tns vietnam healthcare credential 2013
DESCRIPTION
TNS has over 10 years of dedicated healthcare research and consulting in Vietnam From developing strong brands, positioning, market demand / supply and developing overall strategy and product maximisation, TNS Vietnam works closely with TNS Consult as well as consulting firms, e.g. BCG, to deliver top level management business issue, lead research-based consulting services What makes TNS Healthcare Vietnam different? Global & Regional healthcare sector to provide best practice methodologies A local healthcare team with extensive pharmaceutical experience and good understanding of culture Experience across wide range of therapy areas World leading brand and sales force optimisation tools Advanced quantitative and qualitative techniques to gain depth of understanding Focus on delivering actionable and achievable research outputs ISO accredited – Commitment to best practice quality control What do we do? Corporate image Customer satisfactions (amongst Pharmacies) Dermatology (e.g. acne, anti-fungus remedies) Cardio-vascular diseases Diabetes Hyperlipidaemia Medical diagnostic devices (e.g. blood glucose meteor) Obesity Oral care Pain Gastro-intestinal (e.g. antacids, laxative) Women’s health (e.g. menopause, feminine wash) Asthma Cold & Flu Sinus Allergy Vitamins and minerals Vaccines (e.g. anti-diarrhoea, cervical cancer)TRANSCRIPT
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TNS Vietnam 2013 credentials
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TNS is the world’s leading custom research agency
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With offices in over 80 countries, we have more conversations with consumers than anyone else.
Our focus is growth. And the four key areas through which companies can achieve it:
Loyalty and new spend
New customers
New products and services
New markets
Our world-class solutions help us provide precise plans to uncover growth opportunities in each of these areas.
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1
3
4
Today’s business
New customers
Loyalty & new spend
New products & services
New markets
More money from each customer
More
custo
mers
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Our focus is growth
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2. Increasing penetration by attracting the most profitable new customers
4. Extending reach through geographic or category expansion
1. Driving growth through deeper relationships with existing customers
3. Portfolio extension to drive incremental growth 2
1
3
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Today’s business
New customers
Loyalty & new spend
New products & services
New markets
More money from each customer
More
custo
mers
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83 Countries
300 Offices
Over 25,000 employees
TNS is part of WPP, the world’s largest marketing service group and offers unparalleled access to leading edge marketing knowledge for the development of market entry strategies
Since 2012 we have offices in Cambodia & Myanmar
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Established in 1996
Vietnam’s consumer insight market leader
100% foreign owned company
300 + full time staff
1,000 exclusive active field force
ISO accredited since 1999
Interviewed over ½ million Vietnamese
We since 2008 also provides business consultancy services via our global network
TNS has affiliates in Laos and since 2012 has full service offices in Cambodia & Myanmar
Vietnam 2012 fast facts
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Strategic exploratory research
Usage & attitude / tracking
Product/taste/fragrance tests
Advertising dev’t & evaluation
Positioning & segmentation
Customer satisfaction studies
Trade channel research
Mystery shopping
Pricing research
Shopper research
Demand & market size estimation
Coverage & services
HANOI
HCMC
CANTHO
DALAT
NHATRANG
DANANG
HUE
HAI PHONG
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TNS has over 10 years of dedicated healthcare research
and consulting in Vietnam
From developing strong brands, positioning, market demand / supply and developing overall
strategy and product maximisation, TNS Vietnam works closely with TNS Consult as well as
consulting firms, e.g. BCG, to deliver top level management business issue, lead research-based
consulting services
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What makes TNS Healthcare Vietnam different?
Global & Regional healthcare sector to provide best
practice methodologies
A local healthcare team with extensive pharmaceutical
experience and good understanding of culture
Experience across wide range of therapy areas
World leading brand and sales force optimisation tools
Advanced quantitative and qualitative techniques to
gain depth of understanding
Focus on delivering actionable and achievable research
outputs
ISO accredited – Commitment to best practice quality
control
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Our Unique Research Tools Sales Performance
Optimisation
Decompose competitors’ messages, understand where competitors are winning and losing
Provides sales reps with ideal pitch, when face-time with physicians is limited
Empowers your ad agency to not only develop creatives that gets noticed, but creatives that are engineered to meet specific objectives
For developing sales aids, websites, journal ads, and patient education materials
Understand Physician Commitment to your brand and competitors
Identify how many of your scripts are at risk
Understand brand drivers
Diagnose brand strengths to be leveraged and weaknesses to be addressed
Track key metrics
Optimise relationships between sales force and physicians
Identify which activities have greatest impact on relationships
Measure performance and identify areas that require action
Model the impact of changes in investment
Track key metrics
Compare to global benchmarks
MessageEval Brand performance
Optimisation
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Corporate image
Customer satisfactions (amongst Pharmacies)
Dermatology (e.g. acne, anti-fungus remedies)
Cardio-vascular diseases
Diabetes
Hyperlipidaemia
Medical diagnostic devices (e.g. blood glucose meteor)
Obesity
Oral care
Pain
Gastro-intestinal (e.g. antacids, laxative)
Women’s health (e.g. menopause, feminine wash)
Asthma
Cold & Flu
Sinus
Allergy
Vitamins and minerals
Vaccines (e.g. anti-diarrhoea, cervical cancer)
What do we do?
