition

More aggressive marketing by foreign competitors in sports shoe markets

Entry of giants of PPE in Indian market with varieties of products

26

Chapter 3

Research and Methodology

Title-

To Study Customer Satisfaction for KarQuest Safety Wears Inc

Title justification-

I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo

because in todayrsquos scenario the first thing which a company look is for the safety of their

customer

Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and

objectives the study is like a ship without radar So aims and objectives of this study are

a To understand PPE Industry and marketing strategy of Karquest Safety Wears

b To know whether the product is environmental friendly

c To understand the awareness level of KarQuests Product and brand name

d To ascertain the superiority of KarQuest lsquos product with others

e To know how satisfied customers and consultants are with the product they purchase

f To know what the end users and consultants want from the KaQuest

g To know the perception of customers regarding the quality and other factors

h To know the most influential factors that influence

i To know the demand of these products in the government departments

j To know the lead time taken by KarQuest

k To know the strengths weaknesses opportunities and threats KarQuest

27

Research plan has the following Steps

Data Sources Two types of data were taken into consideration ie Primary data and Secondary

data My major emphasis was on gathering the primary data The secondary data has been used

to make things more clear

i Primary Data Direct collection of data from the source of information including personal

interviewing survey etc

ii Secondary Data Indirect collection of data from sources containing past or recent

information like Annual Publications Books Newspaper and Magazines etc

iii Research Approach

Surveys are best suited for Descriptive Research Surveys are undertaken to learn about

peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these

magnitudes in the general public Therefore I have done this Survey for the Descriptive Research

Process

RESEARCH INSTRUMENT

A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set

of questions was presented to respondents for their answers

SAMPLING PLAN

The sampling plan calls for three decisions

i Sampling unit Who is to be surveyed

The target population must be defined that has to be sampled It is essential to develop a

sampling frame so that everyone in the target population has an equal chance of being sampled

The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and

consultants in DELHI

28

ii Sample Size 25 Safety Managers

25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15

consultants (contractors) were the target population

iii Contact Methods Personal Interviews and Phone Calls

Once the sampling plan has been determined the question is how the subject should be contacted

ie by telephone mail or personal interview Here in this survey I have contacted the

respondents through personal interviews and phone calls as well

Collecting the information

i Collection of Primary Data Primary Data is the data collected from the original source In my

survey and study there was optimum availability of primary data because every aspect was

witnesses carefully at each point Questionnaire and personal interviews were the main

instruments which were used for collecting primary data

ii Collection of Secondary Data Secondary Data is the one which has already been collected by

someone else and some other person is using that information The source of secondary data was

some related books and websites related to the company The competent staff of the company

helped me a lot in providing information about the company

Limitation of study

1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe

2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation

errorrdquo from the actual

3 Most of the targeted audiences were not aware about various brands names

4 Some targeted audiences were not friendly and some dint had adequate

knowledge about the products so offered

29

Chapter 4

Data Analysis

Q1) Have you heard of KarQUEST products

a Yes

b No

Yes 10

No 15

Have you heard of KarQuest

YesNo

Interpratation-

Out of 25 people only 10 know about KarQuest

Q2) While buying PPE products what do you look for

30

a Style

b Quality

c Reliability

d Price

Reliability 07

Quality 08

Style 05

Price 05

Buying

ReliabilityQualityStylePrice

Interpretation-

While buying a PPE product people look for quality and reliability and not much is focus on

price and style

Q3)How did you find the quality of the product of KarQuest

31

a Very good

b Good

c Average

d Bad

Very Good 08

Good 10

Average 05

Bad 02

Quality

Very GoodGoodAverageBad

Interpretation-

From the above graph it shows that the quality of the KarQuest is good

Q4)Are you satisfied with the KarQuest product and its life

32

a Yes

b No

Yes 13

No 12

Are you Satisfied with the Company

YesNo

Interpretation-

The graph shows that the customer are really satisfied with the company

Q5)Is the product environment friendly

33

a Yes

b No

Yes 20

No 05

Is Product Environment friendly

YesNo

Interpretation-

This shows that the product is environment friendly

34

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

Table of Contents

Chapter No Contents Page no

1 Introduction to Industry 7

2 Introduction to Company 17

3 Research Methodology 27

4 Data Analysis 30

5 Fact amp Findings 40

6 Recommendation 41

7 Conclusion 42

8 Annexure

81 Bibliography

82 Questionnaire

43

44

6

Chapter- I

Introduction to Industry

PPE Industry in India

Indian personal protective equipment (PPE) market The product segments analysed in this study

include Above-the-neck PPE Protective clothing Respiratory protective equipment Protective

gloves Protective footwear

Research Overview

This Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective

Equipment Market provides an in-depth analysis of the personal protective equipment (PPE)

market in India The study provides key market metrics such as market sizing competitive

structure factors influencing the market and critical

success factors for defined PPE segments across various end-user segments In this research

Frost amp Sullivans expert analysts thoroughly examine the following market segments above-

the-neck PPE protective clothing respiratory protective equipment protective gloves and

protective footwear

This comprehensive objective information allows your company to mitigate risk identify new

opportunities and drive effective strategies for growth

Market Overview

Increasing Awareness among End Users across Various Industries Propels Market for PPE in

India

With India rebounding quickly from the economic downturn recovery in the manufacturing

sector has been smooth in 2009-10 This has made India a hotspot for manufacturing as

increasing number of MNCs have setup manufacturing units in the country In response

industries across various sectors are adopting several qualitative steps including protective

measures for employees to encourage the entry of MNCs ldquoIncreasing awareness among end

7

users about improving the safety standards of their employees opens up opportunities for

manufacturers of certified personal protective equipmentrdquo notes the analyst of this research

service

However low-cost uncertified and sub-standard products that decrease the safety levels of

personnel and erode the market shares of certified PPE manufacturers currently dominate the

market The high price sensitivity among end users discourages market growth in terms of

revenues Further no incentives are available for those who adopt high quality product offerings

Some end users even tend to re-use disposable PPE especially protective clothing and gloves

ldquoThe Indian PPE marketsrsquo foremost challenge is to create more awareness among end users

about the correct PPE products ndash especially protective gloves ndash to be used in various industriesrdquo

says the analystldquoLack of enforcement of governmentrsquos occupational and safety regulations only

reduce the potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility

to encourage industries to invest in certified quality products despite the productsrsquo high price

Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the

path to growth To begin with manufacturers must take steps to introduce a diverse range of

products to cater to various price segments A well-planned distribution network will further

ensure that the products reach the right end users ldquoHaving introduced training initiatives

invested in branding and the setting up a consortiumorganization to initiate stringent

enforcement of safety standards the PPE market in India is poised for steady growthrdquo concludes

the analyst

What Is PPE

PPE is defined in the Regulations as lsquoall equipment (including clothing affording protection

against the weather) which is intended to be worn or held by a person at work and which protects

him against one or more risks to his health or safetyrsquo eg safety helmets gloves eye protection

high-visibility clothing safety footwear and safety harnesses

8

Further PPE can be defined as follows

PPE means any device or appliance designed to be worn or held by an individual for protection

against one or more health and safety hazards

PPE also includes

1048713 A unit constituted by several devices or appliances which have been integrally combined by

the manufacturer for the protection of an individual against one or more potentially simultaneous

risks

1048713 A protective device or appliance combined separately or inseparately with personal non-

protective equipment worn or held by an individual for the execution of a specific activity

1048713 Interchangeable components which are essential to its satisfactory functioning and used

exclusively for such equipment

What do the Regulations require

The main requirement of the PPE at Work Regulations 1992 is that personal protective

equipment is to be supplied and used at work wherever there are risks to health and safety that

cannot be adequately controlled in other ways

The Regulations also require that PPE

is properly assessed before use to ensure it is suitable

is maintained and stored properly

is provided with instructions on how to use it safely and is used correctly by employees

The hazards and types of PPE

Eyes

Hazards Chemical or metal splash dust projectiles gas and vapour radiation

Options Safety spectacles goggles faceshields visors

Head

Hazards Impact from falling or flying objects risk of head bumping hair

entanglement

Options A range of helmets and bump caps

9

Breathing

Hazards Dust vapour gas oxygen-deficient atmospheres

Options Disposable filtering facepiece or respirator half- or full-face respirators air-fed

helmets breathing apparatus

Protecting the body

Hazards Temperature extremes adverse weather chemical or metal splash spray from

pressure leaks or spray guns impact or penetration contaminated dust excessive wear or

entanglement of own clothing

Options Conventional or disposable overalls boiler suits specialist protective clothing eg

chain-mail aprons high-visibility clothing

Hands and arms

Hazards Abrasion temperature extremes cuts and punctures impact chemicals electric

shock skin infection disease or contamination

Options Gloves gauntlets mitts wristcuffs armlets

Feet and legs

Hazards Wet electrostatic build-up slipping cuts and punctures falling objects metal and

chemical splash abrasion

Options Safety boots and shoes with protective toe caps and penetration-resistant mid-sole

gaiters leggings spats

10

Indian Market Scenario

The personal protective equipment (PPE) market is highly fragmented serving the needs of different

industries to provide safer working environment to the worker The present regulatory environment is

helping the industry to grow with focus on workersrsquo health and safety issues and making it mandatory

for every industry to provide necessary protective equipments to the workers The United States is

leading the market in terms of importing PPE from other parts of the world on the contrary China is

the largest exporter of PPE with further prospects to grow

The demand for PPE is coming from diverse segments in which medicalhealthcare segment plays a

major role apart from that food industry is also one of the major contributor Also in manufacturing

industry demand is growing due to new safety regulations The women PPE market shows potential

to grow as demand is higher than supply Increasing gloves demand supports the PPE industry and is

a major contributor in industry revenue generation

Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective Equipment

Market provides an in-depth analysis of the personal protective equipment (PPE) market in India

The Indian personal protective equipment (PPE) market during the period 2006 and 2016 The

product segments analysed in this study include Above-the-neck PPE Protective clothing

Respiratory protective equipment Protective Gloves Protective Footwear The base year for the

study is 2009 and the forecast period is from 2010 to 2016 The study provides key market

metrics such as market sizing competitive structure factors influencing the market and critical

success factors for the defined PPE segments across various end-user egments However low-

cost uncertified and sub-standard products that decrease the safety levels of personnel and erode

the market shares of certified PPE manufacturers currently dominate the market The high price

sensitivity among end users discourages market growth in terms of revenues Further no

incentives are available for those who adopt high quality product offerings Some end users even

tend to re-use disposable PPE especially protective clothing and gloves ldquoThe Indian PPE

marketsrsquo foremost challenge is to create more awareness among end users about the correct PPE

products ndash especially protective gloves ndash to be used in various industriesrdquo says the analyst

ldquoLack of enforcement of governmentrsquos occupational and safety regulations only reduce the

11

potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility to

encourage industries to invest in certified quality products despite the productsrsquo high price

Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the

path to growth To begin with manufacturers must take steps to introduce a diverse range of

products to cater to various price segments A well-planned distribution network will further

ensure that the products reach the right end users ldquoHaving introduced training initiatives

invested in branding and the setting up a consortiumorganization to initiate stringent

enforcement of safety standards the PPE market in India is poised for steady growth

The Indian PPE markets foremost challenge is to create more awareness among end users about

the correct PPE products to be used in various industries says the analyst Lack of enforcement

of governments occupational and safety regulations only reduce the potential of the total PPE

market Hence PPE manufacturers face the responsibility to encourage industries to invest in

certified quality products despite the products high price

There is concern in the government mdash it has set up a taskforce to formulate a national policy on

occupational safety and health mdash but industry experts believe that preparedness for safety has to

come from the top and every CEO has to wear the hat of a chief safety officer While awareness

among manufacturing clusters is growing overall safety preparedness is low mdash especially on the

shop floor and it is not in the radar of managements in India Experts say safety is more or less

followed in the same way as corporate governance Its in the books But not in daily practice

says the CEO of a multinational firm

Roger Moore president of DuPont safety resources in the Asia-Pacific region It is a wakeup call for

India Safety regulations are pretty good but it is not put into practice in the workplace As Indian firms

are going global they see direct economic benefits if safety norms are followed

Safety is a big business globally mdash and its now coming to India Chemicals giant DuPont mdash

who has registered substantial success in reducing injuries in their plants to zero levels mdash

recently entered the safety business in India

Big casualties usually happen in sectors such as aviation transportation retail outlets and

railways Research has shown that 96 per cent of the accidents are caused by human error with

remaining caused by accidents

12

International market Report

CBI Market Survey- The Personal Protective Equipment In The EU KET S

This market survey profiles the EU market for personal protective equipment (PPE)

Product groups

The survey discusses the following product groups

Work wear (Traditional work wear and protective clothing excluding uniforms)

Protective gloves (excluding plastic gloves)

Safety footwear (limited to products incorporating a protective metal toe cap)

Safety headgear (helmets)

Protective glasses

Breathing appliances (air purification)

Fall protection

Life jackets

Market size

The market for PPE covering the product groups under review in this survey EU is estimated

to have been euro 103 billion in 2010 The market grew 21 annually in terms of value in the

period 2005-2010 Germany remained the most important market for PPE in the EU despite the

gradually increasing expenditure with its market share of 205 followed by the UK France

Italy Spain and The Netherlands

About 43 of the PPE market in the EU concerned workwear (traditional workwear and

protective clothing) in the period under review The market for traditional workwear decreased

in favour of more specialist protective (CE-marked) clothing Caused by intensive price

competition the market for other major product groups like protective footwear and protective

gloves increased more in volume than in value Expenditure on other PPE products increased in

terms of value

Employers in the ten EU countries which entered the EU in 2004 as well as Romania and

Bulgaria which joined the EU in 2007 are obliged by law to provide PPE where it is needed

13

For that reason an average annual growth rate of 53 was reached by these countries thereby

outpacing the European average Regarding most of the other EU countries it can be said that

the PPE market was tough in 2005-2010 because of continuous staff reductions and general

cost-saving measures by companies and other organizations

Production

Total EU production of PPE in 2010 according to Eurostatrsquos Prodcom amounted to euro 26

billion which was 8 lower than in 2005 Italy is the leading producer of workwear in the EU

followed by Spain Poland and Romania Italy has also been the leading producer of safety

footwear (followed by Germany France Finland and Spain) and safety headgear (followed by

the UK Germany France and Spain) for many years while France was the leading producer of

protective gloves (followed by the UK Spain Poland and Germany)

Increasing levels of price sensitivity among end-users is forcing market participants to re-

evaluate their production options In order to improve their cost competitiveness several EU

manufacturers re-located their production facilities from high-cost economies to low-cost

regions such as the Far East Finding new sales areas and (vertical) integration are major

strategies for PPE companies in the EU

Imports

The EU member states imported 686 thousand tons of PPE at a value of euro 62 billion in 2007

of which 51 came from DCs During the period 2005-2010 total EU imports increased

annually 77 in terms of value and 72 in terms of volume The average import price in

2007 was only 17 higher in 2007 than in 2003 Germany remained the leading importer in 2

Italy (10) Belgium (7) and Spain (7) The Netherlands (6) ranked seventh followed

by Sweden Denmark and Austria

The role of DCs increased strongly in the period 2005-2010 the import share of DCs having

accounted for 45 in 2005 49 in 2007 and 51 in 2010 Imports from DCs rose by 47 in

the period 2005-2010 intra-EU trade by 18 while imports from countries outside the EU

(excluding DCs) decreased from 76 to 67 during the same period The import share of DCs

14

varied strongly per product group from 2 for breathing appliances to 67 for protective

gloves Total imports of all product groups increased in absolute terms of which safety

headgear footwear and life jackets grew more strongly than average

China remained by far the leading supplier of PPE to the EU before Malaysia Tunisia Thailand

and India Total imports from China increased strongly 30 in the whole period 2007-2010

(against 41 during 2005-2007) In 2007 19 of total EU imports came from China in 2010

21 The growth of imports from China increased almost 21 annually during the period 2005-

2010

Exports

The EU exported 205 thousand tons of PPE with a value of euro 40 billion in 2010 representing

an annual growth of 45 in the period 2005-2010

Italy remained the leading EU exporter mainly caused by its exports of protective footwear

and safety headgear Export activities by the EU countries vary strongly per product group

Trade channels for market entry

Indirect buying from distributors or wholesalers and direct buying from manufacturers are the

most important distribution channels for PPE in the EU followed by rental or lease It is

believed that catalogue business including e-commerce (by manufacturer as well as by

wholesaler) will become the major growth areas throughout most of the European PPE

markets The market share of distributorswholesalers and tender are predicted to increase

meanwhile direct sales from manufacturers rentalleasing retail and other channels are

expected to stay flat

Opportunities and threats

Germany is still the greatest market for PPE followed by the UK and France Per capita

expenditure is high in the UK Germany France and the Scandinavian countries The

highest growth rates were reached in East European countries which joined the EU in

2004

15

In 2007 45 of PPE imports into the EU came from DCs against 51 in 2010 This

percentage was significantly higher for workwear and protective gloves and lower for the

other product groups

Imports from DCs will grow faster than total imports in the coming years mainly to the

detriment of other (EU and non-EU) countries

Exporters of PPE are confronted with many aspects like quality standards (CE marking)

product liability sizing packaging and environmental requirements These result in a lot of

technical requirements together with aspects of design fashion comfort ergonomics

market developments etc

For that reason co-operation in a variety of forms between importer and exporter can be

necessary of which the more far-reaching forms of potential co-operation are joint ventures

and co-makership agreements

Some exporters in DCs might be able to benefit from the current economic crisis EU

manufacturers will increasingly look for ways to work together in order to reduce costs

Moreover with product innovations slowing down and longer product cycles DCs might

have an opportunity to catch up on todayrsquos state-of-the-art technology and compete with

sophisticated products for competitive prices

- Strong competition on the PPE market in the EU makes it difficult for small producers in DCs

to gain entry to the market by offering lsquomore of the samersquo which implies very strong price

competition

16

Chapter 2

Introduction to company

KarQuest Safety Wears Inc

History

Karquest has got a humble beginning it started by Kausar Hashmi having experience with many

multinationalrsquos and first generation entrepreneur

Karquest was founded in 2002

Started with gloves and industrial Safety Footwear

1 In 2004 Karquest Safety wear Incorporated at Kanpur

2 Started manufacturing safety shoes and gloves

3 In 2007 increase the product range to safety wears and workwears

4 In 2010 diversified into the field of fire protection clothing and fire proximity and fire

entry suits

5 In the same year entered in the Middle East Marketrsquos

6 In 2011 tied with Malaysia based Harvik to market their brand in India

7 In 2011 tied with Nice Gloves of South Korea to distribute high quality certified gloves

under brand name Matrix worldwide

8 All the products of Karquest is marketed under brand name Matrix

PROFILE

KarQuest Safetywears Iinc an ISO 14001 manufacturer and exporter of Footwear working

under Quality Management System they have specialized in the production of leather and

leather Safety Footwear the growth of our company has been steadily progressive keeping in

pace with trends and demands of the market and thus KarQuest Safetywears have been able to

create niche for ourselves in the world market with impressive products and service

They manufacture all kind of leather and uppers especially security industrial and military type

and follow strict quality control measures right from the purchase of raw materials through to

17

every production proceeds to the final finished product They have their own Tannery Safety

boots are made through direct injection process on DESMA machine availiable in single and

double density PU They are specialized in Industrial safety Footwears Occupational amp

protectivefootwearFirefighting boots Military Army Boots innovative technology and quality

control programmes have proven to be the perfect ingredient for customer satisfaction hence

enabling KarQuest to be associated and embraced with opportunities of serving esteemed

business corporations and brand names in Europe Middle East and Latin America

Fabric amp Clothing Factory

They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp

WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18

million Pieces of work wear in different qualities All products are made by industry specific

fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement

Product range includes following

1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest

Bib trousers Uniforms Lab coat Aprons etc

2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments

Water Resistance Garments Hi- Visibility Garments

3Casual Wear- All kinds of fashion Garments

4Hotel Clothing

5Hospital Clothing

Presently they are exporting their products in European Countries Middle East South Africa

Russia USA amp Canada markets We also serve domestic markets

Certificates-

(1) ISO 90012000 certified

(2) OEKO-TEX Standard 100 certified

(3) Licensee of SANFOR

(4) SATRA test report UK

KarQuest Products

18

PPE is an important and necessary consideration in the development of a safety programme

Once the safety professional decides that PPE is to be used by workmen it becomes essential to

select the right type of PPE and the management should ensure that the workman not only uses it

but maintains it correctly

Quality of PPE

PPE must meet the following criteria with regard to its quality

(i) Provide absolute and full protection against possible hazard

(ii) It be so designed and manufactured out of such material that it can with stand the

hazard against which it is intended to be used

PPE guidelines have been prepared by the relevant services of the Directorate General -

Enterprise and Industry of the European Commission in collaboration with MemberStates

European industry European standardisation and Notified Bodies and further India BIS

( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to

provide workers ISI and DGMS (Director General of Mine Safety) approved and certified

products to their workers

These guidelines are not only for the use of Member Statesrsquo competent authorities but also by

the main economic operators concerned such as manufacturers their trade associations bodies

in charge of the preparation of standards as well as those entrusted with the conformity

assessment procedures

KarQuest deals in only the four segment of PPE that is

1Safety Foot Wears

2Safety Clothing

3Fire Protection

4Gloves

Safety Shoes can be categorized in the following segments

19

Safety Clothing

20

Leather Range

PUTPU Series

PUPU Series

ESD Series

PUPUR Series

Vulcanized Nitrile Sole

Fire Boot Services

Goodyear Welted Series

Military amp security Boots

Rubber Range

Chainsaw Boots

Fire Fighter Boots

Fire Chainsaw Boots

Minning Boots

Winter Boots

Food Processing

Boots

Special Purpose Boots

Military Boots

Fire Protection-

21

Safety Clothing

Coverall (100 cotton and Cotton

and polyster)

FR Coverall Shirts and Trousers

High Visibility Jackets

Electric ARC Protection

Chemical Hazard Resistant

Anti-Static

Oil and Water Resistance

Winter Protection

Rain Protection

Anti- Flame (100 Aramid or combination of Aramid amp Viscose

amp Antistatic)

Miscellaneous

Gloves Range-

22

Fire Protection

Fire Proximity Suit

Fire Entry Suit

Heat Protective Wear

Structural Firefighting Suit

Welding and Fire Blanket

Fire Helmet

23

Gloves Range

Leather Range Knitted Range Rubber Range Kelvar Range

24

Mission and Vision of KarQuest

Mission

Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using

cutting-edge technologies and following the latest trends The group emerged with an enthusiasm

to offer world-class products to its countrymen and it will carry forward the same attitude along

with the determination to be the global leader

Vision

The Group is committed to achieve the highest performance standards in each area of its

business It envisages itself as the most trusted name all over the world

DESMA MACHINE

25

SWOT Analysis

Strength

Track record of growth in turnover and profits

Superior quality

Vast experience in domestic and export market

Weaknesses

High prices

High lead time

Less Variety in sports shoes

Opportunity

Quicker response to customers need

To increase share in non leather products

Threats

Heavy competition

More aggressive marketing by foreign competitors in sports shoe markets

Entry of giants of PPE in Indian market with varieties of products

26

Chapter 3

Research and Methodology

Title-

To Study Customer Satisfaction for KarQuest Safety Wears Inc

Title justification-

I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo

because in todayrsquos scenario the first thing which a company look is for the safety of their

customer

Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and

objectives the study is like a ship without radar So aims and objectives of this study are

a To understand PPE Industry and marketing strategy of Karquest Safety Wears

b To know whether the product is environmental friendly

c To understand the awareness level of KarQuests Product and brand name

d To ascertain the superiority of KarQuest lsquos product with others

e To know how satisfied customers and consultants are with the product they purchase

f To know what the end users and consultants want from the KaQuest

g To know the perception of customers regarding the quality and other factors

h To know the most influential factors that influence

i To know the demand of these products in the government departments

j To know the lead time taken by KarQuest

k To know the strengths weaknesses opportunities and threats KarQuest

27

Research plan has the following Steps

Data Sources Two types of data were taken into consideration ie Primary data and Secondary

data My major emphasis was on gathering the primary data The secondary data has been used

to make things more clear

i Primary Data Direct collection of data from the source of information including personal

interviewing survey etc

ii Secondary Data Indirect collection of data from sources containing past or recent

information like Annual Publications Books Newspaper and Magazines etc

iii Research Approach

Surveys are best suited for Descriptive Research Surveys are undertaken to learn about

peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these

magnitudes in the general public Therefore I have done this Survey for the Descriptive Research

Process

RESEARCH INSTRUMENT

A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set

of questions was presented to respondents for their answers

SAMPLING PLAN

The sampling plan calls for three decisions

i Sampling unit Who is to be surveyed

The target population must be defined that has to be sampled It is essential to develop a

sampling frame so that everyone in the target population has an equal chance of being sampled

The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and

consultants in DELHI

28

ii Sample Size 25 Safety Managers

25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15

consultants (contractors) were the target population

iii Contact Methods Personal Interviews and Phone Calls

Once the sampling plan has been determined the question is how the subject should be contacted

ie by telephone mail or personal interview Here in this survey I have contacted the

respondents through personal interviews and phone calls as well

Collecting the information

i Collection of Primary Data Primary Data is the data collected from the original source In my

survey and study there was optimum availability of primary data because every aspect was

witnesses carefully at each point Questionnaire and personal interviews were the main

instruments which were used for collecting primary data

ii Collection of Secondary Data Secondary Data is the one which has already been collected by

someone else and some other person is using that information The source of secondary data was

some related books and websites related to the company The competent staff of the company

helped me a lot in providing information about the company

Limitation of study

1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe

2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation

errorrdquo from the actual

3 Most of the targeted audiences were not aware about various brands names

4 Some targeted audiences were not friendly and some dint had adequate

knowledge about the products so offered

29

Chapter 4

Data Analysis

Q1) Have you heard of KarQUEST products

a Yes

b No

Yes 10

No 15

Have you heard of KarQuest

YesNo

Interpratation-

Out of 25 people only 10 know about KarQuest

Q2) While buying PPE products what do you look for

30

a Style

b Quality

c Reliability

d Price

Reliability 07

Quality 08

Style 05

Price 05

Buying

ReliabilityQualityStylePrice

Interpretation-

While buying a PPE product people look for quality and reliability and not much is focus on

price and style

Q3)How did you find the quality of the product of KarQuest

31

a Very good

b Good

c Average

d Bad

Very Good 08

Good 10

Average 05

Bad 02

Quality

Very GoodGoodAverageBad

Interpretation-

From the above graph it shows that the quality of the KarQuest is good

Q4)Are you satisfied with the KarQuest product and its life

32

a Yes

b No

Yes 13

No 12

Are you Satisfied with the Company

YesNo

Interpretation-

The graph shows that the customer are really satisfied with the company

Q5)Is the product environment friendly

33

a Yes

b No

Yes 20

No 05

Is Product Environment friendly

YesNo

Interpretation-

This shows that the product is environment friendly

34

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

Chapter- I

Introduction to Industry

PPE Industry in India

Indian personal protective equipment (PPE) market The product segments analysed in this study

include Above-the-neck PPE Protective clothing Respiratory protective equipment Protective

gloves Protective footwear

Research Overview

This Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective

Equipment Market provides an in-depth analysis of the personal protective equipment (PPE)

market in India The study provides key market metrics such as market sizing competitive

structure factors influencing the market and critical

success factors for defined PPE segments across various end-user segments In this research

Frost amp Sullivans expert analysts thoroughly examine the following market segments above-

the-neck PPE protective clothing respiratory protective equipment protective gloves and

protective footwear

This comprehensive objective information allows your company to mitigate risk identify new

opportunities and drive effective strategies for growth

Market Overview

Increasing Awareness among End Users across Various Industries Propels Market for PPE in

India

With India rebounding quickly from the economic downturn recovery in the manufacturing

sector has been smooth in 2009-10 This has made India a hotspot for manufacturing as

increasing number of MNCs have setup manufacturing units in the country In response

industries across various sectors are adopting several qualitative steps including protective

measures for employees to encourage the entry of MNCs ldquoIncreasing awareness among end

7

users about improving the safety standards of their employees opens up opportunities for

manufacturers of certified personal protective equipmentrdquo notes the analyst of this research

service

However low-cost uncertified and sub-standard products that decrease the safety levels of

personnel and erode the market shares of certified PPE manufacturers currently dominate the

market The high price sensitivity among end users discourages market growth in terms of

revenues Further no incentives are available for those who adopt high quality product offerings

Some end users even tend to re-use disposable PPE especially protective clothing and gloves

ldquoThe Indian PPE marketsrsquo foremost challenge is to create more awareness among end users

about the correct PPE products ndash especially protective gloves ndash to be used in various industriesrdquo

says the analystldquoLack of enforcement of governmentrsquos occupational and safety regulations only

reduce the potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility

to encourage industries to invest in certified quality products despite the productsrsquo high price

Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the

path to growth To begin with manufacturers must take steps to introduce a diverse range of

products to cater to various price segments A well-planned distribution network will further

ensure that the products reach the right end users ldquoHaving introduced training initiatives

invested in branding and the setting up a consortiumorganization to initiate stringent

enforcement of safety standards the PPE market in India is poised for steady growthrdquo concludes

the analyst

What Is PPE

PPE is defined in the Regulations as lsquoall equipment (including clothing affording protection

against the weather) which is intended to be worn or held by a person at work and which protects

him against one or more risks to his health or safetyrsquo eg safety helmets gloves eye protection

high-visibility clothing safety footwear and safety harnesses

8

Further PPE can be defined as follows

PPE means any device or appliance designed to be worn or held by an individual for protection

against one or more health and safety hazards

PPE also includes

1048713 A unit constituted by several devices or appliances which have been integrally combined by

the manufacturer for the protection of an individual against one or more potentially simultaneous

risks

1048713 A protective device or appliance combined separately or inseparately with personal non-

protective equipment worn or held by an individual for the execution of a specific activity

1048713 Interchangeable components which are essential to its satisfactory functioning and used

exclusively for such equipment

What do the Regulations require

The main requirement of the PPE at Work Regulations 1992 is that personal protective

equipment is to be supplied and used at work wherever there are risks to health and safety that

cannot be adequately controlled in other ways

The Regulations also require that PPE

is properly assessed before use to ensure it is suitable

is maintained and stored properly

is provided with instructions on how to use it safely and is used correctly by employees

The hazards and types of PPE

Eyes

Hazards Chemical or metal splash dust projectiles gas and vapour radiation

Options Safety spectacles goggles faceshields visors

Head

Hazards Impact from falling or flying objects risk of head bumping hair

entanglement

Options A range of helmets and bump caps

9

Breathing

Hazards Dust vapour gas oxygen-deficient atmospheres

Options Disposable filtering facepiece or respirator half- or full-face respirators air-fed

helmets breathing apparatus

Protecting the body

Hazards Temperature extremes adverse weather chemical or metal splash spray from

pressure leaks or spray guns impact or penetration contaminated dust excessive wear or

entanglement of own clothing

Options Conventional or disposable overalls boiler suits specialist protective clothing eg

chain-mail aprons high-visibility clothing

Hands and arms

Hazards Abrasion temperature extremes cuts and punctures impact chemicals electric

shock skin infection disease or contamination

Options Gloves gauntlets mitts wristcuffs armlets

Feet and legs

Hazards Wet electrostatic build-up slipping cuts and punctures falling objects metal and

chemical splash abrasion

Options Safety boots and shoes with protective toe caps and penetration-resistant mid-sole

gaiters leggings spats

10

Indian Market Scenario

The personal protective equipment (PPE) market is highly fragmented serving the needs of different

industries to provide safer working environment to the worker The present regulatory environment is

helping the industry to grow with focus on workersrsquo health and safety issues and making it mandatory

for every industry to provide necessary protective equipments to the workers The United States is

leading the market in terms of importing PPE from other parts of the world on the contrary China is

the largest exporter of PPE with further prospects to grow

The demand for PPE is coming from diverse segments in which medicalhealthcare segment plays a

major role apart from that food industry is also one of the major contributor Also in manufacturing

industry demand is growing due to new safety regulations The women PPE market shows potential

to grow as demand is higher than supply Increasing gloves demand supports the PPE industry and is

a major contributor in industry revenue generation

Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective Equipment

Market provides an in-depth analysis of the personal protective equipment (PPE) market in India

The Indian personal protective equipment (PPE) market during the period 2006 and 2016 The

product segments analysed in this study include Above-the-neck PPE Protective clothing

Respiratory protective equipment Protective Gloves Protective Footwear The base year for the

study is 2009 and the forecast period is from 2010 to 2016 The study provides key market

metrics such as market sizing competitive structure factors influencing the market and critical

success factors for the defined PPE segments across various end-user egments However low-

cost uncertified and sub-standard products that decrease the safety levels of personnel and erode

the market shares of certified PPE manufacturers currently dominate the market The high price

sensitivity among end users discourages market growth in terms of revenues Further no

incentives are available for those who adopt high quality product offerings Some end users even

tend to re-use disposable PPE especially protective clothing and gloves ldquoThe Indian PPE

marketsrsquo foremost challenge is to create more awareness among end users about the correct PPE

products ndash especially protective gloves ndash to be used in various industriesrdquo says the analyst

ldquoLack of enforcement of governmentrsquos occupational and safety regulations only reduce the

11

potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility to

encourage industries to invest in certified quality products despite the productsrsquo high price

Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the

path to growth To begin with manufacturers must take steps to introduce a diverse range of

products to cater to various price segments A well-planned distribution network will further

ensure that the products reach the right end users ldquoHaving introduced training initiatives

invested in branding and the setting up a consortiumorganization to initiate stringent

enforcement of safety standards the PPE market in India is poised for steady growth

