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Page 1: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

tipografíaUno

Page 2: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

tipografíaUno

Page 3: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Semana 2

Page 4: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Clasificación Tipográfica

Page 5: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

el diseño puedeprescindir de

imágenes pero no de tipografía

Page 6: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Solo en MyFonts.com

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Page 7: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father
Page 8: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

H

Page 9: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

H

H

Page 10: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

H H

H

Page 11: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

H H

HH

Page 12: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

H H

H HH

Page 13: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

H H

HH

HH

Page 14: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

H HH

HH

HH

Page 15: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

H HH

H

HH

HH

Page 16: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

H H

HH

H

HH

HH

Page 17: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

H H

HH

HH

HH

HH

Page 18: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

HH H

HH

HH

HH

HH

Page 19: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

HH H

HH

HHH

HH

HH

Page 20: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father
Page 21: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

¿Para qué?

Page 22: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Observar, analizar y comprender para buena elección

Page 23: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Argumentar decisionesimportantes de diseño

Page 24: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Sistemas de Clasificación

Page 25: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aaserif

Romana Antigua

Sans-serifGrotesca

Script Otras

Sans-serifGeométrica

Sans-serifHumanística

Romana de Transición

Romana Moderna

Egipcia

sans

otras

Page 26: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

¿Serifs?

Page 27: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Con Serifas

Page 28: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Con Serifas

Page 29: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Serif - Serifas - Gracias - Patines

Con Serifas

Page 30: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Con Serifas

Page 31: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Con Serifas

Generan una fuerte líneahorizontal

Page 32: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Con Serifas

Mantiene el hilo condutor

de la lectura

Page 33: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Con Serifas

minimum

Page 34: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Con Serifas

minimum

Page 35: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Con Serifas

Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father Edward Catich in his 1968 book The Origin of the Serif is now broadly but not universally accepted: the Roman letter out-lines were first painted onto stone, and the stone carvers followed the brush marks which flared at stroke ends and corners, creating serifs. Another theory is that serifs were devised to neaten the ends of lines as they were chiseled into stone. The origin of the word serif is obscure, but apparently almost as recent as the type style. In The British Standard of the Ca-pital Letters contained in the Roman Alphabet, forming a complete code of systematic rules for a mathematical construction and accurate formation of the same by William Hollins, it defined surripses, usually pronounced surriphs, as projections which appear at the tops and bottoms of some letters, the o and q excepted, at the beginning or end, and sometimes at each, of all." In 1827, a Greek scholar, Julian Hibbert, printed with his own experimental uncial Greek types, remarking that the types of Bodoni's Callimachus were "ornamented (or rather disfigured) by additions of what I believe type-founders call syrifs or cerefs." The ol-dest citations in the Oxford English Dictionary are 1830 for serif and 1841 for sans serif. The OED speculates that serif was a back-formation from sanserif. Webster's Third New Interna-tional Dictionary traces serif to the Dutch noun schreef, meaning "line, stroke of the pen", related to the verb schrappen, "to delete, strike through". Schreef now also means "serif" in

Page 36: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Serifs originated in the Latin alphabet with inscriptional lettering—words carved into stone in Roman antiquity. The explanation proposed by Father Edward Catich in his 1968 book The Ori-gin of the Serif is now broadly but not universally accepted: the Roman letter outlines were first painted onto stone, and the stone carvers followed the brush marks which flared at stroke ends and corners, creating serifs. Another theory is that serifs were devised to neaten the ends of lines as they were chiseled into stone. The origin of the word serif is obscure, but apparently almost as recent as the type style. In The British Standard of the Capital Letters contained in the Roman Alphabet, forming a complete code of systematic rules for a mathematical construction and accu-rate formation of the same by William Hollins, it defined surripses, usually pronounced surriphs, as projections which appear at the tops and bottoms of some letters, the o and q excepted, at the beginning or end, and sometimes at each, of all." In 1827, a Greek scholar, Julian Hibbert, printed with his own experimental uncial Greek types, remarking that the types of Bodoni's Callimachus were "ornamented (or rather disfigured) by additions of what I believe type-founders call syrifs or cerefs." The oldest citations in the Oxford English Dictionary are 1830 for serif and 1841 for sans serif. The OED speculates that serif was a back-formation from sanserif. Webster's Third New In-ternational Dictionary traces serif to the Dutch noun schreef, meaning "line, stroke of the pen", related to the verb schrappen, "to delete, strike through". Schreef now also means "serif" in Dutch. The OED's earliest citation for "grotesque" in this sense is 1875, giving stone-letter as a synonym.

