15 Expert Tips To Promote Your Business On Twitter

Now days, promotion of a business via social media is very essential in order to generate a great brand

value as well as good revenues at the same time.

Though, there are many platforms available to promote businesses through social media, but promotion

via twitter making a great impact on this domain. There are a large number of businesses like yours that

have found great success with twitter.

According to lorirtaylor.com, Twitter now has 270 million active users around the globe. A large majority

of users are more active via mobile than desktop users. Approx. 37% of active Twitter users would be

more interested to buy from a brand they follow.

But, promotion on twitter is not about a piece of cake, successful companies took time to build a visually

appealing brand with a motive to boost their marketing efforts. Now, before moving further, I would like

to discuss some basic twitter terms with you, so that you’ll get more familiar with basic useful terms of

Twitter.

(Image Source: talentedladiesclub.com)

Basic Twitter Terms:

Tweet: A short form of message or update with a limit of 140 characters.

Retweet: A relevant tweet or update that can be forward by you to your followers.

Mention: Mentioning or marking someone in a tweet using their twitter handles i.e. @hbounthiyal.

Hashtag: A unique phrase or word headed by “#”. Use to create a group of tweets for desired

discussions. i.e. #HappyMothersDay

Follow: The well-known process of subscribing to someone Tweets as a follower, whatever they update;

their tweets will display in your home tab.

Follower: When someone following your account with a twitter handle and has subscribed to your

tweets on their timeline.

So, without killing any time further, here are 15 expert tips to promote your business on Twitter:

1. Create A Great Twitter Handle

While looking to create a handle for your organization, don’t be in a hurry, otherwise you’ll probably

going to make it a mess. Try not to go for some fancy or cheesy one, instead, makes it simple & short yet

engaging by keeping your brand name in mind.

Avoid using any special characters that will make it tough for the twitter users to remember or search

for. For an example, make your handle like @designhilldh instead of @designhill_dh.

2. Build An Eye-Catching & Informative Page

After done with twitter handle, start work on building a great eye-catching and informative brand page

for your company. Select a clear and elegant logo design of your company or brand, or if in case, you are

a start-up, you can always get one for your brand from renowned logo design crowdsourcing sites.

(Image source: designhill.com)

Also, don’t forget to use a high resolution header image for your brand page. Try selecting a color theme

that majorly fit with your company colors themes. Also, try to highlight your services or products in the

header image with informative visuals, which will eventually help to attract the users towards your

account.

Make sure to test your twitter page design for different browser compatibility after done with the

changes, as cross checking of page design can help you to avoid miss out of profile pic or any important

text in the image.

3. Position Your Company As An Influencer

If you are a team of experts in your niche, make sure your team must explore twitter to share their

valuable and informative thoughts whether they are publishing a blog or participating in a conference.

Also, deliver the latest news or trends of your industry via tweets on a regular basis and don’t forget to

mention any recent awards or recognition to your followers.

4. Drive Some Traffic Through Your Content

Believe it or not, twitter is really responsible to drive a large amount of traffic to your site. If, you are not

leveraging your Twitter account to drive traffic to your site, you are missing out with potential audience

every minute.

Through tweets, you can rotate and promote your same content multiple times by simply changing the

text of the tweet. Even, you can schedule your tweets in various time zones as per your industry need.

5. Engage With Your Audience & Followers

Gone are the days when people only use twitter to post their pics and links in tweets. Twitter accounts

are really not meant for these activities, it’s a two way communication. Whenever someone mentions

you on twitter via their handler, whether in a positive or negative way, you just need to respond as

quickly as you can.

People don’t like a robotic tweet activity and this is the time you can show that there is a real person

behind your every tweet and what you really care about. This will help you to gain trust value for your

brand.

6. Use 110 or Less Characters For Tweets

It’s really end up with frustration when people trying to retweet a tweet from you and they can’t do so

due to use of full 140 characters allowed by twitter for your tweet. So, in order to get your tweet

retweeted by the audience on a regular basis, try to keep your tweets less than 110 characters.

7. Don’t Think of Promotion All Time

Using Twitter for promotion is different thing but talk about your product and services every time is

different thing, stop doing that. People are aware of your products and services already, so start

avoiding tweets about yourself or your company every time; this will lead to losses in interest in your

twitter handle by your audience.

8. Make Available Your Tweets For All Time Zones

Different countries have their various time zones, so, in order to reach your audience at relevant time

with some informative tweets, try to schedule your posts according to the time zones of your targeted

audience. You can always take help of some great online tools like Hootsuite and Postcron to schedule

your posts for different time zones.

9. Mention Your Potential Audience

Everyone wants some kind of public recognition and it does really feel good. So, try to give appropriate

recognition or mention to any of your customers or influencer who published or speaks on something

related to your industry.

10. Take Benefit of Twitter Card

Twitter cards are one of the best features offering by Twitter to its users. Twitter cards allow users to

add rich media to their tweets with a motive to make them stand out of the crowd. Twitter cards are

free to use including product cards. However, twitter only offers lead generation cards as a part of its

advertising which can be used within promoted tweets.

11. Pin Your Important Tweet

If there is any important tweet which you think getting more engagement from an audience, you can

also pin that tweet to the top of your twitter feed. The steps are simple, find that tweet and click on the

three dots (available on the bottom right corner of the tweet), and select the option for “Pin to profile

page”. Refresh the page and you’ll find your tweet at the top of your twitter feed.

12. Use Appropriate Hashtags

Hashtags play a vital role in order to create a group of tweets for desired discussions. Always try to use a

unique and relevant Hashtag so that people can find your discussion without any hassle. Start with

preparing a list of relevant Hashtags and people associated with you must aware of those hashtags to

start with a discussion.

13. It’s Good To Follow Brand Influencers

If you want to get heard, start listening first. There is no good way to get followers other than start

following people first, until unless you are a celebrity or a business tycoon. Don’t be in hurry while you

are selecting who to follow or follow back.

Get in touch with your industry brand influencers or advocates and follow them. Don’t be getting

overwhelmed to follow people, twitter can disable the follow option once you jumped off twitter follow

limit.

14. Create A List of Your Industry Experts

Twitter offer you the feature of creating lists to add people of relevant industries and allow you to

manage accounts you follow into assigned stacks. Start creating public lists of brand influencers and

industry accounts in order to build the database for your customers and brand endorsers.

15. Use Twitter Analytics

A promotion activity of your company account on Twitter has no value without tracking its performance.

Twitter analytics allows you to get latest updates and stats about your twitter promotional efforts on a

regular basis. Here you can track, analyse and optimize your tweets and reach in a very simple way as

twitter analytics dashboard will provide you a real time view of your account.

Conclusion:

As now, I hope you have an idea of how to promote business on Twitter. When it comes to market your

company via Twitter, there are many ways to take benefits from your company Twitter account, but

keep remembering, first impressions are everything. Also, playing with 140 characters is something very

challenging in order to engage your audience, but on the other hand it can be good and beneficial to

your company if you learn to use this character limit as a part of your marketing content strategy.