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Financial Management Frank Hall EVP, Chief Financial Officer and Chief Operating Officer Investor Day August 15, 2012

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Financial Management

Frank Hall EVP, Chief Financial Officer and Chief Operating Officer

Investor Day August 15, 2012

2

Overview

Operating results are discussed absent the impact of acquired loan discounts, accounting valuation changes and FDIC indemnification payments and indemnification asset changes

Presentations are organized to provide Overview of the strategy, background and relative context Revenue growth opportunities Expense savings or efficiency opportunities

3

Overview

Environmental observations Net interest income Noninterest income Noninterest expense Credit Capital

Efficiency Initiative

Financial Reporting and Management

4

Net Interest Income

Challenging environment

Net interest income – earning assets Loan portfolio environmental challenges

Competitive pricing pressure Frequency of prepayments and refinancing

Good news – chance to bid for new business Bad news – faster re-pricing of assets even if we retain the business

Investment portfolio challenges Reinvestment rates are low Asset class differentiation is not reflected in relative yield

Focus needs to be on growth – now more than ever!

5

Net Interest Income

Net interest income – liabilities

Industry loan to deposit ratio at all-time lows

Pricing of deposit liabilities is one remaining margin lever

6

Net Interest Income

August 2011

Median represents peer median for a select group of in-market competitors

7

Net Interest Income

July 2012

Median represents peer median for a select group of in-market competitors

8

Noninterest Income

Fee revenue is largely in a competitive-based pricing range

Dependent on overall growth of core business

Wealth management presents most significant “stand-alone” opportunity

Always mindful of new opportunities

9

Noninterest Expense

Near-term impact of branch acquisitions and openings

Evaluation of where investments are made

New technology

Efficiency initiative

10

Credit

Still subject to volatility

Cautious outlook

Not sure what “normal” looks like in the future

11

Capital

Remain very well capitalized

Preliminary analysis under conservative Basel III estimates are strong

Sufficient capital for meaningful growth

12

Efficiency Initiative

Utilizing area-specific KPIs and peer performance data to identify areas for opportunity

Sales production comparisons

Operating efficiency comparisons

Deadline

Targeting strategic, operating expense reduction of 5% or more

Operating efficiency ratio target remains between 55% to 60% - currently in the mid-60%

Timing may be up to 24 months to fully recognize some savings due to contractual or long-term implementation issues

More specifics will be shared in the third quarter earnings release

13

Financial Reporting and Management

Dedicated and integrated with business units and support areas

Financial tools

Business unit reporting – monthly

Pricing models – integrated with lender incentives and credit quality

Profitability model & capacity utilization reporting

Aids in staffing for branches and operations areas

Driver based planning

KPI based accountability

14

Management Reporting Evolution

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Implemented funds transfer pricing

ALM model

2005

2006

Launched client derivative product

Commercial loan pricing model

Profitability based Commercial incentive

Introduced management reporting

Established 5 year planning

Streamlined budget process

Acquisition integration

Product profitability to support Compass

Dedicated staff for LOBs

Profitability initiative

Activity based costing

Capacity utilization analysis

Enhanced management reporting

Client profitability

Perfect Bank

New planning and reporting system

Focus on results

KPIs

Driver based planning

2007-2009

2010-2011

Current Continual evolution to enhance analytics and drive business performance

15

Financial Reporting and Management

Business accountability for operating plans

Risks and opportunities

Monthly results meetings with CEO and CFO

KPI scorecards

Measurable indicators of business performance

Targets established to drive top quartile performance

Compare to public peers and industry data (10Qs, H8, etc.)

16

Financial Reporting and Management

Driver-based forecast

Transparency of future business performance

Continual analysis to identify risks and opportunities

Promotes idea generation

Provides connectivity of resource utilization across departments

Simplifies root cause analysis and course correction dialogue

17

Financial Reporting and Management

•Business strategy execution•Sales focus•Performance at KPI targets

Business Execution /

Results

•Corporate / business priorities•Project updates / management•Business accountability for operating plans•Course correction opportunities

Decisioning

•Driver based planning•Risks/opportunities•Profitability analytics

Analysis

•KPIs / peer benchmarking•Management reporting•Client / portfolio segmentation•Report design, automation and controls

Reporting

•Data and system infrastructure•Data mining•Activity based costing

Information

•Centralized data repository•Archive management and database

structuring•Data dictionary by leveraging a user group

Data Management

Strong foundational support

Integral elements for performance measurement

Focus on results Continual analysis of

business performance to identify risks and

opportunities

IT leadership for centralized data management

Process based activities managed within Information Management team

Dedicated financial analysts for all businesses

Senior finance leadership; cross functional connectivity

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Biography

J. Franklin Hall Executive Vice President, Chief Financial Officer & Chief Operating Officer Mr. Hall joined First Financial in 1999 and was appointed to his current position in 2005. Prior to joining the Company, he was with Firstar Bank (currently US Bancorp). He is a Certified Public Accountant (inactive) and began his career with the public accounting firm Ernst & Young, LLP.