PRE-REGISTRATION DISCOUNTS ARE IN EFFECT!

Hyatt Regency Dallas 300 Reunion Boulevard | Dallas, Texas 75207

Check out this beautiful resort at www.dallasregency.hyatt.com

All of our events will take place at the Hyatt Regency Dallas at Reunion Tower. Great for networking throughout your stay! You’ll want to be in the midst of all of our activities under one roof. Expansive views of the city aren’t the only reason to visit Reunion Tower and stay at the Hyatt. Experience one of Dallas’ most recognized AAA Four Diamond hotels, and then take in the view from the GeO-Deck that you can’t find anywhere else. Guests enjoy the ultimate convenience of being adjacent to the historic district, the Dallas Convention Center and steps from the trains at Union Station (connected via underground concourse)

Our block of rooms typically sells out before the cut-off date of March 7, 2016, so don’t wait! Call the hotel directly (888.421.1442) or go to www.selfstorage.org to reserve your room NOW…

and be just steps away from all of the convention activities and your self storage peers.

Be sure to identify your affiliation with the Self Storage Association to receive our special conference rates of $199 Single/Double, $224 Triple and $249 Quad (plus applicable state and local taxes and hotel fees).

Self storage professionals across the country will gather to talk business and learn from industry educators at the Self Storage Association’s 2016 Spring Conference & Trade Show.

Our event will be held at the Hyatt Regency in Dallas, Texas, March 30 – April 1, 2016.

The Self Storage Association is your source for the most credible, relevant, un-biased information for your self storage business and we are committed to your success.

Join us as we explore a wide variety of industry topics...all geared toward your business. You’ll have opportunities to learn from the best,

network with your peers and the industry’s top suppliers, and have fun!

REGISTER EARLY AND SAVE!Register now for SSA’s Spring Conference and Trade Show!

Registration discounts are available for members.

If you aren’t a member, why not join today and be eligible for the special members-only fees.

Don’t delay...save!SSA registration fees may be deductible as a business expense. Consult your personal tax advisor for specific provisions.

Make your reservation today by going to www.selfstorage.org

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SCHEDULE OF ACTIVITIES(subject to modification)

Wednesday, March 307:00a – 6:00p Conference and Trade Show Registration

Cyber Café SSA Membership / Products-Services Booth

7:00a – 3:30p Exhibitor Set-Up

9:00a – 5:00p Direct Members LoungeMembership has its privileges, and we’re rolling out the red carpet for direct members of the national SSA with a comfortable and relaxing lounge where you can sip on a complimentary beverage before visiting the trade show or next session. (Direct Member badge required upon entry)

9:00a – 11:30a MID-SIZED OWNERS GROUP (MSOG) SPECIAL EDUCATIONAL SESSION: PROTECTING YOUR BUSINESS AND YOUSELF(For self storage owner/operators of 2–9 facilities)

Auditing for Theft & Policy Adherence, Carol Mixon Krendl, SkilCheck Inc.Learn the most common methods of employee theft. Learn how to read your management reports to detect possible theft. View examples of management reports that show theft through different types of data manipulation. Implement policies and procedures that assist you in deterring and tracking possible theft. Learn the most common times of year and danger signs of employee theft. Create policies and procedures that will act as a deterrent: Prevent exposure to legal liability; Check for Compliance!; Timeliness of deposits; Over Locking procedures.

Tax Planning and Asset Protection, Lawrence Malecky, SVP, Wealth Strategies Advisor, U. S. Trust, Bank of AmericaWell known wealth strategist and tax attorney will provide an update on the current estate tax environment and discuss strategies to reduce potential estate tax. The session will also cover asset protection strategies.Thanks to our Partner Plus Sponsors:

9:00a – 11:30a Affiliated Associations Council (AAC) Meeting (By invitation; For leaders of state associations who have affiliated with SSA)

11:30a – 12:00p Light Lunch Break (For attendees of the MSOG session and Economic Summit)

12:00p – 3:30p SELF STORAGE ECONOMIC SUMMIT (Separate fee applies)Attend the 2016 SSA Economic Summit and discover the latest storage investment trends. Learn about the impact of new regulations on storage lending. Hear about 1st Quarter 2016 transactions and understand what industry leaders, REIT analysts, lending executives and developers are saying about these topics and more.

