tjy2010 awareness v9 ps
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Tata Jagriti Yatra 2010: Excellent opportunity for entrepreneurs with a zeal to travel IndiaTRANSCRIPT
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Awakening the Youth of „Middle India‟
• Tata Jagriti Yatra targets youth of ‘Middle India’ to recognise their own potential by ...
• ... showcasing Enterprise Led Development ...
• ... through a national journey with 400 competitively selected youth...
• ... that visit successful social and economic entrepreneur role models ..
• … who epitomize the resurgence of a dynamic and confident India.
INCLUSIVE GROWTH:
Crucial For India‟s Prosperity
250 Million
500
Million
350 Million
1,100 Million
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A Unique Opportunity
The EVENT: A unique train journey across
India to discover India‟s real heroes
The PARTICIPANTS: 400 of India‟s brightest
youth between the ages of 20-25
The AUDIENCE: the entire country: through
the physical journey over 8000 km
The INTENT: To spread the message of
change through Enterprise Led
Development (ELD)
The MESSAGE: Once in a lifetime
opportunity for young. “Awakening the
entrepreneurial spirit…”
TJY‟10: December 24, 2010 - Jan 11, 2011
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How Is It Done: Operations
• 18 bogie train specially
chartered from the Railways
– Boys and Girls coaches
– Bath rooms, Lecture rooms,
Sickbay, Comp Centre
– Travelling security, caterers,
cleaners, electricians
– Buses and logistics at
destinations
– Volunteers and organizersIn train BathroomsIn train AV
Onboard Blogging Fleet of Buses
On board catering Security
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What Do We Do: Programming
• Visiting role models
• Interactive learning in
the train
• TV Panel Discussions
• Events and Adventure
Delhi
Hyderabad
Kanyakumari
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Key Messages of the Yatra
External Journey
• The Panorama of an 18 day national journey
Inner Journey
• Challenging ones own beliefs through interacting with fellow yatris and role models
Innovation
• Discovery of how enterprise is impacting social lifestyles.
Collaboration
• Opportunity to learn benefits of collaborating in real life situations
Transformation
• The courage to go back to ones place of origin to drive change
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The Impact: Yatri Perspective
“ My thinking has changed. I was great at talking
about what is wrong with our system, our
people, our government etc. now, I talk
solutions. I look for the way out....”
- Maithili, ex-Yatri
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The Impact: Role Model Perspective
Dr. R. A. Mashelkar, India’s leading
scientist said:
“ I was expected to inspire the young
Yatris. In fact, it was the other way
around. They inspired me! Our
interaction was so energizing, so
fulfilling!”
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How are Yatris Selected?
Application on the web or on paper
Three selectors from a panel review each application
Shortlisted based on response to six questions.
The
Six
Key
Qu
esti
on
s Do you have a role model?
Would you like to be a Social Entrepreneur?
Have you already demonstrated entrepreneurship?
Why should you be selected?
What do you think are India’s challenges?
What do you intend to do to contribute for this?
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What are You Waiting For?
• Register on the web www.jagritiyatra.com
• View past yatra experiences on the microsite
http://2008.jagritiyatra.com/
• Subscribe to receiving updates through email
and SMS
• Get in touch with us if you have any further
questions [email protected]
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Any Questions?
Tata Jagriti Yatra OfficeM/s Jagriti Seva Sansthan
B5, Green Acres Co-op Society
Off Din Quarry Road,
Panjarpole, Deonar
MUMBAI - 400088 INDIA
Phone : +91 22 64535354
Mobile : +91 9223231183
Fax: +91-22-25550936
Jagriti Seva Sansthan
HQ Address:
M/s Jagriti Seva Sansthan
9D, Civil Lines
Gorakhpur
Uttar Pradesh
PIN - 273001
INDIA
Phone : +91 5568225065
Website: www.jagritiyatra.com
Email: [email protected]