The Indian PPE markets foremost challenge is to create more awareness among end users about

the correct PPE products to be used in various industries says the analyst Lack of enforcement

of governments occupational and safety regulations only reduce the potential of the total PPE

market Hence PPE manufacturers face the responsibility to encourage industries to invest in

certified quality products despite the products high price

There is concern in the government mdash it has set up a taskforce to formulate a national policy on

occupational safety and health mdash but industry experts believe that preparedness for safety has to

come from the top and every CEO has to wear the hat of a chief safety officer While awareness

among manufacturing clusters is growing overall safety preparedness is low mdash especially on the

shop floor and it is not in the radar of managements in India Experts say safety is more or less

followed in the same way as corporate governance Its in the books But not in daily practice

says the CEO of a multinational firm

Roger Moore president of DuPont safety resources in the Asia-Pacific region It is a wakeup call for

India Safety regulations are pretty good but it is not put into practice in the workplace As Indian firms

are going global they see direct economic benefits if safety norms are followed

Safety is a big business globally mdash and its now coming to India Chemicals giant DuPont mdash

who has registered substantial success in reducing injuries in their plants to zero levels mdash

recently entered the safety business in India

Big casualties usually happen in sectors such as aviation transportation retail outlets and

railways Research has shown that 96 per cent of the accidents are caused by human error with

remaining caused by accidents

12

International market Report

CBI Market Survey- The Personal Protective Equipment In The EU KET S

This market survey profiles the EU market for personal protective equipment (PPE)

Product groups

The survey discusses the following product groups

Work wear (Traditional work wear and protective clothing excluding uniforms)

Protective gloves (excluding plastic gloves)

Safety footwear (limited to products incorporating a protective metal toe cap)

Safety headgear (helmets)

Protective glasses

Breathing appliances (air purification)

Fall protection

Life jackets

Market size

The market for PPE covering the product groups under review in this survey EU is estimated

to have been euro 103 billion in 2010 The market grew 21 annually in terms of value in the

period 2005-2010 Germany remained the most important market for PPE in the EU despite the

gradually increasing expenditure with its market share of 205 followed by the UK France

Italy Spain and The Netherlands

About 43 of the PPE market in the EU concerned workwear (traditional workwear and

protective clothing) in the period under review The market for traditional workwear decreased

in favour of more specialist protective (CE-marked) clothing Caused by intensive price

competition the market for other major product groups like protective footwear and protective

gloves increased more in volume than in value Expenditure on other PPE products increased in

terms of value

Employers in the ten EU countries which entered the EU in 2004 as well as Romania and

Bulgaria which joined the EU in 2007 are obliged by law to provide PPE where it is needed

13

For that reason an average annual growth rate of 53 was reached by these countries thereby

outpacing the European average Regarding most of the other EU countries it can be said that

the PPE market was tough in 2005-2010 because of continuous staff reductions and general

cost-saving measures by companies and other organizations

Production

Total EU production of PPE in 2010 according to Eurostatrsquos Prodcom amounted to euro 26

billion which was 8 lower than in 2005 Italy is the leading producer of workwear in the EU

followed by Spain Poland and Romania Italy has also been the leading producer of safety

footwear (followed by Germany France Finland and Spain) and safety headgear (followed by

the UK Germany France and Spain) for many years while France was the leading producer of

protective gloves (followed by the UK Spain Poland and Germany)

Increasing levels of price sensitivity among end-users is forcing market participants to re-

evaluate their production options In order to improve their cost competitiveness several EU

manufacturers re-located their production facilities from high-cost economies to low-cost

regions such as the Far East Finding new sales areas and (vertical) integration are major

strategies for PPE companies in the EU

Imports

The EU member states imported 686 thousand tons of PPE at a value of euro 62 billion in 2007

of which 51 came from DCs During the period 2005-2010 total EU imports increased

annually 77 in terms of value and 72 in terms of volume The average import price in

2007 was only 17 higher in 2007 than in 2003 Germany remained the leading importer in 2

Italy (10) Belgium (7) and Spain (7) The Netherlands (6) ranked seventh followed

by Sweden Denmark and Austria

The role of DCs increased strongly in the period 2005-2010 the import share of DCs having

accounted for 45 in 2005 49 in 2007 and 51 in 2010 Imports from DCs rose by 47 in

the period 2005-2010 intra-EU trade by 18 while imports from countries outside the EU

(excluding DCs) decreased from 76 to 67 during the same period The import share of DCs

14

varied strongly per product group from 2 for breathing appliances to 67 for protective

gloves Total imports of all product groups increased in absolute terms of which safety

headgear footwear and life jackets grew more strongly than average

China remained by far the leading supplier of PPE to the EU before Malaysia Tunisia Thailand

and India Total imports from China increased strongly 30 in the whole period 2007-2010

(against 41 during 2005-2007) In 2007 19 of total EU imports came from China in 2010

21 The growth of imports from China increased almost 21 annually during the period 2005-

2010

Exports

The EU exported 205 thousand tons of PPE with a value of euro 40 billion in 2010 representing

an annual growth of 45 in the period 2005-2010

Italy remained the leading EU exporter mainly caused by its exports of protective footwear

and safety headgear Export activities by the EU countries vary strongly per product group

Trade channels for market entry

Indirect buying from distributors or wholesalers and direct buying from manufacturers are the

most important distribution channels for PPE in the EU followed by rental or lease It is

believed that catalogue business including e-commerce (by manufacturer as well as by

wholesaler) will become the major growth areas throughout most of the European PPE

markets The market share of distributorswholesalers and tender are predicted to increase

meanwhile direct sales from manufacturers rentalleasing retail and other channels are

expected to stay flat

Opportunities and threats

Germany is still the greatest market for PPE followed by the UK and France Per capita

expenditure is high in the UK Germany France and the Scandinavian countries The

highest growth rates were reached in East European countries which joined the EU in

2004

15

In 2007 45 of PPE imports into the EU came from DCs against 51 in 2010 This

percentage was significantly higher for workwear and protective gloves and lower for the

other product groups

Imports from DCs will grow faster than total imports in the coming years mainly to the

detriment of other (EU and non-EU) countries

Exporters of PPE are confronted with many aspects like quality standards (CE marking)

product liability sizing packaging and environmental requirements These result in a lot of

technical requirements together with aspects of design fashion comfort ergonomics

market developments etc

For that reason co-operation in a variety of forms between importer and exporter can be

necessary of which the more far-reaching forms of potential co-operation are joint ventures

and co-makership agreements

Some exporters in DCs might be able to benefit from the current economic crisis EU

manufacturers will increasingly look for ways to work together in order to reduce costs

Moreover with product innovations slowing down and longer product cycles DCs might

have an opportunity to catch up on todayrsquos state-of-the-art technology and compete with

sophisticated products for competitive prices

- Strong competition on the PPE market in the EU makes it difficult for small producers in DCs

to gain entry to the market by offering lsquomore of the samersquo which implies very strong price

competition

16

Chapter 2

Introduction to company

KarQuest Safety Wears Inc

History

Karquest has got a humble beginning it started by Kausar Hashmi having experience with many

multinationalrsquos and first generation entrepreneur

Karquest was founded in 2002

Started with gloves and industrial Safety Footwear

1 In 2004 Karquest Safety wear Incorporated at Kanpur

2 Started manufacturing safety shoes and gloves

3 In 2007 increase the product range to safety wears and workwears

4 In 2010 diversified into the field of fire protection clothing and fire proximity and fire

entry suits

5 In the same year entered in the Middle East Marketrsquos

6 In 2011 tied with Malaysia based Harvik to market their brand in India

7 In 2011 tied with Nice Gloves of South Korea to distribute high quality certified gloves

under brand name Matrix worldwide

8 All the products of Karquest is marketed under brand name Matrix

PROFILE

KarQuest Safetywears Iinc an ISO 14001 manufacturer and exporter of Footwear working

under Quality Management System they have specialized in the production of leather and

leather Safety Footwear the growth of our company has been steadily progressive keeping in

pace with trends and demands of the market and thus KarQuest Safetywears have been able to

create niche for ourselves in the world market with impressive products and service

They manufacture all kind of leather and uppers especially security industrial and military type

and follow strict quality control measures right from the purchase of raw materials through to

17

every production proceeds to the final finished product They have their own Tannery Safety

boots are made through direct injection process on DESMA machine availiable in single and

double density PU They are specialized in Industrial safety Footwears Occupational amp

protectivefootwearFirefighting boots Military Army Boots innovative technology and quality

control programmes have proven to be the perfect ingredient for customer satisfaction hence

enabling KarQuest to be associated and embraced with opportunities of serving esteemed

business corporations and brand names in Europe Middle East and Latin America

Fabric amp Clothing Factory

They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp

WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18

million Pieces of work wear in different qualities All products are made by industry specific

fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement

Product range includes following

1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest

Bib trousers Uniforms Lab coat Aprons etc

2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments

Water Resistance Garments Hi- Visibility Garments

3Casual Wear- All kinds of fashion Garments

4Hotel Clothing

5Hospital Clothing

Presently they are exporting their products in European Countries Middle East South Africa

Russia USA amp Canada markets We also serve domestic markets

Certificates-

(1) ISO 90012000 certified

(2) OEKO-TEX Standard 100 certified

(3) Licensee of SANFOR

(4) SATRA test report UK

KarQuest Products

18

PPE is an important and necessary consideration in the development of a safety programme

Once the safety professional decides that PPE is to be used by workmen it becomes essential to

select the right type of PPE and the management should ensure that the workman not only uses it

but maintains it correctly

Quality of PPE

PPE must meet the following criteria with regard to its quality

(i) Provide absolute and full protection against possible hazard

(ii) It be so designed and manufactured out of such material that it can with stand the

hazard against which it is intended to be used

PPE guidelines have been prepared by the relevant services of the Directorate General -

Enterprise and Industry of the European Commission in collaboration with MemberStates

European industry European standardisation and Notified Bodies and further India BIS

( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to

provide workers ISI and DGMS (Director General of Mine Safety) approved and certified

products to their workers

These guidelines are not only for the use of Member Statesrsquo competent authorities but also by

the main economic operators concerned such as manufacturers their trade associations bodies

in charge of the preparation of standards as well as those entrusted with the conformity

assessment procedures

KarQuest deals in only the four segment of PPE that is

1Safety Foot Wears

2Safety Clothing

3Fire Protection

4Gloves

Safety Shoes can be categorized in the following segments

19

Safety Clothing

20

Leather Range

PUTPU Series

PUPU Series

ESD Series

PUPUR Series

Vulcanized Nitrile Sole

Fire Boot Services

Goodyear Welted Series

Military amp security Boots

Rubber Range

Chainsaw Boots

Fire Fighter Boots

Fire Chainsaw Boots

Minning Boots

Winter Boots

Food Processing

Boots

Special Purpose Boots

Military Boots

Fire Protection-

21

Safety Clothing

Coverall (100 cotton and Cotton

and polyster)

FR Coverall Shirts and Trousers

High Visibility Jackets

Electric ARC Protection

Chemical Hazard Resistant

Anti-Static

Oil and Water Resistance

Winter Protection

Rain Protection

Anti- Flame (100 Aramid or combination of Aramid amp Viscose

amp Antistatic)

Miscellaneous

Gloves Range-

22

Fire Protection

Fire Proximity Suit

Fire Entry Suit

Heat Protective Wear

Structural Firefighting Suit

Welding and Fire Blanket

Fire Helmet

23

Gloves Range

Leather Range Knitted Range Rubber Range Kelvar Range

24

Mission and Vision of KarQuest

Mission

Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using

cutting-edge technologies and following the latest trends The group emerged with an enthusiasm

to offer world-class products to its countrymen and it will carry forward the same attitude along

with the determination to be the global leader

Vision

The Group is committed to achieve the highest performance standards in each area of its

business It envisages itself as the most trusted name all over the world

DESMA MACHINE

25

SWOT Analysis

Strength

Track record of growth in turnover and profits

Superior quality

Vast experience in domestic and export market

Weaknesses

High prices

High lead time

Less Variety in sports shoes

Opportunity

Quicker response to customers need

To increase share in non leather products

Threats

Heavy competition

More aggressive marketing by foreign competitors in sports shoe markets

Entry of giants of PPE in Indian market with varieties of products

26

Chapter 3

Research and Methodology

Title-

To Study Customer Satisfaction for KarQuest Safety Wears Inc

Title justification-

I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo

because in todayrsquos scenario the first thing which a company look is for the safety of their

customer

Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and

objectives the study is like a ship without radar So aims and objectives of this study are

a To understand PPE Industry and marketing strategy of Karquest Safety Wears

b To know whether the product is environmental friendly

c To understand the awareness level of KarQuests Product and brand name

d To ascertain the superiority of KarQuest lsquos product with others

e To know how satisfied customers and consultants are with the product they purchase

f To know what the end users and consultants want from the KaQuest

g To know the perception of customers regarding the quality and other factors

h To know the most influential factors that influence

i To know the demand of these products in the government departments

j To know the lead time taken by KarQuest

k To know the strengths weaknesses opportunities and threats KarQuest

27

Research plan has the following Steps

Data Sources Two types of data were taken into consideration ie Primary data and Secondary

data My major emphasis was on gathering the primary data The secondary data has been used

to make things more clear

i Primary Data Direct collection of data from the source of information including personal

interviewing survey etc

ii Secondary Data Indirect collection of data from sources containing past or recent

information like Annual Publications Books Newspaper and Magazines etc

iii Research Approach

Surveys are best suited for Descriptive Research Surveys are undertaken to learn about

peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these

magnitudes in the general public Therefore I have done this Survey for the Descriptive Research

Process

RESEARCH INSTRUMENT

A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set

of questions was presented to respondents for their answers

SAMPLING PLAN

The sampling plan calls for three decisions

i Sampling unit Who is to be surveyed

The target population must be defined that has to be sampled It is essential to develop a

sampling frame so that everyone in the target population has an equal chance of being sampled

The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and

consultants in DELHI

28

ii Sample Size 25 Safety Managers

25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15

consultants (contractors) were the target population

iii Contact Methods Personal Interviews and Phone Calls

Once the sampling plan has been determined the question is how the subject should be contacted

ie by telephone mail or personal interview Here in this survey I have contacted the

respondents through personal interviews and phone calls as well

Collecting the information

i Collection of Primary Data Primary Data is the data collected from the original source In my

survey and study there was optimum availability of primary data because every aspect was

witnesses carefully at each point Questionnaire and personal interviews were the main

instruments which were used for collecting primary data

ii Collection of Secondary Data Secondary Data is the one which has already been collected by

someone else and some other person is using that information The source of secondary data was

some related books and websites related to the company The competent staff of the company

helped me a lot in providing information about the company

Limitation of study

1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe

2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation

errorrdquo from the actual

3 Most of the targeted audiences were not aware about various brands names

4 Some targeted audiences were not friendly and some dint had adequate

knowledge about the products so offered

29

Chapter 4

Data Analysis

Q1) Have you heard of KarQUEST products

a Yes

b No

Yes 10

No 15

Have you heard of KarQuest

YesNo

Interpratation-

Out of 25 people only 10 know about KarQuest

Q2) While buying PPE products what do you look for

30

a Style

b Quality

c Reliability

d Price

Reliability 07

Quality 08

Style 05

Price 05

Buying

ReliabilityQualityStylePrice

Interpretation-

While buying a PPE product people look for quality and reliability and not much is focus on

price and style

Q3)How did you find the quality of the product of KarQuest

31

a Very good

b Good

c Average

d Bad

Very Good 08

Good 10

Average 05

Bad 02

Quality

Very GoodGoodAverageBad

Interpretation-

From the above graph it shows that the quality of the KarQuest is good

Q4)Are you satisfied with the KarQuest product and its life

32

a Yes

b No

Yes 13

No 12

Are you Satisfied with the Company

YesNo

Interpretation-

The graph shows that the customer are really satisfied with the company

Q5)Is the product environment friendly

33

a Yes

b No

Yes 20

No 05

Is Product Environment friendly

YesNo

Interpretation-

This shows that the product is environment friendly

34

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

users about improving the safety standards of their employees opens up opportunities for

manufacturers of certified personal protective equipmentrdquo notes the analyst of this research

service

However low-cost uncertified and sub-standard products that decrease the safety levels of

personnel and erode the market shares of certified PPE manufacturers currently dominate the

market The high price sensitivity among end users discourages market growth in terms of

revenues Further no incentives are available for those who adopt high quality product offerings

Some end users even tend to re-use disposable PPE especially protective clothing and gloves

ldquoThe Indian PPE marketsrsquo foremost challenge is to create more awareness among end users

about the correct PPE products ndash especially protective gloves ndash to be used in various industriesrdquo

says the analystldquoLack of enforcement of governmentrsquos occupational and safety regulations only

reduce the potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility

to encourage industries to invest in certified quality products despite the productsrsquo high price

Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the

path to growth To begin with manufacturers must take steps to introduce a diverse range of

products to cater to various price segments A well-planned distribution network will further

ensure that the products reach the right end users ldquoHaving introduced training initiatives

invested in branding and the setting up a consortiumorganization to initiate stringent

enforcement of safety standards the PPE market in India is poised for steady growthrdquo concludes

the analyst

What Is PPE

PPE is defined in the Regulations as lsquoall equipment (including clothing affording protection

against the weather) which is intended to be worn or held by a person at work and which protects

him against one or more risks to his health or safetyrsquo eg safety helmets gloves eye protection

high-visibility clothing safety footwear and safety harnesses

8

Further PPE can be defined as follows

PPE means any device or appliance designed to be worn or held by an individual for protection

against one or more health and safety hazards

PPE also includes

1048713 A unit constituted by several devices or appliances which have been integrally combined by

the manufacturer for the protection of an individual against one or more potentially simultaneous

risks

1048713 A protective device or appliance combined separately or inseparately with personal non-

protective equipment worn or held by an individual for the execution of a specific activity

1048713 Interchangeable components which are essential to its satisfactory functioning and used

exclusively for such equipment

What do the Regulations require

The main requirement of the PPE at Work Regulations 1992 is that personal protective

equipment is to be supplied and used at work wherever there are risks to health and safety that

cannot be adequately controlled in other ways

The Regulations also require that PPE

is properly assessed before use to ensure it is suitable

is maintained and stored properly

is provided with instructions on how to use it safely and is used correctly by employees

The hazards and types of PPE

Eyes

Hazards Chemical or metal splash dust projectiles gas and vapour radiation

Options Safety spectacles goggles faceshields visors

Head

Hazards Impact from falling or flying objects risk of head bumping hair

entanglement

Options A range of helmets and bump caps

9

Breathing

Hazards Dust vapour gas oxygen-deficient atmospheres

Options Disposable filtering facepiece or respirator half- or full-face respirators air-fed

helmets breathing apparatus

Protecting the body

Hazards Temperature extremes adverse weather chemical or metal splash spray from

pressure leaks or spray guns impact or penetration contaminated dust excessive wear or

entanglement of own clothing

Options Conventional or disposable overalls boiler suits specialist protective clothing eg

chain-mail aprons high-visibility clothing

Hands and arms

Hazards Abrasion temperature extremes cuts and punctures impact chemicals electric

shock skin infection disease or contamination

Options Gloves gauntlets mitts wristcuffs armlets

Feet and legs

Hazards Wet electrostatic build-up slipping cuts and punctures falling objects metal and

chemical splash abrasion

Options Safety boots and shoes with protective toe caps and penetration-resistant mid-sole

gaiters leggings spats

10

Indian Market Scenario

The personal protective equipment (PPE) market is highly fragmented serving the needs of different

industries to provide safer working environment to the worker The present regulatory environment is

helping the industry to grow with focus on workersrsquo health and safety issues and making it mandatory

for every industry to provide necessary protective equipments to the workers The United States is

leading the market in terms of importing PPE from other parts of the world on the contrary China is

the largest exporter of PPE with further prospects to grow

The demand for PPE is coming from diverse segments in which medicalhealthcare segment plays a

major role apart from that food industry is also one of the major contributor Also in manufacturing

industry demand is growing due to new safety regulations The women PPE market shows potential

to grow as demand is higher than supply Increasing gloves demand supports the PPE industry and is

a major contributor in industry revenue generation

Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective Equipment

Market provides an in-depth analysis of the personal protective equipment (PPE) market in India

The Indian personal protective equipment (PPE) market during the period 2006 and 2016 The

product segments analysed in this study include Above-the-neck PPE Protective clothing

Respiratory protective equipment Protective Gloves Protective Footwear The base year for the

study is 2009 and the forecast period is from 2010 to 2016 The study provides key market

metrics such as market sizing competitive structure factors influencing the market and critical

success factors for the defined PPE segments across various end-user egments However low-

cost uncertified and sub-standard products that decrease the safety levels of personnel and erode

the market shares of certified PPE manufacturers currently dominate the market The high price

sensitivity among end users discourages market growth in terms of revenues Further no

incentives are available for those who adopt high quality product offerings Some end users even

tend to re-use disposable PPE especially protective clothing and gloves ldquoThe Indian PPE

marketsrsquo foremost challenge is to create more awareness among end users about the correct PPE

products ndash especially protective gloves ndash to be used in various industriesrdquo says the analyst

ldquoLack of enforcement of governmentrsquos occupational and safety regulations only reduce the

11

potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility to

encourage industries to invest in certified quality products despite the productsrsquo high price

Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the

path to growth To begin with manufacturers must take steps to introduce a diverse range of

products to cater to various price segments A well-planned distribution network will further

ensure that the products reach the right end users ldquoHaving introduced training initiatives

invested in branding and the setting up a consortiumorganization to initiate stringent

enforcement of safety standards the PPE market in India is poised for steady growth

The Indian PPE markets foremost challenge is to create more awareness among end users about

the correct PPE products to be used in various industries says the analyst Lack of enforcement

of governments occupational and safety regulations only reduce the potential of the total PPE

market Hence PPE manufacturers face the responsibility to encourage industries to invest in

certified quality products despite the products high price

There is concern in the government mdash it has set up a taskforce to formulate a national policy on

occupational safety and health mdash but industry experts believe that preparedness for safety has to

come from the top and every CEO has to wear the hat of a chief safety officer While awareness

among manufacturing clusters is growing overall safety preparedness is low mdash especially on the

shop floor and it is not in the radar of managements in India Experts say safety is more or less

followed in the same way as corporate governance Its in the books But not in daily practice

says the CEO of a multinational firm

Roger Moore president of DuPont safety resources in the Asia-Pacific region It is a wakeup call for

India Safety regulations are pretty good but it is not put into practice in the workplace As Indian firms

are going global they see direct economic benefits if safety norms are followed

Safety is a big business globally mdash and its now coming to India Chemicals giant DuPont mdash

who has registered substantial success in reducing injuries in their plants to zero levels mdash

recently entered the safety business in India

Big casualties usually happen in sectors such as aviation transportation retail outlets and

railways Research has shown that 96 per cent of the accidents are caused by human error with

remaining caused by accidents

12

International market Report

CBI Market Survey- The Personal Protective Equipment In The EU KET S

This market survey profiles the EU market for personal protective equipment (PPE)

Product groups

The survey discusses the following product groups

Work wear (Traditional work wear and protective clothing excluding uniforms)

Protective gloves (excluding plastic gloves)

Safety footwear (limited to products incorporating a protective metal toe cap)

Safety headgear (helmets)

Protective glasses

Breathing appliances (air purification)

Fall protection

Life jackets

Market size

The market for PPE covering the product groups under review in this survey EU is estimated

to have been euro 103 billion in 2010 The market grew 21 annually in terms of value in the

period 2005-2010 Germany remained the most important market for PPE in the EU despite the

gradually increasing expenditure with its market share of 205 followed by the UK France

Italy Spain and The Netherlands

About 43 of the PPE market in the EU concerned workwear (traditional workwear and

protective clothing) in the period under review The market for traditional workwear decreased

in favour of more specialist protective (CE-marked) clothing Caused by intensive price

competition the market for other major product groups like protective footwear and protective

gloves increased more in volume than in value Expenditure on other PPE products increased in

terms of value

Employers in the ten EU countries which entered the EU in 2004 as well as Romania and

Bulgaria which joined the EU in 2007 are obliged by law to provide PPE where it is needed

13

For that reason an average annual growth rate of 53 was reached by these countries thereby

outpacing the European average Regarding most of the other EU countries it can be said that

the PPE market was tough in 2005-2010 because of continuous staff reductions and general

cost-saving measures by companies and other organizations

Production

Total EU production of PPE in 2010 according to Eurostatrsquos Prodcom amounted to euro 26

billion which was 8 lower than in 2005 Italy is the leading producer of workwear in the EU

followed by Spain Poland and Romania Italy has also been the leading producer of safety

footwear (followed by Germany France Finland and Spain) and safety headgear (followed by

the UK Germany France and Spain) for many years while France was the leading producer of

protective gloves (followed by the UK Spain Poland and Germany)

Increasing levels of price sensitivity among end-users is forcing market participants to re-

evaluate their production options In order to improve their cost competitiveness several EU

manufacturers re-located their production facilities from high-cost economies to low-cost

regions such as the Far East Finding new sales areas and (vertical) integration are major

strategies for PPE companies in the EU

Imports

The EU member states imported 686 thousand tons of PPE at a value of euro 62 billion in 2007

of which 51 came from DCs During the period 2005-2010 total EU imports increased

annually 77 in terms of value and 72 in terms of volume The average import price in

2007 was only 17 higher in 2007 than in 2003 Germany remained the leading importer in 2

Italy (10) Belgium (7) and Spain (7) The Netherlands (6) ranked seventh followed

by Sweden Denmark and Austria

The role of DCs increased strongly in the period 2005-2010 the import share of DCs having

accounted for 45 in 2005 49 in 2007 and 51 in 2010 Imports from DCs rose by 47 in

the period 2005-2010 intra-EU trade by 18 while imports from countries outside the EU

(excluding DCs) decreased from 76 to 67 during the same period The import share of DCs

14

varied strongly per product group from 2 for breathing appliances to 67 for protective

gloves Total imports of all product groups increased in absolute terms of which safety

headgear footwear and life jackets grew more strongly than average

China remained by far the leading supplier of PPE to the EU before Malaysia Tunisia Thailand

and India Total imports from China increased strongly 30 in the whole period 2007-2010

(against 41 during 2005-2007) In 2007 19 of total EU imports came from China in 2010

21 The growth of imports from China increased almost 21 annually during the period 2005-

2010

Exports

The EU exported 205 thousand tons of PPE with a value of euro 40 billion in 2010 representing

an annual growth of 45 in the period 2005-2010

Italy remained the leading EU exporter mainly caused by its exports of protective footwear

and safety headgear Export activities by the EU countries vary strongly per product group

Trade channels for market entry

Indirect buying from distributors or wholesalers and direct buying from manufacturers are the

most important distribution channels for PPE in the EU followed by rental or lease It is

believed that catalogue business including e-commerce (by manufacturer as well as by

wholesaler) will become the major growth areas throughout most of the European PPE

markets The market share of distributorswholesalers and tender are predicted to increase

meanwhile direct sales from manufacturers rentalleasing retail and other channels are

expected to stay flat

Opportunities and threats

Germany is still the greatest market for PPE followed by the UK and France Per capita

expenditure is high in the UK Germany France and the Scandinavian countries The

highest growth rates were reached in East European countries which joined the EU in

2004

15

In 2007 45 of PPE imports into the EU came from DCs against 51 in 2010 This

percentage was significantly higher for workwear and protective gloves and lower for the

other product groups

Imports from DCs will grow faster than total imports in the coming years mainly to the

detriment of other (EU and non-EU) countries

Exporters of PPE are confronted with many aspects like quality standards (CE marking)

product liability sizing packaging and environmental requirements These result in a lot of

technical requirements together with aspects of design fashion comfort ergonomics

market developments etc

For that reason co-operation in a variety of forms between importer and exporter can be

necessary of which the more far-reaching forms of potential co-operation are joint ventures

and co-makership agreements

Some exporters in DCs might be able to benefit from the current economic crisis EU

manufacturers will increasingly look for ways to work together in order to reduce costs

Moreover with product innovations slowing down and longer product cycles DCs might

have an opportunity to catch up on todayrsquos state-of-the-art technology and compete with

sophisticated products for competitive prices

- Strong competition on the PPE market in the EU makes it difficult for small producers in DCs

to gain entry to the market by offering lsquomore of the samersquo which implies very strong price

competition

16

Chapter 2

Introduction to company

KarQuest Safety Wears Inc

History

Karquest has got a humble beginning it started by Kausar Hashmi having experience with many

multinationalrsquos and first generation entrepreneur

Karquest was founded in 2002

Started with gloves and industrial Safety Footwear

1 In 2004 Karquest Safety wear Incorporated at Kanpur

2 Started manufacturing safety shoes and gloves

3 In 2007 increase the product range to safety wears and workwears

4 In 2010 diversified into the field of fire protection clothing and fire proximity and fire

entry suits

5 In the same year entered in the Middle East Marketrsquos

6 In 2011 tied with Malaysia based Harvik to market their brand in India

7 In 2011 tied with Nice Gloves of South Korea to distribute high quality certified gloves

under brand name Matrix worldwide

8 All the products of Karquest is marketed under brand name Matrix

PROFILE

KarQuest Safetywears Iinc an ISO 14001 manufacturer and exporter of Footwear working

under Quality Management System they have specialized in the production of leather and

leather Safety Footwear the growth of our company has been steadily progressive keeping in

pace with trends and demands of the market and thus KarQuest Safetywears have been able to

create niche for ourselves in the world market with impressive products and service

They manufacture all kind of leather and uppers especially security industrial and military type

and follow strict quality control measures right from the purchase of raw materials through to

17

every production proceeds to the final finished product They have their own Tannery Safety

boots are made through direct injection process on DESMA machine availiable in single and

double density PU They are specialized in Industrial safety Footwears Occupational amp

protectivefootwearFirefighting boots Military Army Boots innovative technology and quality

control programmes have proven to be the perfect ingredient for customer satisfaction hence

enabling KarQuest to be associated and embraced with opportunities of serving esteemed

business corporations and brand names in Europe Middle East and Latin America

Fabric amp Clothing Factory

They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp

WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18

million Pieces of work wear in different qualities All products are made by industry specific

fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement

Product range includes following

1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest

Bib trousers Uniforms Lab coat Aprons etc

2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments

Water Resistance Garments Hi- Visibility Garments

3Casual Wear- All kinds of fashion Garments

4Hotel Clothing

5Hospital Clothing

Presently they are exporting their products in European Countries Middle East South Africa

Russia USA amp Canada markets We also serve domestic markets

Certificates-

(1) ISO 90012000 certified

(2) OEKO-TEX Standard 100 certified

(3) Licensee of SANFOR

(4) SATRA test report UK

KarQuest Products

18

PPE is an important and necessary consideration in the development of a safety programme

Once the safety professional decides that PPE is to be used by workmen it becomes essential to

select the right type of PPE and the management should ensure that the workman not only uses it

but maintains it correctly

Quality of PPE

PPE must meet the following criteria with regard to its quality

(i) Provide absolute and full protection against possible hazard

(ii) It be so designed and manufactured out of such material that it can with stand the

hazard against which it is intended to be used

PPE guidelines have been prepared by the relevant services of the Directorate General -

Enterprise and Industry of the European Commission in collaboration with MemberStates

European industry European standardisation and Notified Bodies and further India BIS

( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to

provide workers ISI and DGMS (Director General of Mine Safety) approved and certified

products to their workers

These guidelines are not only for the use of Member Statesrsquo competent authorities but also by

the main economic operators concerned such as manufacturers their trade associations bodies

in charge of the preparation of standards as well as those entrusted with the conformity

assessment procedures

KarQuest deals in only the four segment of PPE that is

1Safety Foot Wears

2Safety Clothing

3Fire Protection

4Gloves

Safety Shoes can be categorized in the following segments

19

Safety Clothing

20

Leather Range

PUTPU Series

PUPU Series

ESD Series

PUPUR Series

Vulcanized Nitrile Sole

Fire Boot Services

Goodyear Welted Series

Military amp security Boots

Rubber Range

Chainsaw Boots

Fire Fighter Boots

Fire Chainsaw Boots

Minning Boots

Winter Boots

Food Processing

Boots

Special Purpose Boots

Military Boots

Fire Protection-

21

Safety Clothing

Coverall (100 cotton and Cotton

and polyster)

FR Coverall Shirts and Trousers

High Visibility Jackets

Electric ARC Protection

Chemical Hazard Resistant

Anti-Static

Oil and Water Resistance

Winter Protection

Rain Protection

Anti- Flame (100 Aramid or combination of Aramid amp Viscose

amp Antistatic)

Miscellaneous

Gloves Range-

22

Fire Protection

Fire Proximity Suit

Fire Entry Suit

Heat Protective Wear

Structural Firefighting Suit

Welding and Fire Blanket

Fire Helmet

23

Gloves Range

Leather Range Knitted Range Rubber Range Kelvar Range

24

Mission and Vision of KarQuest

Mission

Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using

cutting-edge technologies and following the latest trends The group emerged with an enthusiasm

to offer world-class products to its countrymen and it will carry forward the same attitude along

with the determination to be the global leader

Vision

The Group is committed to achieve the highest performance standards in each area of its

business It envisages itself as the most trusted name all over the world

DESMA MACHINE

25

SWOT Analysis

Strength

Track record of growth in turnover and profits

Superior quality

Vast experience in domestic and export market

Weaknesses

High prices

High lead time

Less Variety in sports shoes

Opportunity

Quicker response to customers need

To increase share in non leather products

Threats

Heavy competition

More aggressive marketing by foreign competitors in sports shoe markets

Entry of giants of PPE in Indian market with varieties of products

26

Chapter 3

Research and Methodology

Title-

To Study Customer Satisfaction for KarQuest Safety Wears Inc

Title justification-

I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo

because in todayrsquos scenario the first thing which a company look is for the safety of their

customer

Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and

objectives the study is like a ship without radar So aims and objectives of this study are

a To understand PPE Industry and marketing strategy of Karquest Safety Wears

b To know whether the product is environmental friendly

c To understand the awareness level of KarQuests Product and brand name

d To ascertain the superiority of KarQuest lsquos product with others

e To know how satisfied customers and consultants are with the product they purchase

f To know what the end users and consultants want from the KaQuest

g To know the perception of customers regarding the quality and other factors

h To know the most influential factors that influence

i To know the demand of these products in the government departments

j To know the lead time taken by KarQuest

k To know the strengths weaknesses opportunities and threats KarQuest

27

Research plan has the following Steps

Data Sources Two types of data were taken into consideration ie Primary data and Secondary

data My major emphasis was on gathering the primary data The secondary data has been used

to make things more clear

i Primary Data Direct collection of data from the source of information including personal

interviewing survey etc

ii Secondary Data Indirect collection of data from sources containing past or recent

information like Annual Publications Books Newspaper and Magazines etc

iii Research Approach

Surveys are best suited for Descriptive Research Surveys are undertaken to learn about

peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these

magnitudes in the general public Therefore I have done this Survey for the Descriptive Research

