To empower the Chamber’s capacity to influence Irvine’s competitiveness for new businesses in a global economy, improve business retention, expand and grow businesses, help stabilize and energize start-ups and entrepreneurships, facilitate and expand international market opportunities and cultivate a collaborative workforce development platform that fuels our future.

Economic Vitality Council

QUARTERLY MEETING

APRIL 14, 2015

Economic Vitality Council Agenda Welcome – Linda DiMario, Senior Director, Economic Development & Tourism

Opening Remarks - David Anduri, EVC Chair◦ Overview of EVC◦ Self-Introductions

Business Connection: “Why Irvine?” EVC Communications

Business Attraction & Retention Committee◦ Task Force Projects & Discussion

Economic & Workforce Development Committee◦ Task Force Projects & Discussion

EVC Developments◦ International Development Committee◦ Chairs and Task Force Guidelines

Wrap-Up & Adjourn Reception

Self-IntroductionsPARTICIPATING ATTENDEES

EVC Communications

PR Support for EVCImmediate PR Initiatives

Promoting Key Events

Orange County World Trade Week

• News Release Support (4-tiered)o Orange County Trade Week News Releaseo Template News Release for Orange County’s

International-American chambers and business associations, key notes

o Exporter of Year News Release – announced at event

o Post Event News Release

• Social Media Calendar

• Media Outreach

PR Support for EVCJohn Colvin Memorial Scholarship

• Video/Social Media Support

• Do it for John! Donate Today! Launch News Release

• John Colvin Memorial Scholarship Recipients News Release – in support of the final scholarship recipients announced at World Trade Week

• Media Outreach

Business Attraction & RetentionCOMMITTEE & TASK FORCE PROGRESS REPORTS

Committee Chair Introduction David White, Signature Resources, Chair Massis Chahbazian, The Printery , Co-Chair

◦ To influence Irvine’s economic vitality by attracting new business, helping existing businesses grow, expand and prosper, offering solutions to business challenges and nurturing and encouraging start-ups and entrepreneurs.

Task Forces & Leadership Business Outreach: Cala/Orr

Commercial Real Estate: Girdy/Abraham

Go Green: Stivers

International Outreach: Han

John Colvin Scholarship: Schultz

Start-Up Tool Kit: Ali

Business Outreach Rally Task ForceTASK FORCE LEADERS:

CHRISTINA CALA AND PATRICK ORR

April 22, 2015

BUSINESS OUTREACH RALLY – SPRING 2015

National Jelly Bean

Day

To improve economic vitality in Irvine by visiting local businesses to inform of resources available through the Chamber; ask survey questions, and get feedback as to what challenges they face and how the Chamber can help business growS

• 100 Volunteer sign ups

• 500 Businesses visited

TARGET AREA

Irvine Spectrum Area

PURPOSE & GOALS

TRAINING & MATERIALSLEADER

Wednesday, April 15, 2015

5:00pm – 6:00pm at ICC office

VOLUNTEER TRAINING Rally Day: Wednesday,

April 22, 20157:30am – 8:30am at ICC

office

MATERIALS Brochure updated to include survey questions. Printed business cards to leave behind/Invitation

to “After Party”

FOOD FROM B• Breakfast & Lunch for Volunteers working

both AM & PM shifts • Lunch for Volunteers working PM shift only

SURVIVAL KIT • BOR will provide each team of

volunteers water, powerbar, mints and/or jellybeans

RALLY DAY ESSENTIALS

PROMOTION• Social Media• Video Promos• Announcements @

Chamber events

• Hotel Irvine Lounge Area 5:00pm – 7:00pm• Business cards include a “free drink coupon”

for the After Party

AFTER PARTY & PROMOS

Commercial Real Estate Task ForceTASK FORCE LEADERS:

DAVID GIRTY & GARY ABRAHAM

CRE Task Force

The primary objective of the task force is to engage the entire Irvine Business community; By providing a resourceful web-based “interactive” landing page, capture important & useful data (i.e. key decision makers, location, lease/own, growth plans etc.), get qualitative feedback, and implement suggestions with the intent to develop a tool to assist new, existing & prospective businesses within community on all aspects of their commercial real estate & related needs. Irvine Chamber EVC and other committees will be an ongoing integral part of this engagement. 

