timetrade's amy black video masstlc presentation (2)
DESCRIPTION
Amy Black from TimeTrade system presents "How we use video to create and capture demand at TimeTrade" at MassTLC sales and marketing event on 11/16TRANSCRIPT
How We Use Video to Create and Capture Demand at
Presented by @amyblack
Why Video?
73% say integrating video with email marketing increases click-through rates (CTR)
One-half are now using video in their email marketing programs
--Web Video Marketing Council Survey, October 2010
56% of ad agency executives and media buyers say online video advertising is more or much more effective than other forms of advertising, -- BrightRoll Survey
Why video?
Higher open and CTR then downloadsBetter quality engagement with influencersEasier for prospects to digest and pass on
The Opportunity
New Category – Online Appointment Scheduling
The Opportunity
New Market – Sales and Marketing Leaders
The Challenge
Quickly…clearlyarticulate the value of
TimeTrade Workgroup…And show how it works
MarketingDemand Creation - Email 3-Touch to 22,000 Sales Titles
Touch 1. Value Prop for Sales Users Touch 2. Testimonial Touch 3. Overcoming Barrier
MarketingDemand Creation - Email 3-Touch
MarketingProduct Marketing – New Releases
MarketingEnhance the Website – Increase Engagement
SalesPersona Specific, Customizable LPs
Company Inspiration!
Tools We Use
• Video Cameras– High Def Zoom camera for more casual– High Def Sony for high quality
• Tools for Non-People Videos– Camtasia– PowerPoint and Keynote– Shure Beta mic and mixer
• Editing– iMovie and Camtasia
• Hosting & Players– VisibleGains for all marketing and sales hosting– Vimeo for in-product videos
• Landing Pages– Marketo