• Time to Buy/Sell/Hold? Should owners without an appetite to continually invest in state-of-the-art operating platforms (call centers, revenue management, analytics, digital marketing) be selling? Is 3rd Party Management the best solution for smaller operators who decide to hold?

• When do experts predict new supply will begin to impact operations?• Increasing interest rates: What is the impact on values? What is the impact on the acquisitions market?• How are Dodd Frank regulations like HVCRE impacting construction and Bridge lending?• Development equity capital: Is long-term capital available? How can you access it?• Debt underwriting trends and what they mean to you?• What new regulations are expected to impact permanent lending in 2016?

Sponsored by:

1:00p – 3:30p Young Leaders Group (YLG) Meeting(Membership in the YLG required)

3:30p – 7:30p Trade Show Opens Our exhibitors have an abundance of information on the products and services you need. SSA is committed to providing access to the finest industry resources available. Whether you’re building your first facility, or you’re an industry veteran, you will find our vendors have a wealth of industry knowledge, and are eager to share their wisdom with you. The Trade Show hall is open throughout the opening night reception so our vendors and attendees can continue to mingle and mix business with pleasure.

6:00p – 7:30p Opening Night Sponsors Reception in the Trade Show HallThe Opening Night Reception is generously sponsored by our 2016 Partner Plus, Partner, Patron and Event Sponsors.

7:30p – 9:30p Young Leaders Group (YLG) Reception

Thursday, March 317:00a – 3:30p Conference and Trade Show Registration7:00a – 5:00p Cyber Caf é

SSA Membership / Products-Services Booth

7:00a – 8:30a Prayer Breakfast7:00a – 8:30a General Breakfast Buffet & Networking

7:30a – 8:30a Hot Coffee / Hot Topics Session 1 – The Power of Online Reviews: What They Mean for Your Business, Tom Cox, Strat Property Management, Inc.

More and more of your customers are not only finding you online but relying on online reviews to make the decision of who to store with. This session will talk about the importance of reviews, how they impact your business and best practices for obtaining and managing them. Focus will be on Google and Yelp! reviews.

Session 2 – Facility Maintenance – pay a little now or pay a lot later!, Thomas Krendl, William Warren GroupThis session will help you determine how to budget for CAPEX expenses, and preventative maintenance to save money. View examples of a facility maintenance checklist. And, learn how to effectively bid out repairs and average costs of major repairs. Create policies and procedures that will act as a deterrent. Prevent exposure to legal liability; check for compliance, and more!

7:45a – 8:30a Orientation for First-time Attendees and New SSA MembersMake your first SSA meeting experience not only more enjoyable, but more productive as well. You’ll learn to maneuver through all of the Convention program activities in a timely, efficient manner, so you can plan your personal agenda for maximum effectiveness. Then, you’ll find out how to put your SSA membership to work for you! Learn about new programs created specifically for owners and operators, new publications, navigating the SSA website, and much more.

8:30a – 8:45a Break

8:45a – 9:45a Special Panel SessionMarketing to Millennials, Patrick Reilly, Urban Self Storage (Moderator); Taylor Frank, .storage; Chuck Gordon, Sparefoot; Danny Weiss, Spacii

Attracting the Millennial generation has been a challenge for the self storage industry. They are the most connected generation in history, using technology to do just about everything from keeping in touch with friends and family to making purchasing decisions. There are 80 million Millennials in the U.S. today so nearly every marketer today is making Generation Y a priority. This panel will introduce new and innovative ways we can appeal to this group.