Process

RESEARCH INSTRUMENT

A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set

of questions was presented to respondents for their answers

SAMPLING PLAN

The sampling plan calls for three decisions

i Sampling unit Who is to be surveyed

The target population must be defined that has to be sampled It is essential to develop a

sampling frame so that everyone in the target population has an equal chance of being sampled

The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and

consultants in DELHI

28

ii Sample Size 25 Safety Managers

25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15

consultants (contractors) were the target population

iii Contact Methods Personal Interviews and Phone Calls

Once the sampling plan has been determined the question is how the subject should be contacted

ie by telephone mail or personal interview Here in this survey I have contacted the

respondents through personal interviews and phone calls as well

Collecting the information

i Collection of Primary Data Primary Data is the data collected from the original source In my

survey and study there was optimum availability of primary data because every aspect was

witnesses carefully at each point Questionnaire and personal interviews were the main

instruments which were used for collecting primary data

ii Collection of Secondary Data Secondary Data is the one which has already been collected by

someone else and some other person is using that information The source of secondary data was

some related books and websites related to the company The competent staff of the company

helped me a lot in providing information about the company

Limitation of study

1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe

2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation

errorrdquo from the actual

3 Most of the targeted audiences were not aware about various brands names

4 Some targeted audiences were not friendly and some dint had adequate

knowledge about the products so offered

29

Chapter 4

Data Analysis

Q1) Have you heard of KarQUEST products

a Yes

b No

Yes 10

No 15

Have you heard of KarQuest

YesNo

Interpratation-

Out of 25 people only 10 know about KarQuest

Q2) While buying PPE products what do you look for

30

a Style

b Quality

c Reliability

d Price

Reliability 07

Quality 08

Style 05

Price 05

Buying

ReliabilityQualityStylePrice

Interpretation-

While buying a PPE product people look for quality and reliability and not much is focus on

price and style

Q3)How did you find the quality of the product of KarQuest

31

a Very good

b Good

c Average

d Bad

Very Good 08

Good 10

Average 05

Bad 02

Quality

Very GoodGoodAverageBad

Interpretation-

From the above graph it shows that the quality of the KarQuest is good

Q4)Are you satisfied with the KarQuest product and its life

32

a Yes

b No

Yes 13

No 12

Are you Satisfied with the Company

YesNo

Interpretation-

The graph shows that the customer are really satisfied with the company

Q5)Is the product environment friendly

33

a Yes

b No

Yes 20

No 05

Is Product Environment friendly

YesNo

Interpretation-

This shows that the product is environment friendly

34

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

Further PPE can be defined as follows

PPE means any device or appliance designed to be worn or held by an individual for protection

against one or more health and safety hazards

PPE also includes

1048713 A unit constituted by several devices or appliances which have been integrally combined by

the manufacturer for the protection of an individual against one or more potentially simultaneous

risks

1048713 A protective device or appliance combined separately or inseparately with personal non-

protective equipment worn or held by an individual for the execution of a specific activity

1048713 Interchangeable components which are essential to its satisfactory functioning and used

exclusively for such equipment

What do the Regulations require

The main requirement of the PPE at Work Regulations 1992 is that personal protective

equipment is to be supplied and used at work wherever there are risks to health and safety that

cannot be adequately controlled in other ways

The Regulations also require that PPE

is properly assessed before use to ensure it is suitable

is maintained and stored properly

is provided with instructions on how to use it safely and is used correctly by employees

The hazards and types of PPE

Eyes

Hazards Chemical or metal splash dust projectiles gas and vapour radiation

Options Safety spectacles goggles faceshields visors

Head

Hazards Impact from falling or flying objects risk of head bumping hair

entanglement

Options A range of helmets and bump caps

9

Breathing

Hazards Dust vapour gas oxygen-deficient atmospheres

Options Disposable filtering facepiece or respirator half- or full-face respirators air-fed

helmets breathing apparatus

Protecting the body

Hazards Temperature extremes adverse weather chemical or metal splash spray from

pressure leaks or spray guns impact or penetration contaminated dust excessive wear or

entanglement of own clothing

Options Conventional or disposable overalls boiler suits specialist protective clothing eg

chain-mail aprons high-visibility clothing

Hands and arms

Hazards Abrasion temperature extremes cuts and punctures impact chemicals electric

shock skin infection disease or contamination

Options Gloves gauntlets mitts wristcuffs armlets

Feet and legs

Hazards Wet electrostatic build-up slipping cuts and punctures falling objects metal and

chemical splash abrasion

Options Safety boots and shoes with protective toe caps and penetration-resistant mid-sole

gaiters leggings spats

10

Indian Market Scenario

The personal protective equipment (PPE) market is highly fragmented serving the needs of different

industries to provide safer working environment to the worker The present regulatory environment is

helping the industry to grow with focus on workersrsquo health and safety issues and making it mandatory

for every industry to provide necessary protective equipments to the workers The United States is

leading the market in terms of importing PPE from other parts of the world on the contrary China is

the largest exporter of PPE with further prospects to grow

The demand for PPE is coming from diverse segments in which medicalhealthcare segment plays a

major role apart from that food industry is also one of the major contributor Also in manufacturing

industry demand is growing due to new safety regulations The women PPE market shows potential

to grow as demand is higher than supply Increasing gloves demand supports the PPE industry and is

a major contributor in industry revenue generation

Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective Equipment

Market provides an in-depth analysis of the personal protective equipment (PPE) market in India

The Indian personal protective equipment (PPE) market during the period 2006 and 2016 The

product segments analysed in this study include Above-the-neck PPE Protective clothing

Respiratory protective equipment Protective Gloves Protective Footwear The base year for the

study is 2009 and the forecast period is from 2010 to 2016 The study provides key market

metrics such as market sizing competitive structure factors influencing the market and critical

success factors for the defined PPE segments across various end-user egments However low-

cost uncertified and sub-standard products that decrease the safety levels of personnel and erode

the market shares of certified PPE manufacturers currently dominate the market The high price

sensitivity among end users discourages market growth in terms of revenues Further no

incentives are available for those who adopt high quality product offerings Some end users even

tend to re-use disposable PPE especially protective clothing and gloves ldquoThe Indian PPE

marketsrsquo foremost challenge is to create more awareness among end users about the correct PPE

products ndash especially protective gloves ndash to be used in various industriesrdquo says the analyst

ldquoLack of enforcement of governmentrsquos occupational and safety regulations only reduce the

11

potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility to

encourage industries to invest in certified quality products despite the productsrsquo high price

Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the

path to growth To begin with manufacturers must take steps to introduce a diverse range of

products to cater to various price segments A well-planned distribution network will further

ensure that the products reach the right end users ldquoHaving introduced training initiatives

invested in branding and the setting up a consortiumorganization to initiate stringent

enforcement of safety standards the PPE market in India is poised for steady growth

The Indian PPE markets foremost challenge is to create more awareness among end users about

the correct PPE products to be used in various industries says the analyst Lack of enforcement

of governments occupational and safety regulations only reduce the potential of the total PPE

market Hence PPE manufacturers face the responsibility to encourage industries to invest in

certified quality products despite the products high price

There is concern in the government mdash it has set up a taskforce to formulate a national policy on

occupational safety and health mdash but industry experts believe that preparedness for safety has to

come from the top and every CEO has to wear the hat of a chief safety officer While awareness

among manufacturing clusters is growing overall safety preparedness is low mdash especially on the

shop floor and it is not in the radar of managements in India Experts say safety is more or less

followed in the same way as corporate governance Its in the books But not in daily practice

says the CEO of a multinational firm

Roger Moore president of DuPont safety resources in the Asia-Pacific region It is a wakeup call for

India Safety regulations are pretty good but it is not put into practice in the workplace As Indian firms

are going global they see direct economic benefits if safety norms are followed

Safety is a big business globally mdash and its now coming to India Chemicals giant DuPont mdash

who has registered substantial success in reducing injuries in their plants to zero levels mdash

recently entered the safety business in India

Big casualties usually happen in sectors such as aviation transportation retail outlets and

railways Research has shown that 96 per cent of the accidents are caused by human error with

remaining caused by accidents

12

International market Report

CBI Market Survey- The Personal Protective Equipment In The EU KET S

This market survey profiles the EU market for personal protective equipment (PPE)

Product groups

The survey discusses the following product groups

Work wear (Traditional work wear and protective clothing excluding uniforms)

Protective gloves (excluding plastic gloves)

Safety footwear (limited to products incorporating a protective metal toe cap)

Safety headgear (helmets)

Protective glasses

Breathing appliances (air purification)

Fall protection

Life jackets

Market size

The market for PPE covering the product groups under review in this survey EU is estimated

to have been euro 103 billion in 2010 The market grew 21 annually in terms of value in the

period 2005-2010 Germany remained the most important market for PPE in the EU despite the

gradually increasing expenditure with its market share of 205 followed by the UK France

Italy Spain and The Netherlands

About 43 of the PPE market in the EU concerned workwear (traditional workwear and

protective clothing) in the period under review The market for traditional workwear decreased

in favour of more specialist protective (CE-marked) clothing Caused by intensive price

competition the market for other major product groups like protective footwear and protective

gloves increased more in volume than in value Expenditure on other PPE products increased in

terms of value

Employers in the ten EU countries which entered the EU in 2004 as well as Romania and

Bulgaria which joined the EU in 2007 are obliged by law to provide PPE where it is needed

13

For that reason an average annual growth rate of 53 was reached by these countries thereby

outpacing the European average Regarding most of the other EU countries it can be said that

the PPE market was tough in 2005-2010 because of continuous staff reductions and general

cost-saving measures by companies and other organizations

Production

Total EU production of PPE in 2010 according to Eurostatrsquos Prodcom amounted to euro 26

billion which was 8 lower than in 2005 Italy is the leading producer of workwear in the EU

followed by Spain Poland and Romania Italy has also been the leading producer of safety

footwear (followed by Germany France Finland and Spain) and safety headgear (followed by

the UK Germany France and Spain) for many years while France was the leading producer of

protective gloves (followed by the UK Spain Poland and Germany)

Increasing levels of price sensitivity among end-users is forcing market participants to re-

evaluate their production options In order to improve their cost competitiveness several EU

manufacturers re-located their production facilities from high-cost economies to low-cost

regions such as the Far East Finding new sales areas and (vertical) integration are major

strategies for PPE companies in the EU

Imports

The EU member states imported 686 thousand tons of PPE at a value of euro 62 billion in 2007

of which 51 came from DCs During the period 2005-2010 total EU imports increased

annually 77 in terms of value and 72 in terms of volume The average import price in

2007 was only 17 higher in 2007 than in 2003 Germany remained the leading importer in 2

Italy (10) Belgium (7) and Spain (7) The Netherlands (6) ranked seventh followed

by Sweden Denmark and Austria

The role of DCs increased strongly in the period 2005-2010 the import share of DCs having

accounted for 45 in 2005 49 in 2007 and 51 in 2010 Imports from DCs rose by 47 in

the period 2005-2010 intra-EU trade by 18 while imports from countries outside the EU

(excluding DCs) decreased from 76 to 67 during the same period The import share of DCs

14

varied strongly per product group from 2 for breathing appliances to 67 for protective

gloves Total imports of all product groups increased in absolute terms of which safety

headgear footwear and life jackets grew more strongly than average

China remained by far the leading supplier of PPE to the EU before Malaysia Tunisia Thailand

and India Total imports from China increased strongly 30 in the whole period 2007-2010

(against 41 during 2005-2007) In 2007 19 of total EU imports came from China in 2010

21 The growth of imports from China increased almost 21 annually during the period 2005-

2010

Exports

The EU exported 205 thousand tons of PPE with a value of euro 40 billion in 2010 representing

an annual growth of 45 in the period 2005-2010

Italy remained the leading EU exporter mainly caused by its exports of protective footwear

and safety headgear Export activities by the EU countries vary strongly per product group

Trade channels for market entry

Indirect buying from distributors or wholesalers and direct buying from manufacturers are the

most important distribution channels for PPE in the EU followed by rental or lease It is

believed that catalogue business including e-commerce (by manufacturer as well as by

wholesaler) will become the major growth areas throughout most of the European PPE

markets The market share of distributorswholesalers and tender are predicted to increase

meanwhile direct sales from manufacturers rentalleasing retail and other channels are

expected to stay flat

Opportunities and threats

Germany is still the greatest market for PPE followed by the UK and France Per capita

expenditure is high in the UK Germany France and the Scandinavian countries The

highest growth rates were reached in East European countries which joined the EU in

2004

15

In 2007 45 of PPE imports into the EU came from DCs against 51 in 2010 This

percentage was significantly higher for workwear and protective gloves and lower for the

other product groups

Imports from DCs will grow faster than total imports in the coming years mainly to the

detriment of other (EU and non-EU) countries

Exporters of PPE are confronted with many aspects like quality standards (CE marking)

product liability sizing packaging and environmental requirements These result in a lot of

technical requirements together with aspects of design fashion comfort ergonomics

market developments etc

For that reason co-operation in a variety of forms between importer and exporter can be

necessary of which the more far-reaching forms of potential co-operation are joint ventures

and co-makership agreements

Some exporters in DCs might be able to benefit from the current economic crisis EU

manufacturers will increasingly look for ways to work together in order to reduce costs

Moreover with product innovations slowing down and longer product cycles DCs might

have an opportunity to catch up on todayrsquos state-of-the-art technology and compete with

sophisticated products for competitive prices

- Strong competition on the PPE market in the EU makes it difficult for small producers in DCs

to gain entry to the market by offering lsquomore of the samersquo which implies very strong price

competition

16

Chapter 2

Introduction to company

KarQuest Safety Wears Inc

History

Karquest has got a humble beginning it started by Kausar Hashmi having experience with many

multinationalrsquos and first generation entrepreneur

Karquest was founded in 2002

Started with gloves and industrial Safety Footwear

1 In 2004 Karquest Safety wear Incorporated at Kanpur

2 Started manufacturing safety shoes and gloves

3 In 2007 increase the product range to safety wears and workwears

4 In 2010 diversified into the field of fire protection clothing and fire proximity and fire

entry suits

5 In the same year entered in the Middle East Marketrsquos

6 In 2011 tied with Malaysia based Harvik to market their brand in India

7 In 2011 tied with Nice Gloves of South Korea to distribute high quality certified gloves

under brand name Matrix worldwide

8 All the products of Karquest is marketed under brand name Matrix

PROFILE

KarQuest Safetywears Iinc an ISO 14001 manufacturer and exporter of Footwear working

under Quality Management System they have specialized in the production of leather and

leather Safety Footwear the growth of our company has been steadily progressive keeping in

pace with trends and demands of the market and thus KarQuest Safetywears have been able to

create niche for ourselves in the world market with impressive products and service

They manufacture all kind of leather and uppers especially security industrial and military type

and follow strict quality control measures right from the purchase of raw materials through to

17

every production proceeds to the final finished product They have their own Tannery Safety

boots are made through direct injection process on DESMA machine availiable in single and

double density PU They are specialized in Industrial safety Footwears Occupational amp

protectivefootwearFirefighting boots Military Army Boots innovative technology and quality

control programmes have proven to be the perfect ingredient for customer satisfaction hence

enabling KarQuest to be associated and embraced with opportunities of serving esteemed

business corporations and brand names in Europe Middle East and Latin America

Fabric amp Clothing Factory

They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp

WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18

million Pieces of work wear in different qualities All products are made by industry specific

fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement

Product range includes following

1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest

Bib trousers Uniforms Lab coat Aprons etc

2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments

Water Resistance Garments Hi- Visibility Garments

3Casual Wear- All kinds of fashion Garments

4Hotel Clothing

5Hospital Clothing

Presently they are exporting their products in European Countries Middle East South Africa

Russia USA amp Canada markets We also serve domestic markets

Certificates-

(1) ISO 90012000 certified

(2) OEKO-TEX Standard 100 certified

(3) Licensee of SANFOR

(4) SATRA test report UK

KarQuest Products

18

PPE is an important and necessary consideration in the development of a safety programme

Once the safety professional decides that PPE is to be used by workmen it becomes essential to

select the right type of PPE and the management should ensure that the workman not only uses it

but maintains it correctly

Quality of PPE

PPE must meet the following criteria with regard to its quality

(i) Provide absolute and full protection against possible hazard

(ii) It be so designed and manufactured out of such material that it can with stand the

hazard against which it is intended to be used

PPE guidelines have been prepared by the relevant services of the Directorate General -

Enterprise and Industry of the European Commission in collaboration with MemberStates

European industry European standardisation and Notified Bodies and further India BIS

( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to

provide workers ISI and DGMS (Director General of Mine Safety) approved and certified

products to their workers

These guidelines are not only for the use of Member Statesrsquo competent authorities but also by

the main economic operators concerned such as manufacturers their trade associations bodies

in charge of the preparation of standards as well as those entrusted with the conformity

assessment procedures

KarQuest deals in only the four segment of PPE that is

1Safety Foot Wears

2Safety Clothing

3Fire Protection

4Gloves

Safety Shoes can be categorized in the following segments

19

Safety Clothing

20

Leather Range

PUTPU Series

PUPU Series

ESD Series

PUPUR Series

Vulcanized Nitrile Sole

Fire Boot Services

Goodyear Welted Series

Military amp security Boots

Rubber Range

Chainsaw Boots

Fire Fighter Boots

Fire Chainsaw Boots

Minning Boots

Winter Boots

Food Processing

Boots

Special Purpose Boots

Military Boots

Fire Protection-

21

Safety Clothing

Coverall (100 cotton and Cotton

and polyster)

FR Coverall Shirts and Trousers

High Visibility Jackets

Electric ARC Protection

Chemical Hazard Resistant

Anti-Static

Oil and Water Resistance

Winter Protection

Rain Protection

Anti- Flame (100 Aramid or combination of Aramid amp Viscose

amp Antistatic)

Miscellaneous

Gloves Range-

22

Fire Protection

Fire Proximity Suit

Fire Entry Suit

Heat Protective Wear

Structural Firefighting Suit

Welding and Fire Blanket

Fire Helmet

23

Gloves Range

Leather Range Knitted Range Rubber Range Kelvar Range

24

Mission and Vision of KarQuest

Mission

Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using

cutting-edge technologies and following the latest trends The group emerged with an enthusiasm

to offer world-class products to its countrymen and it will carry forward the same attitude along

with the determination to be the global leader

Vision

The Group is committed to achieve the highest performance standards in each area of its

business It envisages itself as the most trusted name all over the world

DESMA MACHINE

25

SWOT Analysis

Strength

Track record of growth in turnover and profits

Superior quality

Vast experience in domestic and export market

Weaknesses

High prices

High lead time

Less Variety in sports shoes

Opportunity

Quicker response to customers need

To increase share in non leather products

Threats

Heavy competition

More aggressive marketing by foreign competitors in sports shoe markets

Entry of giants of PPE in Indian market with varieties of products

26

Chapter 3

Research and Methodology

Title-

To Study Customer Satisfaction for KarQuest Safety Wears Inc

Title justification-

I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo

because in todayrsquos scenario the first thing which a company look is for the safety of their

customer

Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and

objectives the study is like a ship without radar So aims and objectives of this study are

a To understand PPE Industry and marketing strategy of Karquest Safety Wears

b To know whether the product is environmental friendly

c To understand the awareness level of KarQuests Product and brand name

d To ascertain the superiority of KarQuest lsquos product with others

e To know how satisfied customers and consultants are with the product they purchase

f To know what the end users and consultants want from the KaQuest

g To know the perception of customers regarding the quality and other factors

h To know the most influential factors that influence

i To know the demand of these products in the government departments

j To know the lead time taken by KarQuest

k To know the strengths weaknesses opportunities and threats KarQuest

27

Research plan has the following Steps

Data Sources Two types of data were taken into consideration ie Primary data and Secondary

data My major emphasis was on gathering the primary data The secondary data has been used

to make things more clear

i Primary Data Direct collection of data from the source of information including personal

interviewing survey etc

ii Secondary Data Indirect collection of data from sources containing past or recent

information like Annual Publications Books Newspaper and Magazines etc

iii Research Approach

Surveys are best suited for Descriptive Research Surveys are undertaken to learn about

peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these

magnitudes in the general public Therefore I have done this Survey for the Descriptive Research

Process

RESEARCH INSTRUMENT

A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set

of questions was presented to respondents for their answers

SAMPLING PLAN

The sampling plan calls for three decisions

i Sampling unit Who is to be surveyed

The target population must be defined that has to be sampled It is essential to develop a

sampling frame so that everyone in the target population has an equal chance of being sampled

The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and

consultants in DELHI

28

ii Sample Size 25 Safety Managers

25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15

consultants (contractors) were the target population

iii Contact Methods Personal Interviews and Phone Calls

Once the sampling plan has been determined the question is how the subject should be contacted

ie by telephone mail or personal interview Here in this survey I have contacted the

respondents through personal interviews and phone calls as well

Collecting the information

i Collection of Primary Data Primary Data is the data collected from the original source In my

survey and study there was optimum availability of primary data because every aspect was

witnesses carefully at each point Questionnaire and personal interviews were the main

instruments which were used for collecting primary data

ii Collection of Secondary Data Secondary Data is the one which has already been collected by

someone else and some other person is using that information The source of secondary data was

some related books and websites related to the company The competent staff of the company

helped me a lot in providing information about the company

Limitation of study

1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe

2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation

errorrdquo from the actual

3 Most of the targeted audiences were not aware about various brands names

4 Some targeted audiences were not friendly and some dint had adequate

knowledge about the products so offered

29

Chapter 4

Data Analysis

Q1) Have you heard of KarQUEST products

a Yes

b No

Yes 10

No 15

Have you heard of KarQuest

YesNo

Interpratation-

Out of 25 people only 10 know about KarQuest

Q2) While buying PPE products what do you look for

30

a Style

b Quality

c Reliability

d Price

Reliability 07

Quality 08

Style 05

Price 05

Buying

ReliabilityQualityStylePrice

Interpretation-

While buying a PPE product people look for quality and reliability and not much is focus on

price and style

Q3)How did you find the quality of the product of KarQuest

31

a Very good

b Good

c Average

d Bad

Very Good 08

Good 10

Average 05

Bad 02

Quality

Very GoodGoodAverageBad

Interpretation-

From the above graph it shows that the quality of the KarQuest is good

Q4)Are you satisfied with the KarQuest product and its life

32

a Yes

b No

Yes 13

No 12

Are you Satisfied with the Company

YesNo

Interpretation-

The graph shows that the customer are really satisfied with the company

Q5)Is the product environment friendly

33

a Yes

b No

Yes 20

No 05

Is Product Environment friendly

YesNo

Interpretation-

This shows that the product is environment friendly

34

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

Breathing

Hazards Dust vapour gas oxygen-deficient atmospheres

Options Disposable filtering facepiece or respirator half- or full-face respirators air-fed

helmets breathing apparatus

Protecting the body

Hazards Temperature extremes adverse weather chemical or metal splash spray from

pressure leaks or spray guns impact or penetration contaminated dust excessive wear or

entanglement of own clothing

Options Conventional or disposable overalls boiler suits specialist protective clothing eg

chain-mail aprons high-visibility clothing

Hands and arms

Hazards Abrasion temperature extremes cuts and punctures impact chemicals electric

shock skin infection disease or contamination

Options Gloves gauntlets mitts wristcuffs armlets

Feet and legs

Hazards Wet electrostatic build-up slipping cuts and punctures falling objects metal and

chemical splash abrasion

Options Safety boots and shoes with protective toe caps and penetration-resistant mid-sole

gaiters leggings spats

10

Indian Market Scenario

The personal protective equipment (PPE) market is highly fragmented serving the needs of different

industries to provide safer working environment to the worker The present regulatory environment is

helping the industry to grow with focus on workersrsquo health and safety issues and making it mandatory

for every industry to provide necessary protective equipments to the workers The United States is

leading the market in terms of importing PPE from other parts of the world on the contrary China is

the largest exporter of PPE with further prospects to grow

The demand for PPE is coming from diverse segments in which medicalhealthcare segment plays a

major role apart from that food industry is also one of the major contributor Also in manufacturing

industry demand is growing due to new safety regulations The women PPE market shows potential

to grow as demand is higher than supply Increasing gloves demand supports the PPE industry and is

a major contributor in industry revenue generation

Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective Equipment

Market provides an in-depth analysis of the personal protective equipment (PPE) market in India

The Indian personal protective equipment (PPE) market during the period 2006 and 2016 The

product segments analysed in this study include Above-the-neck PPE Protective clothing

Respiratory protective equipment Protective Gloves Protective Footwear The base year for the

study is 2009 and the forecast period is from 2010 to 2016 The study provides key market

metrics such as market sizing competitive structure factors influencing the market and critical

success factors for the defined PPE segments across various end-user egments However low-

cost uncertified and sub-standard products that decrease the safety levels of personnel and erode

the market shares of certified PPE manufacturers currently dominate the market The high price

sensitivity among end users discourages market growth in terms of revenues Further no

incentives are available for those who adopt high quality product offerings Some end users even

tend to re-use disposable PPE especially protective clothing and gloves ldquoThe Indian PPE

marketsrsquo foremost challenge is to create more awareness among end users about the correct PPE

products ndash especially protective gloves ndash to be used in various industriesrdquo says the analyst

ldquoLack of enforcement of governmentrsquos occupational and safety regulations only reduce the

11

potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility to

encourage industries to invest in certified quality products despite the productsrsquo high price

Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the

path to growth To begin with manufacturers must take steps to introduce a diverse range of

products to cater to various price segments A well-planned distribution network will further

ensure that the products reach the right end users ldquoHaving introduced training initiatives

invested in branding and the setting up a consortiumorganization to initiate stringent

enforcement of safety standards the PPE market in India is poised for steady growth

The Indian PPE markets foremost challenge is to create more awareness among end users about

the correct PPE products to be used in various industries says the analyst Lack of enforcement

of governments occupational and safety regulations only reduce the potential of the total PPE

market Hence PPE manufacturers face the responsibility to encourage industries to invest in

certified quality products despite the products high price

There is concern in the government mdash it has set up a taskforce to formulate a national policy on

occupational safety and health mdash but industry experts believe that preparedness for safety has to

come from the top and every CEO has to wear the hat of a chief safety officer While awareness

among manufacturing clusters is growing overall safety preparedness is low mdash especially on the

shop floor and it is not in the radar of managements in India Experts say safety is more or less

followed in the same way as corporate governance Its in the books But not in daily practice

says the CEO of a multinational firm

Roger Moore president of DuPont safety resources in the Asia-Pacific region It is a wakeup call for

India Safety regulations are pretty good but it is not put into practice in the workplace As Indian firms

are going global they see direct economic benefits if safety norms are followed

Safety is a big business globally mdash and its now coming to India Chemicals giant DuPont mdash

who has registered substantial success in reducing injuries in their plants to zero levels mdash

recently entered the safety business in India

Big casualties usually happen in sectors such as aviation transportation retail outlets and

railways Research has shown that 96 per cent of the accidents are caused by human error with

remaining caused by accidents

12

International market Report

CBI Market Survey- The Personal Protective Equipment In The EU KET S

This market survey profiles the EU market for personal protective equipment (PPE)

Product groups

The survey discusses the following product groups

Work wear (Traditional work wear and protective clothing excluding uniforms)

Protective gloves (excluding plastic gloves)

Safety footwear (limited to products incorporating a protective metal toe cap)

Safety headgear (helmets)

Protective glasses

Breathing appliances (air purification)

Fall protection

Life jackets

Market size

The market for PPE covering the product groups under review in this survey EU is estimated

to have been euro 103 billion in 2010 The market grew 21 annually in terms of value in the

period 2005-2010 Germany remained the most important market for PPE in the EU despite the

gradually increasing expenditure with its market share of 205 followed by the UK France

Italy Spain and The Netherlands

About 43 of the PPE market in the EU concerned workwear (traditional workwear and

protective clothing) in the period under review The market for traditional workwear decreased

in favour of more specialist protective (CE-marked) clothing Caused by intensive price

competition the market for other major product groups like protective footwear and protective

gloves increased more in volume than in value Expenditure on other PPE products increased in

terms of value

Employers in the ten EU countries which entered the EU in 2004 as well as Romania and

Bulgaria which joined the EU in 2007 are obliged by law to provide PPE where it is needed

13

For that reason an average annual growth rate of 53 was reached by these countries thereby

outpacing the European average Regarding most of the other EU countries it can be said that

the PPE market was tough in 2005-2010 because of continuous staff reductions and general

cost-saving measures by companies and other organizations

Production

Total EU production of PPE in 2010 according to Eurostatrsquos Prodcom amounted to euro 26

billion which was 8 lower than in 2005 Italy is the leading producer of workwear in the EU

followed by Spain Poland and Romania Italy has also been the leading producer of safety

footwear (followed by Germany France Finland and Spain) and safety headgear (followed by

the UK Germany France and Spain) for many years while France was the leading producer of

protective gloves (followed by the UK Spain Poland and Germany)

Increasing levels of price sensitivity among end-users is forcing market participants to re-

evaluate their production options In order to improve their cost competitiveness several EU

manufacturers re-located their production facilities from high-cost economies to low-cost

regions such as the Far East Finding new sales areas and (vertical) integration are major

strategies for PPE companies in the EU

Imports

The EU member states imported 686 thousand tons of PPE at a value of euro 62 billion in 2007

of which 51 came from DCs During the period 2005-2010 total EU imports increased

annually 77 in terms of value and 72 in terms of volume The average import price in

2007 was only 17 higher in 2007 than in 2003 Germany remained the leading importer in 2

Italy (10) Belgium (7) and Spain (7) The Netherlands (6) ranked seventh followed

by Sweden Denmark and Austria

The role of DCs increased strongly in the period 2005-2010 the import share of DCs having

accounted for 45 in 2005 49 in 2007 and 51 in 2010 Imports from DCs rose by 47 in

the period 2005-2010 intra-EU trade by 18 while imports from countries outside the EU

(excluding DCs) decreased from 76 to 67 during the same period The import share of DCs

14

varied strongly per product group from 2 for breathing appliances to 67 for protective

gloves Total imports of all product groups increased in absolute terms of which safety

headgear footwear and life jackets grew more strongly than average

China remained by far the leading supplier of PPE to the EU before Malaysia Tunisia Thailand

and India Total imports from China increased strongly 30 in the whole period 2007-2010

(against 41 during 2005-2007) In 2007 19 of total EU imports came from China in 2010

21 The growth of imports from China increased almost 21 annually during the period 2005-

2010

Exports

The EU exported 205 thousand tons of PPE with a value of euro 40 billion in 2010 representing

an annual growth of 45 in the period 2005-2010

Italy remained the leading EU exporter mainly caused by its exports of protective footwear

and safety headgear Export activities by the EU countries vary strongly per product group

Trade channels for market entry

Indirect buying from distributors or wholesalers and direct buying from manufacturers are the

most important distribution channels for PPE in the EU followed by rental or lease It is

believed that catalogue business including e-commerce (by manufacturer as well as by

wholesaler) will become the major growth areas throughout most of the European PPE

markets The market share of distributorswholesalers and tender are predicted to increase

meanwhile direct sales from manufacturers rentalleasing retail and other channels are

expected to stay flat

Opportunities and threats

Germany is still the greatest market for PPE followed by the UK and France Per capita

expenditure is high in the UK Germany France and the Scandinavian countries The

highest growth rates were reached in East European countries which joined the EU in

2004

15

In 2007 45 of PPE imports into the EU came from DCs against 51 in 2010 This

percentage was significantly higher for workwear and protective gloves and lower for the

other product groups

Imports from DCs will grow faster than total imports in the coming years mainly to the

detriment of other (EU and non-EU) countries

Exporters of PPE are confronted with many aspects like quality standards (CE marking)

product liability sizing packaging and environmental requirements These result in a lot of

technical requirements together with aspects of design fashion comfort ergonomics

market developments etc

For that reason co-operation in a variety of forms between importer and exporter can be

necessary of which the more far-reaching forms of potential co-operation are joint ventures

and co-makership agreements

Some exporters in DCs might be able to benefit from the current economic crisis EU

manufacturers will increasingly look for ways to work together in order to reduce costs

Moreover with product innovations slowing down and longer product cycles DCs might

have an opportunity to catch up on todayrsquos state-of-the-art technology and compete with

sophisticated products for competitive prices

- Strong competition on the PPE market in the EU makes it difficult for small producers in DCs

to gain entry to the market by offering lsquomore of the samersquo which implies very strong price

competition

16

Chapter 2

Introduction to company

KarQuest Safety Wears Inc

History

Karquest has got a humble beginning it started by Kausar Hashmi having experience with many

multinationalrsquos and first generation entrepreneur

Karquest was founded in 2002

Started with gloves and industrial Safety Footwear

1 In 2004 Karquest Safety wear Incorporated at Kanpur

2 Started manufacturing safety shoes and gloves

3 In 2007 increase the product range to safety wears and workwears

4 In 2010 diversified into the field of fire protection clothing and fire proximity and fire

entry suits

5 In the same year entered in the Middle East Marketrsquos

6 In 2011 tied with Malaysia based Harvik to market their brand in India

7 In 2011 tied with Nice Gloves of South Korea to distribute high quality certified gloves

under brand name Matrix worldwide

8 All the products of Karquest is marketed under brand name Matrix

PROFILE

KarQuest Safetywears Iinc an ISO 14001 manufacturer and exporter of Footwear working

under Quality Management System they have specialized in the production of leather and

leather Safety Footwear the growth of our company has been steadily progressive keeping in

pace with trends and demands of the market and thus KarQuest Safetywears have been able to

create niche for ourselves in the world market with impressive products and service

