Competition is Expensive,

so Stop Competing and Make More Money Part 2 – Social Media

Mike Pownall, DVM, MBAwww.slideshare.net/mpownall

Have a Plan

Plan = StrategyA description of how we

identify what our clients value and how we can deliver it by

competing with a sustainable advantage

Know Your Customers

Leadership

Teamwork

Website

Mobile Friendly Website

Search Engine Optimization

Facebook is King

Use Different Platforms

Instagram

Snapchat

Pinterest

Twitter?

LinkedIn?

YouTube

Video, Video, Video

Facebook Ads

Facebook Promoted Posts

Google Adwords

eNewsletters

Blogs

Schedule

Automate

Listen In

Respond to Criticism

Test & Measure

Seasonal Posting

Early Morning• Spring & Summer

End of Day• Fall and Winter

Humor is Good

Questions?

Keep In Touch

mpownall@oculusinsights.net

www.oculusinsights.net

www.slideshare.net/mpownall