Con Serifas

Page 37: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aaserif

Romana Antigua

Sans-serifGrotesca

Script Otras

Sans-serifGeométrica

Sans-serifHumanística

Romana de Transición

Romana Moderna

Egipcia

sans

otras

Page 38: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Con Serifas

Aa Aa Aa AaRomana Antigua

Romana de Transición

Romana Moderna

Egipcia

Page 39: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Con Serifas

AaRomana Antigua

Page 40: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Con Serifas

RomanaAntigua

Page 41: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Otros nombres: Garaldas, Venecianas, Humanistas

Con Serifas: Romana Antigua

Page 42: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

❶ Serifas: Triangulares

con acordamiento

Con Serifas: Romana Antigua

Page 43: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

n nCon Serifas: Romana Antigua

Page 44: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

AofeviaAofeviaAofevia

Con Serifas: Romana Antigua

Page 45: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Con Serifas: Romana Antigua

❷ Modulación: Media

Gran influencia caligráfica

Page 46: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

o oCon Serifas: Romana Antigua

Page 47: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

AofeviaAofeviaAofevia

Con Serifas: Romana Antigua

Page 48: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

❸ Eje: Inclinado

Con Serifas: Romana Antigua

Page 49: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

o oCon Serifas: Romana Antigua

Page 50: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

AofeviaAofeviaAofevia

Con Serifas: Romana Antigua

Page 51: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Con Serifas: Romana Antigua

❹ Terminaciones: En gota o lágrima

Page 52: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

r rCon Serifas: Romana Antigua

Page 53: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

AofeviaAofeviaAofevia

Con Serifas: Romana Antigua

Page 54: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

romana antigua

¿Para qué usarlas?

Page 55: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

romana antigua

TextosExcelente rendimientoen cuerpos reducidos

y textos largos

Page 56: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father
Page 57: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father
Page 58: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

romana antigua

TítulosImpacto mediano-bajo,

transmite formalidad

Page 59: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father
Page 60: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Aldus - Hamburgevons

Caslon - Hamburgevons

Bembo - Hamburgevons

Garamond - Hamburgevons

Goudy - Hamburgevons

Arno - Hamburgevons

Sabon - Hamburgevons

Page 61: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Con Serifas

Aa Aa Aa AaRomana Antigua

Romana de Transición

Romana Moderna

Egipcia

Page 62: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Con Serifas

AaRomana Moderna

Page 63: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

RomanaModerna

Con Serifas

Page 64: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Con Serifas: Romana Moderna

Otros nombres: Didonas

Page 65: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

❶ Serifas: Rectangulares

filiformes

Con Serifas: Romana Moderna

Page 66: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

n nCon Serifas: Romana Antigua

Page 67: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

AofeviaAofeviaAofevia

Con Serifas: Romana Moderna

Page 68: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Con Serifas: Romana Moderna

❷ Modulación: Extrema

Desligada de la caligráfica

Page 69: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

o oCon Serifas: Romana Antigua

Page 70: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

AofeviaAofeviaAofevia

Con Serifas: Romana Moderna

Page 71: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Con Serifas: Romana Moderna

❸ Eje: Vertical

Page 72: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

o oCon Serifas: Romana Antigua

Page 73: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

AofeviaAofeviaAofevia

Con Serifas: Romana Moderna

Page 74: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Con Serifas: Romana Moderna

❹ Terminaciones: En botón

Page 75: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

r rCon Serifas: Romana Antigua

Page 76: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

AofeviaAofeviaAofevia

Con Serifas: Romana Moderna

Page 77: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

romana moderna

¿Para qué usarlas?

Page 78: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

romana moderna

TextosTamaños medianos/grandes,

textos breves.