They manufacture all kind of leather and uppers especially security industrial and military type

and follow strict quality control measures right from the purchase of raw materials through to

17

every production proceeds to the final finished product They have their own Tannery Safety

boots are made through direct injection process on DESMA machine availiable in single and

double density PU They are specialized in Industrial safety Footwears Occupational amp

protectivefootwearFirefighting boots Military Army Boots innovative technology and quality

control programmes have proven to be the perfect ingredient for customer satisfaction hence

enabling KarQuest to be associated and embraced with opportunities of serving esteemed

business corporations and brand names in Europe Middle East and Latin America

Fabric amp Clothing Factory

They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp

WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18

million Pieces of work wear in different qualities All products are made by industry specific

fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement

Product range includes following

1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest

Bib trousers Uniforms Lab coat Aprons etc

2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments

Water Resistance Garments Hi- Visibility Garments

3Casual Wear- All kinds of fashion Garments

4Hotel Clothing

5Hospital Clothing

Presently they are exporting their products in European Countries Middle East South Africa

Russia USA amp Canada markets We also serve domestic markets

Certificates-

(1) ISO 90012000 certified

(2) OEKO-TEX Standard 100 certified

(3) Licensee of SANFOR

(4) SATRA test report UK

KarQuest Products

18

PPE is an important and necessary consideration in the development of a safety programme

Once the safety professional decides that PPE is to be used by workmen it becomes essential to

select the right type of PPE and the management should ensure that the workman not only uses it

but maintains it correctly

Quality of PPE

PPE must meet the following criteria with regard to its quality

(i) Provide absolute and full protection against possible hazard

(ii) It be so designed and manufactured out of such material that it can with stand the

hazard against which it is intended to be used

PPE guidelines have been prepared by the relevant services of the Directorate General -

Enterprise and Industry of the European Commission in collaboration with MemberStates

European industry European standardisation and Notified Bodies and further India BIS

( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to

provide workers ISI and DGMS (Director General of Mine Safety) approved and certified

products to their workers

These guidelines are not only for the use of Member Statesrsquo competent authorities but also by

the main economic operators concerned such as manufacturers their trade associations bodies

in charge of the preparation of standards as well as those entrusted with the conformity

assessment procedures

KarQuest deals in only the four segment of PPE that is

1Safety Foot Wears

2Safety Clothing

3Fire Protection

4Gloves

Safety Shoes can be categorized in the following segments

19

Safety Clothing

20

Leather Range

PUTPU Series

PUPU Series

ESD Series

PUPUR Series

Vulcanized Nitrile Sole

Fire Boot Services

Goodyear Welted Series

Military amp security Boots

Rubber Range

Chainsaw Boots

Fire Fighter Boots

Fire Chainsaw Boots

Minning Boots

Winter Boots

Food Processing

Boots

Special Purpose Boots

Military Boots

Fire Protection-

21

Safety Clothing

Coverall (100 cotton and Cotton

and polyster)

FR Coverall Shirts and Trousers

High Visibility Jackets

Electric ARC Protection

Chemical Hazard Resistant

Anti-Static

Oil and Water Resistance

Winter Protection

Rain Protection

Anti- Flame (100 Aramid or combination of Aramid amp Viscose

amp Antistatic)

Miscellaneous

Gloves Range-

22

Fire Protection

Fire Proximity Suit

Fire Entry Suit

Heat Protective Wear

Structural Firefighting Suit

Welding and Fire Blanket

Fire Helmet

23

Gloves Range

Leather Range Knitted Range Rubber Range Kelvar Range

24

Mission and Vision of KarQuest

Mission

Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using

cutting-edge technologies and following the latest trends The group emerged with an enthusiasm

to offer world-class products to its countrymen and it will carry forward the same attitude along

with the determination to be the global leader

Vision

The Group is committed to achieve the highest performance standards in each area of its

business It envisages itself as the most trusted name all over the world

DESMA MACHINE

25

SWOT Analysis

Strength

Track record of growth in turnover and profits

Superior quality

Vast experience in domestic and export market

Weaknesses

High prices

High lead time

Less Variety in sports shoes

Opportunity

Quicker response to customers need

To increase share in non leather products

Threats

Heavy competition

More aggressive marketing by foreign competitors in sports shoe markets

Entry of giants of PPE in Indian market with varieties of products

26

Chapter 3

Research and Methodology

Title-

To Study Customer Satisfaction for KarQuest Safety Wears Inc

Title justification-

I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo

because in todayrsquos scenario the first thing which a company look is for the safety of their

customer

Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and

objectives the study is like a ship without radar So aims and objectives of this study are

a To understand PPE Industry and marketing strategy of Karquest Safety Wears

b To know whether the product is environmental friendly

c To understand the awareness level of KarQuests Product and brand name

d To ascertain the superiority of KarQuest lsquos product with others

e To know how satisfied customers and consultants are with the product they purchase

f To know what the end users and consultants want from the KaQuest

g To know the perception of customers regarding the quality and other factors

h To know the most influential factors that influence

i To know the demand of these products in the government departments

j To know the lead time taken by KarQuest

k To know the strengths weaknesses opportunities and threats KarQuest

27

Research plan has the following Steps

Data Sources Two types of data were taken into consideration ie Primary data and Secondary

data My major emphasis was on gathering the primary data The secondary data has been used

to make things more clear

i Primary Data Direct collection of data from the source of information including personal

interviewing survey etc

ii Secondary Data Indirect collection of data from sources containing past or recent

information like Annual Publications Books Newspaper and Magazines etc

iii Research Approach

Surveys are best suited for Descriptive Research Surveys are undertaken to learn about

peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these

magnitudes in the general public Therefore I have done this Survey for the Descriptive Research

Process

RESEARCH INSTRUMENT

A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set

of questions was presented to respondents for their answers

SAMPLING PLAN

The sampling plan calls for three decisions

i Sampling unit Who is to be surveyed

The target population must be defined that has to be sampled It is essential to develop a

sampling frame so that everyone in the target population has an equal chance of being sampled

The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and

consultants in DELHI

28

ii Sample Size 25 Safety Managers

25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15

consultants (contractors) were the target population

iii Contact Methods Personal Interviews and Phone Calls

Once the sampling plan has been determined the question is how the subject should be contacted

ie by telephone mail or personal interview Here in this survey I have contacted the

respondents through personal interviews and phone calls as well

Collecting the information

i Collection of Primary Data Primary Data is the data collected from the original source In my

survey and study there was optimum availability of primary data because every aspect was

witnesses carefully at each point Questionnaire and personal interviews were the main

instruments which were used for collecting primary data

ii Collection of Secondary Data Secondary Data is the one which has already been collected by

someone else and some other person is using that information The source of secondary data was

some related books and websites related to the company The competent staff of the company

helped me a lot in providing information about the company

Limitation of study

1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe

2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation

errorrdquo from the actual

3 Most of the targeted audiences were not aware about various brands names

4 Some targeted audiences were not friendly and some dint had adequate

knowledge about the products so offered

29

Chapter 4

Data Analysis

Q1) Have you heard of KarQUEST products

a Yes

b No

Yes 10

No 15

Have you heard of KarQuest

YesNo

Interpratation-

Out of 25 people only 10 know about KarQuest

Q2) While buying PPE products what do you look for

30

a Style

b Quality

c Reliability

d Price

Reliability 07

Quality 08

Style 05

Price 05

Buying

ReliabilityQualityStylePrice

Interpretation-

While buying a PPE product people look for quality and reliability and not much is focus on

price and style

Q3)How did you find the quality of the product of KarQuest

31

a Very good

b Good

c Average

d Bad

Very Good 08

Good 10

Average 05

Bad 02

Quality

Very GoodGoodAverageBad

Interpretation-

From the above graph it shows that the quality of the KarQuest is good

Q4)Are you satisfied with the KarQuest product and its life

32

a Yes

b No

Yes 13

No 12

Are you Satisfied with the Company

YesNo

Interpretation-

The graph shows that the customer are really satisfied with the company

Q5)Is the product environment friendly

33

a Yes

b No

Yes 20

No 05

Is Product Environment friendly

YesNo

Interpretation-

This shows that the product is environment friendly

34

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

Indian Market Scenario

The personal protective equipment (PPE) market is highly fragmented serving the needs of different

industries to provide safer working environment to the worker The present regulatory environment is

helping the industry to grow with focus on workersrsquo health and safety issues and making it mandatory

for every industry to provide necessary protective equipments to the workers The United States is

leading the market in terms of importing PPE from other parts of the world on the contrary China is

the largest exporter of PPE with further prospects to grow

The demand for PPE is coming from diverse segments in which medicalhealthcare segment plays a

major role apart from that food industry is also one of the major contributor Also in manufacturing

industry demand is growing due to new safety regulations The women PPE market shows potential

to grow as demand is higher than supply Increasing gloves demand supports the PPE industry and is

a major contributor in industry revenue generation

Frost amp Sullivan research service titled Strategic Analysis of Indian Personal Protective Equipment

Market provides an in-depth analysis of the personal protective equipment (PPE) market in India

The Indian personal protective equipment (PPE) market during the period 2006 and 2016 The

product segments analysed in this study include Above-the-neck PPE Protective clothing

Respiratory protective equipment Protective Gloves Protective Footwear The base year for the

study is 2009 and the forecast period is from 2010 to 2016 The study provides key market

metrics such as market sizing competitive structure factors influencing the market and critical

success factors for the defined PPE segments across various end-user egments However low-

cost uncertified and sub-standard products that decrease the safety levels of personnel and erode

the market shares of certified PPE manufacturers currently dominate the market The high price

sensitivity among end users discourages market growth in terms of revenues Further no

incentives are available for those who adopt high quality product offerings Some end users even

tend to re-use disposable PPE especially protective clothing and gloves ldquoThe Indian PPE

marketsrsquo foremost challenge is to create more awareness among end users about the correct PPE

products ndash especially protective gloves ndash to be used in various industriesrdquo says the analyst

ldquoLack of enforcement of governmentrsquos occupational and safety regulations only reduce the

11

potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility to

encourage industries to invest in certified quality products despite the productsrsquo high price

Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the

path to growth To begin with manufacturers must take steps to introduce a diverse range of

products to cater to various price segments A well-planned distribution network will further

ensure that the products reach the right end users ldquoHaving introduced training initiatives

invested in branding and the setting up a consortiumorganization to initiate stringent

enforcement of safety standards the PPE market in India is poised for steady growth

The Indian PPE markets foremost challenge is to create more awareness among end users about

the correct PPE products to be used in various industries says the analyst Lack of enforcement

of governments occupational and safety regulations only reduce the potential of the total PPE

market Hence PPE manufacturers face the responsibility to encourage industries to invest in

certified quality products despite the products high price

There is concern in the government mdash it has set up a taskforce to formulate a national policy on

occupational safety and health mdash but industry experts believe that preparedness for safety has to

come from the top and every CEO has to wear the hat of a chief safety officer While awareness

among manufacturing clusters is growing overall safety preparedness is low mdash especially on the

shop floor and it is not in the radar of managements in India Experts say safety is more or less

followed in the same way as corporate governance Its in the books But not in daily practice

says the CEO of a multinational firm

Roger Moore president of DuPont safety resources in the Asia-Pacific region It is a wakeup call for

India Safety regulations are pretty good but it is not put into practice in the workplace As Indian firms

are going global they see direct economic benefits if safety norms are followed

Safety is a big business globally mdash and its now coming to India Chemicals giant DuPont mdash

who has registered substantial success in reducing injuries in their plants to zero levels mdash

recently entered the safety business in India

Big casualties usually happen in sectors such as aviation transportation retail outlets and

railways Research has shown that 96 per cent of the accidents are caused by human error with

remaining caused by accidents

12

International market Report

CBI Market Survey- The Personal Protective Equipment In The EU KET S

This market survey profiles the EU market for personal protective equipment (PPE)

Product groups

The survey discusses the following product groups

Work wear (Traditional work wear and protective clothing excluding uniforms)

Protective gloves (excluding plastic gloves)

Safety footwear (limited to products incorporating a protective metal toe cap)

Safety headgear (helmets)

Protective glasses

Breathing appliances (air purification)

Fall protection

Life jackets

Market size

The market for PPE covering the product groups under review in this survey EU is estimated

to have been euro 103 billion in 2010 The market grew 21 annually in terms of value in the

period 2005-2010 Germany remained the most important market for PPE in the EU despite the

gradually increasing expenditure with its market share of 205 followed by the UK France

Italy Spain and The Netherlands

About 43 of the PPE market in the EU concerned workwear (traditional workwear and

protective clothing) in the period under review The market for traditional workwear decreased

in favour of more specialist protective (CE-marked) clothing Caused by intensive price

competition the market for other major product groups like protective footwear and protective

gloves increased more in volume than in value Expenditure on other PPE products increased in

terms of value

Employers in the ten EU countries which entered the EU in 2004 as well as Romania and

Bulgaria which joined the EU in 2007 are obliged by law to provide PPE where it is needed

13

For that reason an average annual growth rate of 53 was reached by these countries thereby

outpacing the European average Regarding most of the other EU countries it can be said that

the PPE market was tough in 2005-2010 because of continuous staff reductions and general

cost-saving measures by companies and other organizations

Production

Total EU production of PPE in 2010 according to Eurostatrsquos Prodcom amounted to euro 26

billion which was 8 lower than in 2005 Italy is the leading producer of workwear in the EU

followed by Spain Poland and Romania Italy has also been the leading producer of safety

footwear (followed by Germany France Finland and Spain) and safety headgear (followed by

the UK Germany France and Spain) for many years while France was the leading producer of

protective gloves (followed by the UK Spain Poland and Germany)

Increasing levels of price sensitivity among end-users is forcing market participants to re-

evaluate their production options In order to improve their cost competitiveness several EU

manufacturers re-located their production facilities from high-cost economies to low-cost

regions such as the Far East Finding new sales areas and (vertical) integration are major

strategies for PPE companies in the EU

Imports

The EU member states imported 686 thousand tons of PPE at a value of euro 62 billion in 2007

of which 51 came from DCs During the period 2005-2010 total EU imports increased

annually 77 in terms of value and 72 in terms of volume The average import price in

2007 was only 17 higher in 2007 than in 2003 Germany remained the leading importer in 2

Italy (10) Belgium (7) and Spain (7) The Netherlands (6) ranked seventh followed

by Sweden Denmark and Austria

The role of DCs increased strongly in the period 2005-2010 the import share of DCs having

accounted for 45 in 2005 49 in 2007 and 51 in 2010 Imports from DCs rose by 47 in

the period 2005-2010 intra-EU trade by 18 while imports from countries outside the EU

(excluding DCs) decreased from 76 to 67 during the same period The import share of DCs

14

varied strongly per product group from 2 for breathing appliances to 67 for protective

gloves Total imports of all product groups increased in absolute terms of which safety

headgear footwear and life jackets grew more strongly than average

China remained by far the leading supplier of PPE to the EU before Malaysia Tunisia Thailand

and India Total imports from China increased strongly 30 in the whole period 2007-2010

(against 41 during 2005-2007) In 2007 19 of total EU imports came from China in 2010

21 The growth of imports from China increased almost 21 annually during the period 2005-

2010

Exports

The EU exported 205 thousand tons of PPE with a value of euro 40 billion in 2010 representing

an annual growth of 45 in the period 2005-2010

Italy remained the leading EU exporter mainly caused by its exports of protective footwear

and safety headgear Export activities by the EU countries vary strongly per product group

Trade channels for market entry

Indirect buying from distributors or wholesalers and direct buying from manufacturers are the

most important distribution channels for PPE in the EU followed by rental or lease It is

believed that catalogue business including e-commerce (by manufacturer as well as by

wholesaler) will become the major growth areas throughout most of the European PPE

markets The market share of distributorswholesalers and tender are predicted to increase

meanwhile direct sales from manufacturers rentalleasing retail and other channels are

expected to stay flat

Opportunities and threats

Germany is still the greatest market for PPE followed by the UK and France Per capita

expenditure is high in the UK Germany France and the Scandinavian countries The

highest growth rates were reached in East European countries which joined the EU in

2004

15

In 2007 45 of PPE imports into the EU came from DCs against 51 in 2010 This

percentage was significantly higher for workwear and protective gloves and lower for the

other product groups

Imports from DCs will grow faster than total imports in the coming years mainly to the

detriment of other (EU and non-EU) countries

Exporters of PPE are confronted with many aspects like quality standards (CE marking)

product liability sizing packaging and environmental requirements These result in a lot of

technical requirements together with aspects of design fashion comfort ergonomics

market developments etc

For that reason co-operation in a variety of forms between importer and exporter can be

necessary of which the more far-reaching forms of potential co-operation are joint ventures

and co-makership agreements

Some exporters in DCs might be able to benefit from the current economic crisis EU

manufacturers will increasingly look for ways to work together in order to reduce costs

Moreover with product innovations slowing down and longer product cycles DCs might

have an opportunity to catch up on todayrsquos state-of-the-art technology and compete with

sophisticated products for competitive prices

- Strong competition on the PPE market in the EU makes it difficult for small producers in DCs

to gain entry to the market by offering lsquomore of the samersquo which implies very strong price

competition

16

Chapter 2

Introduction to company

KarQuest Safety Wears Inc

History

Karquest has got a humble beginning it started by Kausar Hashmi having experience with many

multinationalrsquos and first generation entrepreneur

Karquest was founded in 2002

Started with gloves and industrial Safety Footwear

1 In 2004 Karquest Safety wear Incorporated at Kanpur

2 Started manufacturing safety shoes and gloves

3 In 2007 increase the product range to safety wears and workwears

4 In 2010 diversified into the field of fire protection clothing and fire proximity and fire

entry suits

5 In the same year entered in the Middle East Marketrsquos

6 In 2011 tied with Malaysia based Harvik to market their brand in India

7 In 2011 tied with Nice Gloves of South Korea to distribute high quality certified gloves

under brand name Matrix worldwide

8 All the products of Karquest is marketed under brand name Matrix

PROFILE

KarQuest Safetywears Iinc an ISO 14001 manufacturer and exporter of Footwear working

under Quality Management System they have specialized in the production of leather and

leather Safety Footwear the growth of our company has been steadily progressive keeping in

pace with trends and demands of the market and thus KarQuest Safetywears have been able to

create niche for ourselves in the world market with impressive products and service

They manufacture all kind of leather and uppers especially security industrial and military type

and follow strict quality control measures right from the purchase of raw materials through to

17

every production proceeds to the final finished product They have their own Tannery Safety

boots are made through direct injection process on DESMA machine availiable in single and

double density PU They are specialized in Industrial safety Footwears Occupational amp

protectivefootwearFirefighting boots Military Army Boots innovative technology and quality

control programmes have proven to be the perfect ingredient for customer satisfaction hence

enabling KarQuest to be associated and embraced with opportunities of serving esteemed

business corporations and brand names in Europe Middle East and Latin America

Fabric amp Clothing Factory

They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp

WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18

million Pieces of work wear in different qualities All products are made by industry specific

fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement

Product range includes following

1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest

Bib trousers Uniforms Lab coat Aprons etc

2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments

Water Resistance Garments Hi- Visibility Garments

3Casual Wear- All kinds of fashion Garments

4Hotel Clothing

5Hospital Clothing

Presently they are exporting their products in European Countries Middle East South Africa

Russia USA amp Canada markets We also serve domestic markets

Certificates-

(1) ISO 90012000 certified

(2) OEKO-TEX Standard 100 certified

(3) Licensee of SANFOR

(4) SATRA test report UK

KarQuest Products

18

PPE is an important and necessary consideration in the development of a safety programme

Once the safety professional decides that PPE is to be used by workmen it becomes essential to

select the right type of PPE and the management should ensure that the workman not only uses it

but maintains it correctly

Quality of PPE

PPE must meet the following criteria with regard to its quality

(i) Provide absolute and full protection against possible hazard

(ii) It be so designed and manufactured out of such material that it can with stand the

hazard against which it is intended to be used

PPE guidelines have been prepared by the relevant services of the Directorate General -

Enterprise and Industry of the European Commission in collaboration with MemberStates

European industry European standardisation and Notified Bodies and further India BIS

( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to

provide workers ISI and DGMS (Director General of Mine Safety) approved and certified

products to their workers

These guidelines are not only for the use of Member Statesrsquo competent authorities but also by

the main economic operators concerned such as manufacturers their trade associations bodies

in charge of the preparation of standards as well as those entrusted with the conformity

assessment procedures

KarQuest deals in only the four segment of PPE that is

1Safety Foot Wears

2Safety Clothing

3Fire Protection

4Gloves

Safety Shoes can be categorized in the following segments

19

Safety Clothing

20

Leather Range

PUTPU Series

PUPU Series

ESD Series

PUPUR Series

Vulcanized Nitrile Sole

Fire Boot Services

Goodyear Welted Series

Military amp security Boots

Rubber Range

Chainsaw Boots

Fire Fighter Boots

Fire Chainsaw Boots

Minning Boots

Winter Boots

Food Processing

Boots

Special Purpose Boots

Military Boots

Fire Protection-

21

Safety Clothing

Coverall (100 cotton and Cotton

and polyster)

FR Coverall Shirts and Trousers

High Visibility Jackets

Electric ARC Protection

Chemical Hazard Resistant

Anti-Static

Oil and Water Resistance

Winter Protection

Rain Protection

Anti- Flame (100 Aramid or combination of Aramid amp Viscose

amp Antistatic)

Miscellaneous

Gloves Range-

22

Fire Protection

Fire Proximity Suit

Fire Entry Suit

Heat Protective Wear

Structural Firefighting Suit

Welding and Fire Blanket

Fire Helmet

23

Gloves Range

Leather Range Knitted Range Rubber Range Kelvar Range

24

Mission and Vision of KarQuest

Mission

Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using

cutting-edge technologies and following the latest trends The group emerged with an enthusiasm

to offer world-class products to its countrymen and it will carry forward the same attitude along

with the determination to be the global leader

Vision

The Group is committed to achieve the highest performance standards in each area of its

business It envisages itself as the most trusted name all over the world

DESMA MACHINE

25

SWOT Analysis

Strength

Track record of growth in turnover and profits

Superior quality

Vast experience in domestic and export market

Weaknesses

High prices

High lead time

Less Variety in sports shoes

Opportunity

Quicker response to customers need

To increase share in non leather products

Threats

Heavy competition

More aggressive marketing by foreign competitors in sports shoe markets

Entry of giants of PPE in Indian market with varieties of products

26

Chapter 3

Research and Methodology

Title-

To Study Customer Satisfaction for KarQuest Safety Wears Inc

Title justification-

I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo

because in todayrsquos scenario the first thing which a company look is for the safety of their

customer

Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and

objectives the study is like a ship without radar So aims and objectives of this study are

a To understand PPE Industry and marketing strategy of Karquest Safety Wears

b To know whether the product is environmental friendly

c To understand the awareness level of KarQuests Product and brand name

d To ascertain the superiority of KarQuest lsquos product with others

e To know how satisfied customers and consultants are with the product they purchase

f To know what the end users and consultants want from the KaQuest

g To know the perception of customers regarding the quality and other factors

h To know the most influential factors that influence

i To know the demand of these products in the government departments

j To know the lead time taken by KarQuest

k To know the strengths weaknesses opportunities and threats KarQuest

27

Research plan has the following Steps

Data Sources Two types of data were taken into consideration ie Primary data and Secondary

data My major emphasis was on gathering the primary data The secondary data has been used

to make things more clear

i Primary Data Direct collection of data from the source of information including personal

interviewing survey etc

ii Secondary Data Indirect collection of data from sources containing past or recent

information like Annual Publications Books Newspaper and Magazines etc

iii Research Approach

Surveys are best suited for Descriptive Research Surveys are undertaken to learn about

peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these

magnitudes in the general public Therefore I have done this Survey for the Descriptive Research

Process

RESEARCH INSTRUMENT

A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set

of questions was presented to respondents for their answers

SAMPLING PLAN

The sampling plan calls for three decisions

i Sampling unit Who is to be surveyed

The target population must be defined that has to be sampled It is essential to develop a

sampling frame so that everyone in the target population has an equal chance of being sampled

The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and

consultants in DELHI

28

ii Sample Size 25 Safety Managers

25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15

consultants (contractors) were the target population

iii Contact Methods Personal Interviews and Phone Calls

Once the sampling plan has been determined the question is how the subject should be contacted

ie by telephone mail or personal interview Here in this survey I have contacted the

respondents through personal interviews and phone calls as well

Collecting the information

i Collection of Primary Data Primary Data is the data collected from the original source In my

survey and study there was optimum availability of primary data because every aspect was

witnesses carefully at each point Questionnaire and personal interviews were the main

instruments which were used for collecting primary data

ii Collection of Secondary Data Secondary Data is the one which has already been collected by

someone else and some other person is using that information The source of secondary data was

some related books and websites related to the company The competent staff of the company

helped me a lot in providing information about the company

Limitation of study

1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe

2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation

errorrdquo from the actual

3 Most of the targeted audiences were not aware about various brands names

4 Some targeted audiences were not friendly and some dint had adequate

knowledge about the products so offered

29

Chapter 4

Data Analysis

Q1) Have you heard of KarQUEST products

a Yes

b No

Yes 10

No 15

Have you heard of KarQuest

YesNo

Interpratation-

Out of 25 people only 10 know about KarQuest

Q2) While buying PPE products what do you look for

30

a Style

b Quality

c Reliability

d Price

Reliability 07

Quality 08

Style 05

Price 05

Buying

ReliabilityQualityStylePrice

Interpretation-

While buying a PPE product people look for quality and reliability and not much is focus on

price and style

Q3)How did you find the quality of the product of KarQuest

31

a Very good

b Good

c Average

d Bad

Very Good 08

Good 10

Average 05

Bad 02

Quality

Very GoodGoodAverageBad

Interpretation-

From the above graph it shows that the quality of the KarQuest is good

Q4)Are you satisfied with the KarQuest product and its life

32

a Yes

b No

Yes 13

No 12

Are you Satisfied with the Company

YesNo

Interpretation-

The graph shows that the customer are really satisfied with the company

Q5)Is the product environment friendly

33

a Yes

b No

Yes 20

No 05

Is Product Environment friendly

YesNo

Interpretation-

This shows that the product is environment friendly

34

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

potential of the total PPE marketrdquo Hence PPE manufacturers face the responsibility to

encourage industries to invest in certified quality products despite the productsrsquo high price

Overall the time is ripe for the PPE manufacturers to establish strategies that set them on the

path to growth To begin with manufacturers must take steps to introduce a diverse range of

products to cater to various price segments A well-planned distribution network will further

ensure that the products reach the right end users ldquoHaving introduced training initiatives

invested in branding and the setting up a consortiumorganization to initiate stringent

enforcement of safety standards the PPE market in India is poised for steady growth

The Indian PPE markets foremost challenge is to create more awareness among end users about

the correct PPE products to be used in various industries says the analyst Lack of enforcement

of governments occupational and safety regulations only reduce the potential of the total PPE

market Hence PPE manufacturers face the responsibility to encourage industries to invest in

certified quality products despite the products high price

There is concern in the government mdash it has set up a taskforce to formulate a national policy on

occupational safety and health mdash but industry experts believe that preparedness for safety has to

come from the top and every CEO has to wear the hat of a chief safety officer While awareness

among manufacturing clusters is growing overall safety preparedness is low mdash especially on the

shop floor and it is not in the radar of managements in India Experts say safety is more or less

followed in the same way as corporate governance Its in the books But not in daily practice

says the CEO of a multinational firm

Roger Moore president of DuPont safety resources in the Asia-Pacific region It is a wakeup call for

India Safety regulations are pretty good but it is not put into practice in the workplace As Indian firms

are going global they see direct economic benefits if safety norms are followed

Safety is a big business globally mdash and its now coming to India Chemicals giant DuPont mdash

who has registered substantial success in reducing injuries in their plants to zero levels mdash

recently entered the safety business in India

Big casualties usually happen in sectors such as aviation transportation retail outlets and

railways Research has shown that 96 per cent of the accidents are caused by human error with

remaining caused by accidents

12

International market Report

CBI Market Survey- The Personal Protective Equipment In The EU KET S

This market survey profiles the EU market for personal protective equipment (PPE)

Product groups

The survey discusses the following product groups

Work wear (Traditional work wear and protective clothing excluding uniforms)

Protective gloves (excluding plastic gloves)

Safety footwear (limited to products incorporating a protective metal toe cap)

Safety headgear (helmets)

Protective glasses

Breathing appliances (air purification)

Fall protection

Life jackets

Market size

The market for PPE covering the product groups under review in this survey EU is estimated

to have been euro 103 billion in 2010 The market grew 21 annually in terms of value in the

period 2005-2010 Germany remained the most important market for PPE in the EU despite the

gradually increasing expenditure with its market share of 205 followed by the UK France

Italy Spain and The Netherlands

About 43 of the PPE market in the EU concerned workwear (traditional workwear and

protective clothing) in the period under review The market for traditional workwear decreased

in favour of more specialist protective (CE-marked) clothing Caused by intensive price

competition the market for other major product groups like protective footwear and protective

gloves increased more in volume than in value Expenditure on other PPE products increased in

terms of value

Employers in the ten EU countries which entered the EU in 2004 as well as Romania and

Bulgaria which joined the EU in 2007 are obliged by law to provide PPE where it is needed

13

For that reason an average annual growth rate of 53 was reached by these countries thereby

outpacing the European average Regarding most of the other EU countries it can be said that

the PPE market was tough in 2005-2010 because of continuous staff reductions and general

cost-saving measures by companies and other organizations

Production

Total EU production of PPE in 2010 according to Eurostatrsquos Prodcom amounted to euro 26

billion which was 8 lower than in 2005 Italy is the leading producer of workwear in the EU

followed by Spain Poland and Romania Italy has also been the leading producer of safety

footwear (followed by Germany France Finland and Spain) and safety headgear (followed by

the UK Germany France and Spain) for many years while France was the leading producer of

protective gloves (followed by the UK Spain Poland and Germany)

Increasing levels of price sensitivity among end-users is forcing market participants to re-

evaluate their production options In order to improve their cost competitiveness several EU

manufacturers re-located their production facilities from high-cost economies to low-cost

regions such as the Far East Finding new sales areas and (vertical) integration are major

strategies for PPE companies in the EU

Imports

The EU member states imported 686 thousand tons of PPE at a value of euro 62 billion in 2007

of which 51 came from DCs During the period 2005-2010 total EU imports increased

annually 77 in terms of value and 72 in terms of volume The average import price in

2007 was only 17 higher in 2007 than in 2003 Germany remained the leading importer in 2

Italy (10) Belgium (7) and Spain (7) The Netherlands (6) ranked seventh followed

by Sweden Denmark and Austria

The role of DCs increased strongly in the period 2005-2010 the import share of DCs having

accounted for 45 in 2005 49 in 2007 and 51 in 2010 Imports from DCs rose by 47 in

the period 2005-2010 intra-EU trade by 18 while imports from countries outside the EU

(excluding DCs) decreased from 76 to 67 during the same period The import share of DCs

14

varied strongly per product group from 2 for breathing appliances to 67 for protective

gloves Total imports of all product groups increased in absolute terms of which safety

headgear footwear and life jackets grew more strongly than average

China remained by far the leading supplier of PPE to the EU before Malaysia Tunisia Thailand

and India Total imports from China increased strongly 30 in the whole period 2007-2010

(against 41 during 2005-2007) In 2007 19 of total EU imports came from China in 2010

21 The growth of imports from China increased almost 21 annually during the period 2005-

2010

Exports

The EU exported 205 thousand tons of PPE with a value of euro 40 billion in 2010 representing

an annual growth of 45 in the period 2005-2010

Italy remained the leading EU exporter mainly caused by its exports of protective footwear

and safety headgear Export activities by the EU countries vary strongly per product group

Trade channels for market entry

Indirect buying from distributors or wholesalers and direct buying from manufacturers are the

most important distribution channels for PPE in the EU followed by rental or lease It is

believed that catalogue business including e-commerce (by manufacturer as well as by

wholesaler) will become the major growth areas throughout most of the European PPE

markets The market share of distributorswholesalers and tender are predicted to increase

meanwhile direct sales from manufacturers rentalleasing retail and other channels are

expected to stay flat

Opportunities and threats

Germany is still the greatest market for PPE followed by the UK and France Per capita

expenditure is high in the UK Germany France and the Scandinavian countries The

highest growth rates were reached in East European countries which joined the EU in

2004

15

In 2007 45 of PPE imports into the EU came from DCs against 51 in 2010 This

percentage was significantly higher for workwear and protective gloves and lower for the

other product groups

Imports from DCs will grow faster than total imports in the coming years mainly to the

detriment of other (EU and non-EU) countries

Exporters of PPE are confronted with many aspects like quality standards (CE marking)

product liability sizing packaging and environmental requirements These result in a lot of

technical requirements together with aspects of design fashion comfort ergonomics

market developments etc

For that reason co-operation in a variety of forms between importer and exporter can be

necessary of which the more far-reaching forms of potential co-operation are joint ventures

and co-makership agreements

Some exporters in DCs might be able to benefit from the current economic crisis EU

manufacturers will increasingly look for ways to work together in order to reduce costs

