tips to become a better editor
TRANSCRIPT
Choose a style guide
As former journalists, we prefer AP style to the Chicago Manual of Style. We use it in conjunction with our own style guide, which sets the standards for our internal/external communications, website, and presentations (among many other documents). Using a style guide takes the guess work out of editing. Choose wisely the one that best suits your needs to ensure consistent use.
Make friends with grammar
It seems counterproductive in our digital society where acronyms have taken over. Slang may work with some clients but it won’t work for all. Grammar and punctuation are as important ever – even if you think it isn’t potential business partners and clients just might. Don’t let laziness cost you business.
Know your audience
Regardless if you’re editing an email to a colleague, a business letter, white paper or social media posts (yes, they should be edited, too) think about your audience. Ensuring your content is appropriate and valuable for your audience shows them you’re fully engaged with their needs/wants.
Check your ego at the door
Be open to what others have to say and to constructive criticism. You’ll quickly learn the difference between a personal attack and professional feedback. Take what you like and leave the rest.
Do Your Homework
Good editing begins before a word is written. It starts with research, fact checking and then writing. Don’t take shortcuts. Check and re-check your facts. Practice makes perfect – well it makes it easier. No one is perfect.
Remember:
If you don't have time to do it right, when will you have time to do it over - John Wooden, legendary UCLA men’s basketball coach.