tkg breakfast bootcamp 2015: advanced analytics
TRANSCRIPT
WELCOME!• @kacrocker | @KarcherGroup
• #TKGBootcamp
• Online Marketing Analyst
• tkg.com/breakfast-bootcamp
+ Filters
• Recommended Filters
• IP Address: Internal Traffic
• Hostname: Blank or Unmatched
• Referral: Illegitimate
• Creative Filters Uses
+ Advanced Tagging
• Data Collected Defines Questions Answered
• Google Tag Manager
• Events
• Content Groups
• Custom Dimensions