Moreover with product innovations slowing down and longer product cycles DCs might

have an opportunity to catch up on todayrsquos state-of-the-art technology and compete with

sophisticated products for competitive prices

- Strong competition on the PPE market in the EU makes it difficult for small producers in DCs

to gain entry to the market by offering lsquomore of the samersquo which implies very strong price

competition

16

Chapter 2

Introduction to company

KarQuest Safety Wears Inc

History

Karquest has got a humble beginning it started by Kausar Hashmi having experience with many

multinationalrsquos and first generation entrepreneur

Karquest was founded in 2002

Started with gloves and industrial Safety Footwear

1 In 2004 Karquest Safety wear Incorporated at Kanpur

2 Started manufacturing safety shoes and gloves

3 In 2007 increase the product range to safety wears and workwears

4 In 2010 diversified into the field of fire protection clothing and fire proximity and fire

entry suits

5 In the same year entered in the Middle East Marketrsquos

6 In 2011 tied with Malaysia based Harvik to market their brand in India

7 In 2011 tied with Nice Gloves of South Korea to distribute high quality certified gloves

under brand name Matrix worldwide

8 All the products of Karquest is marketed under brand name Matrix

PROFILE

KarQuest Safetywears Iinc an ISO 14001 manufacturer and exporter of Footwear working

under Quality Management System they have specialized in the production of leather and

leather Safety Footwear the growth of our company has been steadily progressive keeping in

pace with trends and demands of the market and thus KarQuest Safetywears have been able to

create niche for ourselves in the world market with impressive products and service

They manufacture all kind of leather and uppers especially security industrial and military type

and follow strict quality control measures right from the purchase of raw materials through to

17

every production proceeds to the final finished product They have their own Tannery Safety

boots are made through direct injection process on DESMA machine availiable in single and

double density PU They are specialized in Industrial safety Footwears Occupational amp

protectivefootwearFirefighting boots Military Army Boots innovative technology and quality

control programmes have proven to be the perfect ingredient for customer satisfaction hence

enabling KarQuest to be associated and embraced with opportunities of serving esteemed

business corporations and brand names in Europe Middle East and Latin America

Fabric amp Clothing Factory

They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp

WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18

million Pieces of work wear in different qualities All products are made by industry specific

fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement

Product range includes following

1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest

Bib trousers Uniforms Lab coat Aprons etc

2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments

Water Resistance Garments Hi- Visibility Garments

3Casual Wear- All kinds of fashion Garments

4Hotel Clothing

5Hospital Clothing

Presently they are exporting their products in European Countries Middle East South Africa

Russia USA amp Canada markets We also serve domestic markets

Certificates-

(1) ISO 90012000 certified

(2) OEKO-TEX Standard 100 certified

(3) Licensee of SANFOR

(4) SATRA test report UK

KarQuest Products

18

PPE is an important and necessary consideration in the development of a safety programme

Once the safety professional decides that PPE is to be used by workmen it becomes essential to

select the right type of PPE and the management should ensure that the workman not only uses it

but maintains it correctly

Quality of PPE

PPE must meet the following criteria with regard to its quality

(i) Provide absolute and full protection against possible hazard

(ii) It be so designed and manufactured out of such material that it can with stand the

hazard against which it is intended to be used

PPE guidelines have been prepared by the relevant services of the Directorate General -

Enterprise and Industry of the European Commission in collaboration with MemberStates

European industry European standardisation and Notified Bodies and further India BIS

( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to

provide workers ISI and DGMS (Director General of Mine Safety) approved and certified

products to their workers

These guidelines are not only for the use of Member Statesrsquo competent authorities but also by

the main economic operators concerned such as manufacturers their trade associations bodies

in charge of the preparation of standards as well as those entrusted with the conformity

assessment procedures

KarQuest deals in only the four segment of PPE that is

1Safety Foot Wears

2Safety Clothing

3Fire Protection

4Gloves

Safety Shoes can be categorized in the following segments

19

Safety Clothing

20

Leather Range

PUTPU Series

PUPU Series

ESD Series

PUPUR Series

Vulcanized Nitrile Sole

Fire Boot Services

Goodyear Welted Series

Military amp security Boots

Rubber Range

Chainsaw Boots

Fire Fighter Boots

Fire Chainsaw Boots

Minning Boots

Winter Boots

Food Processing

Boots

Special Purpose Boots

Military Boots

Fire Protection-

21

Safety Clothing

Coverall (100 cotton and Cotton

and polyster)

FR Coverall Shirts and Trousers

High Visibility Jackets

Electric ARC Protection

Chemical Hazard Resistant

Anti-Static

Oil and Water Resistance

Winter Protection

Rain Protection

Anti- Flame (100 Aramid or combination of Aramid amp Viscose

amp Antistatic)

Miscellaneous

Gloves Range-

22

Fire Protection

Fire Proximity Suit

Fire Entry Suit

Heat Protective Wear

Structural Firefighting Suit

Welding and Fire Blanket

Fire Helmet

23

Gloves Range

Leather Range Knitted Range Rubber Range Kelvar Range

24

Mission and Vision of KarQuest

Mission

Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using

cutting-edge technologies and following the latest trends The group emerged with an enthusiasm

to offer world-class products to its countrymen and it will carry forward the same attitude along

with the determination to be the global leader

Vision

The Group is committed to achieve the highest performance standards in each area of its

business It envisages itself as the most trusted name all over the world

DESMA MACHINE

25

SWOT Analysis

Strength

Track record of growth in turnover and profits

Superior quality

Vast experience in domestic and export market

Weaknesses

High prices

High lead time

Less Variety in sports shoes

Opportunity

Quicker response to customers need

To increase share in non leather products

Threats

Heavy competition

More aggressive marketing by foreign competitors in sports shoe markets

Entry of giants of PPE in Indian market with varieties of products

26

Chapter 3

Research and Methodology

Title-

To Study Customer Satisfaction for KarQuest Safety Wears Inc

Title justification-

I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo

because in todayrsquos scenario the first thing which a company look is for the safety of their

customer

Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and

objectives the study is like a ship without radar So aims and objectives of this study are

a To understand PPE Industry and marketing strategy of Karquest Safety Wears

b To know whether the product is environmental friendly

c To understand the awareness level of KarQuests Product and brand name

d To ascertain the superiority of KarQuest lsquos product with others

e To know how satisfied customers and consultants are with the product they purchase

f To know what the end users and consultants want from the KaQuest

g To know the perception of customers regarding the quality and other factors

h To know the most influential factors that influence

i To know the demand of these products in the government departments

j To know the lead time taken by KarQuest

k To know the strengths weaknesses opportunities and threats KarQuest

27

Research plan has the following Steps

Data Sources Two types of data were taken into consideration ie Primary data and Secondary

data My major emphasis was on gathering the primary data The secondary data has been used

to make things more clear

i Primary Data Direct collection of data from the source of information including personal

interviewing survey etc

ii Secondary Data Indirect collection of data from sources containing past or recent

information like Annual Publications Books Newspaper and Magazines etc

iii Research Approach

Surveys are best suited for Descriptive Research Surveys are undertaken to learn about

peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these

magnitudes in the general public Therefore I have done this Survey for the Descriptive Research

Process

RESEARCH INSTRUMENT

A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set

of questions was presented to respondents for their answers

SAMPLING PLAN

The sampling plan calls for three decisions

i Sampling unit Who is to be surveyed

The target population must be defined that has to be sampled It is essential to develop a

sampling frame so that everyone in the target population has an equal chance of being sampled

The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and

consultants in DELHI

28

ii Sample Size 25 Safety Managers

25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15

consultants (contractors) were the target population

iii Contact Methods Personal Interviews and Phone Calls

Once the sampling plan has been determined the question is how the subject should be contacted

ie by telephone mail or personal interview Here in this survey I have contacted the

respondents through personal interviews and phone calls as well

Collecting the information

i Collection of Primary Data Primary Data is the data collected from the original source In my

survey and study there was optimum availability of primary data because every aspect was

witnesses carefully at each point Questionnaire and personal interviews were the main

instruments which were used for collecting primary data

ii Collection of Secondary Data Secondary Data is the one which has already been collected by

someone else and some other person is using that information The source of secondary data was

some related books and websites related to the company The competent staff of the company

helped me a lot in providing information about the company

Limitation of study

1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe

2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation

errorrdquo from the actual

3 Most of the targeted audiences were not aware about various brands names

4 Some targeted audiences were not friendly and some dint had adequate

knowledge about the products so offered

29

Chapter 4

Data Analysis

Q1) Have you heard of KarQUEST products

a Yes

b No

Yes 10

No 15

Have you heard of KarQuest

YesNo

Interpratation-

Out of 25 people only 10 know about KarQuest

Q2) While buying PPE products what do you look for

30

a Style

b Quality

c Reliability

d Price

Reliability 07

Quality 08

Style 05

Price 05

Buying

ReliabilityQualityStylePrice

Interpretation-

While buying a PPE product people look for quality and reliability and not much is focus on

price and style

Q3)How did you find the quality of the product of KarQuest

31

a Very good

b Good

c Average

d Bad

Very Good 08

Good 10

Average 05

Bad 02

Quality

Very GoodGoodAverageBad

Interpretation-

From the above graph it shows that the quality of the KarQuest is good

Q4)Are you satisfied with the KarQuest product and its life

32

a Yes

b No

Yes 13

No 12

Are you Satisfied with the Company

YesNo

Interpretation-

The graph shows that the customer are really satisfied with the company

Q5)Is the product environment friendly

33

a Yes

b No

Yes 20

No 05

Is Product Environment friendly

YesNo

Interpretation-

This shows that the product is environment friendly

34

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

International market Report

CBI Market Survey- The Personal Protective Equipment In The EU KET S

This market survey profiles the EU market for personal protective equipment (PPE)

Product groups

The survey discusses the following product groups

Work wear (Traditional work wear and protective clothing excluding uniforms)

Protective gloves (excluding plastic gloves)

Safety footwear (limited to products incorporating a protective metal toe cap)

Safety headgear (helmets)

Protective glasses

Breathing appliances (air purification)

Fall protection

Life jackets

Market size

The market for PPE covering the product groups under review in this survey EU is estimated

to have been euro 103 billion in 2010 The market grew 21 annually in terms of value in the

period 2005-2010 Germany remained the most important market for PPE in the EU despite the

gradually increasing expenditure with its market share of 205 followed by the UK France

Italy Spain and The Netherlands

About 43 of the PPE market in the EU concerned workwear (traditional workwear and

protective clothing) in the period under review The market for traditional workwear decreased

in favour of more specialist protective (CE-marked) clothing Caused by intensive price

competition the market for other major product groups like protective footwear and protective

gloves increased more in volume than in value Expenditure on other PPE products increased in

terms of value

Employers in the ten EU countries which entered the EU in 2004 as well as Romania and

Bulgaria which joined the EU in 2007 are obliged by law to provide PPE where it is needed

13

For that reason an average annual growth rate of 53 was reached by these countries thereby

outpacing the European average Regarding most of the other EU countries it can be said that

the PPE market was tough in 2005-2010 because of continuous staff reductions and general

cost-saving measures by companies and other organizations

Production

Total EU production of PPE in 2010 according to Eurostatrsquos Prodcom amounted to euro 26

billion which was 8 lower than in 2005 Italy is the leading producer of workwear in the EU

followed by Spain Poland and Romania Italy has also been the leading producer of safety

footwear (followed by Germany France Finland and Spain) and safety headgear (followed by

the UK Germany France and Spain) for many years while France was the leading producer of

protective gloves (followed by the UK Spain Poland and Germany)

Increasing levels of price sensitivity among end-users is forcing market participants to re-

evaluate their production options In order to improve their cost competitiveness several EU

manufacturers re-located their production facilities from high-cost economies to low-cost

regions such as the Far East Finding new sales areas and (vertical) integration are major

strategies for PPE companies in the EU

Imports

The EU member states imported 686 thousand tons of PPE at a value of euro 62 billion in 2007

of which 51 came from DCs During the period 2005-2010 total EU imports increased

annually 77 in terms of value and 72 in terms of volume The average import price in

2007 was only 17 higher in 2007 than in 2003 Germany remained the leading importer in 2

Italy (10) Belgium (7) and Spain (7) The Netherlands (6) ranked seventh followed

by Sweden Denmark and Austria

The role of DCs increased strongly in the period 2005-2010 the import share of DCs having

accounted for 45 in 2005 49 in 2007 and 51 in 2010 Imports from DCs rose by 47 in

the period 2005-2010 intra-EU trade by 18 while imports from countries outside the EU

(excluding DCs) decreased from 76 to 67 during the same period The import share of DCs

14

varied strongly per product group from 2 for breathing appliances to 67 for protective

gloves Total imports of all product groups increased in absolute terms of which safety

headgear footwear and life jackets grew more strongly than average

China remained by far the leading supplier of PPE to the EU before Malaysia Tunisia Thailand

and India Total imports from China increased strongly 30 in the whole period 2007-2010

(against 41 during 2005-2007) In 2007 19 of total EU imports came from China in 2010

21 The growth of imports from China increased almost 21 annually during the period 2005-

2010

Exports

The EU exported 205 thousand tons of PPE with a value of euro 40 billion in 2010 representing

an annual growth of 45 in the period 2005-2010

Italy remained the leading EU exporter mainly caused by its exports of protective footwear

and safety headgear Export activities by the EU countries vary strongly per product group

Trade channels for market entry

Indirect buying from distributors or wholesalers and direct buying from manufacturers are the

most important distribution channels for PPE in the EU followed by rental or lease It is

believed that catalogue business including e-commerce (by manufacturer as well as by

wholesaler) will become the major growth areas throughout most of the European PPE

markets The market share of distributorswholesalers and tender are predicted to increase

meanwhile direct sales from manufacturers rentalleasing retail and other channels are

expected to stay flat

Opportunities and threats

Germany is still the greatest market for PPE followed by the UK and France Per capita

expenditure is high in the UK Germany France and the Scandinavian countries The

highest growth rates were reached in East European countries which joined the EU in

2004

15

In 2007 45 of PPE imports into the EU came from DCs against 51 in 2010 This

percentage was significantly higher for workwear and protective gloves and lower for the

other product groups

Imports from DCs will grow faster than total imports in the coming years mainly to the

detriment of other (EU and non-EU) countries

Exporters of PPE are confronted with many aspects like quality standards (CE marking)

product liability sizing packaging and environmental requirements These result in a lot of

technical requirements together with aspects of design fashion comfort ergonomics

market developments etc

For that reason co-operation in a variety of forms between importer and exporter can be

necessary of which the more far-reaching forms of potential co-operation are joint ventures

and co-makership agreements

Some exporters in DCs might be able to benefit from the current economic crisis EU

manufacturers will increasingly look for ways to work together in order to reduce costs

Moreover with product innovations slowing down and longer product cycles DCs might

have an opportunity to catch up on todayrsquos state-of-the-art technology and compete with

sophisticated products for competitive prices

- Strong competition on the PPE market in the EU makes it difficult for small producers in DCs

to gain entry to the market by offering lsquomore of the samersquo which implies very strong price

competition

16

Chapter 2

Introduction to company

KarQuest Safety Wears Inc

History

Karquest has got a humble beginning it started by Kausar Hashmi having experience with many

multinationalrsquos and first generation entrepreneur

Karquest was founded in 2002

Started with gloves and industrial Safety Footwear

1 In 2004 Karquest Safety wear Incorporated at Kanpur

2 Started manufacturing safety shoes and gloves

3 In 2007 increase the product range to safety wears and workwears

4 In 2010 diversified into the field of fire protection clothing and fire proximity and fire

entry suits

5 In the same year entered in the Middle East Marketrsquos

6 In 2011 tied with Malaysia based Harvik to market their brand in India

7 In 2011 tied with Nice Gloves of South Korea to distribute high quality certified gloves

under brand name Matrix worldwide

8 All the products of Karquest is marketed under brand name Matrix

PROFILE

KarQuest Safetywears Iinc an ISO 14001 manufacturer and exporter of Footwear working

under Quality Management System they have specialized in the production of leather and

leather Safety Footwear the growth of our company has been steadily progressive keeping in

pace with trends and demands of the market and thus KarQuest Safetywears have been able to

create niche for ourselves in the world market with impressive products and service

They manufacture all kind of leather and uppers especially security industrial and military type

and follow strict quality control measures right from the purchase of raw materials through to

17

every production proceeds to the final finished product They have their own Tannery Safety

boots are made through direct injection process on DESMA machine availiable in single and

double density PU They are specialized in Industrial safety Footwears Occupational amp

protectivefootwearFirefighting boots Military Army Boots innovative technology and quality

control programmes have proven to be the perfect ingredient for customer satisfaction hence

enabling KarQuest to be associated and embraced with opportunities of serving esteemed

business corporations and brand names in Europe Middle East and Latin America

Fabric amp Clothing Factory

They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp

WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18

million Pieces of work wear in different qualities All products are made by industry specific

fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement

Product range includes following

1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest

Bib trousers Uniforms Lab coat Aprons etc

2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments

Water Resistance Garments Hi- Visibility Garments

3Casual Wear- All kinds of fashion Garments

4Hotel Clothing

5Hospital Clothing

Presently they are exporting their products in European Countries Middle East South Africa

Russia USA amp Canada markets We also serve domestic markets

Certificates-

(1) ISO 90012000 certified

(2) OEKO-TEX Standard 100 certified

(3) Licensee of SANFOR

(4) SATRA test report UK

KarQuest Products

18

PPE is an important and necessary consideration in the development of a safety programme

Once the safety professional decides that PPE is to be used by workmen it becomes essential to

select the right type of PPE and the management should ensure that the workman not only uses it

but maintains it correctly

Quality of PPE

PPE must meet the following criteria with regard to its quality

(i) Provide absolute and full protection against possible hazard

(ii) It be so designed and manufactured out of such material that it can with stand the

hazard against which it is intended to be used

PPE guidelines have been prepared by the relevant services of the Directorate General -

Enterprise and Industry of the European Commission in collaboration with MemberStates

European industry European standardisation and Notified Bodies and further India BIS

( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to

provide workers ISI and DGMS (Director General of Mine Safety) approved and certified

products to their workers

These guidelines are not only for the use of Member Statesrsquo competent authorities but also by

the main economic operators concerned such as manufacturers their trade associations bodies

in charge of the preparation of standards as well as those entrusted with the conformity

assessment procedures

KarQuest deals in only the four segment of PPE that is

1Safety Foot Wears

2Safety Clothing

3Fire Protection

4Gloves

Safety Shoes can be categorized in the following segments

19

Safety Clothing

20

Leather Range

PUTPU Series

PUPU Series

ESD Series

PUPUR Series

Vulcanized Nitrile Sole

Fire Boot Services

Goodyear Welted Series

Military amp security Boots

Rubber Range

Chainsaw Boots

Fire Fighter Boots

Fire Chainsaw Boots

Minning Boots

Winter Boots

Food Processing

Boots

Special Purpose Boots

Military Boots

Fire Protection-

21

Safety Clothing

Coverall (100 cotton and Cotton

and polyster)

FR Coverall Shirts and Trousers

High Visibility Jackets

Electric ARC Protection

Chemical Hazard Resistant

Anti-Static

Oil and Water Resistance

Winter Protection

Rain Protection

Anti- Flame (100 Aramid or combination of Aramid amp Viscose

amp Antistatic)

Miscellaneous

Gloves Range-

22

Fire Protection

Fire Proximity Suit

Fire Entry Suit

Heat Protective Wear

Structural Firefighting Suit

Welding and Fire Blanket

Fire Helmet

23

Gloves Range

Leather Range Knitted Range Rubber Range Kelvar Range

24

Mission and Vision of KarQuest

Mission

Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using

cutting-edge technologies and following the latest trends The group emerged with an enthusiasm

to offer world-class products to its countrymen and it will carry forward the same attitude along

with the determination to be the global leader

Vision

The Group is committed to achieve the highest performance standards in each area of its

business It envisages itself as the most trusted name all over the world

DESMA MACHINE

25

SWOT Analysis

Strength

Track record of growth in turnover and profits

Superior quality

Vast experience in domestic and export market

Weaknesses

High prices

High lead time

Less Variety in sports shoes

Opportunity

Quicker response to customers need

To increase share in non leather products

Threats

Heavy competition

More aggressive marketing by foreign competitors in sports shoe markets

Entry of giants of PPE in Indian market with varieties of products

26

Chapter 3

Research and Methodology

Title-

To Study Customer Satisfaction for KarQuest Safety Wears Inc

Title justification-

I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo

because in todayrsquos scenario the first thing which a company look is for the safety of their

customer

Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and

objectives the study is like a ship without radar So aims and objectives of this study are

a To understand PPE Industry and marketing strategy of Karquest Safety Wears

b To know whether the product is environmental friendly

c To understand the awareness level of KarQuests Product and brand name

d To ascertain the superiority of KarQuest lsquos product with others

e To know how satisfied customers and consultants are with the product they purchase

f To know what the end users and consultants want from the KaQuest

g To know the perception of customers regarding the quality and other factors

h To know the most influential factors that influence

i To know the demand of these products in the government departments

j To know the lead time taken by KarQuest

k To know the strengths weaknesses opportunities and threats KarQuest

27

Research plan has the following Steps

Data Sources Two types of data were taken into consideration ie Primary data and Secondary

data My major emphasis was on gathering the primary data The secondary data has been used

to make things more clear

i Primary Data Direct collection of data from the source of information including personal

interviewing survey etc

ii Secondary Data Indirect collection of data from sources containing past or recent

information like Annual Publications Books Newspaper and Magazines etc

iii Research Approach

Surveys are best suited for Descriptive Research Surveys are undertaken to learn about

peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these

magnitudes in the general public Therefore I have done this Survey for the Descriptive Research

Process

RESEARCH INSTRUMENT

A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set

of questions was presented to respondents for their answers

SAMPLING PLAN

The sampling plan calls for three decisions

i Sampling unit Who is to be surveyed

The target population must be defined that has to be sampled It is essential to develop a

sampling frame so that everyone in the target population has an equal chance of being sampled

The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and

consultants in DELHI

28

ii Sample Size 25 Safety Managers

25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15

consultants (contractors) were the target population

iii Contact Methods Personal Interviews and Phone Calls

Once the sampling plan has been determined the question is how the subject should be contacted

ie by telephone mail or personal interview Here in this survey I have contacted the

respondents through personal interviews and phone calls as well

Collecting the information

i Collection of Primary Data Primary Data is the data collected from the original source In my

survey and study there was optimum availability of primary data because every aspect was

witnesses carefully at each point Questionnaire and personal interviews were the main

instruments which were used for collecting primary data

ii Collection of Secondary Data Secondary Data is the one which has already been collected by

someone else and some other person is using that information The source of secondary data was

some related books and websites related to the company The competent staff of the company

helped me a lot in providing information about the company

Limitation of study

1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe

2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation

errorrdquo from the actual

3 Most of the targeted audiences were not aware about various brands names

4 Some targeted audiences were not friendly and some dint had adequate

knowledge about the products so offered

29

Chapter 4

Data Analysis

Q1) Have you heard of KarQUEST products

a Yes

b No

Yes 10

No 15

Have you heard of KarQuest

YesNo

Interpratation-

Out of 25 people only 10 know about KarQuest

Q2) While buying PPE products what do you look for

30

a Style

b Quality

c Reliability

d Price

Reliability 07

Quality 08

Style 05

Price 05

Buying

ReliabilityQualityStylePrice

Interpretation-

While buying a PPE product people look for quality and reliability and not much is focus on

price and style

Q3)How did you find the quality of the product of KarQuest

31

a Very good

b Good

c Average

d Bad

Very Good 08

Good 10

Average 05

Bad 02

Quality

Very GoodGoodAverageBad

Interpretation-

From the above graph it shows that the quality of the KarQuest is good

Q4)Are you satisfied with the KarQuest product and its life

32

a Yes

b No

Yes 13

No 12

Are you Satisfied with the Company

YesNo

Interpretation-

The graph shows that the customer are really satisfied with the company

Q5)Is the product environment friendly

33

a Yes

b No

Yes 20

No 05

Is Product Environment friendly

YesNo

Interpretation-

This shows that the product is environment friendly

34

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

For that reason an average annual growth rate of 53 was reached by these countries thereby

outpacing the European average Regarding most of the other EU countries it can be said that

the PPE market was tough in 2005-2010 because of continuous staff reductions and general

cost-saving measures by companies and other organizations

Production

Total EU production of PPE in 2010 according to Eurostatrsquos Prodcom amounted to euro 26

billion which was 8 lower than in 2005 Italy is the leading producer of workwear in the EU

followed by Spain Poland and Romania Italy has also been the leading producer of safety

footwear (followed by Germany France Finland and Spain) and safety headgear (followed by

the UK Germany France and Spain) for many years while France was the leading producer of

protective gloves (followed by the UK Spain Poland and Germany)

Increasing levels of price sensitivity among end-users is forcing market participants to re-

evaluate their production options In order to improve their cost competitiveness several EU

manufacturers re-located their production facilities from high-cost economies to low-cost

regions such as the Far East Finding new sales areas and (vertical) integration are major

strategies for PPE companies in the EU

Imports

The EU member states imported 686 thousand tons of PPE at a value of euro 62 billion in 2007

of which 51 came from DCs During the period 2005-2010 total EU imports increased

annually 77 in terms of value and 72 in terms of volume The average import price in

2007 was only 17 higher in 2007 than in 2003 Germany remained the leading importer in 2

Italy (10) Belgium (7) and Spain (7) The Netherlands (6) ranked seventh followed

by Sweden Denmark and Austria

The role of DCs increased strongly in the period 2005-2010 the import share of DCs having

accounted for 45 in 2005 49 in 2007 and 51 in 2010 Imports from DCs rose by 47 in

the period 2005-2010 intra-EU trade by 18 while imports from countries outside the EU

(excluding DCs) decreased from 76 to 67 during the same period The import share of DCs

14

varied strongly per product group from 2 for breathing appliances to 67 for protective

gloves Total imports of all product groups increased in absolute terms of which safety

headgear footwear and life jackets grew more strongly than average

China remained by far the leading supplier of PPE to the EU before Malaysia Tunisia Thailand

and India Total imports from China increased strongly 30 in the whole period 2007-2010

(against 41 during 2005-2007) In 2007 19 of total EU imports came from China in 2010

21 The growth of imports from China increased almost 21 annually during the period 2005-

2010

Exports

The EU exported 205 thousand tons of PPE with a value of euro 40 billion in 2010 representing

an annual growth of 45 in the period 2005-2010

Italy remained the leading EU exporter mainly caused by its exports of protective footwear

and safety headgear Export activities by the EU countries vary strongly per product group

Trade channels for market entry

Indirect buying from distributors or wholesalers and direct buying from manufacturers are the

most important distribution channels for PPE in the EU followed by rental or lease It is

believed that catalogue business including e-commerce (by manufacturer as well as by

wholesaler) will become the major growth areas throughout most of the European PPE

markets The market share of distributorswholesalers and tender are predicted to increase

meanwhile direct sales from manufacturers rentalleasing retail and other channels are

expected to stay flat

Opportunities and threats

Germany is still the greatest market for PPE followed by the UK and France Per capita

expenditure is high in the UK Germany France and the Scandinavian countries The

highest growth rates were reached in East European countries which joined the EU in

2004

15

In 2007 45 of PPE imports into the EU came from DCs against 51 in 2010 This

percentage was significantly higher for workwear and protective gloves and lower for the

other product groups

Imports from DCs will grow faster than total imports in the coming years mainly to the

detriment of other (EU and non-EU) countries

Exporters of PPE are confronted with many aspects like quality standards (CE marking)

product liability sizing packaging and environmental requirements These result in a lot of

technical requirements together with aspects of design fashion comfort ergonomics

market developments etc

For that reason co-operation in a variety of forms between importer and exporter can be

necessary of which the more far-reaching forms of potential co-operation are joint ventures

and co-makership agreements

Some exporters in DCs might be able to benefit from the current economic crisis EU

manufacturers will increasingly look for ways to work together in order to reduce costs

Moreover with product innovations slowing down and longer product cycles DCs might

have an opportunity to catch up on todayrsquos state-of-the-art technology and compete with

sophisticated products for competitive prices

- Strong competition on the PPE market in the EU makes it difficult for small producers in DCs

to gain entry to the market by offering lsquomore of the samersquo which implies very strong price

competition

16

Chapter 2

Introduction to company

KarQuest Safety Wears Inc

History

Karquest has got a humble beginning it started by Kausar Hashmi having experience with many

multinationalrsquos and first generation entrepreneur

Karquest was founded in 2002

Started with gloves and industrial Safety Footwear

1 In 2004 Karquest Safety wear Incorporated at Kanpur

2 Started manufacturing safety shoes and gloves

3 In 2007 increase the product range to safety wears and workwears

4 In 2010 diversified into the field of fire protection clothing and fire proximity and fire

entry suits

5 In the same year entered in the Middle East Marketrsquos

6 In 2011 tied with Malaysia based Harvik to market their brand in India

7 In 2011 tied with Nice Gloves of South Korea to distribute high quality certified gloves

under brand name Matrix worldwide

8 All the products of Karquest is marketed under brand name Matrix

PROFILE

KarQuest Safetywears Iinc an ISO 14001 manufacturer and exporter of Footwear working

under Quality Management System they have specialized in the production of leather and

leather Safety Footwear the growth of our company has been steadily progressive keeping in

pace with trends and demands of the market and thus KarQuest Safetywears have been able to

create niche for ourselves in the world market with impressive products and service

They manufacture all kind of leather and uppers especially security industrial and military type

and follow strict quality control measures right from the purchase of raw materials through to

17

every production proceeds to the final finished product They have their own Tannery Safety

boots are made through direct injection process on DESMA machine availiable in single and

double density PU They are specialized in Industrial safety Footwears Occupational amp

protectivefootwearFirefighting boots Military Army Boots innovative technology and quality

control programmes have proven to be the perfect ingredient for customer satisfaction hence

enabling KarQuest to be associated and embraced with opportunities of serving esteemed

business corporations and brand names in Europe Middle East and Latin America

Fabric amp Clothing Factory

They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp

WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18

million Pieces of work wear in different qualities All products are made by industry specific

fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement

Product range includes following

1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest

Bib trousers Uniforms Lab coat Aprons etc

2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments

Water Resistance Garments Hi- Visibility Garments

3Casual Wear- All kinds of fashion Garments

4Hotel Clothing

5Hospital Clothing

Presently they are exporting their products in European Countries Middle East South Africa

Russia USA amp Canada markets We also serve domestic markets

Certificates-

(1) ISO 90012000 certified

(2) OEKO-TEX Standard 100 certified

(3) Licensee of SANFOR

(4) SATRA test report UK

KarQuest Products

18

PPE is an important and necessary consideration in the development of a safety programme

Once the safety professional decides that PPE is to be used by workmen it becomes essential to

select the right type of PPE and the management should ensure that the workman not only uses it

but maintains it correctly

Quality of PPE

PPE must meet the following criteria with regard to its quality

(i) Provide absolute and full protection against possible hazard

(ii) It be so designed and manufactured out of such material that it can with stand the

hazard against which it is intended to be used

PPE guidelines have been prepared by the relevant services of the Directorate General -

Enterprise and Industry of the European Commission in collaboration with MemberStates

European industry European standardisation and Notified Bodies and further India BIS

( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to

provide workers ISI and DGMS (Director General of Mine Safety) approved and certified

products to their workers

These guidelines are not only for the use of Member Statesrsquo competent authorities but also by

the main economic operators concerned such as manufacturers their trade associations bodies

in charge of the preparation of standards as well as those entrusted with the conformity

assessment procedures

KarQuest deals in only the four segment of PPE that is

1Safety Foot Wears

2Safety Clothing

3Fire Protection

4Gloves

Safety Shoes can be categorized in the following segments

19

Safety Clothing

20

Leather Range

PUTPU Series

PUPU Series

ESD Series

PUPUR Series

Vulcanized Nitrile Sole

Fire Boot Services

Goodyear Welted Series

Military amp security Boots

Rubber Range

Chainsaw Boots

Fire Fighter Boots

Fire Chainsaw Boots

Minning Boots

Winter Boots

Food Processing

Boots

Special Purpose Boots

Military Boots

Fire Protection-

21

Safety Clothing

Coverall (100 cotton and Cotton

and polyster)

FR Coverall Shirts and Trousers

High Visibility Jackets

Electric ARC Protection

Chemical Hazard Resistant

Anti-Static

Oil and Water Resistance

Winter Protection

Rain Protection

Anti- Flame (100 Aramid or combination of Aramid amp Viscose

amp Antistatic)

Miscellaneous

Gloves Range-

22

Fire Protection

Fire Proximity Suit

Fire Entry Suit

Heat Protective Wear

Structural Firefighting Suit

Welding and Fire Blanket

Fire Helmet

23

Gloves Range

Leather Range Knitted Range Rubber Range Kelvar Range

24

Mission and Vision of KarQuest

Mission

Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using

cutting-edge technologies and following the latest trends The group emerged with an enthusiasm

to offer world-class products to its countrymen and it will carry forward the same attitude along

with the determination to be the global leader

Vision

The Group is committed to achieve the highest performance standards in each area of its

business It envisages itself as the most trusted name all over the world

DESMA MACHINE

25

SWOT Analysis

Strength

Track record of growth in turnover and profits

Superior quality

Vast experience in domestic and export market

Weaknesses

High prices

High lead time

Less Variety in sports shoes

Opportunity

Quicker response to customers need

To increase share in non leather products

Threats

Heavy competition

More aggressive marketing by foreign competitors in sports shoe markets

Entry of giants of PPE in Indian market with varieties of products

26

Chapter 3

Research and Methodology

Title-

To Study Customer Satisfaction for KarQuest Safety Wears Inc

Title justification-

I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo

because in todayrsquos scenario the first thing which a company look is for the safety of their

customer

Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and

objectives the study is like a ship without radar So aims and objectives of this study are

a To understand PPE Industry and marketing strategy of Karquest Safety Wears

b To know whether the product is environmental friendly

c To understand the awareness level of KarQuests Product and brand name

d To ascertain the superiority of KarQuest lsquos product with others

e To know how satisfied customers and consultants are with the product they purchase

f To know what the end users and consultants want from the KaQuest

g To know the perception of customers regarding the quality and other factors

h To know the most influential factors that influence

i To know the demand of these products in the government departments

j To know the lead time taken by KarQuest

k To know the strengths weaknesses opportunities and threats KarQuest

27

Research plan has the following Steps

Data Sources Two types of data were taken into consideration ie Primary data and Secondary

data My major emphasis was on gathering the primary data The secondary data has been used

to make things more clear

i Primary Data Direct collection of data from the source of information including personal

interviewing survey etc

ii Secondary Data Indirect collection of data from sources containing past or recent

information like Annual Publications Books Newspaper and Magazines etc

iii Research Approach

Surveys are best suited for Descriptive Research Surveys are undertaken to learn about

peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these

magnitudes in the general public Therefore I have done this Survey for the Descriptive Research

