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CONSUMER BANKING IN PAKISTAN

ISSUES, CHALLENGES &

OPPORTUNITES

Submitted To:

Mr. Majed Rashid

Chairman COL MBA/MPA Program

Allama Iqbal Open University, Islamabad

May, 2011

Submitted by:

Muhammad Asad

Registration # 06NMA0377

ROLL # T546067

Address: Awan Guest House,

Baidra Road Mansehra

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Contact # 0321-9689149

Statement of Submission:Submission in partial fulfilment of the requirement for the degree of

Commonwealth of Learning MBA/MPA at the Department of Business

Administration, Faculty of Social Sciences, Allama Iqbal Open University,

Islamabad.

ABSTRACT

The researcher in this thesis intended to study the Consumer Banking in

Pakistan, Issues Challenges and opportunities.

All types of financial assistance rendered by the banks and other financial

institutions to the consumers to manage their personal financial problems like

car purchases, housing, shopping goods purchases, etc is called consumers

financing.

In the recent past an extraordinary development has happened in consumer

based banking in Pakistan. This unparalleled growth was coupled with

privatizing the national banks, reforms related to banking by the State Bank

of Pakistan, and a progressively more marketing-based strategies mainly

focusing on metropolitan customers. Every national and multinational bank is

motivated to enter into the consumer banking with highly competitive

intentions. Well known foreign banks possessing huge deposits introduced

the products related to the consumer banking for the first time in Pakistan

In first chapter titled Introduction of Report shows the basic information about

the project such a background of the study, Need for study, Statement of the

problem, Research Objective, Limitation and scope.

The second chapter titled the Literature Review, Theoretical Framework and

Hypothesis

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The third chapter includes research methodology, Population, Sampling

Technique & Procedure, Simple Size, Research Tool and Data collection.

The fourth chapter includes the data analysis and its interpretation.

The fifth chapter is composed of the findings, conclusions and

recommendations.

At the end of the report Reference and appendices are included

DEDICATION

To My

Brother, friends, and teachers

Who

MOTIVATED ME TO ACCOMPLISH THIS PROJECT

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ACKNOWLEDGE

I am extremely grateful to All Mighty Allah, the most Beneficent &

Merciful, who helped me for the accomplishment of this

research work. I am also indebted to my supervision &

teachers for their whole hearted guidance. May ALLAH

ALMIGHTY make them more prosperous in their life

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CERTIFICATE

The project report entitled CONSUMER BANKING IN PAKISTAN,

ISSUES,CHALLENGES & OPPORTUNITIES, at COL Executive Master

of Business Administration/ Public Administration conducted by Muhammad

Asad Roll No. T546067, Registration No. 06NMA0377 has been

completed under my guidance and I am satisfied with the quality of students

research work.

Supervisor

_________________________

Muhammad

Mubarrak

Date:

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ATTESTATION OF AUTHORSHIP

I, Mr. Muhammad Asad Roll No. T546067 Registration No.

06NMA0377 A student ofCOL MBA Program in Allama Iqbal Open

University, solemnly declare that my Project Report entitled

CONSUMER BANKING IN PAKISTAN, ISSUES,CHALLENGES &

OPPORTUNITIES is my own work and that, to the best of my

knowledge and belief, it contains no material previously published or

written by another person. This report is not submitted already and

shall not be submitted in future for obtaining a degree from same or

another University or Institution. If it is found to be copied/plagiarized

at later stage of any student enrolled in the same or any other

university, I shall be liable to face legal action before Unfair Mean

committee (UMC), as per AIOU/HEC Rules and Regulations, and I

understand that if I am found guilty, my degree will be cancelled.

Signature

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