Method The CRE Task Force plans to implement a three prong approach to meet its

initial objectives during first 90-days (June 30, 2015 deadline):

◦ 1. Develop specific website pages on the ED website geared towards the Irvine business community which will be available to the general public. The purpose is to engage and attract the maximum # of businesses in order to provide a “one-stop” shop for their entire business real estate needs and other related issues.

◦ 2. Set up an interactive user map to highlight major developments, support retail and general real estate market information and master calendar, which will display information on all events & functions pertaining to the business community in OC.

◦ 3. Prepare a Quarterly Newsletter (1st edition due by June 2015) with current matters in the business community and latest real estate developments, trends, effective rates/prices, and forecasting.

◦ 4. Prepare a “draft” Survey to be made available on the CRE Task Force Website, and delivered to the Irvine Business Community. The purpose of the survey will be to capture important information on business and key decision makers throughout the city. This will provide the CRE Task Force and EVC with quantitative & qualitative, useful information for future tasks and outreaches.

◦ 5. The CRE Task Force will attend all Business Attraction and Retention and other select ED & EVC Committee and task force meetings. Additionally, the CRE Task Force will participate and help assist with future business outreach campaigns.

30 Day Goal Schedule 1-hr CRE Task Force collaboration meeting at the chamber within

30-days to connect the dots in our design & implementation of the task force. Attendees to include:◦ David Girty & Gary Abraham-Coldwell Banker Commercial Real Estate

Brokerage Alliance (Members)◦ Danielle Borish-District Manager, Benefit Mall, Payroll Services (Member)◦ David Ochi-Executive Director, ANTreprenuer Center of UCI (guest)◦ Chris Tooker-President/CEO, TrendZitions Facilities Planning (guest)◦ Prospective Incubators/Accelerators-TBD◦ Prospective Commercial & SBA lender and Small Business Development

Centers-TBD◦ Massis Chahbazian & David White-CoChair’s, Business Attraction &

Retention Committee and other EVC members to be determined

60 Day Goal Collaborate with CRE Task Force Members and other “strategic partners”

within the commercial real estate arena and related fields to brand, market and consolidate CRE Webpage data and resources to create a strong Orange County voice on behalf of Irvine Chamber.

Complete Development of a website geared towards the Irvine Business Community to be launched from the Irvine Chamber Economic Development website. It will be an invaluable resource for the business community and will include valuable pertinent information needed to do business in Orange County. The website will host an interactive map & master calendar with a comprehensive list of business events & developments hosted throughout Orange County.

Draft CRE Task Force Quarterly Orange County Marketplace Newsletter with pertinent real estate & related information and statistics to inform and assist Irvine Business Community-the message will be not only “why” but “how” to most effectively plan, locate and do business in Irvine.

90 Day Goal

Complete Development & launch the CRE Task Force website & interactive map geared towards the business community to be launched from the Irvine Chamber Economic Development website.

Complete Development & issue the 1st Quarterly CRE Task Force Marketplace Newsletter geared towards the business community.

Schedule an “open” CRE Task Force Meeting at the Chamber to introduce, inform and educate all Chamber members to the various aspects of the CRE Task Force tools and discuss highest and best use of the website and newsletter, as well as strategic partners of the Chamber.

Summary Conclusion As outlined herein, the primary objective of the CRE Task Force is to fill a need in the

overall Irvine Business Community on behalf of The Irvine Chamber of Commerce. We intend to provide all the necessary & useful tools, resources and data to the community in order to promote the many attributes and benefits of locating and doing business in Irvine.

We will primarily focus on the new “Start-Up” and existing business community within Irvine, with a keen eye on tracking every company’s requirements.

We will also design and implement an on-going campaign to reach out beyond our own borders, to neighboring cities throughout Orange County, Southern & Northern California, Western Region and United States as well as the International Business Communities. This will involve close collaboration with the International Task Force.

Irvine is the #1 Destination for many business’ of ALL types, from start-ups to Fortune Companies and International Businesses. We intend to lead the charge in delivering the message by forging an integrated team of highly motivated, skilled professionals within the Chamber to participate in this endeavor…

“A rising tide doesn't raise people who don't have a boat. We have to build

the boat for them. We have to give them the basic infrastructure to rise with the tide.”Rahul Gandhi

Go Green Task ForceTASK FORCE LEADER: GUY STIVERS

Go Green Task ForceObjective

Increase the number of Chamber members enrolled in the Green Certification Program.