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Unrivaled competencies to help our clients in Asia Pacific
KantarHealth brings together the combined experience of:
– As part of WPP, we offer unmatched capabilities and are uniquely placed to help support
your business in what is an increasingly complex and competitive marketplace
– Our “boutique” approach delivers the best of all worlds. Clients benefit from the global
reach, robust resources and rich talent pool of a worldwide leader, while also getting the
focus, expertise and personal service of small, specialty business units. Together, our units
form a worldwide network of interdependent, dynamic communities we can tap into to
build the best team for every customer
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Local knowledge and Global Expertise
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Strong healthcare units in each emerging region – AP, LatAm,
CEE and MEA
Dedicated Healthcare experts in more than 40 countries
Global network of more than 600 scientific and commercial
consultants
More than 100 dedicated healthcare researchers in
emerging markets
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…And we have been here for years…
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WPP’s Kantar merges TNS
Healthcare, MattsonJack, Ziment
and Consumer Health Sciences to
form Kantar Health.
The combination of our knowledge heritage allows
Kantar Health to offer Multi-country capabilities as well
TNS acquires NFO WorldGroup.
2009
2008
2003
1997
1995
1970
1964 Frank Small & Assoc. est.
TNS Healthcare
Sofres SA buys FSA
Taylor Nelson AGB acquires Sofres
WPP buys TNS
1969
Man walks on the moon
1989
Berlin Wall comes down
1992
End of Cold War
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Our International Network in APMEA Across Kantar Health and TNS
Kantar Health
Japan
Singapore/Hong Kong
China
Taiwan
South Korea
Australia/New Zealand
India
Egypt
Saudi Arabia
UAE (Dubai)
Morocco
Malaysia
TNS
Thailand
Philippines
Vietnam
Indonesia
Turkey
South Africa
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Comprehensive Business Solutions drive better business results
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Kantar Health has global capabilities with Market Access practices accross 19 key emerging markets
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Kantar Health has broad experience in Emerging markets
Key dynamics
Countries in the Asia Pacific have different Market Access challenges
Emerging markets, including Asia Pacific are growing faster than developed markets and represent an
important business opportunity but affordability is an issue due to the high out of the pocket component
Australia, New Zealand, South Korea & Taiwan have an advanced HTA for new products and higher
reimbursement rates
China, Philippines, Thailand and the rest of the countries lag behind in terms of Health Technology
assessment but there is a trend for the acceptance of simple cost-effectiveness models for evaluation
and reimbursement
Patient is involved in the process as the decision-maker and co-funder and affordability of new products
is critical in some market
Kantar Health strengths in the region
Global reach / local expertise in Market Access
Access to stakeholders/patients
Managing / analysing complexity
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Areas of research
Diabetes (pharmaceuticals & devices)
Hepatitis C
Heart failure
HIV
Innovative access schemes
Osteoarthritis
Oncology
Ophthalmology
Orphan diseases
Pricing and reimbursement landscape
Parkinson
Rheumatology
Transplant
Vaccines
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Our experts have undertaken different type of payer research projects in Emerging Markets
Type of projects
Environmental mapping of payer landscape with detailed insight into pricing,
formulary inclusions, restrictions
Payer research to understand payers’ expectations for new products regarding
product profile assessment & identification of key value drivers, influence of key
value drivers in pricing decisions; perceptions towards price targets and
identification of optimal price; additional information needed to support price –
clinical, health economics and budget impact data.
