tips to improve website visitor engagement

16
Website Marketing and Design Seminar in Batesville 9 Tips to Keep Website Visitors ENGAGED Thursday, August 16 th 1:30-4:30 pm Batesville Area Chamber of Commerce!

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Short presentation with 9 Tips for Arkansas small businesses to improve visitor engagement with websites. Also provides information about a Website Design and Marketing workshop to be presented at the Batesville, Arkansas Chamber of Commerce Thursday, August 16th 1:30-4:30 pm by the Arkansas State University Small Business and Technology Development Center

TRANSCRIPT

Page 1: Tips to Improve Website Visitor Engagement

Website Marketing and Design Seminar in

Batesville9 Tips to Keep Website Visitors

ENGAGEDThursday, August 16th

1:30-4:30 pmBatesville Area Chamber of Commerce!

Page 2: Tips to Improve Website Visitor Engagement

Your website should be your STRONGEST marketing tool…NOT your biggest liability! Here are just a FEW Tips to get more visitor engagement and more referrals to your business.

Tips to Keep visitors ON SITE!

Website Design and Marketing Tips

Page 3: Tips to Improve Website Visitor Engagement

Can visitors FIND the Information they need at your site in 3 clicks or less?

TIP 1 – 3 CLICK RULE

Page 4: Tips to Improve Website Visitor Engagement

The average visitor will give you 30 seconds to GRAB their attention or they are History!

Visitors are in a HURRY! Catch their attention FAST

or they may end up atYour Competitor's SITE!

TIP 2 30 Seconds

Page 5: Tips to Improve Website Visitor Engagement

80.3% viewing by visitors occurs above the fold.. Make sure important stuff is at the top!

TIP 3 Minimize Scrolling

Page 6: Tips to Improve Website Visitor Engagement

90% of visitors would ratherWatch a video than read 5 Paragraphs of TEXT!

Make it EASY to Engage them!

TIP 4 Video 0r Text?

Page 7: Tips to Improve Website Visitor Engagement

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TIP 5 Video Less is MOREBut…Keep Your Intro Video SHORT!

Page 8: Tips to Improve Website Visitor Engagement

Include your Telephone Number and MAKE IT EASY TO FIND!

TIP 6 PHONE NUMBERS!

Page 9: Tips to Improve Website Visitor Engagement

Avoid SELF-STARTING Videos or Music…Allow visitor to CLICK to Watch or hear!

You never know who else May be Listening!

TIP 7 No Self-Starting Video or Music

Page 10: Tips to Improve Website Visitor Engagement

The Back Space is your Number 1 enemy! Use your Analytics to learn how many visitors land on your Home Page and NEVER go any further!

TIP 8 Reduce the BOUNCE

Page 11: Tips to Improve Website Visitor Engagement

Visitors to your website are coming from more than their PC or laptop. They arrive on their smart phones and tablets…Are you Optimized for them?

TIP 9 OPTIMIZE FOR MOBILE

Page 12: Tips to Improve Website Visitor Engagement

Learn how to get more out of your existing website, or

Get the facts about good web design before you start

Join the ASU Small Business and Technology Development Center

Thursday, August 16th 1:30-4:30 pm in Batesville and Start SMART!

Website Design and Marketing

Page 13: Tips to Improve Website Visitor Engagement

Strategies, techniques & Best Practices for effective business websites in today’s Online world,

Key fundamentals for websites to effectively engage visitors,

Basic terminology and tips to working with a web designer,

How to include social media into your website marketing

Optimizing your website for Mobile visitors! Much Much More!

Join us Thursday, August 16th and Learn:

Page 14: Tips to Improve Website Visitor Engagement

SPEAKER: Steven Trotter with Pleth LLC WHERE: Batesville Area Chamber of

Commerce 409 Vine Street Batesville, AR

WHEN: 1:30-4:30 pm Thursday, Aug. 16th

COST: $35 per person ($25 Batesville Chamber and Main Street Batesville members)

REGISTER: Through the Batesville Chamber: (870) 793-2378 or email

[email protected]

Website Design in Batesville

Page 15: Tips to Improve Website Visitor Engagement

Steven Trotter was an “Excellent communicator, very knowledgeable…worth a trip from Mountain Home!”

John R. Personnel staffing firm. “Very competent, an actual designer and expert…

need a full day! Loved Steven’s sharing real-life case

studies and applications…Good & Bad” Susie C. non-profit

“He knows a lot about websites! How to optimize and analyze for results…Best part was learning about Google Search and Google Analytics as well as how

to approach design (Smart)” Cindy G. Medical Support

What Other Small Business Owners Have Said about Our

Website Design and Marketing Workshop!

Page 16: Tips to Improve Website Visitor Engagement

Thanks to our Co-Sponsors