8:45a – 11:15a Manager’s Summit (Separate fee required)

High Touch and Hi Tech – A Knockout Combination, Anne Ballard, Universal Storage GroupFor an unbeatable marketing and management system, combine the best of both worlds. Use simple low cost technology paired with your personal touch in your neighborhood to win the day. Try these easy to learn and master techniques to outperform the big chains and drive customers to your door and website. 1. Begin with the basic high touch experience in your market, how long it takes, how to develop more referrals, how to get visitors to your onsite events and create alliances.2. Back this up with low cost but high impact technology that anyone can learn and master to reach out to your audience once you have met them, keep them informed and make them part of your marketing army while creating local alliances that cut your marketing expenses. See several case studies that improved occupancy by 10% or more with these simple programs. These processes will also help keep your website fresh and top of mind in your market, lower your cost per lease and up your local presence. Become a category of one instead of being one of a million! Sponsored by: Ten-X

9:00a – 5:00p Direct Members LoungeMembership has its privileges, and we’re rolling out the red carpet for direct members of the national SSA with a comfortable and relaxing lounge where you can sip on a complimentary beverage before visiting the trade show or next session. (Direct Member badge required upon entry)

9:45a – 10:00a Break

10:00a – 11:15a Opening Session / Keynote AddressHessam Nadji, Senior Executive Vice President, Marcus & Millichap

Hessam Nadji serves as senior executive vice president for Marcus & Millichap. He oversees the company’s national specialty brokerage divisions, mortgage brokerage division and research/advisory services, as well as corporate functions, including finance, technology and marketing. In 2014, Marcus & Millichap’s national specialty brokerage divisions closed $19.7 billion in sales and the firm’s mortgage brokerage division closed $3.7 billion in financing transactions. Mr. Nadji joined Marcus & Millichap in 1996 as vice president of research and over the years his role expanded to include marketing and strategy. His oversight of the firm’s specialty brokerage divisions began in 2010 with the Institutional Property Advisors,

Tax Credit and National Multi Housing divisions, which he was instrumental in growing rapidly. Mr. Nadji’s position was then expanded to chief strategy officer with oversight of all national specialty divisions. Prior to joining Marcus & Millichap, he was senior vice president at Grubb & Ellis, where he began his career in 1986. Mr. Nadji received a Bachelor of Science degree in information management and computer science from City University in Seattle. He is a member of the National Multi Housing Council executive committee, Urban Land Institute, International Council of Shopping Centers and NAIOP. Mr. Nadji is a frequently sourced on behalf of the firm for business media, including The Wall Street Journal, Investor’s Business Daily, CNBC, Fox Business and BloombergTV.

11:15a - 1:45p Trade Show & Lunch(Tickets are required for lunch and are included with paid registrations)

1:30p – 6:00p Large Owners Council (LOC) Meeting(By invitation only; for SSA members who own 10 or more facilities, and are dues-paying members of the LOC)

1:45p – 3:00p Roundtable DiscussionsOur Roundtables are typically standing room only! Industry experts will be leading informal discussions on marketing, finance, operations, hiring, site selection, and many other timely categories. Past conference attendees rate our Roundtable Discussions as extremely valuable components of the SSA Conference and Trade Show program. You won’t want to miss this information-based session. Roundtable Discussions are included in your registration fee.

3:00p – 3:15p Break

3:15p – 4:30p Concurrent Educational Session (Manager Track) Enhancing the Customer Experience with Technology, Jim Ferguson, Sitelink & Holly Fiorello, FindLocal Storage

The customer experience has many different touch points. Consumers research your business online, visit the facility in person and often engage after the purchase. In competitive markets, customers are often won and retained with excellent customer service. Do you understand your customer demographics and communication preferences? Have a handle on today’s technology and its benefits? Do you know if you are exceeding customer expectations? As technology in our industry evolves, the ability to serve customers where, when and how they want becomes even more important. Attend this session to answer these questions and learn how to create word of mouth referrals by having a seamless customer experience using technology and in-store best practices.

Concurrent Educational Session (Owner/Operator Track)Construction Financing, Jeff Bass, TCF Bank and Terry Campbell, Live Oak Bank

This session will give a helpful overview of what of what self storage lenders look for when arranging the financing of your self-storage project. We’ll look at the differences between conventional and SBA loans, proper sub-market demand/supply analysis; evaluating construction risk and lease-up risk; key elements of a loan agreement; types of guarantees; involvement of the equity group and other issues related to buying, selling and financing properties. The goal is to help owners to prepare the best package so they will be successful in working with potential lenders.

