#tlieast show up & show out how to market your club!
DESCRIPTION
Show Up & Show Out! How to Market Your Club You've joined a club and now you need to get the word out about it. This course shows you 10+ ways to market to the masses and give your club a polished communication strategy on multiple platforms that will make your club "Show Up & Show Out!"TRANSCRIPT
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Show Up & Show Out! How to Market Your Club
District 37
Toastmaster Leadership Institute East
Presented by: Chisa D. Pennix-Brown, MBA Date: June 28, 2014
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Welcome to #TLIEast 2014•Please silence your cell phones
•Feel free to post photos
•Use #TLIEast when posting
•Get out your pens/pencils for notes
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PostPost1.Display in a public place2.Announce or publish3.Put notices in or on 4.Make information available on the Internet
Word of the DayWord of the Day
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Public relations is the practice of managing the spread of information between an individual or an
organization and the public.
Public RelationsPublic Relations
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•Billboard for the club •Update monthly•Have members send photos•Have members provide bios•Take headshots of members•Keep contact info current
Website
Include your social media information for additional contact methods
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Business Cards List your meeting
days/dates
Address
Website
Phone Number
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Promo MaterialSites:
Zazzle.com
Moo.com
CafePress.com
SpreadShirt.com
VistaPrint.com
TeeSpring.com 7
•Buttons•Postcards•T-shirts•Bags•Bumper Stickers
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Agenda Use your agenda to Post upcoming meetings and important events
List Links, Dates,
Locations & Contact Persons
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•98% of people will open a text msg•Easy form of communication•Schedule texts in advance
Text Campaigns
Services You can Use •SendHub.com •Google Voice
Try it now by Texting VISION to 336-895-1331
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Services You can Use •Mailchimp•Mad Mimi •Constant Contact •A Weber
Newsletters•Highlight new members•Highlight club achievements•Highlight professional achievements •Get members to sign up for roles•In Print and/or Online
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Press Release •Create a list of local media •Newspapers, Radio, Magazines•Find something unique about your club•Use member accomplishments to bolster the club & create “news”•Plan in advance for major events
TIPS•PRLog.com •Create consistent header•Create your “about” footer
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Meetup.com Meetup.com • Find new people interested in public speaking
• Expands your reach
• Expands TM Brand
Tips:Know that this a Paid ServiceKeep TM Branding in mind
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Online PostingOnline PostingUse Online Event Posting Sites
336Events.com Involver.com
AmericanTowns.com Eventbrite.com
Yelp.com Meetup.com
Craigslist.com Eventbee.com
Eventful.com Zevents.com
Upcoming.org EventSetter.com
EventYard.net PRLog.com
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Marketing TipUse a Link Shortner to provide additional room for long links
Bit.ly•It stores information •You can create categories •You can easily share the link in •Twitter, Facebook, and Email
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Facebook Facebook Use Technology • Create a Fanpage• Schedule Posts• Join Groups• Post Weekly • Plan you marketing
Clock Schedule Feature
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Please Complete your Surveys!
Please share your Show Up & Show Out!
Moment of the class
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Please write me a recommendation on Linkedin.com/In/LadyBiz
Connect: [email protected]
Find additional presentations at Slideshare.net/LadyBizness
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