tips for a profitable game launch
DESCRIPTION
Taptica's guide to a profitable launch in the mobile jungleTRANSCRIPT
The Mobile User Acquisition Platform
About us
Taptica is a leading mobile user acquisition platform for brands and app developers to engage valuable mobile users and !nd paying customers. Our proprietary technology is based on arti!cial intelligence and machine learning at big data scale which enables data driven mobile targeting and user acquisition, resulting in maximum ROI.
A Pro!table Launch In The Mobile Jungle
Our Guide To
It’s a cruel world
How Can a Small Company Win?
1500 new games per week published on the App Store and Google Play
the top 25 grossing companies are taking 85% of the revenues
Pre Launch: Choose Your Battles
• Tablet or Smartphone? Tablet !rst
• Which Platform? Monetization on iOS is 4x that of Android. Use platform like Unity or Corona but focus on iOS marketing
• Which Game?
Free-to-play games generate 75% of all revenues. Don’t waste time on premium
• Which Category?
Choose the right gaming category to compete – the world doesn’t need one more mobile slot machine
• Keep Track!
Use an analytics & tracking solution from day one
Pre Launch: Choose Your Battles
Every category has a different matrix:
Game Category Conversion
Hard Core Gaming Low conversion to pay (1%), high spend
Mid Core Gaming Higher conversion to pay (2.5%+), lower spend
Casual Gaming High conversion to pay, very low spend Unless you are Candy Crush!!!
Beta launch: Give it a try!
• User trial of min 1000 users, acquire them if you have to
• Understand initial lifetime
value or early indicators • Location: launch in Canada
or new Zealand !rst. Don’t start with USA
Beta launch: Time to learn Beta launch performance indicators that matter most: • Retention of days 1,3 and 7 • Conversion to pay on !rst week • Spent in !rst week • Revenues per daily active user • Overall LTV should be greater than
$2 - go for full launch • If not - reiterate until success comes
Launch: Go for it! Finally, you are ready for launch! • Get volume with blast campaign • 50% of traffic from Facebook
• Combine with PR
• Measure everything
• Average user acquisition cost is $1.5
Launch: Get quality!
Bring min 50% quality traffic: Users from video ads are 6x better than those from regular banner ads Users from full page ads are 3x better than those regular banner ads
Results: Eyes on the prize! • Check 24 hours post install:
aim for more than 50% • Check 48 hours post install:
aim for at least 35% • User should convert to
paying in 7 days, if not monetize him via advertising
Post Launch: Go for gold! • Reach ROI calculation as fast as
you can • A top 50 ranking gets one free
user for every paid user • Paid user should break even • Pro!t comes from organic users • Localization meters:
all in-game texts should be in local language
Summary
• It’s a cruel world, 80% of revenues go to top 25 players
• The competition is very high, quality of game is a real factor
• Cost of development + launch of a title: $350 - $500K • Marketing is crucial • Cross promotion is an important tool • SEO, analytics & optimization are key
We are here to help!
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Your Strategic Partner Thank You!