4:30p – 4:45p Break

4:45p – 6:00p Concurrent Educational Session (Manager Track)Revenue Management, Stacie Maxwell, Universal Storage Group

Everybody can use some R & R: REVENUE management and expense REDUCTION. In this session, managers will learn: why to raise rents at all; who and how often to raise rents; rent increase best practices; why to watch expenses at all; what to watch for, and what to do; handling special issues and circumstances.

Concurrent Educational Session (Owner/Operator Track)Online Rentals – Are they working and how do we do it?, Panel

6:00p – 7:15p Welcome to Dallas ReceptionJoin your industry colleagues for an evening of food, libation, and plenty of invaluable networking. Thanks to our Event Sponsors:

9:00p – 11:00p Young Leaders Group (YLG) Social Gathering

Self Storage ManagerE n t e r p r i s e M a n a g e m e n t S o f t w a r e

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Friday, April 17:00a – 8:30a General Attendee Breakfast Buffet & Networking

7:30a – 8:30a Hot Coffee / Hot TopicsSession 1 – Real Estate Values Across America, Nicholas Malagisi, SVN

What kind of properties are selling in the various parts of the USA? What are the Cap Rates and price per sq. ft.? How much new development is going on in your area? Who are the most active buyers in your region?

Session 2 - Developing Leadership skills in yourself and your people, Frank Certo, Guardian StorageOur owners, district managers, and property managers wear many hats. Chief amongst them is the responsibility for overseeing and growing a (several) multi-million dollar facility(s), its tenants, and all of its operations. That takes a multitude of skills and can’t be accomplished alone. How good are you at leading the staff? Training your district managers and property managers to do the same? Getting the most out of every interaction with customers? Setting the pace in attitude and work ethic as an example for all to follow? Taking charge in the community? These are all tasks that require a big picture mentality, great self-awareness and communication skills. This session will help develop those in us and in our most important assets, the people that represent our organization to the prospect and public.

7:30a – 11:45a SSA Membership / Products-Services Booth

7:30a – 10:30a Cyber Café

8:30a – 9:45a Concurrent Educational Session (Manager Track)Enhancing Your Facility Management Skill Set for Success, March Chase, Southeast Management Company

We live in a world and work in an industry that has and continues to rapidly advance in technology. Human interaction, in most cases, has been replaced by automation. Email and texts are more preferred methods of communication than phone calls or face-to-face meetings. Yet, we put significant emphasis on supreme customer service as a quality and imperative that our stores and industry must adhere to. As an owner’s biggest asset, the self storage manager is key to a self storage business’s success. This session will help a manager create a mindset for success; understanding how to view yourself, fully understanding the power of self-confidence and self-esteem and creating a strategic vision to know what’s next, what’s needed and working to advance your skills to make your store the best it can be.

Concurrent Educational Session (Owner/Operator Track)Online Auctions – Allen Daniel, StorageTreasures.com

An in-depth look at the changes in self storage lien sales and online auctions. This session will cover changes in the lien laws as far as online sales goes and what the increased exposure and liability means for self storage operators. We’ll also cover the pros and cons of online storage and how to get started using the online sites available.

9:45a – 10:00a Break

10:00a –11:30a Closing General Session“Live from Dallas: The Self Storage Legal Network’s Legal Power Hour”Presenters: Carlos Kaslow, Self Storage Legal Network and SSA General Counsel and Scott Zucker, Self Storage Legal Network/Weissmann Zucker Euster Morochnik P.C. Q&A session for owners and operators addressing the latest legal and regulatory developments impacting the self storage industry. Hear two of the nation’s leading self storage legal experts discuss the topics that pertain to you and your business. Our attorneys will take your questions for as long as time permits. Informative and entertaining… This is the one session you don’t want to miss. Brought to you by

12:00p – 4:00p Self Storage Facilities Tour (Ticketed event. Requires separate fee. Includes lunch)Our sessions end shortly before noon on Friday, but your opportunity for more networking continues! You’ll see three very different facilities in the Dallas area. Join the tour, and see what other owners are doing; talk with them about their operations, tour their facilities, and learn what makes them successful. To cover the cost of transportation, a nominal fee will be charged. Registration is limited, and these tours typically sell out! Join this fun and educational excursion by signing up on the registration form. Brought to you by

