7/24/2019 Timeline Kgb f5 - Kor 25.11.15

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KGB REFRESH Project - KGB F5 - IL KOREA RANGE

Proposed Launch Q1/Q2 2016

IL Korea

TIMELINE 5-Oct 9-Nov 16-Nov 23-Nov 30-Nov 7-Dec 14-Dec 21-Dec 28- Dec 4- Ja n 11-Jan 18-Jan 25-Jan 1-Feb 8-Feb 15-Feb 22-Feb 29-Feb 7-Mar 14-Mar 21-Mar 28-Mar 4-Apr 11-Apr 18-Apr 25-Apr 2-May 9-May 16-May 23-May

GATEPAPER COMPLETEFOR PRE-READ DISTRIBUTION

Gate 1 Approval D ecision to Charter Project 9 Oct

STAGE2 -Concept development& project feasibility

PROJECT TEAM CREATED/BRIEFED

LIQUID BRIEFED INTO R&D

LIQUID DEVELOPMENT

GATEPAPER COMPLETEFOR PRE-READ DISTRIBUTION 27-Nov

PRELIMINARYBUSINESS CASE- INDICITIVECOSTCARD

Gate 2 Approval Decision to Develop

8-Dec

STAGE3A -CREATIVE Product development

PHASE1- INVESTIGATION:

INTERNAL BRAND WORKSHOP -APB & ILNZ 15-DecCOMPETITIVEOVERVIEW

BRAND DECONSTRUCTION

BRAND STRATEGYDOC (DRAFT)

PHASE2- PLAY & EXPLORE

CONCEPT EXPLORATION

PRE-PRODUCTION CONSULTATIONS

CONCEPT DEVELOPMENT

CUSTOMER ENGAGEMENT (APB & IL KOREA)

CUSTOMER FEEDBACK RECEIVED (AP B & IL KOREA)

TESTING IN MARKET -QUAL PREFERRED

TESTING IN MARKET - QUANT -IF TIME PERMITS

GATEPAPER COMPLETEFOR PRE-READ DISTRIBUTION 2-Feb

Gate 3 Approval Decision to Launch

10-Feb

PHASE3 -DESIGN REFINEMENT

POST RESEARCH DESIGN DEVELOPMENT

PRE-PRODUCTION MEETING

APB (CLIENT) APPROVAL

BRAND WORKSHOP -KOREA 16-Feb

BRAND WORKSHOP -CHINA - ASAHICHINA TO MANAGE 17-Feb

PHASE4- PRODUCTION

DRAFTARTWORK

APB/ILNZAPPROVAL

PREPARATION OF MASTER ARTWORK FILES

COLOUR PROOFING

STAGE3B -APB Product development, testing & full costing.Manufacturing strategy

IL KOREA SKUs

PROJECTBRIEFED INTO GRAPHICS

ARTWORK DEVELOPMENTBASED ONFEEDBACK

ARTWORK (1ST ROUND) TO BECIRCUL ATED WITH OP'S FOR FEEDBACK & CHANGES

FINAL ARTWORK SIGN OFF

FINAL APPROVED ARTWORK TO BESENTTO PRINTERS FOR PREPRESS PRODUCTION

FINAL BOM REQUESTED

BOM FINALISED INCLUDING FINAL PACKAGING COSTS

PDF RECEIVED FOR APPROVAL

PDF SIGNED OFF

PROOF RECEIVED FOR APPROVAL - LABELS/SLEEVES,WRAPS,CARTONS

STAGE4 - Factory trials, graphics, customer approval

FINAL COSTCARD GENERATED WITH TERMS GENERATED FOR SIGN OFF ATGATE 4

GATEPAPER COMPLETEFOR PRE-READ DISTRIBUTION 2-Mar

PROOF SENTFROM ILNZTO APB FOR APPROVAL - WRAPS

PROOF SIGNED OFF -WRAPS AND CARTONS

Gate 4 Approval Decision to go to Market

10-Mar

COSTCARD TO BE CIRCULATED AND SIGNED

STAGE5 -COMMERCIALISATION

SHUTDOWN

BONNEYCREATIVEPROGRAM

GATE 3 toprovideapproval toproceedto final

stages.