ting ting yan, jenna hovel, and sarah robinson from google presentation at the travel marketing...
TRANSCRIPT
Social networking, video or photo sites (Net) 81%
Search engines 57%
Travel review sites/apps 36%
Destination-specific sites/apps 26%
Daily Deal sites/apps 23%
YouTube 35%
Google+ 11%
Which online sources typically inspire you to start thinking
about your leisure trips?
Source: Google’s Traveler’s Road to Decision, 2014.
The promise of Instagram1. Millennials
2. Smartphones
3. In-market
4. Visual
5. If done well, viral
The allure of influencersCole Rise 962K followers
Pei Ketron 875K followers
Foster Huntington 975K followers
“Content is king and tourism marketers are realizing that
giving travelers a place to dream about,
even before they are ready to book,
is key to building a brand and relationship
with future visitors.”- SKIFT
especially
The Full Value of Mobile
91% of travelers use their
smartphones on vacation
Source: TripAvisor TripBarometer Study 2013