Process

RESEARCH INSTRUMENT

A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set

of questions was presented to respondents for their answers

SAMPLING PLAN

The sampling plan calls for three decisions

i Sampling unit Who is to be surveyed

The target population must be defined that has to be sampled It is essential to develop a

sampling frame so that everyone in the target population has an equal chance of being sampled

The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and

consultants in DELHI

28

ii Sample Size 25 Safety Managers

25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15

consultants (contractors) were the target population

iii Contact Methods Personal Interviews and Phone Calls

Once the sampling plan has been determined the question is how the subject should be contacted

ie by telephone mail or personal interview Here in this survey I have contacted the

respondents through personal interviews and phone calls as well

Collecting the information

i Collection of Primary Data Primary Data is the data collected from the original source In my

survey and study there was optimum availability of primary data because every aspect was

witnesses carefully at each point Questionnaire and personal interviews were the main

instruments which were used for collecting primary data

ii Collection of Secondary Data Secondary Data is the one which has already been collected by

someone else and some other person is using that information The source of secondary data was

some related books and websites related to the company The competent staff of the company

helped me a lot in providing information about the company

Limitation of study

1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe

2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation

errorrdquo from the actual

3 Most of the targeted audiences were not aware about various brands names

4 Some targeted audiences were not friendly and some dint had adequate

knowledge about the products so offered

29

Chapter 4

Data Analysis

Q1) Have you heard of KarQUEST products

a Yes

b No

Yes 10

No 15

Have you heard of KarQuest

YesNo

Interpratation-

Out of 25 people only 10 know about KarQuest

Q2) While buying PPE products what do you look for

30

a Style

b Quality

c Reliability

d Price

Reliability 07

Quality 08

Style 05

Price 05

Buying

ReliabilityQualityStylePrice

Interpretation-

While buying a PPE product people look for quality and reliability and not much is focus on

price and style

Q3)How did you find the quality of the product of KarQuest

31

a Very good

b Good

c Average

d Bad

Very Good 08

Good 10

Average 05

Bad 02

Quality

Very GoodGoodAverageBad

Interpretation-

From the above graph it shows that the quality of the KarQuest is good

Q4)Are you satisfied with the KarQuest product and its life

32

a Yes

b No

Yes 13

No 12

Are you Satisfied with the Company

YesNo

Interpretation-

The graph shows that the customer are really satisfied with the company

Q5)Is the product environment friendly

33

a Yes

b No

Yes 20

No 05

Is Product Environment friendly

YesNo

Interpretation-

This shows that the product is environment friendly

34

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

varied strongly per product group from 2 for breathing appliances to 67 for protective

gloves Total imports of all product groups increased in absolute terms of which safety

headgear footwear and life jackets grew more strongly than average

China remained by far the leading supplier of PPE to the EU before Malaysia Tunisia Thailand

and India Total imports from China increased strongly 30 in the whole period 2007-2010

(against 41 during 2005-2007) In 2007 19 of total EU imports came from China in 2010

21 The growth of imports from China increased almost 21 annually during the period 2005-

2010

Exports

The EU exported 205 thousand tons of PPE with a value of euro 40 billion in 2010 representing

an annual growth of 45 in the period 2005-2010

Italy remained the leading EU exporter mainly caused by its exports of protective footwear

and safety headgear Export activities by the EU countries vary strongly per product group

Trade channels for market entry

Indirect buying from distributors or wholesalers and direct buying from manufacturers are the

most important distribution channels for PPE in the EU followed by rental or lease It is

believed that catalogue business including e-commerce (by manufacturer as well as by

wholesaler) will become the major growth areas throughout most of the European PPE

markets The market share of distributorswholesalers and tender are predicted to increase

meanwhile direct sales from manufacturers rentalleasing retail and other channels are

expected to stay flat

Opportunities and threats

Germany is still the greatest market for PPE followed by the UK and France Per capita

expenditure is high in the UK Germany France and the Scandinavian countries The

highest growth rates were reached in East European countries which joined the EU in

2004

15

In 2007 45 of PPE imports into the EU came from DCs against 51 in 2010 This

percentage was significantly higher for workwear and protective gloves and lower for the

other product groups

Imports from DCs will grow faster than total imports in the coming years mainly to the

detriment of other (EU and non-EU) countries

Exporters of PPE are confronted with many aspects like quality standards (CE marking)

product liability sizing packaging and environmental requirements These result in a lot of

technical requirements together with aspects of design fashion comfort ergonomics

market developments etc

For that reason co-operation in a variety of forms between importer and exporter can be

necessary of which the more far-reaching forms of potential co-operation are joint ventures

and co-makership agreements

Some exporters in DCs might be able to benefit from the current economic crisis EU

manufacturers will increasingly look for ways to work together in order to reduce costs

Moreover with product innovations slowing down and longer product cycles DCs might

have an opportunity to catch up on todayrsquos state-of-the-art technology and compete with

sophisticated products for competitive prices

- Strong competition on the PPE market in the EU makes it difficult for small producers in DCs

to gain entry to the market by offering lsquomore of the samersquo which implies very strong price

competition

16

Chapter 2

Introduction to company

KarQuest Safety Wears Inc

History

Karquest has got a humble beginning it started by Kausar Hashmi having experience with many

multinationalrsquos and first generation entrepreneur

Karquest was founded in 2002

Started with gloves and industrial Safety Footwear

1 In 2004 Karquest Safety wear Incorporated at Kanpur

2 Started manufacturing safety shoes and gloves

3 In 2007 increase the product range to safety wears and workwears

4 In 2010 diversified into the field of fire protection clothing and fire proximity and fire

entry suits

5 In the same year entered in the Middle East Marketrsquos

6 In 2011 tied with Malaysia based Harvik to market their brand in India

7 In 2011 tied with Nice Gloves of South Korea to distribute high quality certified gloves

under brand name Matrix worldwide

8 All the products of Karquest is marketed under brand name Matrix

PROFILE

KarQuest Safetywears Iinc an ISO 14001 manufacturer and exporter of Footwear working

under Quality Management System they have specialized in the production of leather and

leather Safety Footwear the growth of our company has been steadily progressive keeping in

pace with trends and demands of the market and thus KarQuest Safetywears have been able to

create niche for ourselves in the world market with impressive products and service

They manufacture all kind of leather and uppers especially security industrial and military type

and follow strict quality control measures right from the purchase of raw materials through to

17

every production proceeds to the final finished product They have their own Tannery Safety

boots are made through direct injection process on DESMA machine availiable in single and

double density PU They are specialized in Industrial safety Footwears Occupational amp

protectivefootwearFirefighting boots Military Army Boots innovative technology and quality

control programmes have proven to be the perfect ingredient for customer satisfaction hence

enabling KarQuest to be associated and embraced with opportunities of serving esteemed

business corporations and brand names in Europe Middle East and Latin America

Fabric amp Clothing Factory

They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp

WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18

million Pieces of work wear in different qualities All products are made by industry specific

fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement

Product range includes following

1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest

Bib trousers Uniforms Lab coat Aprons etc

2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments

Water Resistance Garments Hi- Visibility Garments

3Casual Wear- All kinds of fashion Garments

4Hotel Clothing

5Hospital Clothing

Presently they are exporting their products in European Countries Middle East South Africa

Russia USA amp Canada markets We also serve domestic markets

Certificates-

(1) ISO 90012000 certified

(2) OEKO-TEX Standard 100 certified

(3) Licensee of SANFOR

(4) SATRA test report UK

KarQuest Products

18

PPE is an important and necessary consideration in the development of a safety programme

Once the safety professional decides that PPE is to be used by workmen it becomes essential to

select the right type of PPE and the management should ensure that the workman not only uses it

but maintains it correctly

Quality of PPE

PPE must meet the following criteria with regard to its quality

(i) Provide absolute and full protection against possible hazard

(ii) It be so designed and manufactured out of such material that it can with stand the

hazard against which it is intended to be used

PPE guidelines have been prepared by the relevant services of the Directorate General -

Enterprise and Industry of the European Commission in collaboration with MemberStates

European industry European standardisation and Notified Bodies and further India BIS

( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to

provide workers ISI and DGMS (Director General of Mine Safety) approved and certified

products to their workers

These guidelines are not only for the use of Member Statesrsquo competent authorities but also by

the main economic operators concerned such as manufacturers their trade associations bodies

in charge of the preparation of standards as well as those entrusted with the conformity

assessment procedures

KarQuest deals in only the four segment of PPE that is

1Safety Foot Wears

2Safety Clothing

3Fire Protection

4Gloves

Safety Shoes can be categorized in the following segments

19

Safety Clothing

20

Leather Range

PUTPU Series

PUPU Series

ESD Series

PUPUR Series

Vulcanized Nitrile Sole

Fire Boot Services

Goodyear Welted Series

Military amp security Boots

Rubber Range

Chainsaw Boots

Fire Fighter Boots

Fire Chainsaw Boots

Minning Boots

Winter Boots

Food Processing

Boots

Special Purpose Boots

Military Boots

Fire Protection-

21

Safety Clothing

Coverall (100 cotton and Cotton

and polyster)

FR Coverall Shirts and Trousers

High Visibility Jackets

Electric ARC Protection

Chemical Hazard Resistant

Anti-Static

Oil and Water Resistance

Winter Protection

Rain Protection

Anti- Flame (100 Aramid or combination of Aramid amp Viscose

amp Antistatic)

Miscellaneous

Gloves Range-

22

Fire Protection

Fire Proximity Suit

Fire Entry Suit

Heat Protective Wear

Structural Firefighting Suit

Welding and Fire Blanket

Fire Helmet

23

Gloves Range

Leather Range Knitted Range Rubber Range Kelvar Range

24

Mission and Vision of KarQuest

Mission

Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using

cutting-edge technologies and following the latest trends The group emerged with an enthusiasm

to offer world-class products to its countrymen and it will carry forward the same attitude along

with the determination to be the global leader

Vision

The Group is committed to achieve the highest performance standards in each area of its

business It envisages itself as the most trusted name all over the world

DESMA MACHINE

25

SWOT Analysis

Strength

Track record of growth in turnover and profits

Superior quality

Vast experience in domestic and export market

Weaknesses

High prices

High lead time

Less Variety in sports shoes

Opportunity

Quicker response to customers need

To increase share in non leather products

Threats

Heavy competition

More aggressive marketing by foreign competitors in sports shoe markets

Entry of giants of PPE in Indian market with varieties of products

26

Chapter 3

Research and Methodology

Title-

To Study Customer Satisfaction for KarQuest Safety Wears Inc

Title justification-

I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo

because in todayrsquos scenario the first thing which a company look is for the safety of their

customer

Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and

objectives the study is like a ship without radar So aims and objectives of this study are

a To understand PPE Industry and marketing strategy of Karquest Safety Wears

b To know whether the product is environmental friendly

c To understand the awareness level of KarQuests Product and brand name

d To ascertain the superiority of KarQuest lsquos product with others

e To know how satisfied customers and consultants are with the product they purchase

f To know what the end users and consultants want from the KaQuest

g To know the perception of customers regarding the quality and other factors

h To know the most influential factors that influence

i To know the demand of these products in the government departments

j To know the lead time taken by KarQuest

k To know the strengths weaknesses opportunities and threats KarQuest

27

Research plan has the following Steps

Data Sources Two types of data were taken into consideration ie Primary data and Secondary

data My major emphasis was on gathering the primary data The secondary data has been used

to make things more clear

i Primary Data Direct collection of data from the source of information including personal

interviewing survey etc

ii Secondary Data Indirect collection of data from sources containing past or recent

information like Annual Publications Books Newspaper and Magazines etc

iii Research Approach

Surveys are best suited for Descriptive Research Surveys are undertaken to learn about

peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these

magnitudes in the general public Therefore I have done this Survey for the Descriptive Research

Process

RESEARCH INSTRUMENT

A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set

of questions was presented to respondents for their answers

SAMPLING PLAN

The sampling plan calls for three decisions

i Sampling unit Who is to be surveyed

The target population must be defined that has to be sampled It is essential to develop a

sampling frame so that everyone in the target population has an equal chance of being sampled

The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and

consultants in DELHI

28

ii Sample Size 25 Safety Managers

25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15

consultants (contractors) were the target population

iii Contact Methods Personal Interviews and Phone Calls

Once the sampling plan has been determined the question is how the subject should be contacted

ie by telephone mail or personal interview Here in this survey I have contacted the

respondents through personal interviews and phone calls as well

Collecting the information

i Collection of Primary Data Primary Data is the data collected from the original source In my

survey and study there was optimum availability of primary data because every aspect was

witnesses carefully at each point Questionnaire and personal interviews were the main

instruments which were used for collecting primary data

ii Collection of Secondary Data Secondary Data is the one which has already been collected by

someone else and some other person is using that information The source of secondary data was

some related books and websites related to the company The competent staff of the company

helped me a lot in providing information about the company

Limitation of study

1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe

2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation

errorrdquo from the actual

3 Most of the targeted audiences were not aware about various brands names

4 Some targeted audiences were not friendly and some dint had adequate

knowledge about the products so offered

29

Chapter 4

Data Analysis

Q1) Have you heard of KarQUEST products

a Yes

b No

Yes 10

No 15

Have you heard of KarQuest

YesNo

Interpratation-

Out of 25 people only 10 know about KarQuest

Q2) While buying PPE products what do you look for

30

a Style

b Quality

c Reliability

d Price

Reliability 07

Quality 08

Style 05

Price 05

Buying

ReliabilityQualityStylePrice

Interpretation-

While buying a PPE product people look for quality and reliability and not much is focus on

price and style

Q3)How did you find the quality of the product of KarQuest

31

a Very good

b Good

c Average

d Bad

Very Good 08

Good 10

Average 05

Bad 02

Quality

Very GoodGoodAverageBad

Interpretation-

From the above graph it shows that the quality of the KarQuest is good

Q4)Are you satisfied with the KarQuest product and its life

32

a Yes

b No

Yes 13

No 12

Are you Satisfied with the Company

YesNo

Interpretation-

The graph shows that the customer are really satisfied with the company

Q5)Is the product environment friendly

33

a Yes

b No

Yes 20

No 05

Is Product Environment friendly

YesNo

Interpretation-

This shows that the product is environment friendly

34

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

In 2007 45 of PPE imports into the EU came from DCs against 51 in 2010 This

percentage was significantly higher for workwear and protective gloves and lower for the

other product groups

Imports from DCs will grow faster than total imports in the coming years mainly to the

detriment of other (EU and non-EU) countries

Exporters of PPE are confronted with many aspects like quality standards (CE marking)

product liability sizing packaging and environmental requirements These result in a lot of

technical requirements together with aspects of design fashion comfort ergonomics

market developments etc

For that reason co-operation in a variety of forms between importer and exporter can be

necessary of which the more far-reaching forms of potential co-operation are joint ventures

and co-makership agreements

Some exporters in DCs might be able to benefit from the current economic crisis EU

manufacturers will increasingly look for ways to work together in order to reduce costs

Moreover with product innovations slowing down and longer product cycles DCs might

have an opportunity to catch up on todayrsquos state-of-the-art technology and compete with

sophisticated products for competitive prices

- Strong competition on the PPE market in the EU makes it difficult for small producers in DCs

to gain entry to the market by offering lsquomore of the samersquo which implies very strong price

competition

16

Chapter 2

Introduction to company

KarQuest Safety Wears Inc

History

Karquest has got a humble beginning it started by Kausar Hashmi having experience with many

multinationalrsquos and first generation entrepreneur

Karquest was founded in 2002

Started with gloves and industrial Safety Footwear

1 In 2004 Karquest Safety wear Incorporated at Kanpur

2 Started manufacturing safety shoes and gloves

3 In 2007 increase the product range to safety wears and workwears

4 In 2010 diversified into the field of fire protection clothing and fire proximity and fire

entry suits

5 In the same year entered in the Middle East Marketrsquos

6 In 2011 tied with Malaysia based Harvik to market their brand in India

7 In 2011 tied with Nice Gloves of South Korea to distribute high quality certified gloves

under brand name Matrix worldwide

8 All the products of Karquest is marketed under brand name Matrix

PROFILE

KarQuest Safetywears Iinc an ISO 14001 manufacturer and exporter of Footwear working

under Quality Management System they have specialized in the production of leather and

leather Safety Footwear the growth of our company has been steadily progressive keeping in

pace with trends and demands of the market and thus KarQuest Safetywears have been able to

create niche for ourselves in the world market with impressive products and service

They manufacture all kind of leather and uppers especially security industrial and military type

and follow strict quality control measures right from the purchase of raw materials through to

17

every production proceeds to the final finished product They have their own Tannery Safety

boots are made through direct injection process on DESMA machine availiable in single and

double density PU They are specialized in Industrial safety Footwears Occupational amp

protectivefootwearFirefighting boots Military Army Boots innovative technology and quality

control programmes have proven to be the perfect ingredient for customer satisfaction hence

enabling KarQuest to be associated and embraced with opportunities of serving esteemed

business corporations and brand names in Europe Middle East and Latin America

Fabric amp Clothing Factory

They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp

WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18

million Pieces of work wear in different qualities All products are made by industry specific

fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement

Product range includes following

1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest

Bib trousers Uniforms Lab coat Aprons etc

2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments

Water Resistance Garments Hi- Visibility Garments

3Casual Wear- All kinds of fashion Garments

4Hotel Clothing

5Hospital Clothing

Presently they are exporting their products in European Countries Middle East South Africa

Russia USA amp Canada markets We also serve domestic markets

Certificates-

(1) ISO 90012000 certified

(2) OEKO-TEX Standard 100 certified

(3) Licensee of SANFOR

(4) SATRA test report UK

KarQuest Products

18

PPE is an important and necessary consideration in the development of a safety programme

Once the safety professional decides that PPE is to be used by workmen it becomes essential to

select the right type of PPE and the management should ensure that the workman not only uses it

but maintains it correctly

Quality of PPE

PPE must meet the following criteria with regard to its quality

(i) Provide absolute and full protection against possible hazard

(ii) It be so designed and manufactured out of such material that it can with stand the

hazard against which it is intended to be used

PPE guidelines have been prepared by the relevant services of the Directorate General -

Enterprise and Industry of the European Commission in collaboration with MemberStates

European industry European standardisation and Notified Bodies and further India BIS

( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to

provide workers ISI and DGMS (Director General of Mine Safety) approved and certified

products to their workers

These guidelines are not only for the use of Member Statesrsquo competent authorities but also by

the main economic operators concerned such as manufacturers their trade associations bodies

in charge of the preparation of standards as well as those entrusted with the conformity

assessment procedures

KarQuest deals in only the four segment of PPE that is

1Safety Foot Wears

2Safety Clothing

3Fire Protection

4Gloves

Safety Shoes can be categorized in the following segments

19

Safety Clothing

20

Leather Range

PUTPU Series

PUPU Series

ESD Series

PUPUR Series

Vulcanized Nitrile Sole

Fire Boot Services

Goodyear Welted Series

Military amp security Boots

Rubber Range

Chainsaw Boots

Fire Fighter Boots

Fire Chainsaw Boots

Minning Boots

Winter Boots

Food Processing

Boots

Special Purpose Boots

Military Boots

Fire Protection-

21

Safety Clothing

Coverall (100 cotton and Cotton

and polyster)

FR Coverall Shirts and Trousers

High Visibility Jackets

Electric ARC Protection

Chemical Hazard Resistant

Anti-Static

Oil and Water Resistance

Winter Protection

Rain Protection

Anti- Flame (100 Aramid or combination of Aramid amp Viscose

amp Antistatic)

Miscellaneous

Gloves Range-

22

Fire Protection

Fire Proximity Suit

Fire Entry Suit

Heat Protective Wear

Structural Firefighting Suit

Welding and Fire Blanket

Fire Helmet

23

Gloves Range

Leather Range Knitted Range Rubber Range Kelvar Range

24

Mission and Vision of KarQuest

Mission

Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using

cutting-edge technologies and following the latest trends The group emerged with an enthusiasm

to offer world-class products to its countrymen and it will carry forward the same attitude along

with the determination to be the global leader

Vision

The Group is committed to achieve the highest performance standards in each area of its

business It envisages itself as the most trusted name all over the world

DESMA MACHINE

25

SWOT Analysis

Strength

Track record of growth in turnover and profits

Superior quality

Vast experience in domestic and export market

Weaknesses

High prices

High lead time

Less Variety in sports shoes

Opportunity

Quicker response to customers need

To increase share in non leather products

Threats

Heavy competition

More aggressive marketing by foreign competitors in sports shoe markets

Entry of giants of PPE in Indian market with varieties of products

26

Chapter 3

Research and Methodology

Title-

To Study Customer Satisfaction for KarQuest Safety Wears Inc

Title justification-

I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo

because in todayrsquos scenario the first thing which a company look is for the safety of their

customer

Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and

objectives the study is like a ship without radar So aims and objectives of this study are

a To understand PPE Industry and marketing strategy of Karquest Safety Wears

b To know whether the product is environmental friendly

c To understand the awareness level of KarQuests Product and brand name

d To ascertain the superiority of KarQuest lsquos product with others

e To know how satisfied customers and consultants are with the product they purchase

f To know what the end users and consultants want from the KaQuest

g To know the perception of customers regarding the quality and other factors

h To know the most influential factors that influence

i To know the demand of these products in the government departments

j To know the lead time taken by KarQuest

k To know the strengths weaknesses opportunities and threats KarQuest

27

Research plan has the following Steps

Data Sources Two types of data were taken into consideration ie Primary data and Secondary

data My major emphasis was on gathering the primary data The secondary data has been used

to make things more clear

i Primary Data Direct collection of data from the source of information including personal

interviewing survey etc

ii Secondary Data Indirect collection of data from sources containing past or recent

information like Annual Publications Books Newspaper and Magazines etc

iii Research Approach

Surveys are best suited for Descriptive Research Surveys are undertaken to learn about

peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these

magnitudes in the general public Therefore I have done this Survey for the Descriptive Research

Process

RESEARCH INSTRUMENT

A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set

of questions was presented to respondents for their answers

SAMPLING PLAN

The sampling plan calls for three decisions

i Sampling unit Who is to be surveyed

The target population must be defined that has to be sampled It is essential to develop a

sampling frame so that everyone in the target population has an equal chance of being sampled

The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and

consultants in DELHI

28

ii Sample Size 25 Safety Managers

25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15

consultants (contractors) were the target population

iii Contact Methods Personal Interviews and Phone Calls

Once the sampling plan has been determined the question is how the subject should be contacted

ie by telephone mail or personal interview Here in this survey I have contacted the

respondents through personal interviews and phone calls as well

Collecting the information

i Collection of Primary Data Primary Data is the data collected from the original source In my

survey and study there was optimum availability of primary data because every aspect was

witnesses carefully at each point Questionnaire and personal interviews were the main

instruments which were used for collecting primary data

ii Collection of Secondary Data Secondary Data is the one which has already been collected by

someone else and some other person is using that information The source of secondary data was

some related books and websites related to the company The competent staff of the company

helped me a lot in providing information about the company

Limitation of study

1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe

2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation

errorrdquo from the actual

3 Most of the targeted audiences were not aware about various brands names

4 Some targeted audiences were not friendly and some dint had adequate

knowledge about the products so offered

29

Chapter 4

Data Analysis

Q1) Have you heard of KarQUEST products

a Yes

b No

Yes 10

No 15

Have you heard of KarQuest

YesNo

Interpratation-

Out of 25 people only 10 know about KarQuest

Q2) While buying PPE products what do you look for

30

a Style

b Quality

c Reliability

d Price

Reliability 07

Quality 08

Style 05

Price 05

Buying

ReliabilityQualityStylePrice

Interpretation-

While buying a PPE product people look for quality and reliability and not much is focus on

price and style

Q3)How did you find the quality of the product of KarQuest

31

a Very good

b Good

c Average

d Bad

Very Good 08

Good 10

Average 05

Bad 02

Quality

Very GoodGoodAverageBad

Interpretation-

From the above graph it shows that the quality of the KarQuest is good

Q4)Are you satisfied with the KarQuest product and its life

32

a Yes

b No

Yes 13

No 12

Are you Satisfied with the Company

YesNo

Interpretation-

The graph shows that the customer are really satisfied with the company

Q5)Is the product environment friendly

33

a Yes

b No

Yes 20

No 05

Is Product Environment friendly

YesNo

Interpretation-

This shows that the product is environment friendly

34

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

Chapter 2

Introduction to company

KarQuest Safety Wears Inc

History

Karquest has got a humble beginning it started by Kausar Hashmi having experience with many

multinationalrsquos and first generation entrepreneur

Karquest was founded in 2002

Started with gloves and industrial Safety Footwear

1 In 2004 Karquest Safety wear Incorporated at Kanpur

2 Started manufacturing safety shoes and gloves

3 In 2007 increase the product range to safety wears and workwears

4 In 2010 diversified into the field of fire protection clothing and fire proximity and fire

entry suits

5 In the same year entered in the Middle East Marketrsquos

6 In 2011 tied with Malaysia based Harvik to market their brand in India

7 In 2011 tied with Nice Gloves of South Korea to distribute high quality certified gloves

under brand name Matrix worldwide

8 All the products of Karquest is marketed under brand name Matrix

PROFILE

KarQuest Safetywears Iinc an ISO 14001 manufacturer and exporter of Footwear working

under Quality Management System they have specialized in the production of leather and

leather Safety Footwear the growth of our company has been steadily progressive keeping in

pace with trends and demands of the market and thus KarQuest Safetywears have been able to

create niche for ourselves in the world market with impressive products and service

They manufacture all kind of leather and uppers especially security industrial and military type

and follow strict quality control measures right from the purchase of raw materials through to

17

every production proceeds to the final finished product They have their own Tannery Safety

boots are made through direct injection process on DESMA machine availiable in single and

double density PU They are specialized in Industrial safety Footwears Occupational amp

protectivefootwearFirefighting boots Military Army Boots innovative technology and quality

control programmes have proven to be the perfect ingredient for customer satisfaction hence

enabling KarQuest to be associated and embraced with opportunities of serving esteemed

business corporations and brand names in Europe Middle East and Latin America

Fabric amp Clothing Factory

They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp

WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18

million Pieces of work wear in different qualities All products are made by industry specific

fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement

Product range includes following

1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest

Bib trousers Uniforms Lab coat Aprons etc

2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments

Water Resistance Garments Hi- Visibility Garments

3Casual Wear- All kinds of fashion Garments

4Hotel Clothing

5Hospital Clothing

Presently they are exporting their products in European Countries Middle East South Africa

Russia USA amp Canada markets We also serve domestic markets

Certificates-

(1) ISO 90012000 certified

(2) OEKO-TEX Standard 100 certified

(3) Licensee of SANFOR

(4) SATRA test report UK

KarQuest Products

18

PPE is an important and necessary consideration in the development of a safety programme

Once the safety professional decides that PPE is to be used by workmen it becomes essential to

select the right type of PPE and the management should ensure that the workman not only uses it

but maintains it correctly

Quality of PPE

PPE must meet the following criteria with regard to its quality

(i) Provide absolute and full protection against possible hazard

(ii) It be so designed and manufactured out of such material that it can with stand the

hazard against which it is intended to be used

PPE guidelines have been prepared by the relevant services of the Directorate General -

Enterprise and Industry of the European Commission in collaboration with MemberStates

European industry European standardisation and Notified Bodies and further India BIS

( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to

provide workers ISI and DGMS (Director General of Mine Safety) approved and certified

products to their workers

These guidelines are not only for the use of Member Statesrsquo competent authorities but also by

the main economic operators concerned such as manufacturers their trade associations bodies

in charge of the preparation of standards as well as those entrusted with the conformity

assessment procedures

KarQuest deals in only the four segment of PPE that is

1Safety Foot Wears

2Safety Clothing

3Fire Protection

4Gloves

Safety Shoes can be categorized in the following segments

19

Safety Clothing

20

Leather Range

PUTPU Series

PUPU Series

ESD Series

PUPUR Series

Vulcanized Nitrile Sole

Fire Boot Services

Goodyear Welted Series

Military amp security Boots

Rubber Range

Chainsaw Boots

Fire Fighter Boots

Fire Chainsaw Boots

Minning Boots

Winter Boots

Food Processing

Boots

Special Purpose Boots

Military Boots

Fire Protection-

21

Safety Clothing

Coverall (100 cotton and Cotton

and polyster)

FR Coverall Shirts and Trousers

High Visibility Jackets

Electric ARC Protection

Chemical Hazard Resistant

Anti-Static

Oil and Water Resistance

Winter Protection

Rain Protection

Anti- Flame (100 Aramid or combination of Aramid amp Viscose

amp Antistatic)

Miscellaneous

Gloves Range-

22

Fire Protection

Fire Proximity Suit

Fire Entry Suit

Heat Protective Wear

Structural Firefighting Suit

Welding and Fire Blanket

Fire Helmet

23

Gloves Range

Leather Range Knitted Range Rubber Range Kelvar Range

24

Mission and Vision of KarQuest

Mission

Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using

cutting-edge technologies and following the latest trends The group emerged with an enthusiasm

to offer world-class products to its countrymen and it will carry forward the same attitude along

with the determination to be the global leader

Vision

The Group is committed to achieve the highest performance standards in each area of its

business It envisages itself as the most trusted name all over the world

DESMA MACHINE

25

SWOT Analysis

Strength

Track record of growth in turnover and profits

Superior quality

Vast experience in domestic and export market

Weaknesses

High prices

High lead time

Less Variety in sports shoes

Opportunity

Quicker response to customers need

To increase share in non leather products

Threats

Heavy competition

More aggressive marketing by foreign competitors in sports shoe markets

Entry of giants of PPE in Indian market with varieties of products

26

Chapter 3

Research and Methodology

Title-

To Study Customer Satisfaction for KarQuest Safety Wears Inc

Title justification-

I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo

because in todayrsquos scenario the first thing which a company look is for the safety of their

customer

Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and

objectives the study is like a ship without radar So aims and objectives of this study are

a To understand PPE Industry and marketing strategy of Karquest Safety Wears

b To know whether the product is environmental friendly

c To understand the awareness level of KarQuests Product and brand name

d To ascertain the superiority of KarQuest lsquos product with others

e To know how satisfied customers and consultants are with the product they purchase

f To know what the end users and consultants want from the KaQuest

g To know the perception of customers regarding the quality and other factors

h To know the most influential factors that influence

i To know the demand of these products in the government departments

j To know the lead time taken by KarQuest

k To know the strengths weaknesses opportunities and threats KarQuest

27

Research plan has the following Steps

Data Sources Two types of data were taken into consideration ie Primary data and Secondary

data My major emphasis was on gathering the primary data The secondary data has been used

to make things more clear

i Primary Data Direct collection of data from the source of information including personal

interviewing survey etc

ii Secondary Data Indirect collection of data from sources containing past or recent

information like Annual Publications Books Newspaper and Magazines etc

iii Research Approach

Surveys are best suited for Descriptive Research Surveys are undertaken to learn about

peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these

magnitudes in the general public Therefore I have done this Survey for the Descriptive Research

Process

RESEARCH INSTRUMENT

A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set

of questions was presented to respondents for their answers

SAMPLING PLAN

The sampling plan calls for three decisions

i Sampling unit Who is to be surveyed

The target population must be defined that has to be sampled It is essential to develop a

sampling frame so that everyone in the target population has an equal chance of being sampled

The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and

consultants in DELHI

28

ii Sample Size 25 Safety Managers

25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15

consultants (contractors) were the target population

iii Contact Methods Personal Interviews and Phone Calls

Once the sampling plan has been determined the question is how the subject should be contacted

ie by telephone mail or personal interview Here in this survey I have contacted the

respondents through personal interviews and phone calls as well

Collecting the information

i Collection of Primary Data Primary Data is the data collected from the original source In my

survey and study there was optimum availability of primary data because every aspect was

witnesses carefully at each point Questionnaire and personal interviews were the main

instruments which were used for collecting primary data

ii Collection of Secondary Data Secondary Data is the one which has already been collected by

someone else and some other person is using that information The source of secondary data was

some related books and websites related to the company The competent staff of the company

helped me a lot in providing information about the company

Limitation of study

1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe

2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation

errorrdquo from the actual

3 Most of the targeted audiences were not aware about various brands names

4 Some targeted audiences were not friendly and some dint had adequate

knowledge about the products so offered

29

Chapter 4

Data Analysis

Q1) Have you heard of KarQUEST products

a Yes

b No

Yes 10

No 15

Have you heard of KarQuest

YesNo

Interpratation-

Out of 25 people only 10 know about KarQuest

Q2) While buying PPE products what do you look for

30

a Style

b Quality

c Reliability

d Price

Reliability 07

Quality 08

Style 05

Price 05

Buying

ReliabilityQualityStylePrice

Interpretation-

While buying a PPE product people look for quality and reliability and not much is focus on

price and style

Q3)How did you find the quality of the product of KarQuest

31

a Very good

b Good

c Average

d Bad

Very Good 08

Good 10

Average 05

Bad 02

Quality

Very GoodGoodAverageBad

Interpretation-

From the above graph it shows that the quality of the KarQuest is good

Q4)Are you satisfied with the KarQuest product and its life

32

a Yes

b No

Yes 13

No 12

Are you Satisfied with the Company

YesNo

Interpretation-

The graph shows that the customer are really satisfied with the company

Q5)Is the product environment friendly

33

a Yes

b No

Yes 20

No 05

Is Product Environment friendly

YesNo

Interpretation-

This shows that the product is environment friendly

34

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

every production proceeds to the final finished product They have their own Tannery Safety

boots are made through direct injection process on DESMA machine availiable in single and

double density PU They are specialized in Industrial safety Footwears Occupational amp

protectivefootwearFirefighting boots Military Army Boots innovative technology and quality

control programmes have proven to be the perfect ingredient for customer satisfaction hence

enabling KarQuest to be associated and embraced with opportunities of serving esteemed

business corporations and brand names in Europe Middle East and Latin America

Fabric amp Clothing Factory

They are an ISO 90012000 certified reputed manufacturer and exporter of WORK-WEAR amp

