Brandon Hassler

@BrandonHassler

@97thfloor

Diversifying

Your Digital

Marketing

@BrandonHassler

• Founded in 2004

• Located in Lehi, UT

• Currently have about 30 employees

• Work w/ medium to enterprise clients

About 97th Floor

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@BrandonHassler

We Elevate These Guys

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@BrandonHassler

Billions of dollars are spent every year to

market in Google search. There is no

doubt that Google can be a large source

of traffic.

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@BrandonHassler#SMX #12B

@BrandonHassler#SMX #12B

@BrandonHassler

Infographics are a

great source for social

signals, traffic, and

links from other blogs.

What about slicing

it up into slides?

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@BrandonHassler#SMX #12B

@BrandonHassler

SlideShare brought in a

few hundred extra visits

Even though users viewed

the data on Slideshare, they

still took the time to review

the infographic

Generally traffic from social sites like Facebook

and Twitter have at least a 90% bounce rate.

Visits from SlideShare only had a 64% bounce

rate.

That means SlideShare users stay on your site

longer.

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@BrandonHassler

Don’t just display your company’s logo at the

end.

Get them to your site!

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@BrandonHassler#SMX #12B

http://www.slideshare.net/DrugRehabdotorg/celeb-drugmeltdown8slideshare1

@BrandonHassler#SMX #12B

http://www.slideshare.net/SoleraNetworks/how-safe-is-your-social-network

@BrandonHassler#SMX #12B

http://www.slideshare.net/AmericanGolf/pinterest-slideshare-23114621

@BrandonHassler

Encourage the user to share your slides.

Take advantage of Twitter.

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@BrandonHassler#SMX #12B

http://www.slideshare.net/Venafi/evolution-ofcyberattacks

Every cool stat

on this

SlideShare had a

Twitter symbol

you could click on

to tweet that stat.

@BrandonHassler#SMX #12B

Each Twitter icon will tweet out a unique fact

@BrandonHassler#SMX #12B

@BrandonHassler

36,000 Repins! That’s an awesome graphic!

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@BrandonHassler

And how much traffic came to the

site?

Only 3,651 views...

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@BrandonHassler

What Infographics Display:•Specific, industry related information

•A lot of information in one graphic

•Not necessarily the most interesting of

content

What Pinterest Wants:•Great ideas that apply to life/Inspiration

•Steps and instructions

•Graphics that will guide them through life

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@BrandonHassler

Instructographics

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@BrandonHassler

This DIY brought in

over 210,000

repins!

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@BrandonHassler

Size Does Matter

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@BrandonHassler

Every instructographic should be

at least 500 px wide and 2,500

px long.

But no longer than 5,000 px.

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@BrandonHassler

Hard to

read?

Perfect!

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@BrandonHassler

Correctly sized graphic...

151,733 views. Much better.

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@BrandonHassler

Best time to post on Pinterest?

5 AM & 5 PM Eastern Time

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@BrandonHassler

Thank You!

Follow Brandon

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