Page 79: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father
Page 80: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

romana moderna

TítulosAlto impacto,

transmite refinamiento

Page 81: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father
Page 82: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father
Page 83: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father
Page 84: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father
Page 85: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Bodoni - Hamburgevons

Didot - Hamburgevons

Rufina - Hamburgevons

Caledonia - Hamburgevons

Con Serifas: Romana Moderna

Page 86: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Con Serifas

Aa Aa Aa AaRomana Antigua

Romana de Transición

Romana Moderna

Egipcia

Page 87: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Con Serifas

AaRomana de Transición

Page 88: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Con Serifas

Romana deTransición

Page 89: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

❶ Serifas: Triangulares

con acordamiento

Con Serifas: Romana Antigua

Page 90: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

n nCon Serifas: Romana Antigua

Page 91: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

AofeviaAofeviaAofevia

Con Serifas: Romana Antigua

Page 92: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Con Serifas: Romana Antigua

❷ Modulación: Media-alta

influencia caligráfica

Page 93: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

o oCon Serifas: Romana Antigua

Page 94: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

AofeviaAofeviaAofevia

Con Serifas: Romana Antigua

Page 95: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

❸ Eje: Algo inclinado

Con Serifas: Romana Antigua

Page 96: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

o oCon Serifas: Romana Antigua

Page 97: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

AofeviaAofeviaAofevia

Con Serifas: Romana Antigua

Page 98: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Con Serifas: Romana Antigua

❹ Terminaciones: En gota o botón

Page 99: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

r rCon Serifas: Romana Antigua

Page 100: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

AofeviaAofeviaAofevia

Con Serifas: Romana Antigua

Page 101: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

r. de transición

¿Para qué usarlas?

Page 102: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

r. de transición

TextosBuen rendimiento

en cuerpos reducidos y textos largos

Page 103: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father
Page 104: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

r.de transición

TítulosImpacto mediano,

formalidad + refinamiento

Page 105: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father
Page 106: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Baskerville - Hamburgevons

Perpetua - Hamburgevons

Bell - Hamburgevons

Georgia - Hamburgevons

CS - Hamburgevons

Page 107: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Con Serifas

Aa Aa Aa AaRomana Antigua

Romana de Transición

Romana Moderna

Egipcia

Page 108: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Con Serifas

AaEgipcia

Page 109: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Egipcias

Con Serifas

Page 110: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Con Serifas: Egipcias

Otros nombres: Slab Serif,Mecanas

Page 111: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Con Serifas: Egipcias

❶ Serifas: Cuadrangulares

Mismo grosor que trazo

Page 112: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

n nCon Serifas: Romana Antigua

Page 113: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

AofeviaAofeviaAofevia

Con Serifas: Egipcias

Page 114: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Con Serifas: Egipcias

❷ Modulación: Sin modulación

Desligada de la caligráfica

Page 115: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

o oCon Serifas: Egipcias

Page 116: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

AofeviaAofeviaAofevia

Con Serifas: Egipcias

Page 117: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

❸ Eje: Nulo

Con Serifas: Egipcias

Page 118: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Con Serifas: Egipcias

❹ Terminaciones: Igual o mayor que el trazo

Page 119: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

c cCon Serifas: Egipcias

Page 120: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

AofeviaAofeviaAofevia

Con Serifas: Egipcias

Page 121: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

egipcias

¿Para qué usarlas?

Page 122: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

egipcias

TextosTamaños medianos/grandes,

textos breves/medianos.

Page 123: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father
Page 124: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

egipcias

TítulosAlto impacto,

robustas y toscas

Page 125: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father
Page 126: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father
Page 127: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father
Page 128: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Rockwell - Hamburgevons

Caecilia - Hamburgevons

Adelle - Hamburgevons

Sanchez - Hamburgevons

ATR - Hamburgevons

Con Serifas: Egipcias

Page 129: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aaserif

Romana Antigua

Sans-serifGrotesca

Script Otras

Sans-serifGeométrica

Sans-serifHumanística

Romana de Transición

Romana Moderna

Egipcia

sans

otras

Page 130: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Sin Serifas

Page 131: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Sin Serifas

Aa Aa AaSans-serifGrotesca

Sans-serifGeométrica

Sans-serifHumanística

Page 132: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Sans-serif

Sin Serifas

Page 133: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Otros nombres: Palo seco

Sin Serifas

Page 134: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Sin Serifas

❶ Serifas: No

Page 135: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

❷ Modulación: No.

