tionol startup night at hatch
TRANSCRIPT
Steve Woll Marc Steiner
Reclaim the Conference Experience
tiono
l
The Problem with Conferences
Amount of Information,
Options, and Choices
Attendee Effectiveness
Reclaim the Conference Experience
• Integrated web and mobile service• Primary focus: on the attendee• Secondary: organizers, exhibitors, sponsors....(marketing)
• Simple functional User Experience (UX) • Easy Straightforward
interfacesInformation
pushes• Comprehensive Multiple attendee functions
Talks, personal events, exhibits, etc.• Repeatable Many conferences - one tool• Extensible Beyond conferences attended
Content Networks
• Valuable Users willing and able to pay as a
business expense
Users
• UX Users = Attendees• Overtaxed professionals• Technical (now or in the past) = Interested in Content• accumulated Management or Biz Dev responsibilities• Busier = Better
66% of attendees ranked content as their number one objective in attending a conference.
Ref: American Express Report The Evolving Landscape of
Technology in Meetings , 2014
Market Size and Segmentation
1.8M Events225M attendees$280B spending
274K Conferences61M attendees
avg 222 attendees
• Large, active industry• Growing modestly
Ref: Convention Industry Council / PWC 2014 Economic Significance of Meetings to the US.
~30K Conferences500-1,000 attendees
~22M attendees Tinole focus
• Conferences large enough to benefit from functionality
• Subtract internal events
Competitive Landscape
Feature Comparison
Registration
Speake
r Management
Attendee Data Mining
Event W
ebsite
Mobile App
Talk Scheduler
Personal Sc
heduler
Push Sl
ides
Push Exh
ibitor M
aterial
Business
Intelligence
Live Netw
orking
Ongoing Portal
Bizzabo X X XBusyConf X X XCvent X X X X X XeTouches X X X X X XEvent Brite XEvent Fox X X X X X XTinole X X X X X X X
Organizer Functions Attendee Functions
Competitive Landscape
Business Model Comparison
Pricing Model
Estimated FeesPaid by Conf
750 Person Event$500 Reg Fee
Bizzabo Free - $1299 per event $1,299BusyConf 1.5-3% of Registration Fee $8,438Cvent $3-$7 per attendee $3,750eTouches Flat Fee per Registrant variesEvent Brite ($0.99 + 2.5% ) per Registrant $10,118Event Fox 4.78% + CC Fee $17,925Tinole TBD
Customer Service Value
AttendeesIndiv User
Fee
individual use of application for a single conference
Better clarity, focus, execution
ConferencesGroup User Fee
group use of application for a single conference
Better conference experienceMore return attendees
ExhibitorsDelivery Fee
electronic delivery of marketing materials
Reduce logistics and outreach costsLower customer acquisition
cost
Members
Membership Fee
Premium account tools Ongoing Content Network
Revenue Model
Management
• Steve Woll B.S., M.S., M.B.A21 year Navy officer7 years Business DevelopmentFocus: Operations and Technology
• Marc Steiner B.A., M.S., M.B.A.25 year Navy officer / DoD CivilianSoftware and technology sales2 years - FranNet franchise ownerFocus: Finance, Sales and Marketing
20152014 2016
PTI Accel
Develop Prototype
J S N J M M J S NA O D F A J A O D J
History, Milestones, and Roadmap
StartNor
StartPen
Pitch757
Market Testing
v1 specs
Develop v1
v1 Live
investors
Advisors
Develop Beta
Steve Woll757-270-8819
Marc Steiner757-676-8277
Questions and Discussion
tinole.com tinole.com
Home Page
Conference Dashboard
Conference Talks
Personal Events
Consolidated Schedule
Member Dashboard
Standard Dashboard