◦ Plan: ◦ Identify the Chamber member categories that can best benefit from

and can easily implement the Green Certification gateway program.◦ Recruit 3-4 Chamber members who are invested in “going green” to

contact these companies and encourage them to complete the Green Certification process.

◦ Educate Chamber members on California Recycling, Energy Efficiency and Water Conservation laws and State and local compliance.

Go Green Task ForceUpdates:

As of April, 14th, there are now fifteen Go-Green Certified members.

EVC JANUARY 2015

International Outreach Task ForceTASK FORCE LEADER: DAN HAN

International OutreachObjective: To grow trade for Irvine’s businesses through coordination and activities with Orange county’s international chambers and business associations.

OC World Trade Week Breakfast & Forum

OC WTW grew out of the “Sandwich Summit.”

A half day event on May 14. Registration starts at 8am.

Held at the Hilton Irvine

UPS is our Champion Sponsor; Advocate Sponsors: Edwards Lifesciences, Hong Kong Association of Southern California;

Supporter Sponsors: Port of Los Angeles and TAITRA Taiwan Trade Association)

Partnered with 17 International-American Chambers and Trade Associations

110 seats sold as of April 10, 2015; six more tables of eight committed – goal of 200 people in attendance

International Outreach The World Trade Week Break & Forum Agenda:

Keynote Speaker: Mark O’Connell, CEO of OCO Global headquartered in the UK; ( offices in Germany, Brazil, Tokyo and the New York)

U.S. Commercial Service Overview of Trade & Export

Successful Export Panel of Interviews:◦ Natalie Plain, owner, Billion Dollar Brows◦ Lynae Chang, V.P. Boscogen, Inc. ◦ Bob Bowen, Western Digital

Exporter of the Year nominees and winner announcedJohn Colvin Memorial Scholarship winners announced

International Outreach

Cost: $50. Tickets available at www.irvinechamber.com/wtw2015

John Colvin Memorial Scholarship Task ForceTASK FORCE LEADER: SCOTT SCHULTZ

John Colvin Memorial Scholarship

Objective: Honor the memory of John Colvin, ACTIVE Chamber member and former Chair of the International Committee and the Business Attraction & Retention Committee, with an annual scholarship award to deserving students.

John Colvin Memorial Scholarship

Established the scholarship as a separate award within the existing Irvine Chamber Education Foundation , home of the Thomas Wall Scholarship Fund

◦ Goal of at least one $2,500 scholarship◦ Launch of “Do it for John” events. Look for our videos on Facebook◦ $6,279 raised through on-line donation and personal checks◦ Proceeds from World Trade Week◦ Webpage created with option to donate funds

◦ http://www.irvinechamber.com/awards-recognition/john-colvin-memorial-scholarship/

John Colvin Memorial Scholarship

Scholarship applications due April 30

◦ Application available on the Irvine Chamber website◦ Students enrolled in one of the colleges, universities with a presence

in Irvine◦ Must be pursuing a four year degree◦ Passionate about family, community activity, and fitness◦ Requirements – application, essay, grade point, financial need, and

enrollment◦ Second year of scholarship will include an interview as part of the process

◦ Scholarship winner(s) announced at the OC World Trade Week event

Start-Up Task ForceTASK FORCE LEADER: SEEMA ALI

 

Three Pronged Approach

• Summit

• Master Calendar

• Startup Webpage  

 

Startup Webpage

Goals 30 Day Develop Webpage Test with Entrepreneurs 60 Day Feedback/Summit Launch Webpage

Economic & Workforce DevelopmentCOMMITTEE & TASK FORCE PROGRESS REPORTS

Committee Chair Introduction Dr. Glenn Roquemore, Irvine Valley College, Chair Cynthia Lenahan, Edwards Lifesciences, Co-Chair◦To explore, identify and implement the new education and business model that will fuel Irvine’s industry cluster growth and economic vitality into the future.