Trazos uniformes

Sin Serifas

Page 136: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

AofeviaAofeviaAofevia

Sin Serifas

Page 137: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

❸ Eje: No

Sin Serifas

Page 138: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

❹ Terminaciones: Sin serifas

Sin Serifas

Page 139: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

AofeviaAofeviaAofevia

Sin Serifas

Page 140: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Sin Serifas

Aa Aa AaSans-serifGrotesca

Sans-serifGeométrica

Sans-serifHumanística

Page 141: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Sin Serifas

AaSans-serifGrotesca

Page 142: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Abertura: Pequeña

Característica: Primeros tipos sin serif

Sin Serifas

Page 143: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

c cSin Serifas

Grotesca

Page 144: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

AofeviaAofeviaAofevia

Sin Serifas

Page 145: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

grotesca

¿Para qué usarlas?

Page 146: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

grotesca

TextosTamaños medianos/grandes,

textos breves/medianos.

Page 147: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father
Page 148: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

grotesca

TítulosAlto impacto,

rígidas, modernas

Page 149: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father
Page 150: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Helvetica - Hamburgevons

Franklin Gothic - Hamburgevons

Graphik - Hamburgevons

Atlas - Hamburgevons

Univers - Hamburgevons

Sin Serifas

Page 151: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Sin Serifas

Aa Aa AaSans-serifGrotesca

Sans-serifGeométrica

Sans-serifHumanística

Page 152: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Sin Serifas

AaSans-serif

Geométrica

Page 153: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Abertura: Media

Característica: Basada en las figuras geométricas

«a, g» de 1 piso (generalmente)

Sin Serifas

Page 154: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Sin SerifasSin Serifas

HOA

Page 155: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

AgfeviaAgfeviaAgfevia

Sin Serifas

Page 156: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

geométrica

¿Para qué usarlas?

Page 157: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

geométrica

TextosTamaños medianos/grandes,

textos breves.

Page 158: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father
Page 159: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father
Page 160: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

geométrica

TítulosAlto impacto,

simples, rígidas

Page 161: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father
Page 162: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father
Page 163: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Futura - Hamburgevons

ITC Avant Garde - Hamburgevons

Gotham - Hamburgevons

Avenir - Hamburgevons

Proxima Nova - Hamburgevons

Sin Serifas

Page 164: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Sin Serifas

Aa Aa AaSans-serifGrotesca

Sans-serifGeométrica

Sans-serifHumanística

Page 165: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Sin Serifas

AaSans-serif

Humanística

Page 166: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Abertura: Grande

Característica: Basada en las formas romanas

«a, g» de 2 pisos (generalmente)

Page 167: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Sin Serifas

c cGrotesca Humanística

Page 168: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

AcofeviaAcofeviaAcofevia

Page 169: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

humanística

¿Para qué usarlas?

Page 170: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

humanística

TextosTamaños diversos,

textos cortos/largos.

Page 171: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father
Page 172: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father
Page 173: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

humanística

TítulosImpacto,

complejas, sueltas

Page 174: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father
Page 175: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father
Page 176: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father
Page 177: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Gill Sans - Hamburgevons

Frutiger - Hamburgevons

Myriad - Hamburgevons

Meta - Hamburgevons

Verdana - Hamburgevons

Sin Serifas

Page 178: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aaserif

Romana Antigua

Sans-serifGrotesca

Script Otras

Sans-serifGeométrica

Sans-serifHumanista

Romana de Transición

Romana Moderna

Egipcia

sans

otras

Page 179: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Ejercicios de hoy(logos)

Page 180: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Ejercicios de hoy(letras parte 2)

Page 181: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aaserif

Romana Antigua

Sans-serifGrotesca

Script Otras

Sans-serifGeométrica

Sans-serifHumanista

Romana de Transición

Romana Moderna

Egipcia

sans

otras

Page 182: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

Aa

Aa

Aa

Aa

Aa +1

Aa

Aa

Aa

Aaserif

Romana Antigua

Sans-serifGrotesca

Script Otras

Sans-serifGeométrica

Sans-serifHumanista

Romana de Transición

Romana Moderna

Egipcia

sans

otras

Page 183: tipografía · Con Serifas Serifs originated in the Latin alphabet with inscriptional lettering—words carved into sto-ne in Roman antiquity. The explanation proposed by Father

