tips for medical scientific experts€¦ · tips for medical scientific experts part 1: how to...
TRANSCRIPT
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Tips for Medical Scientific Experts
Part 1: How to Prepare a Great Presentation
© Dr. Günter Umbach www.umbachpartner.com
Effective‐Presentations‐for‐Experts‐Preparation
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Objectives
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• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Make you successful
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Help you
• Give effective presentations
• Increase your impact
• Enhance your communication skills
• Engage your audience
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Toolbox
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You choose
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Reservoir
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Notes
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Operating Modes
Researcher/Investigator
PractisingPhysician
High-ContentSpeakerat event
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"Speaker for the General Public"‐ Magicians‐ Comedians‐ Quiz show hosts‐ Motivational speakers …
Expert presenting at a Medical Scientific Conference
Creating an experience
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You are giving a performance
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How do you want to come across?
Competent and confident, but not overconfident …
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Make your audience feel- important - understood - comfortable
Especially in Europe and Asia
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4th Operating Mode
Workshop
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SpeakRead
Publication Presentation
Words
"Minds move faster than lips"
Words
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Your in-person presentation is
times as effective as people reading publications …
_________
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just to give large amounts of data
Your Job is not
(People can read the publications)…
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… to give - explanations
What is the underlying mechanism?- insights
Why this is happening?- advice
What are the implications?
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Making science make sense
Make Meaning
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Connecting the dots
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"All the world is a stage"
Mindset
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but we can learn from actors
We are not actors
electrifying or extravagant performances
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Before
Prepare
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Arrive early
(the evening before)
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Rehearse your answers to questions that might be asked
Part of Your Preparation
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Have one chart with the3 most frequent questions
In case you must present longer
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Your Technical Back-up
• Bring your USB stick
• Email charts to yourself
• Store charts in the cloud
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- Laptop- Cables - Adapters
(VGA, HDMI, Display Port)- Large audience: Microphone
Ensure technical equipment
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Do not rely on wifiYour internet connectionmight work fine - until …hundreds of people switch on theirsmartphones and suck up bandwidth
Wired broadband connection(ethernet cable)
Store files (e.g. videos) locally
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Consider a Flip Chart
For smaller audiences
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Bring your own marker pen(blue or black colour)
Ensure it is put in the right place before you start
Flip Chart
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Turn off
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Before Your PresentationSpeak to
- Chairperson- Co-speakers …
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Connect to
Members of the audience
"Networking"
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For Smaller GroupsMention a conversation youHad before your presentation
"I just talked to … and hesaid: It is important to givepractical tips"
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During
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Tips for theStage / Platform
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Watch your steps
(entering and leaving)
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Get out from behind the lectern
When possible
"Barrier between you and the audience"
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Pace
Speak slowly
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Impact
Golden Triangle
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• Content Scientific data
• Modes of ExpressionHow you articulate and illustrate
• Delivery "Stage Performance"
"3 Drivers"
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Learning: Effective Points
Anchoring bias Recency bias
Opening Section
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Build Rapport
Create an emotional connection to the audience …
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A sense of belonging tothe same community
…
Example
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Mention something that bothyou and your audience share:
Say something that youhave in common …
Example
Trust
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"Since we are all physicians …
ProfessionExample
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"We are all treating patients with allergies"
Patients
Example
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Start
Arouse Curiosity
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StartPoor example
"We did a study"
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Question Answer
Rhetorical options
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"Yuri Gagarin was the first man to journey into outer space"
"Who was the first man to journey into outer space?"
Yuri Gagarin
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Example
"The Research Question …"
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Ask a rhetorical question
Example
"Should we really treat all patients with … ?"
"The answer: It depends …
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Challenge Solution
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Example
The problem we face …
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Past Present
Before After
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Example
Until recently, the conventional treatment was
…Now there is a new option
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You are filling a gap
Baseline Improvement
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Other Interesting Titles
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"Update and new trends …"
Example
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"3 Myths about …"
Example
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"Why …"
Example
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Take them on a journey of discovery
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Understand your audience
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Your presentation should address
the audience's interest
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Main Pitfall
Presenting more than necessary
• •• • • • ••• • •
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Do not pack too much content
into your presentation.
Instead:
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Focus
on the essentials
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Resist the temptation
to present many details
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"Everything is important"
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Eliminatewhat is non-essential
Reducedistracting details
=
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This concludes part 1 of the program
Tips for Medical Scientific ExpertsHow to Give Effective Presentations
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