Investigation of reimbursement and formulary inclusion process for a new
product; exploring opportunities and hurdles for reimbursement
Adaptation of Global Value Dossiers – written in local language – to support
pricing, reimbursement or formulary listing of new products and to meet local
payers needs
Payer communication aids and tools to reflect the best economic argumentation
based on local country data and developed with simplified messages to address
Emerging Markets
Testing of value story to ensure it resonates with local payers and builds a
compelling case for the new product & refinement of value story by market to
maximize chances of achieving optimal price or formulary inclusion with minimal
restrictions
Innovative access schemes including patient access schemes for markets with a
high degree of out-of-the pocket payment
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Fieldwork network in TNS Vietnam
Total 1,151 interviewers in 30 locations
HCMC: Coordination Centre and 471 interviewers
Hanoi: 301 interviewers
Da Nang: 81 interviewers
Can Tho: 89 interviewers
Dong Nai: 47 interviewers
Binh Dinh: 20 interviewers
Hai Phong: 17 interviewers
125 interviewers in 23 more locations
60 permanent interviewers in 4 locations (HCMC, Hanoi,
Da Nang, Can Tho)
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Data Collection Methodology # Interviews
CATI - Telephonic 1,258
CAPI – hand held devices 6,927
CAWI (Online) 3,185
F2F PAPI 108,979
F2F CAPI 240
Mystery shopping 1,152
Focus Groups 432
In-depth interviews 339
In-home visits (Ethnography) 95
Custom sub-total 130,300
Consumer Diaries 246,800
Media 125,000
Total 502,100
2012 interviewing capacity
Note: TNS is migrating face-to-face interviews to tablets in 2013
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Our CAPI platform
Samsung Galaxy Note 10.1 Survey to Go
60 Android based tablets*
120 trained Interviewers in 16 provinces
2 programmers for survey scripting
Professional help desk
*200 at the end of 2013
100% Replacement to Pen & Paper Surveys
Integrated Quota management
Track interviewers GPS location on a map
Capture Pictures, Videos & Sounds
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Data Collection Insightful
Charting & Reporting
Set-up Processing &
Primary analysis
Data Collection Report Set-
up Data Processing / Primary Analysis / Charting Client Client
Client Client
Preparing reporting
Traditional PAPI
Modern CAPI
Questionnaire
Why we recommend CAPI?
CAPI gives gains in data quality and timeliness of data availability
Increases accuracy of data collection (built-in logic and filters checks, consistency and
validity check, completeness, automatic clean data, automatic interviewer control)
New way of stimulus presentation (video, sound, interactive images)
Increased ease of handling complex questionnaires
Reduced time for data delivery and data processing (Toplines, Reports)
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4 levels of control to ensure the highest quality
Quality
Monitoring
Project Briefing and Supervision
Interviewer Selection, Qualifying, Training
TNS Global Data Collection Quality Standards
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We assure highest quality by going through
5 steps of quality control
TNS Global Data Collection
Quality Standards
Logical check 100% of sample
Direct quality control
(min. 20% of sample)
Telephone quality control
(min. 20% of sample)
Trening process based direct interview
observation (5% of sample)
Project based direct interview observation
(5% of sample)
Quality Monitoring
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Tan Tran | Research Manager
Expertise spans across quantitative and qualitative. Tan previously worked in the UK as a
healthcare research analyst and consultant, where he supported international clients in
market understanding / exploration and communications research, i.e. branding, positioning,
messaging and campaign development
Specialised in reporting and analysis of the Asia Pacific market, including Vietnam. Tan has
worked with major pharmaceutical companies, i.e. Bayer, Boehringer Ingelheim and Pfizer, in
developing competitive intelligence reports on Emerging markets
Holds a Master’s degree in Journalism from the University of Westminster in the UK and a
Bachelor’s degree in International Relations from the Diplomatic Academy of Vietnam
Meet our team
Ashish Kanchan | Executive Director
Has over 15 years in market research
Solid experience of various methodologies
Tracking (Quality, Service Satisfaction, Brand)
Strategic and Customised research
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My Dang | Research Manager
Experienced in qualitative research for over 6 years across categories
Responsible for client account management, project management, moderation, reporting
Well-experienced across different research techniques including Usage and Attitude studies,
advertising/communications development and evaluation, market exploratory research,
product concept evaluation and development
David Watts | Research Director
Specialised in qualitative research for over eleven years and has extensive experience across a
range of FMCG and housing categories in areas such as NPD, advertising and concept valuation
and brand strategy and development
Has been involved in projects across Vietnam, Cambodia and recently Myanmar covering
categories such as pharmaceutical, personal care, technology, banking and finance,
telecommunications, internet, alcohol, laundry, food and beverage for over 5 years
Phuong Huynh | Senior Research Manager
7 years experience in Qualitative research
Has experienced in various methodologies and categories such as healthcare, technology,
FMCG, tobacco, Project execution, daily monitoring, management, moderation, analysis &
reporting
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4th floor, 58 Vo Van Tan Street, District 3
Ho Chi Minh City, Vietnam
Tel: (848) 3930 6631
Fax: (848) 3930 6632
TNS HCMC Office
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194 Lac Trung, Vinh Tuy Ward
Hai Ba Trung District, Ha Noi, VietNam Tel: (844) 3987 7030
TNS Hanoi Office