WORK- WEAR fabric Their annual production capacity is 168 million meters of fabric and 18

million Pieces of work wear in different qualities All products are made by industry specific

fabric like 100 Cotton Poly-Cotton in various GSM amp weave as per buyerrsquos requirement

Product range includes following

1Basic work wear- Coverall or Boiler suits Jacket amp trouser set Reflective VestTraffic Vest

Bib trousers Uniforms Lab coat Aprons etc

2Protective clothing- Fire Retardant Coveralls Anti flame Garments Anti static Garments

Water Resistance Garments Hi- Visibility Garments

3Casual Wear- All kinds of fashion Garments

4Hotel Clothing

5Hospital Clothing

Presently they are exporting their products in European Countries Middle East South Africa

Russia USA amp Canada markets We also serve domestic markets

Certificates-

(1) ISO 90012000 certified

(2) OEKO-TEX Standard 100 certified

(3) Licensee of SANFOR

(4) SATRA test report UK

KarQuest Products

18

PPE is an important and necessary consideration in the development of a safety programme

Once the safety professional decides that PPE is to be used by workmen it becomes essential to

select the right type of PPE and the management should ensure that the workman not only uses it

but maintains it correctly

Quality of PPE

PPE must meet the following criteria with regard to its quality

(i) Provide absolute and full protection against possible hazard

(ii) It be so designed and manufactured out of such material that it can with stand the

hazard against which it is intended to be used

PPE guidelines have been prepared by the relevant services of the Directorate General -

Enterprise and Industry of the European Commission in collaboration with MemberStates

European industry European standardisation and Notified Bodies and further India BIS

( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to

provide workers ISI and DGMS (Director General of Mine Safety) approved and certified

products to their workers

These guidelines are not only for the use of Member Statesrsquo competent authorities but also by

the main economic operators concerned such as manufacturers their trade associations bodies

in charge of the preparation of standards as well as those entrusted with the conformity

assessment procedures

KarQuest deals in only the four segment of PPE that is

1Safety Foot Wears

2Safety Clothing

3Fire Protection

4Gloves

Safety Shoes can be categorized in the following segments

19

Safety Clothing

20

Leather Range

PUTPU Series

PUPU Series

ESD Series

PUPUR Series

Vulcanized Nitrile Sole

Fire Boot Services

Goodyear Welted Series

Military amp security Boots

Rubber Range

Chainsaw Boots

Fire Fighter Boots

Fire Chainsaw Boots

Minning Boots

Winter Boots

Food Processing

Boots

Special Purpose Boots

Military Boots

Fire Protection-

21

Safety Clothing

Coverall (100 cotton and Cotton

and polyster)

FR Coverall Shirts and Trousers

High Visibility Jackets

Electric ARC Protection

Chemical Hazard Resistant

Anti-Static

Oil and Water Resistance

Winter Protection

Rain Protection

Anti- Flame (100 Aramid or combination of Aramid amp Viscose

amp Antistatic)

Miscellaneous

Gloves Range-

22

Fire Protection

Fire Proximity Suit

Fire Entry Suit

Heat Protective Wear

Structural Firefighting Suit

Welding and Fire Blanket

Fire Helmet

23

Gloves Range

Leather Range Knitted Range Rubber Range Kelvar Range

24

Mission and Vision of KarQuest

Mission

Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using

cutting-edge technologies and following the latest trends The group emerged with an enthusiasm

to offer world-class products to its countrymen and it will carry forward the same attitude along

with the determination to be the global leader

Vision

The Group is committed to achieve the highest performance standards in each area of its

business It envisages itself as the most trusted name all over the world

DESMA MACHINE

25

SWOT Analysis

Strength

Track record of growth in turnover and profits

Superior quality

Vast experience in domestic and export market

Weaknesses

High prices

High lead time

Less Variety in sports shoes

Opportunity

Quicker response to customers need

To increase share in non leather products

Threats

Heavy competition

More aggressive marketing by foreign competitors in sports shoe markets

Entry of giants of PPE in Indian market with varieties of products

26

Chapter 3

Research and Methodology

Title-

To Study Customer Satisfaction for KarQuest Safety Wears Inc

Title justification-

I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo

because in todayrsquos scenario the first thing which a company look is for the safety of their

customer

Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and

objectives the study is like a ship without radar So aims and objectives of this study are

a To understand PPE Industry and marketing strategy of Karquest Safety Wears

b To know whether the product is environmental friendly

c To understand the awareness level of KarQuests Product and brand name

d To ascertain the superiority of KarQuest lsquos product with others

e To know how satisfied customers and consultants are with the product they purchase

f To know what the end users and consultants want from the KaQuest

g To know the perception of customers regarding the quality and other factors

h To know the most influential factors that influence

i To know the demand of these products in the government departments

j To know the lead time taken by KarQuest

k To know the strengths weaknesses opportunities and threats KarQuest

27

Research plan has the following Steps

Data Sources Two types of data were taken into consideration ie Primary data and Secondary

data My major emphasis was on gathering the primary data The secondary data has been used

to make things more clear

i Primary Data Direct collection of data from the source of information including personal

interviewing survey etc

ii Secondary Data Indirect collection of data from sources containing past or recent

information like Annual Publications Books Newspaper and Magazines etc

iii Research Approach

Surveys are best suited for Descriptive Research Surveys are undertaken to learn about

peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these

magnitudes in the general public Therefore I have done this Survey for the Descriptive Research

Process

RESEARCH INSTRUMENT

A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set

of questions was presented to respondents for their answers

SAMPLING PLAN

The sampling plan calls for three decisions

i Sampling unit Who is to be surveyed

The target population must be defined that has to be sampled It is essential to develop a

sampling frame so that everyone in the target population has an equal chance of being sampled

The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and

consultants in DELHI

28

ii Sample Size 25 Safety Managers

25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15

consultants (contractors) were the target population

iii Contact Methods Personal Interviews and Phone Calls

Once the sampling plan has been determined the question is how the subject should be contacted

ie by telephone mail or personal interview Here in this survey I have contacted the

respondents through personal interviews and phone calls as well

Collecting the information

i Collection of Primary Data Primary Data is the data collected from the original source In my

survey and study there was optimum availability of primary data because every aspect was

witnesses carefully at each point Questionnaire and personal interviews were the main

instruments which were used for collecting primary data

ii Collection of Secondary Data Secondary Data is the one which has already been collected by

someone else and some other person is using that information The source of secondary data was

some related books and websites related to the company The competent staff of the company

helped me a lot in providing information about the company

Limitation of study

1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe

2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation

errorrdquo from the actual

3 Most of the targeted audiences were not aware about various brands names

4 Some targeted audiences were not friendly and some dint had adequate

knowledge about the products so offered

29

Chapter 4

Data Analysis

Q1) Have you heard of KarQUEST products

a Yes

b No

Yes 10

No 15

Have you heard of KarQuest

YesNo

Interpratation-

Out of 25 people only 10 know about KarQuest

Q2) While buying PPE products what do you look for

30

a Style

b Quality

c Reliability

d Price

Reliability 07

Quality 08

Style 05

Price 05

Buying

ReliabilityQualityStylePrice

Interpretation-

While buying a PPE product people look for quality and reliability and not much is focus on

price and style

Q3)How did you find the quality of the product of KarQuest

31

a Very good

b Good

c Average

d Bad

Very Good 08

Good 10

Average 05

Bad 02

Quality

Very GoodGoodAverageBad

Interpretation-

From the above graph it shows that the quality of the KarQuest is good

Q4)Are you satisfied with the KarQuest product and its life

32

a Yes

b No

Yes 13

No 12

Are you Satisfied with the Company

YesNo

Interpretation-

The graph shows that the customer are really satisfied with the company

Q5)Is the product environment friendly

33

a Yes

b No

Yes 20

No 05

Is Product Environment friendly

YesNo

Interpretation-

This shows that the product is environment friendly

34

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

PPE is an important and necessary consideration in the development of a safety programme

Once the safety professional decides that PPE is to be used by workmen it becomes essential to

select the right type of PPE and the management should ensure that the workman not only uses it

but maintains it correctly

Quality of PPE

PPE must meet the following criteria with regard to its quality

(i) Provide absolute and full protection against possible hazard

(ii) It be so designed and manufactured out of such material that it can with stand the

hazard against which it is intended to be used

PPE guidelines have been prepared by the relevant services of the Directorate General -

Enterprise and Industry of the European Commission in collaboration with MemberStates

European industry European standardisation and Notified Bodies and further India BIS

( Beaurea of Indian Standard ) has also given guideline and prepared the specification for PPE to

provide workers ISI and DGMS (Director General of Mine Safety) approved and certified

products to their workers

These guidelines are not only for the use of Member Statesrsquo competent authorities but also by

the main economic operators concerned such as manufacturers their trade associations bodies

in charge of the preparation of standards as well as those entrusted with the conformity

assessment procedures

KarQuest deals in only the four segment of PPE that is

1Safety Foot Wears

2Safety Clothing

3Fire Protection

4Gloves

Safety Shoes can be categorized in the following segments

19

Safety Clothing

20

Leather Range

PUTPU Series

PUPU Series

ESD Series

PUPUR Series

Vulcanized Nitrile Sole

Fire Boot Services

Goodyear Welted Series

Military amp security Boots

Rubber Range

Chainsaw Boots

Fire Fighter Boots

Fire Chainsaw Boots

Minning Boots

Winter Boots

Food Processing

Boots

Special Purpose Boots

Military Boots

Fire Protection-

21

Safety Clothing

Coverall (100 cotton and Cotton

and polyster)

FR Coverall Shirts and Trousers

High Visibility Jackets

Electric ARC Protection

Chemical Hazard Resistant

Anti-Static

Oil and Water Resistance

Winter Protection

Rain Protection

Anti- Flame (100 Aramid or combination of Aramid amp Viscose

amp Antistatic)

Miscellaneous

Gloves Range-

22

Fire Protection

Fire Proximity Suit

Fire Entry Suit

Heat Protective Wear

Structural Firefighting Suit

Welding and Fire Blanket

Fire Helmet

23

Gloves Range

Leather Range Knitted Range Rubber Range Kelvar Range

24

Mission and Vision of KarQuest

Mission

Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using

cutting-edge technologies and following the latest trends The group emerged with an enthusiasm

to offer world-class products to its countrymen and it will carry forward the same attitude along

with the determination to be the global leader

Vision

The Group is committed to achieve the highest performance standards in each area of its

business It envisages itself as the most trusted name all over the world

DESMA MACHINE

25

SWOT Analysis

Strength

Track record of growth in turnover and profits

Superior quality

Vast experience in domestic and export market

Weaknesses

High prices

High lead time

Less Variety in sports shoes

Opportunity

Quicker response to customers need

To increase share in non leather products

Threats

Heavy competition

More aggressive marketing by foreign competitors in sports shoe markets

Entry of giants of PPE in Indian market with varieties of products

26

Chapter 3

Research and Methodology

Title-

To Study Customer Satisfaction for KarQuest Safety Wears Inc

Title justification-

I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo

because in todayrsquos scenario the first thing which a company look is for the safety of their

customer

Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and

objectives the study is like a ship without radar So aims and objectives of this study are

a To understand PPE Industry and marketing strategy of Karquest Safety Wears

b To know whether the product is environmental friendly

c To understand the awareness level of KarQuests Product and brand name

d To ascertain the superiority of KarQuest lsquos product with others

e To know how satisfied customers and consultants are with the product they purchase

f To know what the end users and consultants want from the KaQuest

g To know the perception of customers regarding the quality and other factors

h To know the most influential factors that influence

i To know the demand of these products in the government departments

j To know the lead time taken by KarQuest

k To know the strengths weaknesses opportunities and threats KarQuest

27

Research plan has the following Steps

Data Sources Two types of data were taken into consideration ie Primary data and Secondary

data My major emphasis was on gathering the primary data The secondary data has been used

to make things more clear

i Primary Data Direct collection of data from the source of information including personal

interviewing survey etc

ii Secondary Data Indirect collection of data from sources containing past or recent

information like Annual Publications Books Newspaper and Magazines etc

iii Research Approach

Surveys are best suited for Descriptive Research Surveys are undertaken to learn about

peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these

magnitudes in the general public Therefore I have done this Survey for the Descriptive Research

Process

RESEARCH INSTRUMENT

A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set

of questions was presented to respondents for their answers

SAMPLING PLAN

The sampling plan calls for three decisions

i Sampling unit Who is to be surveyed

The target population must be defined that has to be sampled It is essential to develop a

sampling frame so that everyone in the target population has an equal chance of being sampled

The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and

consultants in DELHI

28

ii Sample Size 25 Safety Managers

25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15

consultants (contractors) were the target population

iii Contact Methods Personal Interviews and Phone Calls

Once the sampling plan has been determined the question is how the subject should be contacted

ie by telephone mail or personal interview Here in this survey I have contacted the

respondents through personal interviews and phone calls as well

Collecting the information

i Collection of Primary Data Primary Data is the data collected from the original source In my

survey and study there was optimum availability of primary data because every aspect was

witnesses carefully at each point Questionnaire and personal interviews were the main

instruments which were used for collecting primary data

ii Collection of Secondary Data Secondary Data is the one which has already been collected by

someone else and some other person is using that information The source of secondary data was

some related books and websites related to the company The competent staff of the company

helped me a lot in providing information about the company

Limitation of study

1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe

2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation

errorrdquo from the actual

3 Most of the targeted audiences were not aware about various brands names

4 Some targeted audiences were not friendly and some dint had adequate

knowledge about the products so offered

29

Chapter 4

Data Analysis

Q1) Have you heard of KarQUEST products

a Yes

b No

Yes 10

No 15

Have you heard of KarQuest

YesNo

Interpratation-

Out of 25 people only 10 know about KarQuest

Q2) While buying PPE products what do you look for

30

a Style

b Quality

c Reliability

d Price

Reliability 07

Quality 08

Style 05

Price 05

Buying

ReliabilityQualityStylePrice

Interpretation-

While buying a PPE product people look for quality and reliability and not much is focus on

price and style

Q3)How did you find the quality of the product of KarQuest

31

a Very good

b Good

c Average

d Bad

Very Good 08

Good 10

Average 05

Bad 02

Quality

Very GoodGoodAverageBad

Interpretation-

From the above graph it shows that the quality of the KarQuest is good

Q4)Are you satisfied with the KarQuest product and its life

32

a Yes

b No

Yes 13

No 12

Are you Satisfied with the Company

YesNo

Interpretation-

The graph shows that the customer are really satisfied with the company

Q5)Is the product environment friendly

33

a Yes

b No

Yes 20

No 05

Is Product Environment friendly

YesNo

Interpretation-

This shows that the product is environment friendly

34

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

Safety Clothing

20

Leather Range

PUTPU Series

PUPU Series

ESD Series

PUPUR Series

Vulcanized Nitrile Sole

Fire Boot Services

Goodyear Welted Series

Military amp security Boots

Rubber Range

Chainsaw Boots

Fire Fighter Boots

Fire Chainsaw Boots

Minning Boots

Winter Boots

Food Processing

Boots

Special Purpose Boots

Military Boots

Fire Protection-

21

Safety Clothing

Coverall (100 cotton and Cotton

and polyster)

FR Coverall Shirts and Trousers

High Visibility Jackets

Electric ARC Protection

Chemical Hazard Resistant

Anti-Static

Oil and Water Resistance

Winter Protection

Rain Protection

Anti- Flame (100 Aramid or combination of Aramid amp Viscose

amp Antistatic)

Miscellaneous

Gloves Range-

22

Fire Protection

Fire Proximity Suit

Fire Entry Suit

Heat Protective Wear

Structural Firefighting Suit

Welding and Fire Blanket

Fire Helmet

23

Gloves Range

Leather Range Knitted Range Rubber Range Kelvar Range

24

Mission and Vision of KarQuest

Mission

Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using

cutting-edge technologies and following the latest trends The group emerged with an enthusiasm

to offer world-class products to its countrymen and it will carry forward the same attitude along

with the determination to be the global leader

Vision

The Group is committed to achieve the highest performance standards in each area of its

business It envisages itself as the most trusted name all over the world

DESMA MACHINE

25

SWOT Analysis

Strength

Track record of growth in turnover and profits

Superior quality

Vast experience in domestic and export market

Weaknesses

High prices

High lead time

Less Variety in sports shoes

Opportunity

Quicker response to customers need

To increase share in non leather products

Threats

Heavy competition

More aggressive marketing by foreign competitors in sports shoe markets

Entry of giants of PPE in Indian market with varieties of products

26

Chapter 3

Research and Methodology

Title-

To Study Customer Satisfaction for KarQuest Safety Wears Inc

Title justification-

I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo

because in todayrsquos scenario the first thing which a company look is for the safety of their

customer

Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and

objectives the study is like a ship without radar So aims and objectives of this study are

a To understand PPE Industry and marketing strategy of Karquest Safety Wears

b To know whether the product is environmental friendly

c To understand the awareness level of KarQuests Product and brand name

d To ascertain the superiority of KarQuest lsquos product with others

e To know how satisfied customers and consultants are with the product they purchase

f To know what the end users and consultants want from the KaQuest

g To know the perception of customers regarding the quality and other factors

h To know the most influential factors that influence

i To know the demand of these products in the government departments

j To know the lead time taken by KarQuest

k To know the strengths weaknesses opportunities and threats KarQuest

27

Research plan has the following Steps

Data Sources Two types of data were taken into consideration ie Primary data and Secondary

data My major emphasis was on gathering the primary data The secondary data has been used

to make things more clear

i Primary Data Direct collection of data from the source of information including personal

interviewing survey etc

ii Secondary Data Indirect collection of data from sources containing past or recent

information like Annual Publications Books Newspaper and Magazines etc

iii Research Approach

Surveys are best suited for Descriptive Research Surveys are undertaken to learn about

peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these

magnitudes in the general public Therefore I have done this Survey for the Descriptive Research

Process

RESEARCH INSTRUMENT

A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set

of questions was presented to respondents for their answers

SAMPLING PLAN

The sampling plan calls for three decisions

i Sampling unit Who is to be surveyed

The target population must be defined that has to be sampled It is essential to develop a

sampling frame so that everyone in the target population has an equal chance of being sampled

The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and

consultants in DELHI

28

ii Sample Size 25 Safety Managers

25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15

consultants (contractors) were the target population

iii Contact Methods Personal Interviews and Phone Calls

Once the sampling plan has been determined the question is how the subject should be contacted

ie by telephone mail or personal interview Here in this survey I have contacted the

respondents through personal interviews and phone calls as well

Collecting the information

i Collection of Primary Data Primary Data is the data collected from the original source In my

survey and study there was optimum availability of primary data because every aspect was

witnesses carefully at each point Questionnaire and personal interviews were the main

instruments which were used for collecting primary data

ii Collection of Secondary Data Secondary Data is the one which has already been collected by

someone else and some other person is using that information The source of secondary data was

some related books and websites related to the company The competent staff of the company

helped me a lot in providing information about the company

Limitation of study

1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe

2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation

errorrdquo from the actual

3 Most of the targeted audiences were not aware about various brands names

4 Some targeted audiences were not friendly and some dint had adequate

knowledge about the products so offered

29

Chapter 4

Data Analysis

Q1) Have you heard of KarQUEST products

a Yes

b No

Yes 10

No 15

Have you heard of KarQuest

YesNo

Interpratation-

Out of 25 people only 10 know about KarQuest

Q2) While buying PPE products what do you look for

30

a Style

b Quality

c Reliability

d Price

Reliability 07

Quality 08

Style 05

Price 05

Buying

ReliabilityQualityStylePrice

Interpretation-

While buying a PPE product people look for quality and reliability and not much is focus on

price and style

Q3)How did you find the quality of the product of KarQuest

31

a Very good

b Good

c Average

d Bad

Very Good 08

Good 10

Average 05

Bad 02

Quality

Very GoodGoodAverageBad

Interpretation-

From the above graph it shows that the quality of the KarQuest is good

Q4)Are you satisfied with the KarQuest product and its life

32

a Yes

b No

Yes 13

No 12

Are you Satisfied with the Company

YesNo

Interpretation-

The graph shows that the customer are really satisfied with the company

Q5)Is the product environment friendly

33

a Yes

b No

Yes 20

No 05

Is Product Environment friendly

YesNo

Interpretation-

This shows that the product is environment friendly

34

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

Fire Protection-

21

Safety Clothing

Coverall (100 cotton and Cotton

and polyster)

FR Coverall Shirts and Trousers

High Visibility Jackets

Electric ARC Protection

Chemical Hazard Resistant

Anti-Static

Oil and Water Resistance

Winter Protection

Rain Protection

Anti- Flame (100 Aramid or combination of Aramid amp Viscose

amp Antistatic)

Miscellaneous

Gloves Range-

22

Fire Protection

Fire Proximity Suit

Fire Entry Suit

Heat Protective Wear

Structural Firefighting Suit

Welding and Fire Blanket

Fire Helmet

23

Gloves Range

Leather Range Knitted Range Rubber Range Kelvar Range

24

Mission and Vision of KarQuest

Mission

Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using

cutting-edge technologies and following the latest trends The group emerged with an enthusiasm

to offer world-class products to its countrymen and it will carry forward the same attitude along

with the determination to be the global leader

Vision

The Group is committed to achieve the highest performance standards in each area of its

business It envisages itself as the most trusted name all over the world

DESMA MACHINE

25

SWOT Analysis

Strength

Track record of growth in turnover and profits

Superior quality

Vast experience in domestic and export market

Weaknesses

High prices

High lead time

Less Variety in sports shoes

Opportunity

Quicker response to customers need

To increase share in non leather products

Threats

Heavy competition

More aggressive marketing by foreign competitors in sports shoe markets

Entry of giants of PPE in Indian market with varieties of products

26

Chapter 3

Research and Methodology

Title-

To Study Customer Satisfaction for KarQuest Safety Wears Inc

Title justification-

I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo

because in todayrsquos scenario the first thing which a company look is for the safety of their

customer

Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and

objectives the study is like a ship without radar So aims and objectives of this study are

a To understand PPE Industry and marketing strategy of Karquest Safety Wears

b To know whether the product is environmental friendly

c To understand the awareness level of KarQuests Product and brand name

d To ascertain the superiority of KarQuest lsquos product with others

e To know how satisfied customers and consultants are with the product they purchase

f To know what the end users and consultants want from the KaQuest

g To know the perception of customers regarding the quality and other factors

h To know the most influential factors that influence

i To know the demand of these products in the government departments

j To know the lead time taken by KarQuest

k To know the strengths weaknesses opportunities and threats KarQuest

27

Research plan has the following Steps

Data Sources Two types of data were taken into consideration ie Primary data and Secondary

data My major emphasis was on gathering the primary data The secondary data has been used

to make things more clear

i Primary Data Direct collection of data from the source of information including personal

interviewing survey etc

ii Secondary Data Indirect collection of data from sources containing past or recent

information like Annual Publications Books Newspaper and Magazines etc

iii Research Approach

Surveys are best suited for Descriptive Research Surveys are undertaken to learn about

peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these

magnitudes in the general public Therefore I have done this Survey for the Descriptive Research

Process

RESEARCH INSTRUMENT

A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set

of questions was presented to respondents for their answers

SAMPLING PLAN

The sampling plan calls for three decisions

i Sampling unit Who is to be surveyed

The target population must be defined that has to be sampled It is essential to develop a

sampling frame so that everyone in the target population has an equal chance of being sampled

The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and

consultants in DELHI

28

ii Sample Size 25 Safety Managers

25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15

consultants (contractors) were the target population

iii Contact Methods Personal Interviews and Phone Calls

Once the sampling plan has been determined the question is how the subject should be contacted

ie by telephone mail or personal interview Here in this survey I have contacted the

respondents through personal interviews and phone calls as well

Collecting the information

i Collection of Primary Data Primary Data is the data collected from the original source In my

survey and study there was optimum availability of primary data because every aspect was

witnesses carefully at each point Questionnaire and personal interviews were the main

instruments which were used for collecting primary data

ii Collection of Secondary Data Secondary Data is the one which has already been collected by

someone else and some other person is using that information The source of secondary data was

some related books and websites related to the company The competent staff of the company

helped me a lot in providing information about the company

Limitation of study

1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe

2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation

errorrdquo from the actual

3 Most of the targeted audiences were not aware about various brands names

4 Some targeted audiences were not friendly and some dint had adequate

knowledge about the products so offered

29

Chapter 4

Data Analysis

Q1) Have you heard of KarQUEST products

a Yes

b No

Yes 10

No 15

Have you heard of KarQuest

YesNo

Interpratation-

Out of 25 people only 10 know about KarQuest

Q2) While buying PPE products what do you look for

30

a Style

b Quality

c Reliability

d Price

Reliability 07

Quality 08

Style 05

Price 05

Buying

ReliabilityQualityStylePrice

Interpretation-

While buying a PPE product people look for quality and reliability and not much is focus on

price and style

Q3)How did you find the quality of the product of KarQuest

31

a Very good

b Good

c Average

d Bad

Very Good 08

Good 10

Average 05

Bad 02

Quality

Very GoodGoodAverageBad

Interpretation-

From the above graph it shows that the quality of the KarQuest is good

Q4)Are you satisfied with the KarQuest product and its life

32

a Yes

b No

Yes 13

No 12

Are you Satisfied with the Company

YesNo

Interpretation-

The graph shows that the customer are really satisfied with the company

Q5)Is the product environment friendly

33

a Yes

b No

Yes 20

No 05

Is Product Environment friendly

YesNo

Interpretation-

This shows that the product is environment friendly

34

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

Gloves Range-

22

Fire Protection

Fire Proximity Suit

Fire Entry Suit

Heat Protective Wear

Structural Firefighting Suit

Welding and Fire Blanket

Fire Helmet

23

Gloves Range

Leather Range Knitted Range Rubber Range Kelvar Range

24

Mission and Vision of KarQuest

Mission

Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using

cutting-edge technologies and following the latest trends The group emerged with an enthusiasm

to offer world-class products to its countrymen and it will carry forward the same attitude along

with the determination to be the global leader

Vision

The Group is committed to achieve the highest performance standards in each area of its

business It envisages itself as the most trusted name all over the world

DESMA MACHINE

25

SWOT Analysis

Strength

Track record of growth in turnover and profits

Superior quality

Vast experience in domestic and export market

Weaknesses

High prices

High lead time

Less Variety in sports shoes

Opportunity

Quicker response to customers need

To increase share in non leather products

Threats

Heavy competition

More aggressive marketing by foreign competitors in sports shoe markets

Entry of giants of PPE in Indian market with varieties of products

26

Chapter 3

Research and Methodology

Title-

To Study Customer Satisfaction for KarQuest Safety Wears Inc

Title justification-

I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo

because in todayrsquos scenario the first thing which a company look is for the safety of their

customer

Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and

objectives the study is like a ship without radar So aims and objectives of this study are

a To understand PPE Industry and marketing strategy of Karquest Safety Wears

b To know whether the product is environmental friendly

c To understand the awareness level of KarQuests Product and brand name

d To ascertain the superiority of KarQuest lsquos product with others

e To know how satisfied customers and consultants are with the product they purchase

f To know what the end users and consultants want from the KaQuest

g To know the perception of customers regarding the quality and other factors

h To know the most influential factors that influence

i To know the demand of these products in the government departments

j To know the lead time taken by KarQuest

k To know the strengths weaknesses opportunities and threats KarQuest

27

Research plan has the following Steps

Data Sources Two types of data were taken into consideration ie Primary data and Secondary

data My major emphasis was on gathering the primary data The secondary data has been used

to make things more clear

i Primary Data Direct collection of data from the source of information including personal

interviewing survey etc

ii Secondary Data Indirect collection of data from sources containing past or recent

information like Annual Publications Books Newspaper and Magazines etc

iii Research Approach

Surveys are best suited for Descriptive Research Surveys are undertaken to learn about

peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these

magnitudes in the general public Therefore I have done this Survey for the Descriptive Research

Process

RESEARCH INSTRUMENT

A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set

of questions was presented to respondents for their answers

SAMPLING PLAN

The sampling plan calls for three decisions

i Sampling unit Who is to be surveyed

The target population must be defined that has to be sampled It is essential to develop a

sampling frame so that everyone in the target population has an equal chance of being sampled

The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and

consultants in DELHI

28

ii Sample Size 25 Safety Managers

25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15

consultants (contractors) were the target population

iii Contact Methods Personal Interviews and Phone Calls

Once the sampling plan has been determined the question is how the subject should be contacted

ie by telephone mail or personal interview Here in this survey I have contacted the

respondents through personal interviews and phone calls as well

Collecting the information

i Collection of Primary Data Primary Data is the data collected from the original source In my

survey and study there was optimum availability of primary data because every aspect was

witnesses carefully at each point Questionnaire and personal interviews were the main

instruments which were used for collecting primary data

ii Collection of Secondary Data Secondary Data is the one which has already been collected by

someone else and some other person is using that information The source of secondary data was

some related books and websites related to the company The competent staff of the company

helped me a lot in providing information about the company

Limitation of study

1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe

2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation

errorrdquo from the actual

3 Most of the targeted audiences were not aware about various brands names

4 Some targeted audiences were not friendly and some dint had adequate

knowledge about the products so offered

29

Chapter 4

Data Analysis

Q1) Have you heard of KarQUEST products

a Yes

b No

Yes 10

No 15

Have you heard of KarQuest

YesNo

Interpratation-

Out of 25 people only 10 know about KarQuest

Q2) While buying PPE products what do you look for

30

a Style

b Quality

c Reliability

d Price

Reliability 07

Quality 08

Style 05

Price 05

Buying

ReliabilityQualityStylePrice

Interpretation-

While buying a PPE product people look for quality and reliability and not much is focus on

price and style

Q3)How did you find the quality of the product of KarQuest

31

a Very good

b Good

c Average

d Bad

Very Good 08

Good 10

Average 05

Bad 02

Quality

Very GoodGoodAverageBad

Interpretation-

From the above graph it shows that the quality of the KarQuest is good

Q4)Are you satisfied with the KarQuest product and its life

32

a Yes

b No

Yes 13

No 12

Are you Satisfied with the Company

YesNo

Interpretation-

The graph shows that the customer are really satisfied with the company

Q5)Is the product environment friendly

33

a Yes

b No

Yes 20

No 05

Is Product Environment friendly

YesNo

Interpretation-

This shows that the product is environment friendly

34

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

23

Gloves Range

Leather Range Knitted Range Rubber Range Kelvar Range

24

Mission and Vision of KarQuest

Mission

Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using

cutting-edge technologies and following the latest trends The group emerged with an enthusiasm

to offer world-class products to its countrymen and it will carry forward the same attitude along

with the determination to be the global leader

Vision

The Group is committed to achieve the highest performance standards in each area of its

business It envisages itself as the most trusted name all over the world

DESMA MACHINE

25

SWOT Analysis

Strength

Track record of growth in turnover and profits

Superior quality

Vast experience in domestic and export market

Weaknesses

High prices

High lead time

Less Variety in sports shoes

Opportunity

Quicker response to customers need

To increase share in non leather products

Threats

Heavy competition

More aggressive marketing by foreign competitors in sports shoe markets

Entry of giants of PPE in Indian market with varieties of products

26

Chapter 3

Research and Methodology

Title-

To Study Customer Satisfaction for KarQuest Safety Wears Inc

Title justification-

I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo

because in todayrsquos scenario the first thing which a company look is for the safety of their

customer

Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and

objectives the study is like a ship without radar So aims and objectives of this study are

a To understand PPE Industry and marketing strategy of Karquest Safety Wears

b To know whether the product is environmental friendly

c To understand the awareness level of KarQuests Product and brand name

d To ascertain the superiority of KarQuest lsquos product with others

e To know how satisfied customers and consultants are with the product they purchase

f To know what the end users and consultants want from the KaQuest

g To know the perception of customers regarding the quality and other factors

h To know the most influential factors that influence

i To know the demand of these products in the government departments

j To know the lead time taken by KarQuest

k To know the strengths weaknesses opportunities and threats KarQuest

27

Research plan has the following Steps

Data Sources Two types of data were taken into consideration ie Primary data and Secondary

data My major emphasis was on gathering the primary data The secondary data has been used

to make things more clear

i Primary Data Direct collection of data from the source of information including personal

interviewing survey etc

ii Secondary Data Indirect collection of data from sources containing past or recent

information like Annual Publications Books Newspaper and Magazines etc

iii Research Approach

Surveys are best suited for Descriptive Research Surveys are undertaken to learn about

peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these

magnitudes in the general public Therefore I have done this Survey for the Descriptive Research

Process

RESEARCH INSTRUMENT

A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set

of questions was presented to respondents for their answers

SAMPLING PLAN

The sampling plan calls for three decisions

i Sampling unit Who is to be surveyed

The target population must be defined that has to be sampled It is essential to develop a

sampling frame so that everyone in the target population has an equal chance of being sampled