TipoTipoTipo


ΑΝΑΘΗΜΑ ΚΑΙ ΚΤΗΜΑ THE INSCRIPTIONAL ......Ἀνάθηµα καὶ κτῆµα : The Inscriptional Inheritance of Ancient Historiography Though aim reflects my general

Reglas para pantalla, tipografía y color

Inscriptional Records of the Western Zhou

las formas artísticas de la tipografía y la caligrafía como vehículo

Color tipografía y

Tipografía: Reforma · Title: LogoFCM Created Date: 8/2/2019 11:16:52 AM

Tipografía - TP - Clase 2

MANUAL DE IDENTIDAD CORPORATIVO COLOMBO · PDF fileLa tipografía que manejamos en el logotipo es Comic Sans en mayúsculas y Negrita. Elegimos esta tipografía ya que es una fuente

Thomas bromé tipografía

Clayton Krueger - Farrelli's Pizza...Fonts – Don’t underestimate the power of font selection I had to be taught about fonts to realize how important they are Serifs vs. Sans Serifs

The Unicode Standard, Version 6 - … · Inscriptional Parthian, Inscriptional Pahlavi, ... ten in the margin of a ninth-century Latin grammar and means “massive hangover,” which

Árida. una tipografía local

Trabajo de tipografía

Anatomia de la Tipografía

EXTENDED ABSTRACT The study of Kufic inscriptional

The Unicode Standard, Version 6 · Ogham Ancient Anatolian Alphabets Inscriptional Pahlavi Old Italic Old South Arabian Avestan Runic Phoenician Ugaritic

patricio bascuñán correa La tipografía moderna entre la

Determining Die Doubling from Other Forms of Doubling Doubling Flyer.pdf · tive splits in the serifs. The splits in the serifs on this 1887 Indian cent doubled die obverse are typical

TD ATEX INGL. · 2015-07-20 · in-line mixed flow duct explosion proof fans td-atex serifs tex

Tipografía Del Siglo XX

Porten, Bezalel, & Ada Yardeni. 1986-1999. Jerusalem ... · most of the Middle Iranian languages, namely Inscriptional Parthian, Inscriptional Pahlavi, Psalter Pahlavi, ... A Grammar

LA TIPOGRAFÍA EN EL CARTEL CINEMATOGRÁGICO: LA …institucional.us.es/revistas/publicidad/1/15.pdf · La tipografía en el cartel cinematográfico: la escritura creativa como modo

n3339-aramaic - Unicode Consortium · A Grammar of Biblical Hebrew. ... Inscriptional Parthian, Inscriptional Pahlavi, and Book Pahlavi, ... n3339-aramaic

La personalidad de la tipografía en los soportes gráficos

The Unicode Standard, Version 6 · 2012-11-15 · Linear B Inscriptional Parthian Meroitic Cypriot Syllabary Inscriptional Pahlavi ... ten in the margin of a ninth-century Latin grammar

Thirukkurungudi and Charode: Tracing Sculptural and Inscriptional …heritageuniversityofkerala.com/JournalPDF/Volume6/38.pdf · 2018. 12. 12. · Thirukkurungudi and Charode: Tracing

LA TIPOGRAFÍA EN EL CARTEL CINEMATOGRÁGICO: LA ...La tipografía en el cartel cinematográfico: la escritura creativa como modo de expresión 205 Así pues, como el a1te cinematográfico

INSCRIPTIONAL RECORDS ON EXERCISE OF POWER DURING …shodhganga.inflibnet.ac.in/bitstream/10603/28324/15/15_appendices.pdf171 Different heads Inscription number and date Details Ruler

Tipografía DS

Manual de Consulta| Tipografía 2 | Historia - Rossi Dario

HISTORIA DE LA TIPOGRAFÍA GRIEGA

Primeros vagidos de tipografía y biblioiconografía

Trabajo de tipografía

240427076 Archaeological and Inscriptional Evidence for Phoenician Astarte in D Sugimoto Ed Transformation of a Goddess Libre

Fuentes para el estudio de la tipografía, la imprenta y el