MARKETING STRATERGY

PRESENTED BY..NOOPUR THANVI

SHIKHA YADAVSHIVANI YADAV

WHAT IS TINY OWL??Hoot. Hoot. Tiny Owl brings you food!TinyOwl founded by IITB grads, is a

mobile application which digitizes the menu of restaurants around, enabling you to order food from your Smartphone, sans those long calls to the restaurant. For example, you can choose whether to add jalapenos, onion sauce, mayonnaise in your sub or not, without making the pilgrimage to the nearest Subway. Tap to order and get the food delivered at your doorstep.

Tiny Owl is divided in five divisions: Tech, Marketing, Business Development (which again is an umbrella department for categorization, logistics and operations) and Customer Care.

SOCIAL MEDIA REVIEWFacebook Running ContestLike IPL super PREDICTOR Updates on new dishes

and chef of the week. Response to customers

experience. Exclusive offers on some

post. They link customers to

their blogger page where customers can write their experience or any food blog and get rewarded.

Twitter Response to customers

experience. They post their current

favorite dishes and attract customers.

Every festive season they keep updating their strategy and post it.

They post the link of coupon dunia from where if a customer uses coupons then he/she gets up to 50% discount or cashback on next online order.

PARTNERSHIP PLAN Location-based, food ordering platform Tiny

Owl has raised Rs 100 crore in venture capital funding led by Matrix Partners India with participation from existing investors Sequoia Capital and Nexus Venture Partners. The financing underlines the interest of investors in the emerging food technology space.

Launched in early 2014, the Mumbai-based startup also counts Snapdeal founders Kunal Bahl and Rohit Bansal as investors. The funding will help the startup expand across metros and compete with incumbents Foodpanda and newer entrants like Zomato.

MARKETING PLAN Focused on field/office campaigns on

weekends and brochure distribution during weekdays.

Team looked after the popularity of the owl via brochures and filers.

Content creation was done by marketing team.

As operations increased, the focus increased on social media platform.

“Customer is King” is taken pretty seriously here and feedback collection used to be the last task before calling it a day.

CONT.. They have currently the team of

400.100 people at call centre. 50 people for data collection making

menus of hotel more visual and functional.

40 engineers and design team, 15 working on improving the app.

A senior management team for smooth functioning of all departents.

SUCCESSIVE STORYJuly 29: Harshvardhan mandad ,co- founder &CEO ,tinyowl.com launched this online food ordering portal /app at the age of becoming one of the youngest entrepreneurs in india. In LessThan 2 years his company has raised over rs 100 crores in funding and have a staff of strength of 500 people ,they are planning to extend their operations to 50 cities and targeting 1,00,000 orders daily by march 2016

THANK YOU