tips to improve mobile ecommerce experience
TRANSCRIPT
Tips To Improve Mobile Ecommerce Experience
It’s a known fact that mobile browsing/shopping is here to stay. Advances in technology,
introduction of faster LTE/4G networks, bigger devices and the convenience of online shopping
have resulted in increased sales through mobile ecommerce platforms. According to statistics, 4
out of every 5 smart phone owners use their device to do shopping and order services. Also if an
ecommerce store has a mobile version, it is 51% more likely to generate business than web stores
available in the traditional version. The bottomline is that ecommerce store owners do not have
an alternative to a well defined and presented ecommerce experience. However, not every
ecommerce site makes it to the top. The reasons are many. For those looking to improve their
business, here are certain ways to improve the sales and profit from mobile ecommerce stores.
Responsiveness
Smart phones mean a lot than any other device, operating system software and platforms. While
no business can afford to make a separate design for each specific mobile device and operating
system, going responsive is the cheapest and safest way. This way, store owners need not to
worry about the specific gadget that a customer uses to access the store. Responsiveness would
also mean that the store would be presented in a comfortable format.
Speed
People who shop from mobile devices don’t like to wait. They are a part of the demographics
that are more mobile and are intuitive to check out products and service whenever they have the
hunch. Ecommerce store owners need to take the maximum opportunity of this behavior. Slow
websites will only make these customers move to a different website or give up the idea and
forget about it for a long time! Faster loading pages will make sure that the visitor is quickly
guided from the product page to the checkout process. This will require eliminating unnecessary
scripts, leveraging image sprites and optimizing it for the perfect shopping experience.
Be organized
Mobile users are more goal-oriented and prefer a clearly defined shopping platform than the one
providing with a lot of alternatives. The layout as such needs to be simple, bold and impressing.
Call to actions should be the priority for mobile ecommerce website designers. Also, designers
might need to trim content, and hold on to what is thoroughly essential. The page should be
compelling, visible, and obvious.
Simple processes
Right from the initial search for a product to the checkout process, everything should be simple
and fast. Customers don’t like lingering. Also, there is a chance that people lose connectivity at
any point of time – after they enter the metro, remote places, etc. its only profitable to speed up
things.
Experts suggest that after another couple of years, more than 50% of shopping will be done
through mobile browsers and this leads us to say that working early upon your platform will
only put you ahead of the competition. Research into what your customers look for and invest in
a creative and experienced design/development professional and you are through. Ecommerce
is the future design for retail marketing and various other services. Those already on the
business understand that several advantages that the internet world puts in favor. However,
competition ensures that that only the best businesses survive. It is the same “jungle rule” out
here. If you can’t, you perish.