to name a brand
DESCRIPTION
TRANSCRIPT
Before we start…
•No phone ring, please
Before we start…
•Questions are welcomed anytime ^^
Before we start…
•Free your mind
Today we’ll go through…
•What’s a brand?•Why do we need a strong brand?
•No strong brands for bad names
•The Dos
•The Don’ts
•Lucks and Inspirations
What’s a brand?
Deodorant
What’s a brand?
Anti-dandruff
What’s a brand?
Many things sometime mean nothing
What’s a brand?
Is it Vinagame or... what?
What’s a brand?
•Most beautiful farm game
•Made in Viet Nam
•Blah blah...we
What’s a brand?
lag, down server, bugs… Grruh
customers
What’s a brand?
A brand is nothing but your customers' though of you
(=^.^=) no.1 – what am I drinki'?
•What’s a brand?
•Why do we need a strong brand?•No strong brands for bad names
•The Dos
•The Don’ts
•Lucks and Inspirations
Why do we need a strong brand?
•To differentiate
Why do we need a strong brand?
•To differentiate
Why do we need a strong brand?
•To differentiate
(=^.^=) no.2How good is ur memory?
•How many brand can ya remember in a minute?–Car
–Shampoo
–Women underwear
Why do we need a strong brand?
Why do we need a strong brand?
Why do we need a strong bra^^?
Why do we need a strong brand?
•Customers have too many choices.
•Although there are many brands in each industry, we could remember only a few leading ones.
•Who has better name may have some advantages.
•What’s a brand?
•Why do we need a strong brand?
•No strong brands for bad names•The Dos
•The Don’ts
•Lucks and Inspirations
No strong brand for bad names
•Your products, your inventions always run the risk of being copied… in the same way or a better way
Creative Labs NOMAD II Digital Audio Player
Apple iPod
(=^.^=) no.3 - Pick your car, pls
•In a same price range, customers often choose what sounds better
•So choose a good name or lowering your prices ~.~
•What’s a brand?
•Why do we need a strong brand?
•No strong brands for bad names
•The Dos•The Don’ts
•Lucks and Inspirations
Easy to read
•If customers couldn't read your name, why should they buy?
Tokyo Tsushin Kogyo → Sony
Electronic Numberical Integrater And Computer ---> Computer
Easy to read
•Easy to write does not mean easy to read
GSN
Easy to remember
•We are under attacked by 3k to 5k ads per day•Customers may choose you if they do remember your name at least
Easy to remember
•Shocking names
Easy to remember
•A well remembered name may still be a bad brand
Easy to remember
Apple IIe MITS Altair 8800
Easy to remember
Blackberry 8320 Nokia 5800Nokia 5800 iPhone
English sounding
•English is the most popular language
Short
Công ty cổ phần Tập Đoàn Vina → VNG
Federal Express → FedEx
Cocacola → Coke
Mercedes-Benz → Merc
Short
Unique
•Choose a different style to be unique
FirebatGSN
GSS
TOSMSN
MSS
Unique
•Choose a different style to be unique
AlienwareIBM
HP
AcerCompaq
Dell
Unique
•Unique names may have no meaning at all
Kodad
Flickr
Unique
•Unique names can be founded by combining words
Sony = sound + sunnyIntel = integrated ElectronicsMicrosoft = Microcomputer softwareHotmailFacebook
No common words
•Make no different•Legal problems
No common words
You'll need 2 names
Energy drink Digital Camera
Online bookstore
3D cartoonSocial Game
You'll need 2 names
No ABC...
No ABC...
No ABC...
GSN
Game Studio North
Gay Sex in Numbers
Great Shots of Nudity
Game Social Network
Give me Some better Names
.com
Safe for all languages
Air Speed up
Safe for all languages
The Dos•Easy to read
•Easy to remember
•English sounding
•Short
•Unique
•No common word
•You'll need too Names
•No ABC...
•.com
•Safe for all languages
(=^.^=) no.4 – Name the Caro bird
•What’s a brand?
•Why do we need a strong brand?
•No strong brands for bad names
•The Dos
•The Don’ts•Lucks and Inspirations
•What’s a brand?
•Why do we need a strong brand?
•No strong brands for bad names
•The Dos
•The Don’ts
•Lucks and Inspirations
Lucks and Inspirations
Lucks and Inspirations
Lucks and Inspirations
Lucks and Inspirations
“Luck is when preparation meet opportunity”
Today we’ve been through:
•What’s a brand?
•Why do we need a strong brand?
•No strong brands for bad names
•The Dos
•The Don’ts
•Lucks and Inspirations
Thank you,