REQUIRES SSA MEMBERSHIP ID NUMBER

REGISTRATION FORM AND FEES – SPRING 2016

PART B – REGISTRATION INFORMATIONFees (in $US) SSA Direct Members* SSA Affiliate Members Non-Members

After 2/19/16By 2/19/16 & On-site

*Those who have a valid ID number

$575 $625 $625 $675 $800 $900 $450 $475 $475 $500 $700 $800

$350 $375 $375 $400 $550 $600

$130 $145 $130 $145 $155 $170

$325 $350 $375 $400 $450 $550

$325 $350 $350 $375 $400 $450

$150 $150 $150 $175 $200 $250

$125 $150 $150 $175 $250 $300

$125 $150 $150 $175 $200 $250

ECONOMIC SUMMIT (Optional Event: Wednesday, March 30)

First Registrant

Second/Third Registrant

TNARTSIGER LLUF1)ADDITIONAL REP (same company) 2)

Is your company a member of SSA? Not yet

Yes - Member Number ________________

May we share your email with exhibiting companies? Yes No

PART A – ATTENDEE INFORMATION One registration per form. For additional registrations, please copy this form.

First Name _____________________________________________________ Last Name _______________________________________________

Title __________________________________________________________ Nickname (for badge)_______________________________________

Company Name___________________________________________________________________

Address__________________________________________________________________________

City __________________________________________________________ State____________________ Zip ___________________________

Phone (__________) ____________________________________________ Fax (__________) _________________________________________

Email _________________________________________________________

Is this your first SSA Conference and Tradeshow? Yes No

Designation: Facility Mgr. Facility Owner Regional Mgr./Supervisor Developer Designation Other ____________________

What responsibilities do you have in making decisions for purchases of goods and services for your facility?No responsibility Recommend purchases to my Owner or Supervisor Full responsibility for all purchasing decisions

What best describes your company: Single Facility Multiple Facilities Management Firm Vendor to the Industry

Substitution and Refund Policies: If you register and then are unable to attend, you may send someone in your place at no additional charge. Notify the SSA registrar in writing or by FAX (514) 289-9844 or email SSA@Showcare.com , as far in advance of the Conference as possible. Cancellations faxed or postmarked on or before February 19, 2016, will be subject to a $50 cancellation fee per registrant ($20 for Guest and $35 for One-Day Only registrants), with the remainder refunded. No refund will be granted for cancellations faxed or postmarked after February 19, 2016!

MANAGERS SUMMIT(Optional Event: Thursday, March 31)

Enclose check payable to SSA in US funds, or charge: Visa MC AMEX

Card # ______________________________________________________ Exp.Date __________________

Print Name _____________________________________________________________________________

Billing Address __________________________________________________________________________

Signature _______________________________________________________________________________*SSA Reserves the right to charge the correct amount if different from the amount listed above.

Please check here if you are disabled and require special services. Please attach a written description of your needs

Mail or fax your completed registration form before February 26, 2016 to (514) 289-9844; SSA c/o Showcare Event Solutions, 1200 G Street NW, Suite 800, Washington DC, 20005-6705. Registration forms received after February 26, 2016 will not be processed in advance. Instead, please register onsite at the SSA desk at the Hyatt Regency Dallas. NOTE: Registration without payment will not be processed.Questions? Contact the SSA Registrar: Phone (514) 228-3076 | Fax: (514) 289-9844 | email: SSA@Showcare.com

MID-SIZE OWNERS GROUP (2-9 Facilities)(Optional Event: Wednesday, March 30)

(or go to www.selfstorage.org to register!)

Y LNOYAD13)

Wednesday Thursday NOTE: Vendors who are not exhibiting must register in the Full Registrant category ONLY.

Trade Show ONLY 4)

TNARTSIGER TSEUG(includes 2 breakfasts, 2 trade shows, 2 receptions and closing general session)

5)

FOR ITEMS 1) & 2): Members only, registration fees include a downloadable library of all session recordings and slides.

