tips for starting your holiday marketing
TRANSCRIPT
Santa Wants To Know…
has your marketing been good this year?
Caz Bevan @AreYouWithCaz Sani Nielsen @TheJollyPoly
Stats & Facts
15.4% of retailers start marketing before October 1
When do you begin shopping for the holiday season?
These statistics depict the period when U.S. consumers began shopping in 2015 (Statista.com)
Before Sept
September
October
November
December 1-15
December 16-31
0 0 0 13%
14%
38%
22%
8%
16%
5%
19%
42%
19%
6%
9%Men Women
$3.19 Trillion IndustryU.S. Stats
$830 Billion spent on giftsNow, That’s A Gift!
50%+ of all revenue is generated between Black Friday & Christmas Day
Top Sales GeneratorsFor Black Friday:
Email Marketing 25.1%
Organic Search 21.1%
Paid Search 16.6%
For Cyber Monday:
Organic Search 21.5%
Email Marketing 20%
Social Media Posts 1.8%
Why? People are in a rush and searching specifically for sales. They go straight to the website, recent emails, and if they don’t see what they’re shopping for or the discount they’re looking for at the top of social media, they don’t spend time looking for it.
127 Million ShoppersCyber Monday Is The New Big Deal, Literally
92% of Shoppers Look For Discounts Online
Cyber Monday
Cyber Monday is the biggest mobile shopping day of the year
From 2014-2015 Mobile App use grew 58%. Use these stats to brainstorm how your business can personalize, use emojis, help with customer productivity, and support mobile shopping for
your business. You don’t have to build an app to know these are some great keys to marketing strategy success!
Personalization 344% Emojis Productivity 119% Easy in-app purchasing 4.56%
47% of all Holiday
Purchases Begin On A
Mobile Device
81% of Shoppers Conduct Online Research Before Buying
1 in 3 people
search a product
online prior to visiting the store
15% of your in-store
visitors are searching elsewhere
for the same
products
50% of people visit a store within 24 hours of searching the store or a product online
88% search from a phone 84% search from a tablet
Searching for:
Business hours Directions to closest store Address Availability of product Discounts & pricing information
18% of Local Mobile Searches Lead To In-Store Purchases
2014
So, Now What?
How?Check your email
for our holiday marketing tips. We will also be
adding links to the webinar recording
on Boost U.
When?You should begin your
holiday testing in August/September and
campaigning by October. Include all holidays
celebrated from October-January as part of your ongoing Q4 strategy.
Tip #1: Test Your Website For A Higher Traffic Load & Mobile Usability
Tip #2: Test Emails & Social Posts
(Desktop & Mobile)
Tip #3: Create Mobile
Specific Advertisements
Tip #4: Create A Strong Email
Campaign
Tip #5: This is what you SEO-ed for
Tip #6: Be Personal
Social Media Posts Emails
Suggestions Customer Service
P E O P L E A R E M O R E L I K E LY T O P U R C H A S E W H E N S O M E T H I N G I S P E R S O N A L I Z E D T O T H E M
5 . 5 H I G H E R C O N V E R S I O N S
Tip #7: Be Reliable
Product Availability Email Response
Social Media Response Email Delivery
Expected Promos
Tip #8: Reconsider How To Be
Social S O C I A L M E D I A I S T H E F I R S T C H O I C E F O R 1 I N 5 S E E K I N G A N S W E R S I N C O M P L E X S I T U A T I O N S
Tip #9: Be Here, Now
Being Personable Also Means Being Real… In Real-Time
Tip #10: Relax
You’re ahead of the game… enjoy your holidays!
Let’s Talk About Your Tips?
Join us November 9 for The State of Social Media Address by simply typing “Reg Me” into the webinar comments or visit
www.Boostability.com/Boost-U to sign up at any time.