Tips for user experience personalization

The importance of personalization in digital marketing world has significantly increased in past few years. Businesses are always looking forward to new ways of personalizing user experience. Personalization is one of the key factors for improving user engagement and creating more enjoyable customer experience. A personalized user experience builds customer trust thereby helping you with competitive advantage.

Here we are addressing some key benefits of a personalized user experience along with some tips to personalize user experience.

Benefits of user experience personalization:

Improves conversion rates. Increases sales and profit thereby improved revenue. Improved word-of-mouth recommendations. Provides human touch to user base

Tips for personalization :

Put efforts to enhance customer experience: Web personalization helps in making the customer happy thereby improving their chances of coming back. To improve user experience, here are some tips :

1. Analyze user activities on your website. 2. Don’t use irrelevant content or information. 3. Ease the process of payment. 4. Simplify the navigation process.

Make use of Localization : Localization is a key factor in creating your website. According to the location, taste of your audience, you should prepare an attractive website. To that end, here are some tips :

1. Display your website in the language easily understood by audience. 2. The messages on your website should have personal touch.

Make your website social: A non-social website can cause great damage to your

website. To that end, offer social login, social sharing, and social invite to your audience. It will encourage them to share your web experience with their networks. Considering the importance of social media, making your website social has become a compulsion and it’s a huge step in the direction of a personalized user experience.

Offer your audience personalized live chat : Offering a human-to-human experience to your audience can do wonders. Nobody wants to be treated like a machine. So, always make efforts to treat your audience as human beings. With the help of popular software’s such as Olark and Zopim, you can offer real time engagement to your visitors and also impress them with your personalized customer service.

Make use of responsive design : From past a few years, users have started spending more time on mobile than on desktops. Seeing this, ignoring the importance of a mobile optimized website can be extremely dangerous for your business. To improve user experience on mobile, make use of responsive design. Always make sure that your website as efficiently on mobiles as on desktops.

Here we have covered a few tips to personalize user experience. But in reality, several factors contribute to offer a personalized user experience. Know more about them here: http://blog.loginradius.com/2014/08/personalize-user-experience/

Source: http://digitalmedia-com3.webnode.com/news/social-media/