timl radio summary q308
TRANSCRIPT
RAJAR Q3 2008A RadioCentre Summary of results
October 2008
Q3 07 Q2 08 Q3 08
Weekly reach (‘000) 44,863 45,117 45,084
Weekly reach (%) 89 89 89
Average hours per listener
22.7 22.5 22.3
Total hours (millions) 1,020 1,017 1,003
All Radio Summary
Source: RAJAR/Ipsos-MORi/RSMB
Q3 07 Q2 08 Q3 08
Weekly reach (‘000) 31,230 30,984 31,180
Weekly reach (%) 62 61 61
Average hours per listener
14.1 13.9 13.9
Total hours (millions) 441,457 431,081 432,016
Share of Listening (%) 43.3 42.4 43.1
Commercial Radio Summary
Source: RAJAR/Ipsos-MORI/RSMB
Commercial Radio 1 and 4 weekly reach by age-group
73% 68% 68% 67%54%
41%
58%
74%
83%85%85%90%
15-24 25-34 35-44 45-54 55-64 65+
Weekly Reach 4 Weekly Reach
Source: RAJAR/Ipsos-MORI/RSMB Q3 2008
Listening profiles: Commercial Radio vs. BBC
19%
9%
37%
27%
30%
36%
13%
28%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Commercial Radio BBC
65+
45-64
25-44
15-24
Source: RAJAR/Ipsos-MORI/RSMB Q3 2008
Listening by location
19%
20%61%
0.5%
Not StatedWork/ elsewhereCar/ van/ lorryAt home
Source: RAJAR/Ipsos-MORI/RSMB Q3 2008
National Commercial Radio continues to demonstrate long-term growth
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
Hours
Linear(Hours)
Source: RAJAR/Ipsos-MORI/RSMB
Commercial Radio wins in some key metropolitan areas
BBC Commercial Radio
47%53%
49%51%
65%
35%
Share of listening in London
(London TSA)
Share of listening in Glasgow
(Clyde 1 TSA)
Share of listening in Birmingham
(96.4 BRMB TSA)
Source: RAJAR/Ipsos-MORI/RSMB Q3 2008
% Adults (15+) who own a DAB set at home
3.9
%
4.4
%
4.5
%
5.3
% 8.1
%
9.1
%
10.5
%
11.1
% 13.6
%
15.3
%
15.3
%
16.0
% 19.5
%
20.3
%
21.7
%
22.3
%
27.3
%
27.3
%
28.7
%
0%
5%
10%
15%
20%
25%
30%
35%
Source: RAJAR/Ipsos-MORI/RSMB
% 15-24s who ever listen to the radio via a mobile phone
6.0
%
6.0
% 7.9
%
11.0
%
11.1
%
12.6
% 15.4
%
15.4
%
17.4
%
15.9
% 18.4
%
17.0
%
17.3
%
16.2
%
17.3
%
17.7
%
18.6
%
20.4
%
20.3
%
21.9
%
22.5
%
22.6
%
27.6
%
31.4
%
30.5
%
0%
5%
10%
15%
20%
25%
30%
35%
Source: RAJAR/Ipsos-MORI/RSMB
Audience by digital platform over time
0
2
4
6
8
10
12
14
16
18
20
Q207
Q307
Q407
Q108
Q208
Q308
15
+ a
udie
nce
(%
)
DABDTVInternet
Source: RAJAR/Ipsos-MORI/RSMB
Listening by platform
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
All Radio CommercialRadio
BBC Radio
Digital (N/ S)
Not Stated
Internet
DTV
DAB
AM/ FM
Source: RAJAR/Ipsos-MORI/RSMB Q3 2008
Platform listening by time of day (Monday to Friday)Digital platforms are making significant in-roads at times of the day not traditionally associated with radio listening – e.g. weekday evenings.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0600-
1000
1000-
1300
1300-
1600
1600-
1900
1900-
2400
2400-
0600
Any Not Specified
Internet
DTV
DAB
AM/ FM
Source: RAJAR/Ipsos-MORI/RSMB Q3 2008