Tips for Successful Tradeshow Exhibiting

Tips for Successful Tradeshow Exhibiting

Gary R. BrongaGary R. Bronga

Before the Show

• Selecting the Show

• Cost Evaluation

• The Show Manual

• Displays

• Determine the Purpose of the Show

• Selecting and Training Your Booth Staff

• Pre-Show Marketing

• Give-Away and Incentive Items

• Traveling and Shipping

During the Show

• Setting Up

• Dress to Impress

• Conducting Business in Your Booth

• Gather Information for Follow-Up

• Security

• Press Kits and Samples

• Doing Business off the Floor

• Conducting Business

After the Show

• Booth Disassembly

• Post-Show Marketing • Fulfill Your Business Promises