Task Forces & Leadership Skills Gap Solutions: Kurth

Career Discovery & Development: Rowland

Life Readiness:◦ Financial Workshop: Chan

Job Shadowing & Internships: Kim

ATEP Progress, Education by Design: Doughty

Skills Gap Solutions Task ForceTASK FORCE LEADER: JOHN KURTH

Skills Gap Analysis Report: Findings and Task Force Next StepsSkills Gap Identified:

◦ Lack of practical real-life job experience

◦ Lack of soft skills, communication, team work, project management, problem solving, presentation skills.

◦ Lack of leadership skills

Survey found broad, structural challenges across multiple industry clusters

Task Force Next Steps: Adapt or Create new models to address structural challenges identifed in the Skills Gap Survey.

Once the correct models are identified, conducting resources inventory to identify what resources can be applied to narrow the skills gap. (Don’t reinvent the wheel.)

Robust ModelsAdaptation or Creation of Models to follow that address:

◦ Talent Acquisition◦ Leadership Development◦ Communication and Presentation Skills◦ Critical Thinking and Problem Solving◦ Entrepreneurship

Talent AcquisitionPossible Models:

◦ An entrepreneur model for veteran talent acquisition.

◦ Researched 21 programs.◦ Exploring existing U.S. Chamber program: “Hiring

Our Heroes.”◦ Looking for ways for the Irvine Chamber to

participate in this program. ◦ Developing connections with companies to make

introductions and to follow-up.

Communication and Presentation Skills and Critical Thinking

Developing Program to address Public Speaking Skills

◦Have identified two programs for further research.◦Preference for Intensive 1 or 2 Day Workshop Models◦Critical Thinking

Critical Thinking Programs◦Gathering information on existing programs.◦Scenario model is preferred

Entrepreneurship and Leadership Development

Researching Models or Programs to Facilitate Entrepreneurship

May require development of a new model.

New model must take into consideration the unique structure and role of the Irvine Chamber.

Leadership Development Programs• Adaptation of the Leadership Pipeline from General Electric• Small, Medium, and Large organizations can rapidly implement

this model.

Leadership Pipeline:Leadership Development Model for Large Organization*

Manage Self

Manage Others

Manage Managers

Functional Manager

Business Manager

Group Manager

Enterprise Manager

Passage One

Passage Two

Passage Three

Passage Four

Passage Five

Passage Six

* The Leadership Pipeline: How to Build the Leadership Powered Company, Ram Charan, et.al., pg. 7

Career Discovery & Development Task ForceTASK FORCE LEADER: WES ROWLAND

Career Discovery & Development

Objective: help and support high school students in discovering their career of best fit.

Status Update

Develop career presentation within first month (done)

Start the process of setting up workshops (done)

Obtain approval from IUSD (in progress)

Next Steps

Give 1st presentation

Develop marketing plan

Career Discovery & Development

Life Readiness Task ForceTASK FORCE LEADER: PETER CHAN

Life Readiness Task Force: Financial Workshop The purpose is to introduce relevant financial knowledge to

middle/high school students via a mock investment

Investment workshop consists of two meetings in a span of 4 to 5 weeks

Mock investment with $20,000 seed money to invest in securities (Stocks, Mutual Funds and Certificate of Deposits) and the investment portfolio will be tracked between meeting

Prizes for Individuals and Teams 1st, 2nd and 3rd place

Simple versus Compound Interest

Real life examples presented by business facilitators

Life Readiness Task Force: Financial Workshop Upcoming Financial workshop at Jeffrey Trail Middle School on

April 21 and May 19, 201

Presenters- Peter Chan and Wes Rowland

Business Facilitator Volunteers- Lorna Ferrell, Merry Kim, Catherine Greiner, Marcia Evans, Gerhard Widtmann, Marla Harold, Anthony Crouch, Scott Schultz, C J Kagamaster, Dixie Flynn, Matt Griswold and Ron Feher

Utilized “Edmodo” to communicate with students

Edmodo- Web based app set up by the school so teachers and students can communicate 24/7

Note, alert, assignment, quiz and poll can be sent between all parties

ICC provides foods and beverages for each meeting

Life Readiness Task Force: Financial Workshop

Job Shadowing & Internships Task ForceTASK FORCE LEADER: MERRY KIM

Job Shadowing & Internship

Objective:

Explore and identify job shadowing and internship opportunities for high school and college students and facilitate a sustainable job shadowing and/or internship placements for a group of students.

