tiny video

22
Rethinking Video: Teeny Tiny Lisa Colton Chief Learning Officer See3 Communications

Upload: darim-online

Post on 13-Jan-2015

306 views

Category:

Technology


0 download

DESCRIPTION

Lisa Colton presents on Vine and Instagram video to the Leichtag Foundation Social Media Boot Camp

TRANSCRIPT

  • 1. Rethinking Video: Teeny Tiny Lisa Colton Chief Learning Officer See3 Communications
  • 2. The video train has left the station More than half of all Internet content is video. Online Video Every month 4 billion hours of video are viewed on YouTube. Every year more than 350 million videos are shared on Twitter. Online Engagement
  • 3. But there are barriers
  • 4. +
  • 5. =
  • 6. The POWER of Storytelling Simplified.
  • 7. Tiny is a great place to start A branded Vine video is now viewed four times more often than a regular branded video Deeply integrated with social sharing Fun, experimental anything goes!
  • 8. Vine: 6 seconds
  • 9. Instagram: 15 seconds tops
  • 10. How do you choose?
  • 11. Instagram: And now Hyperlapse! 1x speed (a slower version) all the way up to 12x speed (super fast). GYRPSCOPE stabilization magic!
  • 12. Whats the Goal?
  • 13. Lets Do It. First page: 1.What are your goals 2.Who is your audience
  • 14. MATCHING AUDIENCE BEHAVIOR & YOUR GOALS: CONTEXT & CONTENT
  • 15. Lets Do It. Still on the first page: 3. Where will your audience see the video, and how might they act on it?
  • 16. Next Steps Are Message Content Technique Notice the relationship between message, content and format in the following examples.
  • 17. POST YOUR FINISHED VIDEO AND TAG IT #NCJhub (Permissions need to be open on Instagram) SO WE CAN SEE IT!
  • 18. Measurement View, and length of looping views Retweets & Shares Comments Click thrus on links Look back at original goals How does this relate to wider goals and metrics? Explore ratio of investment to results
  • 19. KEEP PRACTICING! Now BREAK, then LUNCH! Second sessions begin at 1:15 sharp.