How bold should your brand be? Tips for enterprise tech

Don’t be afraid to stand out!

It’s a crowded market

Remember our vision for the car of the future?

It’s now this!

What about what we thought of

technology in the 90’s?

Now we think of it like this!

Companies like Stripe, Asana, Google

Dropbox and Slack are not afraid to use

playful illustrations, en-vogue gradients

and bright colors

Do you want enterprise security to

look like this?

Or this?

Technology is made by humans

Be clear in saying so

Do not equivocate bold design with bad UX

Designing for the enterprise is not the

same as designing for an agency

Enterprise design requires clear menus

over hamburger menus for example

Don’t just throw information into boxes

Tell your story

Give clear calls to action

Enterprise is complex. It’s ok to explain

things in their appropriate sections.

Take Aways

Don’t be afraid to be bold

Be clear in your messaging

UX is the key to your balance between

saying too much and not saying enough

Unify your

design strategy

klugeinteractive.com hello@klugeinteractive.com

(213) 761-7560

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