tips to being your best self and the one recruiters remember at your campus career fair
TRANSCRIPT
Tips for Being THE ONE Recruiters Will Remember at a Campus
Career Fair
The Truth
“If you can't be bothered to take control of your job search and focus your efforts on the kinds of companies you'd be most excited to work for, then you don't deserve to work for them. You may feel that's harsh, but it's true. You are a business-of-one. Your marketing efforts will determine the kind of clients (a/ka/ employers) you land.” -JT O’Donnell
Competitive Reality of
Market Place
-Said the Recruiter
During Application ProcessPost ApplicationDuring Interview Process
At offer
Expect to Approach Your Application Process Differently for These Different Sized Employers
Start-Up
Large Enterprise
Small to Medium
ATS – Not likelyTalent Strategy-Referral DrivenNiche Posting
Sites
• 90% of Fortune 500 have ATS • LinkedIn Recruiter Seat = Very
Likely• Robust ATS – with keyword,
skills, acronym online app Filters
• Smaller chance of being reviewed by Human
• How Small?
• ATS = Likely a “business” or scaled down version
• LinkedIn Recruiter Seat = Possible
• Online App and Resume Filters = Some
• Still a chance of keyword and skill filters w/automatic rejection
• Higher chance of being reviewed by Human
Building your Brand Building your Network
Connections May Start Here:
Now it’s time to build the relationships…..
Build your networkFind a Recruiter..
1st - Connect with me by sending a customized Invite
Wendy [email protected]*Check out my connections*Look at my groups*Look at my companies that I’m following*Check out my Influencers
Career Fair Target Preparation
Using LinkedIn
Identify a position - current assignment– Use the Employer list as a Guide
• Career Fair Employer ListSelect 5-10 companies to follow now as Potential Career Fair Targets
• Align their product or service with what you believe in• Tie in some past experience that is influencing your choice
– I.e. a fertilizer corporation will be at the job fair and you worked part-time in the fertilizer department at Home Depot.
*the key here is that when the work gets boring or challenging – this will sustain you.
Find the Recruiter-Join one of their groups! • Research company vision/values, required skills• Tailor resume, pitch, LinkedIn profile
TO DO LIST Prior to Career Fair
• Review Attendee Employer List– Choose 10-15 to research– Identify their products, services, mission values and other important information– Target 5-10 companies with products and services that are of interest
• Find the Recruiter or a peer from the same company– Request attending Representative Name from the Career Center, Professor or sleuth on
LinkedIn and search for a Recruiter with that company near your location
• Look at the groups listed on their profile– Join 2-3 – Once you are approved for at least one, try sending an email directly to them through
LinkedIn. If their settings allow for fellow group members to email – it will work!– Include a resume, introduce yourself and that you will be at the career fair
• Don’t forget to ask if they are interviewing on site and if you can schedule an interview?• At the Career Fair, Connect on the spot! Your chances of getting a Recruiter to connect with you
on LinkedIn is strongest at a Career Fair. Why?...You have a captive audience.
Be a SleuthAct Like a Recruiter
Other Ways to Gather Company Intel• Identify previous or current interns
How? Why? - Intel• Search for “ADP Intern”• Leverage your Career Center and Program Employers
– think of them as your Career Search Concierge- Resources like this only exist on Campus
SleuthingActing Like a Recruiter
Tips for finding Recruiters/Hiring Managers:• Enter in Google Search
– “Joe Schmo site:http://www.starbucks.com.”• http://www.brazencareerist.com/blog/2013/05/30/how-to-u
se-google-to-land-a-better-job/
• Does the hiring manager have a Twitter handle? The best way to find out is via Google—searching for “Joe Schmo Twitter”—rather than using Twitter’s lackluster search tool.
• For tips on locating an email address: https://www.themuse.com/advice/how-to-hunt-down-a-hiring-managers-email-address
Sleuthing con’tLocateemails of your LinkedInConnections by doing this
With a staggering 1.35 billion monthly users this platform offers access to a massive audience. Like Instagram and Twitter this is more social. Tip: Facebook can be linked to your Instagram account to save you time when posting.
Twitter With over 284 million monthly active users.Real time updates using images and text.Think tweeting a picture of a company meeting, Don’t forget the #tags!
Instagram -The NEW SocialDarlingComing into its own for Recruiters- Especially Campus Instagram has 300 million users worldwide and 53% of them are aged 19 – 29 (a large proportion of those are graduates). Focus on displaying company culture. Post to Instagram from Facebook.
LinkedIn – 90 Million monthly users Still the King of Professional Networking.Activate and post to Twitter from here.
How Often?Twitter – No more than 5 tweets per day Facebook – 1 post a dayLinkedIn - No more than 6 posts per dayInstagram – No more than 2 posts per day (on average)
This is What Employers are Doing! Follow Them!
Plan itLinkedIn
• Daily – Interact with your homepage
• Congratulate, Endorse, Like and comment on connection news– Check out who’s viewing you
• Connect with them right away! You have a captive audience. – Are you posting Updates? You should be once you are confident
in your profile.• Become a brand ambassador of your college, professional
group, team, etc. Take a picture add a brief comment and post!
– Check who’s viewed your updates – Who is commenting on your content?
Gamify it if you have to!
Look at your peer connections and gamify the statistics ..try and move up in the ranks!
Plan it • Weekly
– Update others by posting something• Copy and paste from your other social media updates – if
they are relative to LinkedIn content.• Join groups of interest or tied to the company or contact (up
to 50, and 50 sub-groups)- don’t forget to delete groups as they become irrelevant
• Add contacts with personalized invitations• Monthly
• Update your profile or modify (turn off your notifications)• Contribute to groups• Reach out to old contacts – Prior Coach, Professor
Tips and Take Aways
A Recruiter will immediately pick up on “passionate”. While the word is often overused…it remains powerful within the Recruiter language.90% of Fortune 500 Companies use ATS ATS Systems reject 75% of applicants, qualified or
notSo if you are going big – be strategic about keywordsRemember that different sized companies – also use different tools to review Applicants and passively source ie. LinkedIn vs LinkedIn Recruiter.Yes! To cover letter…if a Recruiter doesn’t have time
to review. A Hiring Manager might.Smaller companies will find value and likely have bandwidth to read. It could be the one differentiator between you and the others.
When trying to locate a hiring manager before
applying consider searching for these titles: Recruiter
Candidate Coordinator, Sourcing Associate,
Sourcer, Campus / Campus Recruiter, Talent
Management
Be Your Best SelfDon’t Settle for Being
One of the 15 Candidates Hired
This is a Competition
Be the One They
Remember and Want to Hire 1st!