title of session line 1 title of session line 2 · key presentation take-aways. the gold standard...
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Sun and Sand: Summer Beach Shuttles
Dan Boyle
Dan Boyle & Associates, Inc.
San Diego, CA
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• Think carefully about your target market
• Engage stakeholders
• Use professional judgment/rules of thumb from similar services to estimate ridership
• Identify your best option for success and implement this
• Be open to subsequent changes
Key Presentation Take-Aways
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The Gold Standard
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• Summer Arts Festival
• One road connecting to
I-405
• Parking next to impossible
Laguna Beach Summer Festival Trolley
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Summer Festival Trolley
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• 2002: 257,000 all summer (71% Canyon)
• 2017: 56,000 per week (50%+ South)
Summer Festival Trolley Ridership
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• OCTA Project V
– Community Based Transit Circulators Program
– Up to $20 M available
– Performance standards (10 pp/rev hr)
• A tale of three cities
Everyplace is Not Laguna, but…
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Three Trolley Cities
Newport Beach
Dana Point
San Clemente
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• One of few cities to apply in 2015
• Connect to activities at Dana Point Harbor
• Support new Downtown Vision
– Converted one-way pair to former two-way operation on Pacific Coast Highway
Dana Point
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Dana Point Trolley
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• Summer 2015: 46,157 (F-S-S)
• Summer 2016: 109,821 (7 days)
Dana Point Ridership
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• First city to think about a trolley
• “Park once” concept with new mall opening
• 2016: resident survey and stakeholder interviews
• 2017: trolley began operation
San Clemente
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San Clemente Trolley
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• Ridership not available yet
• City Council added $$ for:
– Thursday service
– Purchase of open-air trolleys
San Clemente Year 1
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• Summer traffic/parking issues
• Study with extensive stakeholder input
• Previous efforts at a trolley failed
– Underfunded
– Insufficient marketing
• Skepticism, especially among general public
Newport Beach
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Why Previous Efforts Failed
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• Who is the market?
– Day visitors
– Vacationers
– Residents
Toward a Balboa Peninsula Shuttle
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• Who is the market?
– Day visitors
• What will encourage them to ride?
– Frequent
– Free
– Fun
– Easy
Toward a Balboa Peninsula Shuttle
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Intercept Parking Location
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Trolley Route
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Trolley video
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Ridership
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• Think carefully about your target market
• Engage stakeholders
• Use professional judgment/rules of thumb from similar services to estimate ridership
• Identify your best option for success and implement this
• Be open to subsequent changes
Key Presentation Take-Aways