Tips for Marketing Men's Cologne or Other Perfume Types

Fragrances are a luxury more than just another product in your closet. It defines a lot about

you and even though you hate to admit it, it does leave an impression and you are judged

by your scent. More than a customer being confused about purchasing a perfume, perfume

shop owners face bigger challenges in marketing fragrances. Whether you are an online

store or a physical shop owner in the real world, there are some tips you should follow to

market yourself well.

Marketing is never an easy job. When it comes to marketing perfumes, it is even more

difficult because of too much competition and the consumer’s confusion. Here are some

tips that might turn out to be useful to you if you are planning to market a particular brand

or your perfume store as a whole.

Break down the cost

A perfume is of course not a product kit, the cost of which can be absolutely broken

down. By breaking down the cost here is meant that say for instance, if you are

trying to sell an attractive men’s cologne to a potential customer, explain to him the

fact that men’s perfumes cost more. Also explain the reason why they are

expensive. Any perfume that has a large concentration of perfume oil will be more

expensive than those that have a lesser oil content. The higher the cost, the stronger

will be the fragrance.

Break the monotony

Some customers use a brand for way too long to detach from it. This is your chance

to give them something new. If they are used to a brand since a very long time, it is

likely that they haven’t even tried a new fragrance on them. You can ask them to try

something new because it is always easier to pitch to somebody who has been

monotonous with their choice of fragrance. They might not even be aware of what

they will end up liking because they are stuck to just one perfume.

The celebrity in your store

You don’t need to ask a celebrity to come to your store. This tip simply means that

you should market the celebrity range of perfumes way more than any other brand

of perfume. Likewise, designer perfumes also attract people a lot. For instance, a

cool Versace perfume should be a good enough reason for people to land in your

store or on your site. Whether they buy that one or another one is another story.

When it comes to celebrities, Paris Hilton, for example, has so many followers across

the globe. If you market her range of perfumes with all visibility, it is likely for more

people to drop into your store or visit your site. This leads to more business and

publicity.

The salesperson in you

If you want people to purchase from your store, make sure the ‘point of display’

marketing is done very well. The sales people you hire have to be professional in

their approach and should know exactly the language required to lure customers.

They should know what to offer to different customers and should be quick enough

to create urgency by making people try the perfumes that they might need.

Deals, offers and discounts

One of the most important ways to market your perfumes or your store is to

highlight offers and special discounts in every marketing campaign that you execute.

Who doesn’t love freebees? Giving out freebees is definitely likely to increase sales

of fragrances in your store. Putting up discounts that are not to be found anywhere

else will also make your store the most desirable one. If people are getting the same

perfumes at a lower cost in your store than any other, they wouldn’t look anywhere

else.

These few tips, if followed, can make a huge difference to the footfall in your store or the

visits and sales on your online store. Fragrances are many but the masters of selling one,

very few. For more information visit: http://www.ljshopping.net/