Strategic Analysisfor Council Properties

Philmont Training CenterSeptember 15–20, 2019

TimelyTopics

T he Strategic Analysis conference is provided for professionals and volunteers

who have planning responsibilities for council properties. The conference explores the content and nature of our Outdoor Program in the context of a product that we intend to sell. Equally important are the tactics we use to deliver the product. Those tactics include price, promotion, and position. By taking a “deep dive” into these concepts, the attendees will develop the tools and understanding to analyze camping operations and fully understand “what it costs to run a camp.” On completion, the attendees will be able to create a sound plan for the business of running a camp .

Sign Up Today Philmont Training Center

September 15–20, 2019

TO REGISTER: Go to www.philmontscoutranch.org/PTC

OR CONTACT US AT:

Address:Philmont Scout RanchAttn: PTC17 Deer Run RoadCimarron, NM 87714 Phone: 575-376-2281Fax: 575-376-2629Email: trainingcenter@philmontscoutranch.org

For more information, contactAmanda Martinez 575-376-2281John L. Stewart 972-580-2411

What Does It Cost to Run a Camp?

420-571A 2019 Printing

Course Highlights

Students Analyze Their Own Council

Stewardship:Andrea Watson —keynote speaker

How camps support the council’s well-being

Targeting strategic outcomes with capital investment

Marketing and promotion

How quality drives success!

Capital planning and best accounting practices

Introduction to the Camp Evaluations

Practical marketing tactics

Behind-the-scenes and backcountry tour of Philmont

This is an interactive course: part lecture and part presentation.

Students are asked to bring data from home to analyze and share.

In addition, the course directors will provide data on each student’s council to work into real-life case studies. The case studies are presented to the class to discuss challenges, issues, and concerns.

Students who attend the Strategic Analysis conference will have a full week’s access to camp property experts. The faculty is open and available to explore issues and plans with the students. There will be plenty of time to share experiences and gain insights from fellow students as well.

FACULTY

John L. StewartConsulting engineer, PMP, REPA Outdoor Programs/Properties, over 40 years of properties-related experience, 20 with the BSA. When not conducting training seminars, John travels throughout the United States, providing advice and guidance to councils on a broad range of properties issues.

Andrea WatsonTeam lead, Camping Services. Andrea is former director of Outdoor Adventure for the Orange County Council. During her professional Scouting career, she has also served as a district executive and district director in the Blue Mountain Council (Kennewick, Washington) and as program director of the Inland Northwest Council (Spokane, Washington). A Vigil Honor member of the Order of the Arrow, she has served on staff for Wood Badge and the National Camping School and as director of the Philmont Training Center.

Robert (Bob) WaltonRetired vice chancellor, over 60 years with the BSA. Bob sits on the Southern Region board and advises the region on a range of financial and operational issues.

Students Work with Subject-Matter Experts

“The material is essential to delivering a best-in-class program … one of the most productive PCS courses I have observed over the past many years.”—Dr. David E. Setzer

Patriots’ Path Council

Quality Staff

Brand Positive Facilities

ProgramDepth

QualityProgram

Equipment

PRODUCT

TACTICS

COUNCIL STRATEGIC GOALS

Price Promotion

ProductDistribution

Channel

Financial Sustainability

Membership Growth