The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and

consultants in DELHI

28

ii Sample Size 25 Safety Managers

25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15

consultants (contractors) were the target population

iii Contact Methods Personal Interviews and Phone Calls

Once the sampling plan has been determined the question is how the subject should be contacted

ie by telephone mail or personal interview Here in this survey I have contacted the

respondents through personal interviews and phone calls as well

Collecting the information

i Collection of Primary Data Primary Data is the data collected from the original source In my

survey and study there was optimum availability of primary data because every aspect was

witnesses carefully at each point Questionnaire and personal interviews were the main

instruments which were used for collecting primary data

ii Collection of Secondary Data Secondary Data is the one which has already been collected by

someone else and some other person is using that information The source of secondary data was

some related books and websites related to the company The competent staff of the company

helped me a lot in providing information about the company

Limitation of study

1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe

2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation

errorrdquo from the actual

3 Most of the targeted audiences were not aware about various brands names

4 Some targeted audiences were not friendly and some dint had adequate

knowledge about the products so offered

29

Chapter 4

Data Analysis

Q1) Have you heard of KarQUEST products

a Yes

b No

Yes 10

No 15

Have you heard of KarQuest

YesNo

Interpratation-

Out of 25 people only 10 know about KarQuest

Q2) While buying PPE products what do you look for

30

a Style

b Quality

c Reliability

d Price

Reliability 07

Quality 08

Style 05

Price 05

Buying

ReliabilityQualityStylePrice

Interpretation-

While buying a PPE product people look for quality and reliability and not much is focus on

price and style

Q3)How did you find the quality of the product of KarQuest

31

a Very good

b Good

c Average

d Bad

Very Good 08

Good 10

Average 05

Bad 02

Quality

Very GoodGoodAverageBad

Interpretation-

From the above graph it shows that the quality of the KarQuest is good

Q4)Are you satisfied with the KarQuest product and its life

32

a Yes

b No

Yes 13

No 12

Are you Satisfied with the Company

YesNo

Interpretation-

The graph shows that the customer are really satisfied with the company

Q5)Is the product environment friendly

33

a Yes

b No

Yes 20

No 05

Is Product Environment friendly

YesNo

Interpretation-

This shows that the product is environment friendly

34

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

24

Mission and Vision of KarQuest

Mission

Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using

cutting-edge technologies and following the latest trends The group emerged with an enthusiasm

to offer world-class products to its countrymen and it will carry forward the same attitude along

with the determination to be the global leader

Vision

The Group is committed to achieve the highest performance standards in each area of its

business It envisages itself as the most trusted name all over the world

DESMA MACHINE

25

SWOT Analysis

Strength

Track record of growth in turnover and profits

Superior quality

Vast experience in domestic and export market

Weaknesses

High prices

High lead time

Less Variety in sports shoes

Opportunity

Quicker response to customers need

To increase share in non leather products

Threats

Heavy competition

More aggressive marketing by foreign competitors in sports shoe markets

Entry of giants of PPE in Indian market with varieties of products

26

Chapter 3

Research and Methodology

Title-

To Study Customer Satisfaction for KarQuest Safety Wears Inc

Title justification-

I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo

because in todayrsquos scenario the first thing which a company look is for the safety of their

customer

Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and

objectives the study is like a ship without radar So aims and objectives of this study are

a To understand PPE Industry and marketing strategy of Karquest Safety Wears

b To know whether the product is environmental friendly

c To understand the awareness level of KarQuests Product and brand name

d To ascertain the superiority of KarQuest lsquos product with others

e To know how satisfied customers and consultants are with the product they purchase

f To know what the end users and consultants want from the KaQuest

g To know the perception of customers regarding the quality and other factors

h To know the most influential factors that influence

i To know the demand of these products in the government departments

j To know the lead time taken by KarQuest

k To know the strengths weaknesses opportunities and threats KarQuest

27

Research plan has the following Steps

Data Sources Two types of data were taken into consideration ie Primary data and Secondary

data My major emphasis was on gathering the primary data The secondary data has been used

to make things more clear

i Primary Data Direct collection of data from the source of information including personal

interviewing survey etc

ii Secondary Data Indirect collection of data from sources containing past or recent

information like Annual Publications Books Newspaper and Magazines etc

iii Research Approach

Surveys are best suited for Descriptive Research Surveys are undertaken to learn about

peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these

magnitudes in the general public Therefore I have done this Survey for the Descriptive Research

Process

RESEARCH INSTRUMENT

A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set

of questions was presented to respondents for their answers

SAMPLING PLAN

The sampling plan calls for three decisions

i Sampling unit Who is to be surveyed

The target population must be defined that has to be sampled It is essential to develop a

sampling frame so that everyone in the target population has an equal chance of being sampled

The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and

consultants in DELHI

28

ii Sample Size 25 Safety Managers

25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15

consultants (contractors) were the target population

iii Contact Methods Personal Interviews and Phone Calls

Once the sampling plan has been determined the question is how the subject should be contacted

ie by telephone mail or personal interview Here in this survey I have contacted the

respondents through personal interviews and phone calls as well

Collecting the information

i Collection of Primary Data Primary Data is the data collected from the original source In my

survey and study there was optimum availability of primary data because every aspect was

witnesses carefully at each point Questionnaire and personal interviews were the main

instruments which were used for collecting primary data

ii Collection of Secondary Data Secondary Data is the one which has already been collected by

someone else and some other person is using that information The source of secondary data was

some related books and websites related to the company The competent staff of the company

helped me a lot in providing information about the company

Limitation of study

1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe

2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation

errorrdquo from the actual

3 Most of the targeted audiences were not aware about various brands names

4 Some targeted audiences were not friendly and some dint had adequate

knowledge about the products so offered

29

Chapter 4

Data Analysis

Q1) Have you heard of KarQUEST products

a Yes

b No

Yes 10

No 15

Have you heard of KarQuest

YesNo

Interpratation-

Out of 25 people only 10 know about KarQuest

Q2) While buying PPE products what do you look for

30

a Style

b Quality

c Reliability

d Price

Reliability 07

Quality 08

Style 05

Price 05

Buying

ReliabilityQualityStylePrice

Interpretation-

While buying a PPE product people look for quality and reliability and not much is focus on

price and style

Q3)How did you find the quality of the product of KarQuest

31

a Very good

b Good

c Average

d Bad

Very Good 08

Good 10

Average 05

Bad 02

Quality

Very GoodGoodAverageBad

Interpretation-

From the above graph it shows that the quality of the KarQuest is good

Q4)Are you satisfied with the KarQuest product and its life

32

a Yes

b No

Yes 13

No 12

Are you Satisfied with the Company

YesNo

Interpretation-

The graph shows that the customer are really satisfied with the company

Q5)Is the product environment friendly

33

a Yes

b No

Yes 20

No 05

Is Product Environment friendly

YesNo

Interpretation-

This shows that the product is environment friendly

34

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

Mission and Vision of KarQuest

Mission

Itrsquos the mission of the KarQuest Group to continuously improve the quality of its products using

cutting-edge technologies and following the latest trends The group emerged with an enthusiasm

to offer world-class products to its countrymen and it will carry forward the same attitude along

with the determination to be the global leader

Vision

The Group is committed to achieve the highest performance standards in each area of its

business It envisages itself as the most trusted name all over the world

DESMA MACHINE

25

SWOT Analysis

Strength

Track record of growth in turnover and profits

Superior quality

Vast experience in domestic and export market

Weaknesses

High prices

High lead time

Less Variety in sports shoes

Opportunity

Quicker response to customers need

To increase share in non leather products

Threats

Heavy competition

More aggressive marketing by foreign competitors in sports shoe markets

Entry of giants of PPE in Indian market with varieties of products

26

Chapter 3

Research and Methodology

Title-

To Study Customer Satisfaction for KarQuest Safety Wears Inc

Title justification-

I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo

because in todayrsquos scenario the first thing which a company look is for the safety of their

customer

Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and

objectives the study is like a ship without radar So aims and objectives of this study are

a To understand PPE Industry and marketing strategy of Karquest Safety Wears

b To know whether the product is environmental friendly

c To understand the awareness level of KarQuests Product and brand name

d To ascertain the superiority of KarQuest lsquos product with others

e To know how satisfied customers and consultants are with the product they purchase

f To know what the end users and consultants want from the KaQuest

g To know the perception of customers regarding the quality and other factors

h To know the most influential factors that influence

i To know the demand of these products in the government departments

j To know the lead time taken by KarQuest

k To know the strengths weaknesses opportunities and threats KarQuest

27

Research plan has the following Steps

Data Sources Two types of data were taken into consideration ie Primary data and Secondary

data My major emphasis was on gathering the primary data The secondary data has been used

to make things more clear

i Primary Data Direct collection of data from the source of information including personal

interviewing survey etc

ii Secondary Data Indirect collection of data from sources containing past or recent

information like Annual Publications Books Newspaper and Magazines etc

iii Research Approach

Surveys are best suited for Descriptive Research Surveys are undertaken to learn about

peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these

magnitudes in the general public Therefore I have done this Survey for the Descriptive Research

Process

RESEARCH INSTRUMENT

A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set

of questions was presented to respondents for their answers

SAMPLING PLAN

The sampling plan calls for three decisions

i Sampling unit Who is to be surveyed

The target population must be defined that has to be sampled It is essential to develop a

sampling frame so that everyone in the target population has an equal chance of being sampled

The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and

consultants in DELHI

28

ii Sample Size 25 Safety Managers

25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15

consultants (contractors) were the target population

iii Contact Methods Personal Interviews and Phone Calls

Once the sampling plan has been determined the question is how the subject should be contacted

ie by telephone mail or personal interview Here in this survey I have contacted the

respondents through personal interviews and phone calls as well

Collecting the information

i Collection of Primary Data Primary Data is the data collected from the original source In my

survey and study there was optimum availability of primary data because every aspect was

witnesses carefully at each point Questionnaire and personal interviews were the main

instruments which were used for collecting primary data

ii Collection of Secondary Data Secondary Data is the one which has already been collected by

someone else and some other person is using that information The source of secondary data was

some related books and websites related to the company The competent staff of the company

helped me a lot in providing information about the company

Limitation of study

1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe

2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation

errorrdquo from the actual

3 Most of the targeted audiences were not aware about various brands names

4 Some targeted audiences were not friendly and some dint had adequate

knowledge about the products so offered

29

Chapter 4

Data Analysis

Q1) Have you heard of KarQUEST products

a Yes

b No

Yes 10

No 15

Have you heard of KarQuest

YesNo

Interpratation-

Out of 25 people only 10 know about KarQuest

Q2) While buying PPE products what do you look for

30

a Style

b Quality

c Reliability

d Price

Reliability 07

Quality 08

Style 05

Price 05

Buying

ReliabilityQualityStylePrice

Interpretation-

While buying a PPE product people look for quality and reliability and not much is focus on

price and style

Q3)How did you find the quality of the product of KarQuest

31

a Very good

b Good

c Average

d Bad

Very Good 08

Good 10

Average 05

Bad 02

Quality

Very GoodGoodAverageBad

Interpretation-

From the above graph it shows that the quality of the KarQuest is good

Q4)Are you satisfied with the KarQuest product and its life

32

a Yes

b No

Yes 13

No 12

Are you Satisfied with the Company

YesNo

Interpretation-

The graph shows that the customer are really satisfied with the company

Q5)Is the product environment friendly

33

a Yes

b No

Yes 20

No 05

Is Product Environment friendly

YesNo

Interpretation-

This shows that the product is environment friendly

34

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

SWOT Analysis

Strength

Track record of growth in turnover and profits

Superior quality

Vast experience in domestic and export market

Weaknesses

High prices

High lead time

Less Variety in sports shoes

Opportunity

Quicker response to customers need

To increase share in non leather products

Threats

Heavy competition

More aggressive marketing by foreign competitors in sports shoe markets

Entry of giants of PPE in Indian market with varieties of products

26

Chapter 3

Research and Methodology

Title-

To Study Customer Satisfaction for KarQuest Safety Wears Inc

Title justification-

I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo

because in todayrsquos scenario the first thing which a company look is for the safety of their

customer

Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and

objectives the study is like a ship without radar So aims and objectives of this study are

a To understand PPE Industry and marketing strategy of Karquest Safety Wears

b To know whether the product is environmental friendly

c To understand the awareness level of KarQuests Product and brand name

d To ascertain the superiority of KarQuest lsquos product with others

e To know how satisfied customers and consultants are with the product they purchase

f To know what the end users and consultants want from the KaQuest

g To know the perception of customers regarding the quality and other factors

h To know the most influential factors that influence

i To know the demand of these products in the government departments

j To know the lead time taken by KarQuest

k To know the strengths weaknesses opportunities and threats KarQuest

27

Research plan has the following Steps

Data Sources Two types of data were taken into consideration ie Primary data and Secondary

data My major emphasis was on gathering the primary data The secondary data has been used

to make things more clear

i Primary Data Direct collection of data from the source of information including personal

interviewing survey etc

ii Secondary Data Indirect collection of data from sources containing past or recent

information like Annual Publications Books Newspaper and Magazines etc

iii Research Approach

Surveys are best suited for Descriptive Research Surveys are undertaken to learn about

peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these

magnitudes in the general public Therefore I have done this Survey for the Descriptive Research

Process

RESEARCH INSTRUMENT

A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set

of questions was presented to respondents for their answers

SAMPLING PLAN

The sampling plan calls for three decisions

i Sampling unit Who is to be surveyed

The target population must be defined that has to be sampled It is essential to develop a

sampling frame so that everyone in the target population has an equal chance of being sampled

The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and

consultants in DELHI

28

ii Sample Size 25 Safety Managers

25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15

consultants (contractors) were the target population

iii Contact Methods Personal Interviews and Phone Calls

Once the sampling plan has been determined the question is how the subject should be contacted

ie by telephone mail or personal interview Here in this survey I have contacted the

respondents through personal interviews and phone calls as well

Collecting the information

i Collection of Primary Data Primary Data is the data collected from the original source In my

survey and study there was optimum availability of primary data because every aspect was

witnesses carefully at each point Questionnaire and personal interviews were the main

instruments which were used for collecting primary data

ii Collection of Secondary Data Secondary Data is the one which has already been collected by

someone else and some other person is using that information The source of secondary data was

some related books and websites related to the company The competent staff of the company

helped me a lot in providing information about the company

Limitation of study

1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe

2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation

errorrdquo from the actual

3 Most of the targeted audiences were not aware about various brands names

4 Some targeted audiences were not friendly and some dint had adequate

knowledge about the products so offered

29

Chapter 4

Data Analysis

Q1) Have you heard of KarQUEST products

a Yes

b No

Yes 10

No 15

Have you heard of KarQuest

YesNo

Interpratation-

Out of 25 people only 10 know about KarQuest

Q2) While buying PPE products what do you look for

30

a Style

b Quality

c Reliability

d Price

Reliability 07

Quality 08

Style 05

Price 05

Buying

ReliabilityQualityStylePrice

Interpretation-

While buying a PPE product people look for quality and reliability and not much is focus on

price and style

Q3)How did you find the quality of the product of KarQuest

31

a Very good

b Good

c Average

d Bad

Very Good 08

Good 10

Average 05

Bad 02

Quality

Very GoodGoodAverageBad

Interpretation-

From the above graph it shows that the quality of the KarQuest is good

Q4)Are you satisfied with the KarQuest product and its life

32

a Yes

b No

Yes 13

No 12

Are you Satisfied with the Company

YesNo

Interpretation-

The graph shows that the customer are really satisfied with the company

Q5)Is the product environment friendly

33

a Yes

b No

Yes 20

No 05

Is Product Environment friendly

YesNo

Interpretation-

This shows that the product is environment friendly

34

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

Chapter 3

Research and Methodology

Title-

To Study Customer Satisfaction for KarQuest Safety Wears Inc

Title justification-

I have choosen the topic ldquoTo Study Customer Satisfaction for KarQuest Safety Wears Inc ldquo

because in todayrsquos scenario the first thing which a company look is for the safety of their

customer

Objectives of study Every study is conducted with key objectives and aims kept in the fore Without aims and

objectives the study is like a ship without radar So aims and objectives of this study are

a To understand PPE Industry and marketing strategy of Karquest Safety Wears

b To know whether the product is environmental friendly

c To understand the awareness level of KarQuests Product and brand name

d To ascertain the superiority of KarQuest lsquos product with others

e To know how satisfied customers and consultants are with the product they purchase

f To know what the end users and consultants want from the KaQuest

g To know the perception of customers regarding the quality and other factors

h To know the most influential factors that influence

i To know the demand of these products in the government departments

j To know the lead time taken by KarQuest

k To know the strengths weaknesses opportunities and threats KarQuest

27

Research plan has the following Steps

Data Sources Two types of data were taken into consideration ie Primary data and Secondary

data My major emphasis was on gathering the primary data The secondary data has been used

to make things more clear

i Primary Data Direct collection of data from the source of information including personal

interviewing survey etc

ii Secondary Data Indirect collection of data from sources containing past or recent

information like Annual Publications Books Newspaper and Magazines etc

iii Research Approach

Surveys are best suited for Descriptive Research Surveys are undertaken to learn about

peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these

magnitudes in the general public Therefore I have done this Survey for the Descriptive Research

Process

RESEARCH INSTRUMENT

A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set

of questions was presented to respondents for their answers

SAMPLING PLAN

The sampling plan calls for three decisions

i Sampling unit Who is to be surveyed

The target population must be defined that has to be sampled It is essential to develop a

sampling frame so that everyone in the target population has an equal chance of being sampled

The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and

consultants in DELHI

28

ii Sample Size 25 Safety Managers

25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15

consultants (contractors) were the target population

iii Contact Methods Personal Interviews and Phone Calls

Once the sampling plan has been determined the question is how the subject should be contacted

ie by telephone mail or personal interview Here in this survey I have contacted the

respondents through personal interviews and phone calls as well

Collecting the information

i Collection of Primary Data Primary Data is the data collected from the original source In my

survey and study there was optimum availability of primary data because every aspect was

witnesses carefully at each point Questionnaire and personal interviews were the main

instruments which were used for collecting primary data

ii Collection of Secondary Data Secondary Data is the one which has already been collected by

someone else and some other person is using that information The source of secondary data was

some related books and websites related to the company The competent staff of the company

helped me a lot in providing information about the company

Limitation of study

1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe

2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation

errorrdquo from the actual

3 Most of the targeted audiences were not aware about various brands names

4 Some targeted audiences were not friendly and some dint had adequate

knowledge about the products so offered

29

Chapter 4

Data Analysis

Q1) Have you heard of KarQUEST products

a Yes

b No

Yes 10

No 15

Have you heard of KarQuest

YesNo

Interpratation-

Out of 25 people only 10 know about KarQuest

Q2) While buying PPE products what do you look for

30

a Style

b Quality

c Reliability

d Price

Reliability 07

Quality 08

Style 05

Price 05

Buying

ReliabilityQualityStylePrice

Interpretation-

While buying a PPE product people look for quality and reliability and not much is focus on

price and style

Q3)How did you find the quality of the product of KarQuest

31

a Very good

b Good

c Average

d Bad

Very Good 08

Good 10

Average 05

Bad 02

Quality

Very GoodGoodAverageBad

Interpretation-

From the above graph it shows that the quality of the KarQuest is good

Q4)Are you satisfied with the KarQuest product and its life

32

a Yes

b No

Yes 13

No 12

Are you Satisfied with the Company

YesNo

Interpretation-

The graph shows that the customer are really satisfied with the company

Q5)Is the product environment friendly

33

a Yes

b No

Yes 20

No 05

Is Product Environment friendly

YesNo

Interpretation-

This shows that the product is environment friendly

34

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

Research plan has the following Steps

Data Sources Two types of data were taken into consideration ie Primary data and Secondary

data My major emphasis was on gathering the primary data The secondary data has been used

to make things more clear

i Primary Data Direct collection of data from the source of information including personal

interviewing survey etc

ii Secondary Data Indirect collection of data from sources containing past or recent

information like Annual Publications Books Newspaper and Magazines etc

iii Research Approach

Surveys are best suited for Descriptive Research Surveys are undertaken to learn about

peoplersquos knowledge beliefs preferences satisfactions and so on and to measure these

magnitudes in the general public Therefore I have done this Survey for the Descriptive Research

Process

RESEARCH INSTRUMENT

A close friend questionnaire was constructed for my survey A Questionnaire consisting of a set

of questions was presented to respondents for their answers

SAMPLING PLAN

The sampling plan calls for three decisions

i Sampling unit Who is to be surveyed

The target population must be defined that has to be sampled It is essential to develop a

sampling frame so that everyone in the target population has an equal chance of being sampled

The sampling unit of this project was Maruti Hero Honda Kone Railway Jindal group and

consultants in DELHI

28

ii Sample Size 25 Safety Managers

25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15

consultants (contractors) were the target population

iii Contact Methods Personal Interviews and Phone Calls

Once the sampling plan has been determined the question is how the subject should be contacted

ie by telephone mail or personal interview Here in this survey I have contacted the

respondents through personal interviews and phone calls as well

Collecting the information

i Collection of Primary Data Primary Data is the data collected from the original source In my

survey and study there was optimum availability of primary data because every aspect was

witnesses carefully at each point Questionnaire and personal interviews were the main

instruments which were used for collecting primary data

ii Collection of Secondary Data Secondary Data is the one which has already been collected by

someone else and some other person is using that information The source of secondary data was

some related books and websites related to the company The competent staff of the company

helped me a lot in providing information about the company

Limitation of study

1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe

2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation

errorrdquo from the actual

3 Most of the targeted audiences were not aware about various brands names

4 Some targeted audiences were not friendly and some dint had adequate

knowledge about the products so offered

29

Chapter 4

Data Analysis

Q1) Have you heard of KarQUEST products

a Yes

b No

Yes 10

No 15

Have you heard of KarQuest

YesNo

Interpratation-

Out of 25 people only 10 know about KarQuest

Q2) While buying PPE products what do you look for

30

a Style

b Quality

c Reliability

d Price

Reliability 07

Quality 08

Style 05

Price 05

Buying

ReliabilityQualityStylePrice

Interpretation-

While buying a PPE product people look for quality and reliability and not much is focus on

price and style

Q3)How did you find the quality of the product of KarQuest

31

a Very good

b Good

c Average

d Bad

Very Good 08

Good 10

Average 05

Bad 02

Quality

Very GoodGoodAverageBad

Interpretation-

From the above graph it shows that the quality of the KarQuest is good

Q4)Are you satisfied with the KarQuest product and its life

32

a Yes

b No

Yes 13

No 12

Are you Satisfied with the Company

YesNo

Interpretation-

The graph shows that the customer are really satisfied with the company

Q5)Is the product environment friendly

33

a Yes

b No

Yes 20

No 05

Is Product Environment friendly

YesNo

Interpretation-

This shows that the product is environment friendly

34

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

ii Sample Size 25 Safety Managers

25 Safety Manager of company Maruti Hero HondaKoneRailway Jindal group like and 15

consultants (contractors) were the target population

iii Contact Methods Personal Interviews and Phone Calls

Once the sampling plan has been determined the question is how the subject should be contacted

ie by telephone mail or personal interview Here in this survey I have contacted the

respondents through personal interviews and phone calls as well

Collecting the information

i Collection of Primary Data Primary Data is the data collected from the original source In my

survey and study there was optimum availability of primary data because every aspect was

witnesses carefully at each point Questionnaire and personal interviews were the main

instruments which were used for collecting primary data

ii Collection of Secondary Data Secondary Data is the one which has already been collected by

someone else and some other person is using that information The source of secondary data was

some related books and websites related to the company The competent staff of the company

helped me a lot in providing information about the company

Limitation of study

1 Compare t he ma rke t po t en t i a l o f New De lh i t he s amp le s i z e o f 100 - t a rge t aud i ence i s relatively small This doesnrsquot represent the true universe

2 A population census couldnrsquot be done which perhaps gives approx Zero ldquodeviation

errorrdquo from the actual

3 Most of the targeted audiences were not aware about various brands names

4 Some targeted audiences were not friendly and some dint had adequate

knowledge about the products so offered

29

Chapter 4

Data Analysis

Q1) Have you heard of KarQUEST products

a Yes

b No

Yes 10

No 15

Have you heard of KarQuest

YesNo

Interpratation-

Out of 25 people only 10 know about KarQuest

Q2) While buying PPE products what do you look for

30

a Style

b Quality

c Reliability

d Price

Reliability 07

Quality 08

Style 05

Price 05

Buying

ReliabilityQualityStylePrice

Interpretation-

While buying a PPE product people look for quality and reliability and not much is focus on

price and style

Q3)How did you find the quality of the product of KarQuest

31

a Very good

b Good

c Average

d Bad

Very Good 08

Good 10

Average 05

Bad 02

Quality

Very GoodGoodAverageBad

Interpretation-

From the above graph it shows that the quality of the KarQuest is good

Q4)Are you satisfied with the KarQuest product and its life

32

a Yes

b No

Yes 13

No 12

Are you Satisfied with the Company

YesNo

Interpretation-

The graph shows that the customer are really satisfied with the company

Q5)Is the product environment friendly

33

a Yes

b No

Yes 20

No 05

Is Product Environment friendly

YesNo

Interpretation-

This shows that the product is environment friendly

34

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

Chapter 4

Data Analysis

Q1) Have you heard of KarQUEST products

a Yes

b No

Yes 10

No 15

Have you heard of KarQuest

YesNo

Interpratation-

Out of 25 people only 10 know about KarQuest

Q2) While buying PPE products what do you look for

30

a Style

b Quality

c Reliability

d Price

Reliability 07

Quality 08

Style 05

Price 05

Buying

ReliabilityQualityStylePrice

Interpretation-

While buying a PPE product people look for quality and reliability and not much is focus on

price and style

Q3)How did you find the quality of the product of KarQuest

31

a Very good

b Good

c Average

d Bad

Very Good 08

Good 10

Average 05

Bad 02

Quality

Very GoodGoodAverageBad

Interpretation-

From the above graph it shows that the quality of the KarQuest is good

Q4)Are you satisfied with the KarQuest product and its life

32

a Yes

b No

Yes 13

No 12

Are you Satisfied with the Company

YesNo

Interpretation-

The graph shows that the customer are really satisfied with the company

Q5)Is the product environment friendly

33

a Yes

b No

Yes 20

No 05

Is Product Environment friendly

YesNo

Interpretation-

This shows that the product is environment friendly

34

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

a Style

b Quality

c Reliability

d Price

Reliability 07

Quality 08

Style 05

Price 05

Buying

ReliabilityQualityStylePrice

Interpretation-

While buying a PPE product people look for quality and reliability and not much is focus on

price and style

Q3)How did you find the quality of the product of KarQuest

31

a Very good

b Good

c Average

d Bad

Very Good 08

Good 10

Average 05

Bad 02

Quality

Very GoodGoodAverageBad

Interpretation-

From the above graph it shows that the quality of the KarQuest is good

Q4)Are you satisfied with the KarQuest product and its life

32

a Yes

b No

Yes 13

No 12

Are you Satisfied with the Company

YesNo

Interpretation-

The graph shows that the customer are really satisfied with the company

Q5)Is the product environment friendly

33

a Yes

b No

Yes 20

No 05

Is Product Environment friendly

YesNo

Interpretation-

This shows that the product is environment friendly

34

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

a Very good

b Good

c Average

d Bad

Very Good 08

Good 10

Average 05

Bad 02

Quality

Very GoodGoodAverageBad

Interpretation-

From the above graph it shows that the quality of the KarQuest is good

Q4)Are you satisfied with the KarQuest product and its life

32

a Yes

b No

Yes 13

No 12

Are you Satisfied with the Company

YesNo

Interpretation-

The graph shows that the customer are really satisfied with the company

Q5)Is the product environment friendly

33

a Yes

b No

Yes 20

No 05

Is Product Environment friendly

YesNo

Interpretation-

This shows that the product is environment friendly

34

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

a Yes

b No

Yes 13

No 12

Are you Satisfied with the Company

YesNo

Interpretation-

The graph shows that the customer are really satisfied with the company

Q5)Is the product environment friendly

33

a Yes

b No

Yes 20

No 05

Is Product Environment friendly

YesNo

Interpretation-

This shows that the product is environment friendly

34

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

a Yes

b No

Yes 20

No 05

Is Product Environment friendly

YesNo

Interpretation-

This shows that the product is environment friendly

34

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

Q6)Does the product has sufficient features

a Yes

b No

Yes 20

No 05

Sufficient Features

Yes No

Interpretation-

The above graph indicates that the company has sufficient features

35

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

Q7)Which PPE do you use

a Matrix (KarQuest)

b Mallcom

c Karm

d Warrior

Matrix(KarQuest) 03

Mallcom 10

Karm 06

Warrior 06

Which PPE do you use

Matrix(KarQuest)MallcomKarmWarrior

Interpretation-

It shows that the company needs to do more work on their market to make the product popular

36

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

a Very good

b Good

c Average

d Bad

Very Good 10

Good 08

Average 05

Bad 02

Brand Image

Very GoodGoodAverageBad

Interpretation-

The brand image of the company is very good

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

37

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

a Price

b Quality

c Safety

d Brand image

Price 03

Quality 09

Safety 09

Brand Image 03

Preferance for KarQuest

PriceQualitySafetyBrand Image

Interpretation-

The customer buy the product of KarQuest because of its quality and safety reason and not

because of the price and brand image

Q10)Factors for purchasing on higher price

38

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

a Certified

b Durability

c Brand image

d Eco friendly

Certified 10

Durability 05

Brand Image 04

Eco- Friendly 06

Factor for purchasing at higher price

CertifiedDurabilityBrand ImageEco Friendly

Interpretation-

The factor for purchasing at higher price is about the certified durability and brand image

Chapter 5

39

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

Facts and Findings

From the above graphs we can find-

1 Out of 100 people only 45 know about KarQuest

2 While buying a PPE product people look for quality and reliability and not much is focus

on price and style

3 From the above graph it shows that the quality of the KarQuest is very good

4 The graph shows that the customer are really satisfied with the company

5 This shows that the product is environment friendly

6 It shows that the company needs to do more work on their market to make the product

popular

7 The above graph indicates that the company has sufficient features

8 The brand image of the company is very good

9 The customer buy the product of KarQuest because of its quality and safety reason and

not because of the price and brand image

10 The factor for purchasing at higher price is about the certified durability and brand

image

Chapter 6

40

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

Recommendation

From the above finding I recommend the company these following things-

KarQuest should try to work on Nano technology which should produce cheaper

products with good quality

The after sales service is good but to win the customersrsquo heart you have to be the best so

KarQuest should be the best in giving after sale service because remember that ldquocustomer

KarQuest should also make CBRN

(CHEMICALBIOLOGICALRADIATION NUCLEAR )because these two sectors have

great potential and they will increase the profit

The lead taken by KarQuest should be less because not only the customer will suffer but

in the long run the customer will evade and it will surely bring bad name to the company

Company should further reduce its price

Fulfill all the commitments which are made by company

Provide updated information and knowledge to the contractor about the product

Provide equal price to all the customers

Company should improve its grievance handling system

There should be advertisement on the world-wide web also

More local regional advertisements should be there to make people aware about KarQuest

and its products

Chapter 7

41

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

Conclusion

The purpose of this report was to understand the concept of To understand Growing market of

certified PPE in India and Europe

o As far as present potential of KarQuest is concerned There are 14 customers which are

buying shoes ranging from 600-800 and out of which 4 are of KarQuest and there are

27 customers which are buying shoes ranging more than 800 rs And out of that 23 are of

liberty So there are 8 customers out of 100 customers which are untapped by liberty

o From this research I came to know that mostly people prefer to buy ppe of other brands

most of which are of local brands And are not costly Most of them lie in the price range

of 200-400 Which implies they do not want to spend much on their employees

o Maximum respondents like to buy shoes of PU sole which is a flexible sole

o Price and Quality are the two most important features whixh they take into consider

before purchasing shoesand do not give much importance to design Because design does

not play important role in safety of shoe

o 36 ie maximum people are facing problems regarding size

Chapter 8

42

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

81 Bibliography

Books-

Marketing Management ndash Philip Kotler

Consumer Behaviour 6th Edition by Hawkins Best ad Coney

Marketing Management- Dr CB Gupta

Websites-

1 wwwcbieu

2 wwwresearchandmarketscom

3 safetydeptshefacuk

4 wwwprwebcom

5 Strategic Analysis of the Indian Personal Protective Equipment

Market by frost and sulivan

6 karquestsafetycom

News Paper-

Economic Times

Hindustan Times

Times of India

82 Questionnaire

43

Questionnaire for Safety Manager (end users)

Q1) Have you heard of KarQUESTproducts

c Yes

d No

Q2) While buying PPE products what do you look for

e Style

f Quality

g Reliability

h Price

Q3)How did you find the quality of the product of KarQuest

e Very good

f Good

g Average

h Bad

Q4)Are you satisfied with the KarQuest product and its life

c Yes

d No

Q5)Is the product environment friendly5

c Yes

d No

Q6)Does the product has sufficient features

44

c Yes

d No

Q7)Which PPE do you use

e Matrix (KarQuest)

f Mallcom

g Karm

h Warrior

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

e Very good

f Good

g Average

h Bad

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

e Price

f Quality

g Safety

h Brand image

i Any other

Q10)Factors for purchasing on higher price

e Certified

f Durability

g Brand image

h Eco friendly

45

46

c Yes

d No

Q7)Which PPE do you use

e Matrix (KarQuest)

f Mallcom

g Karm

h Warrior

Q8)In your opinion the brand image of Matrix (KarQuest )ishelliphelliphellip

e Very good

f Good

g Average

h Bad

Q9)Reasons of your preference for KarQuesthelliphelliphelliphellip

e Price

f Quality

g Safety

h Brand image

i Any other

Q10)Factors for purchasing on higher price

e Certified

f Durability

g Brand image

h Eco friendly

45

46

46