Relevance for the Chamber members and Irvine: Connection with and influence on the future workforce Service and contributions to the Irvine community Brand building, community recognition and indirect marketing

Job Shadowing & Internship Task ForceProgress/Work Product

ValleyCrestDesignGroup hosted Northwood High School and Irvine Valley College students for a job shadowing day on April 1st.

Job Shadowing & Internship Task ForceProgress/Work Product

ValleyCrestDesignGroup hosted Northwood High School and Irvine Valley College students for a job shadowing day on Wednesday, April 1st from 2pm-5pm.

Overall, my job shadowing experience was: Excellent - 100%

I gained new insights & information that will help me in my future (career, academic and/or personal): Strongly Agree – 100%

Please describe what you gained from this job shadowing experience?

I learned how the skills that I have can be applied to something I never thought of doing as a career. I gained knowledge on how much effort and details go into planning communities and planting certain trees! Shaping experiences. I gained Auto CAD and awareness on programs the staff use. Environment is key and this place has a great environment.

How will you apply what you learned?

I will apply it to help guide my way through choosing a career path. I will apply the general knowledge I gained about working together and how to efficiently tackle big projects. By installing better irrigation in my garden. By going out and looking at park designs and feature of their development…looking at cities and how they are renovated/maintained is interesting. Lots of connections between companies. So many sectors of ValleyCrest

Job Shadowing & Internship Task Force

Progress/Work Product

Edwards LifeSciences is planning to host the job shadow day event on Thursday, April 30th. Edwards will re-confirm the date.

Job Shadowing & Internship Task Force

Next Steps for the Next Three Months:

Finalize Edwards LifeSciences Job Shadow Day

Provide a report

ATEP Progress: Education by DesignLEADER: CORINE DOUGHTY

New EVC DevelopmentsEVC CHAIR, DAVID ANDURI

CHAMBER STAFF: LINDA DIMARIO

International DevelopmentCOMMITTEE CREATION

Committee Chair Introduction Co-Chairs: Leigh Volkland, Edwards Lifesciences Dan Han, Ignite Payments Agape

Committee Meetings: Fourth Tuesday of every month 12pm-1pm Next Meeting: May 26, 2015 at the Irvine Chamber

Mission To expand opportunities and grow the impact of trade, export and foreign direct investment on Irvine’s businesses and economy, enhance the value of our diversity, optimize competitive global positioning and strengthen Irvine’s international profile.

EVC Committee & Task Force GuidelinesORGANIZATIONAL OVERVIEW

How this Model Works•These Committees replace the traditional, discussion-led rather than action-led committee system with hard-working, time-dated, results-oriented, special interest-driven Task Forces.

• These Committees and Task Forces are designed to support action-oriented Task Forces that appeal to a wide portion of membership and engage them in specific work that interests and motivates them.

•These Committees are designed to attract and retain a constant flow of talent and expertise, generating good outcomes, constant debate and participation.

Leadership•Listen to those who attend the committee and task force meetings, draw your inspiration for task forces, topics and issues from them.

•Task or ask – people want to work, put them to work!

•The real work of the Committees is being done in the Task Forces. So, give these hard-working volunteers the time and attention they have earned.

•Give Task Force Leaders sufficient time to report out their progress, present their work, progress, findings and recommendations.

Responsibilities•Committee Chairs stay in touch with your Task Force leadership.

•Committee Chairs help identify resources or expertise.

•Task Force Leaders inform others about your work by completing a brief report with your progress so it can be posted online.

•Generate 3-5 Task Force report slides for the EVC Quarterly Meetings.

Task Force Process

Wrap-Up It is important that Committees and Task Forces understand and appreciate that every task they perform, every piece of research they undertake or evaluate, every contact they make and every finding they deliver, greatly extends the capacity of the Chamber staff and our ability to positively influence the economic vitality of your business and the Irvine business community!

Thank you!EVCJANUARY2015

We Need Your Support

Business Outreach Rally - April 22◦ Register on the Chamber website: www.irvinechamber.com

Orange County World Trade Week Breakfast& Forum – May 14◦ Tickets $50; buy on the Chamber website:◦ www.irvinechamber.com/wtw2015

Next EVC Quarterly Meeting

July 14, 2015 4:00-5:30pm

Reception to Follow