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Tips and Tricks to Concoct Gen Z Apps

So far Millennials were central to most of the marketing conversations

happening, globally. However, in recent times, the focus has been shifted to

13-17-year-olds. These kids are not just computer savvy and code-savvy, but

more significantly smartphone savvy.

While millennials could manage to own phones only in their school or

college days, Gen Z has been using them since their elementary and middle

school days. Not surprisingly, Gen Z has been labelled as mobile natives.

These teenagers are highly comfortable using texting and messaging apps

and, in fact, are happily moving toward eCommerce shopping apps on their

phones and desktops.

However, before diving headlong into the app design process for Gen Zers,

it’s imperative for developers to put themselves in Gen Z shoes and play out

different scenarios in their head so that the app is in keeping with the

requirements of this group. This is crucial because according to The IBM and

National Retail Foundation report, 62% of teens will not use an app that is

difficult to navigate and 60% will not use it if it’s slow to load.

So, what are these must-haves features that app developers need to

consider while developing a Gen Z app:

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# Group Chats, Fun Interactions and more

First off, you need to figure out what kind of features this generation is

interested in: Is it finding friends, stalking enemies, group chats and things

like that.

As an example, you can check out the GroupMe app. The app has features

that help users create massive groups. It lets users chat with all of them at

the same time. And, more importantly, has an organized interface, in

addition to features such as group gallery, group calendar, polls, liking posts

among others.

What’s more, this generation is highly aware of the risks associated with

messaging apps such as Cyberbullying and all. So, make sure your app is

designed with built-in safeguards. This will help you draw in more loyal users

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for your app. To develop a fool-proof Gen Z- friendly app, consult top iPhone

app developers.

# In-App Communication

People have been debating emails’ effectiveness, time and again, and

whether emails are dying a slow and agonizing death. The good news:

According to a 2018 Radicati Group study, there will be over 3.8 billion email

users before the start of 2019. It’s 100 million more than the previous year.

Here’s the catch: Email use is dying among Generation Z. While the older

generation still prefers email over other means of communication, those in

the age group of 13-24 are more likely to communicate via messaging apps.

According to an IBM report, 9 of the ten people said that they text either

through their phone or through the app or website. A regular teen

exchanges 30 texts each day.

So, if the Gen Z wishes to write to someone, they’d prefer to communicate

via in-app messages over emails. And they’d be using emoticons, images,

stickers, and symbols in plenty.

Taking a leaf out of how Gen Z’s in-app messaging style, Hooked, and Yarn

has styled their digital book alternative in the form of text messages. In fact,

you’d feel like you are watching someone else’s text messages as you read

the book. The takeaway here is: Developers of these apps have leveraged

young people’s messaging patterns and turned them into app’s USP.

So, mobile app developers need to keep this point in mind while developing

their apps. It may not be technically possible to add this feature to all apps,

but then, it won’t harm to keep this point in mind.

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# Social Apps

As it turns out, the older generation cannot *live* without Facebook, while

the new generation is *leaving* Facebook in big numbers. Why? Because

Gen Z is fond of social apps such as Snapchat, Twitter, Instagram, Tumblr,

Pinterest, and more as opposed to Facebook.

According to a May 2018 survey from social video marketing agency VidMob,

of the 1000 US internet users surveyed, almost 56% aged 16-24 said they

have been using Snapchat more, while 55% of the respondents said they

have been using Instagram more. Not surprisingly, 59% of the respondents

also said they have been using YouTube more this year compared to the

previous years.

While millennials are not that crazy about Snapchat like Gen Z, the figures

are no less significant. Nearly four in 10 said that they have been using

Snapchat more compared to the previous year, and they are increasingly

using Instagram as well.

According to a survey, Snapchat will have 1.2 million new US users by 2022,

while Facebook will lose 2.2 million.

What mobile app designers could infer from this is that they should stay

away from general purpose apps or text-heavy apps, rather focus on

specialized mobile app design. And, more importantly, focus on installing

tools comprising images, ratings, video, voice, and more.

# Anonymity over Permanent Identities

As mentioned above, teens dislike Facebook. And, of the chief reason being

that they don’t like leaving any digital footprint. And Facebook exactly does

that … leave your digital footprint all over the internet space.

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Gen Z, on the other hand, is looking for a media that helps them share their

thoughts privately, sans any positive or negative impact. Enter Snapchat.

Incognito media such as Snapchat allows them to do just that: share

thoughts and experiences in private. Teens love to share more than an

average person does, and they prefer to keep certain information from the

public and this is where apps like Snapchat come into the picture.

Interestingly, even Instagram apps live up to the ‘anonymity expectations’ of

the users. Teens can maintain the main Instagram account, that is

Rinstagram and the private Instagram account, that is Finstarams. Unlike

Instagram, Finstarams is open only to your closest circle of friends. Here the

teens are free to post anything and everything, throwing caution to the

wind, including personal stories, embarrassing photos and more.

For developing an app like Snapchat or Instagram, you could directly consult

with some top mobile app development companies.

# Flawless Mobile App Design

Imagine you are buying a food processor for your kitchen. The salesman

shows you a fancy food processor that sits perfectly with your imagination.

All the tools of the food processor may seem perfect to quicken your kitchen

chores.

However, while checking out the product you may find that the processor

top needs to be opened in a certain way, shut in a certain way, locked in a

certain way and so on. Obviously, you think it’s too much for you to handle

and move on to something that could be effortlessly used.

The point is, users want things that operate simply, without applying too

much of their thought process. So, don’t complicate things by coming up

with a weird design for your app. Gen Z has less patience and prefers to stay

away from clunky, poorly designed apps.

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Wrapping up

Generation Z rightfully owns the “mobile-first customers” label. Millennials

adopted mobile, while teens have been seeing smartphones right from the

moment they were born. Little wonder, they juggle between the physical

and digital world, effortlessly. So, it’s not unreasonable, if they expect their

apps to be rich in features and offer highly impeccable technical

performance.

Do you have any more ideas for developing a Gen Z app?

Author Bio: This is Jennifer Warren, staff writer at GoodFirms – a review

and research platform for top e-commerce development companies, digital

marketing companies, mobile app development, web development

companies among many others. The company also publishes comprehensive

research reports on a consistent basis. Check out our recent content

marketing research report on our website.

Source Link:-

https://www.techgyd.com/tips-tricks-concoct-gen-z-apps/38056/

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