(Thursday, March 31)

FACILITY TOUR (Optional Event: Friday, April 1)_______________ x $50 = _________________

PART C – PAYMENT INFORMATION

Registration Fee _________________________

Guest Fee ______________________________

Economic Summit _________________________

Managers Summit _______________________

Total Fees* $____________________________

Guest Name ____________________________

Mid-Size Owners Group ____________________

Facility Tour ___________________________

After 2/19/16 After 2/19/16 By 2/19/16 & On-site By 2/19/16 & On-site

A SPECIAL THANK YOU TO OUR SPRING 2016 CONFERENCE & TRADE SHOW

EVENT SPONSORS…E-SoftSys, a technology leader for the self-storage industry, offers products and services that include; Self Storage Manager Comprehensive management software for single and multi-facility operators with e-Signature /

Digital Storage of Leases; e-CRM Fully integrated Customer Relationship Management module with interfaces to leading phone systems, Constant Contact and Truck Reservations; Call Tracker Module to capture valuable statistics including lead to rental conversion ratios, cost per lead etc.; Customer Portal: Self-help interactive online portal for customers; SSM Text Messenger;  Other Modules INSOMNIACTM Kiosk Interface, Online Reservations, Rentals & Payments, QlikViewTM Business Intelligence and Analytics Interface, Customer Survey, XPS and more; 24/7 Customer Support; Lead Aggregator interfaces to Sparefoot, StoreLocal and Storage.com. selfstoragemanager.com

The Storage Group  (StorageInternetMarketing.com) is an online marketing company that creates and markets responsive websites specifically for the  self storage industry. The Storage Group created  ClickandStor™, the storage industry’s first and most trusted online rental tool. With a variety of  affordable performance plan packages designed to fit any budget, The Storage Group can increase a facility’s online  presence with mobile-friendly websites  focused on increasing rentals through clear “calls-to-action.” Our dynamic marketing team gets results. We apply a series of customized tactics through pay-per-click advertising, search engine optimization and local listing management to bring targeted traffic to websites and generates move-ins. storageinternetmarketing.com

Storelocal is the self storage industry’s cooperative. In a year we’ve grown to become the fourth largest collection of self storage facilities in the country. We’re a group of owners who have banded together to achieve the same economies of scale as the publicly traded companies.

By working together, we make our members’ operations more efficient while keeping them independent. Our members enjoy access to a host of partnerships, technologies and educational opportunities. If you’d like to learn more about how Storelocal can better your bottom line, call us at 949-629-4142 or email our Director of Public Relations at natalie.bragg@storelocal.com. storelocal.com

Since 1994, TBRC Roofing Company’s goal is simple: to provide our customers with the best roofing solution for their storm damaged roof. We believe that we are the best in the country at inspecting, finding and proving hail damage that others miss. We work with building owners, insurance agencies, and public adjustors to educate them on what constitutes hail damage to metal roof systems. We can restore, renew or replace any type of roof, with like for like or with an Energy Efficient roofing system. The renewed roof will cool a space by as much as 35% and will protect against extreme temperatures and water damage and will enhance property value. We offer the best warranties available, using the best products available. Our installations are quiet and quick and with no disruption to your business. We are BBB Accredited, Insured, Licensed, and very experienced. We offer free inspections and a full report. tbrcroofing.com

XPS Solutions offers complete call center services and innovative sales support for the self-storage industry. We offer a comprehensive suite of products designed to capture prospects, eliminate missed opportunities, generate new leads, and retain profitable clients. Headquartered in Richardson, Texas, we pride ourselves on delivering unparalleled service and savings to thousands of facilities across the United States and Canada. We partner with clients to provide: phone, web

lead, and live chat capture; Digitally reco rded calls and sales tracking tools; Real-time BigData™ web-reporting dashboard and incentivized prospect follow up programs. For more information about XPS Solutions and our business development products, visit www.XPSUSA.com or call 1-877-XPS-USA1. xpsusa.com

Self Storage ManagerE n t e r p r i s e M a n a g e m e n t S o f t w a r e

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