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Tips For Creating a Yard Sign Color Scheme

•Choosing colors for signage is a fun but challenging endeavor.

•Color is strongly-tied to perception, so choose a look that conveys the right message and connects with the viewer.

•Your color scheme should be consistent with the overall look and feel of your business.

•Here’s a guide to choosing your lawn sign colors.

•Yard signs offer unlimited color combinations, but make sure the viewer is able to read your message.

•Always create color contrast within the elements of your design.

•If your text is dark, the background of your lawn sign should be as light as possible, and vice versa.

•The more-contrast, the more the text “pops” off of the sign, making it easier-to-read.

Contrast Within the Design

•Consider how your sign contrasts with the area in which it is placed.

•Signs can something blend in with their surroundings, so make sure yours stands out.

•The idea is that your sign jumps out from where it’s mounted and catches the eye of the reader.

Contrast With Surroundings

•Brand colors help customers recognize your business advertising.

• If you’ve never created them before, here’s a great opportunity.

•Choose colors carefully, as these will be tied very-closely to your business.

•Research color theory to help select a color that conveys the right emotion and feeling to match your business.

Brand Colors

•While a colorful sign will get more attention, there is “too much of a good thing.”

•A lawn sign with too many colors might attract negative attention or even turn away customers.

•Don’t let color detract from your message; rather, use it to highlight and emphasize the content of your sign.

Number of Colors

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