tips on building a linkedin company page
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Tips on Building ALinkedIn Company Page
November 2017
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LinkedIn Connects Millions of Professional and Companies
With 500Million+ Global Members and 1.6M+ Members in Hong Kong
The use of LinkedIn company pages grew from 24% to 57% YOY
Top recruiters are 60 % more engaged with LinkedIn recruiting tools (vs. average)
Reference: LinkedIn, 2017SociaLink Consultancy Limited reserves all rights on all the information contained in this document
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Professionals in Hong Kong are looking for opportunities on LinkedIn
Reference: LinkedIn, June 2017SociaLink Consultancy Limited reserves all rights on all the information contained in this document
Top Job Industries
Top Trending Topics
Finance, Consumer, High-tech, Corporate, Educational, Manufacturing, Recreational & Transportation
Management Accounting, Start-ups, Presentations, Investment & Finance Transformation
53%
Connect and
CommunicateNetwork with other professionals
47%
Research People and
CompaniesLearn about what other colleagues are doing
59%
Professional InsightsStay up to date on industry
discussions
43%
Seek Career
OpportunitiesResearch career opportunities
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First Glance of LinkedIn Company Page
> Build your business awareness with a LinkedIn Company Page <SociaLink Consultancy Limited reserves all rights on all the information contained in this document
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Tips on Bettering your Company PageHow to make it look and feel good?
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Tips on Bettering your Page> Attractive top banners, cover tab photos for better business impressions. <
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Tips on Bettering your Page
Reference: AXA LinkedIn page(https://www.linkedin.com/company/2221/)
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> Include business mottos and visions in visuals. <
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> More formats (video, photos) to be included in Life Tab to show amazing company culture.
> Links to company’s other social media platforms / website to drive traffic.
Tips on Bettering your Page
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P.9Reference: AIA LinkedIn Page(https://www.linkedin.com/company/406952/).
Tips on Bettering your Page> Encourage more employees to connect to the page to enhance page exposure. <
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> Visuals to fit the LinkedIn specificationLinkedIn Image Specifications: http://bit.ly/2pOr7mO
> Use of hashtags to gain exposure.
Tips on Bettering your Page
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> Include link to company websites, articles and newsletters for followers who are interested to know more.
Reference: AXA LinkedIn Page.(https://www.linkedin.com/company/2221/)
Tips on Bettering your Page
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Reference: Manulife LinkedIn page (https://www.linkedin.com/company/2691/)and Roy Gori’s article.
Tips on Bettering your Page> Inviting CEOs to share insights in LinkedIn articles, and sharing them on company page <
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Enriching Page Content What you can write on your company page?
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Corporate News and UpdatesAwards and achievements, community involvement, events and activities
Reference: Goldman Sachs (https://www.linkedin.com/company/1382/) and Sun Life Financial LinkedIn pages. (https://www.linkedin.com/company/4075/) SociaLink Consultancy Limited reserves all rights on all the information contained in this document
Enriching Page Content
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Reference: https://www.linkedin.com/feed/update/urn:li:activity:6314305369623617536
Industry Knowledge and InsightsCEOs Sharing, Articles and Interviews
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Enriching Page Content
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P.16Reference: HP LinkedIn Page(https://www.linkedin.com/company/5390798/)
Employees Life and StoriesEmployees activities, career stories, benefits and trainings, office features
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Enriching Page Content
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P.17Reference: Nike LinkedIn Page(https://www.linkedin.com/company/2029/)
RecruitmentNew job openings and other opportunities
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Enriching Page Content
THANK YOU
Contact Person
Dom AuManaging PartnerTel: 3697 3080Email: [email protected]
Timothy Hassan Business Manager Tel: 3697 3061Email: [email protected]
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