VisionTo be a leading furniture retail business that improves lifestyles

and livelihoods

MissionTo improve lifestyles and livelihoods through the supply of furniture

that is durable, looks good (aesthetic appeal), is valuable and performs its purpose better than any other

ValuesWe will be:

Frank, but humble: which means being open about our intentions and giving informed opinions whilst respecting the value of the contribution of others; Honest, but shrewd: which means being truthful in all our endeavors, honest and forthright with one another and with our customers, communities, suppliers and shareholders but not naive in our approach; Efficient, yet still paying attention to detail: which means delivering what we have promised but not cutting corners to do so; Consistent, but dynamic: which means being reliable and providing valid data and information but being able to see and create opportunities; Innovative, without being reckless: which means being able to understand where a change will bring greater value but within a regulatory framework and taking well calculated business risk; Original, without having to re-invent the wheel: which means finding solutions that are built on ground already well found; and Hard working, yet finding time to enjoy Gods gift of life: which means we will deliver to or above benchmarked performance standards but will also ensure that we honour and give time and attention to other important aspects of our lives.