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Web 2.0 and the Enterprise Tim O’Reilly O’Reilly Media, Inc. www.oreilly.com Web 2.0 Expo New York September 18, 2008

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Tim O'Reilly's keynote at Web 2.0 Expo New York, Sept 2008

TRANSCRIPT

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Web 2.0 and the Enterprise Tim O’Reilly

O’Reilly Media, Inc.www.oreilly.com

Web 2.0 Expo New YorkSeptember 18, 2008

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Web Meets World Tim O’Reilly

O’Reilly Media, Inc.www.oreilly.com

Web 2.0 Expo New YorkSeptember 18, 2008

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Sensors and Ambient Computing

We are moving out of the world in which people typing on keyboards will drive collective intelligence applications. Increasingly, applications are driven by new kinds of sensors.

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3D beijing

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Brady’s post on apple location

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Turning 1.0 into 2.0

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Web 2.0 Phone Co

Massive Data Centers Yes Yes

Data from customers Yes Yes

Data gets better all the time Yes Yes

Data mining of customer behavior

Yes Yes

Real time user-facing services based on that data

Yes No

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Enterprise 2.0 means letting users into your back-office, and turning your company inside out...

Or waiting for an innovative startup to do it for you!

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16 • Photo by Jeff Kubina: http://www.flickr.com/photos/kubina/47264499/in/set-1030659/

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Not an investment bubble - a reality bubble!• Financial crises• Worst income inequality since the Gilded Age• Oil price shock• Global warming• Decline in science literacy & education• Water scarcity• Exotic diseases• Aging populations and soaring health costs• Decline in US economic competitiveness and innovation

• Dysfunctional political system17

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19 • Photo by corsiworld: http://flickr.com/photos/ 88506093@N00/2680675316

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It’s tough to predict the future

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Forecasts by Major Oilfield Equipment Group

Active Rigs(Yearly Averages)

Scenarios for Oil Drilling: 1980–90

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Forecasts by Major Oilfield Equipment Group

Active Rigs(Yearly Averages)

Actual

Scenarios for Oil Drilling: 1980–90

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IBM’s original forecast for the PC

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IBM’s original forecast for the PC

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Scenario Planning

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Singularity

Global Economic & Environmental Collapse

Chinaleads

USleads

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Robust Strategies

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Singularity

Global Economic & Environmental Collapse

Chinaleads

USleads

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Robust Strategy #1

Work on stuff that matters!

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Create more value than you capture

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Pascal’s Wager

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Models

February 2008 5Kevin Surace

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Models

IPCC

February 2008 5Kevin Surace

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Models

Discontinuous

February 2008 5Kevin Surace

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To Act or Not to Act – 4 Choices

February 2008 41Kevin Surace

No Climate Change Yes Climate Change

We Act

We Do NOT Act

Concept from: http://www.youtube.com/watch?v=bDsIFspVzfI

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To Act or Not to Act – 4 Choices

February 2008 41Kevin Surace

No Climate Change Yes Climate Change

We Act

We Do NOT Act

Invest MoneyInvent new technologyReduce reliance on oil

Concept from: http://www.youtube.com/watch?v=bDsIFspVzfI

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To Act or Not to Act – 4 Choices

February 2008 41Kevin Surace

No Climate Change Yes Climate Change

We Act

We Do NOT Act

Invest MoneyInvent new technologyReduce reliance on oil

Life goes on

Concept from: http://www.youtube.com/watch?v=bDsIFspVzfI

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To Act or Not to Act – 4 Choices

February 2008 41Kevin Surace

No Climate Change Yes Climate Change

We Act

We Do NOT Act

Invest MoneyInvent new technologyReduce reliance on oil

Invest MoneySave 1B LivesInvent new technologyReduce reliance on oil

Life goes on

Concept from: http://www.youtube.com/watch?v=bDsIFspVzfI

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To Act or Not to Act – 4 Choices

February 2008 41Kevin Surace

No Climate Change Yes Climate Change

We Act

We Do NOT Act

Invest MoneyInvent new technologyReduce reliance on oil

Invest MoneySave 1B LivesInvent new technologyReduce reliance on oil

Life goes on Billions dieLarge warsHorrible famine and droughtEnd of world as we know itTotal economic collapse

Concept from: http://www.youtube.com/watch?v=bDsIFspVzfI

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To Act or Not to Act – 4 Choices

February 2008 41Kevin Surace

No Climate Change Yes Climate Change

We Act

We Do NOT Act

Invest MoneyInvent new technologyReduce reliance on oil

Invest MoneySave 1B LivesInvent new technologyReduce reliance on oil

Life goes on Billions dieLarge warsHorrible famine and droughtEnd of world as we know itTotal economic collapse

Concept from: http://www.youtube.com/watch?v=bDsIFspVzfI

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How can I make any difference?

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"A victory small enough to be organized is too small to be decisive."

--Eliot Janeway, Struggle for Survival

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Rosie the Riveter

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Great challenge = Great opportunity

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The Berlin Airlift• 2.3 Million tons from

277,569 total flights• One flight landing every 2

1/2 minutes, 24 hours a day, for 15 months

• At peak, one landing per minute

• Planes unloaded by local residents - volunteers -10 tons in 10 minutes!

• Development of modern methods of air traffic control

• Companies such as Boeing, Lockheed

• Ultimately, the basis for air freight companies like FedEx

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“Visionary companies ... are not afraid to make bold commitments to ‘Big Hairy Audacious Goals’”

--Jim Collins and Jerry Porras, Built to Last

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“A PC on every desk and in every home”

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“The PC is just a toy.”

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In 1998, search had largely been written off as a business opportunity...

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“Organize all the world’s information”

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Do you think we’re done yet?

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Vote!

• If you are not registered, REGISTER NOW.• http://www.rockthevote.com/

• Inform yourself about the issues - don’t just buy the spin.

• On November 2, VOTE!

• “Bad politicians are elected by good people who don't vote.” -William Simon

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